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We live in an era of infinite viewer choice on the one hand and algorithmically surfaced content on the other, creating a dynamic where our cross-platform consumption habits create, fuel and reflect a sense of belonging, identity and community.

In this panel with VaynerMedia, discuss

Fam-dom: Online communities have kicked sports fandom into a supercharged, almost familial stratosphere. How can we tap into these deeper emotional and relational dynamics to drive interest on a massive scale?

Pop culture ‘stans’: How can we cultivate and connect a new generation of viewers who self-identify as owners, custodians and fans of entertainment properties rather than just viewers?

TV3.0: How the digital evolution of TV has created rich new frontiers to build memory structures and cultural influence.


James Tobin

Presenter, Seven

James Tobin is a well-known Australian television identity having worked on Channel Seven for over a decade.

In 2008, he became part of Seven’s breakfast team as the Sunrise Entertainment Reporter and is currently the weather presenter of the top rating show Weekend Sunrise.

In 2020, James expanded his work within the Seven Network, joining the Better Homes and Gardens team as their tech and motoring expert.

Throughout his career James has hosted a variety of shows for the Seven Network including Beauty and the Geek; No Leave, No Life; Eclipse Music TV; Go Go Stop; Big Arvo; Sydney Weekender; as well as a contestant on Dancing with the Stars.

Peter Chun

Senior Vice President, Global Head of Partnerships & Growth, VaynerMedia

Peter Chun leads global partnerships and VaynerMedia’s growth strategy across new channels, scaling the agency and client impact across the fastest growing platforms of today and tomorrow.

He has over 15 years of experience in digital marketing, performance advertising and consumer mobile, working with the world’s largest consumer Internet brands. Before VaynerMedia, Peter led SocialCode’s platform strategy unlocking first to market ad partnerships with Twitter, Pinterest, Snapchat and others. Before SocialCode, he co-founded Swaag, the first sneaker and fashion community featured by Apple. Before Swaag, he was the Head of Solutions at Clickable (acquired by Syncapse) and was a Managing Director at LinkShare (acquired by Rakuten).

Yash Murthy

Head of Creative & Consulting Australia, VaynerMedia

A proud hybrid leader with wide-ranging creative, strategy and social experience, Yash’s career has spanned decades at some of the world’s most recognised creative and media agencies. Passionate about this new era of creativity we find ourselves in, Yash is currently Head of Creative & Consultancy at VaynerMedia Australia, actively advocating for a progressively integrated approach to community, creativity, commerce and context to drive brands and businesses forward. Prior to this, Yash was Head of Creative and Strategy at Guzman y Gomez, building and scaling the Aussie fast food unicorn’s full-service internal creative, strategy and production agency.