We live in an era of infinite viewer choice on the one hand and algorithmically surfaced content on the other, creating a dynamic where our cross-platform consumption habits create, fuel and reflect a sense of belonging, identity and community.
In this panel with VaynerMedia, discuss
Fam-dom: Online communities have kicked sports fandom into a supercharged, almost familial stratosphere. How can we tap into these deeper emotional and relational dynamics to drive interest on a massive scale?
Pop culture ‘stans’: How can we cultivate and connect a new generation of viewers who self-identify as owners, custodians and fans of entertainment properties rather than just viewers?
TV3.0: How the digital evolution of TV has created rich new frontiers to build memory structures and cultural influence.