Seven presented its Massive Upfront 2024 from the centre of South by Southwest Sydney, capturing the spirit of the festival by delivering innovative and creative ways to connect more Australians with more local content across the screens of Seven.
Seven is the destination for mass cultural moments that engage, inspire and define the nation.
Go Massive in 2024
Reaching more than 17 million Aussies every month, Seven celebrated its position as Australia’s #1 broadcast and digital company, revealing a market-leading line-up of content in 2024 to get Australia’s heart racing.
Seven’s line-up of proven, reliable hits will be back in 2024 plus some exciting newcomers, including Dream Home with Dr. Chris Brown, Stranded On Honeymoon Island, Made In Bondi, Once In A Lifetime and much more.
A full 52-week schedule of Australia’s most-loved sport will include the AFL, cricket, horse racing, Supercars, the Sydney Hobart Yacht Race and much more.
7plus is changing the game in 2024
Our live streaming is booming, driven by exceptional events like the FIFA Women’s World Cup™ and the AFL Grand Final. With 13.5 million registered users, we saw a 40% uplift during the 2022-23 financial year and VOD viewing increase by 15%.
This will only continue to soar with the extension of our AFL and cricket digital rights, marking the first time Australia’s biggest and most popular sports will be available for free on a streaming platform.
Together they will bring an astounding four billion new minutes of viewing on 7plus annually, equivalent in minutes of the Olympic Games Tokyo 2020 and FIFA Women’s World Cup™ combined.
2024 will see new and exclusive premium content, an enhanced user experience and more personalisation options to keep viewers engaged.
For advertisers, there is a new suite of ad products including dynamic live overlays, premium interactive ads and non-intrusive formats. These enhancements are designed to create an enhanced advertising and viewer experience through rich second screen application and shoppable content.
Joining forces with Databricks to deliver AI-powered personalied experiences
We’re partnering with Databricks – one of the world’s leading cloud, data and AI companies – that uses AI to drive contextual, relevant advertising experiences for audiences.
As a leader in the media industry in the use of AI, this enables Seven to predict what the audience on 7plus will be over the next seven days, to a level of accuracy of over 91%.
So, we can tell you today what the next week of audience on 7plus will look like, all the way down to a show level. For our clients, that translates into buying with confidence.
Phoenix takes flight
The world’s most advanced total TV trading system, Phoenix, will fly in 2024. A game-changer for media buyers, clients and marketers.
It brings together Seven’s massive reach and audience across the screens of Seven for brands to invest in across the capital cities, regional Australia and digital.
Our customers can buy audiences at the touch of a button, with 7REDiQ data overlay, AI prediction and real-time reporting. It creates a connected, seamless experience for advertisers – and means an increase of effectiveness and the death of makegoods.
Every fully converged total TV campaign bought will include real-time effectiveness reports to give transparency and scalable insights for action.