Now Virtual Australia, or ‘VOZ’, brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for Australia’s television industry.
Viewing habits are evolving
With 7plus, viewers have immediate access to 20,000+ hours of premium, broadcast quality content at their fingertips, in addition to our five broadcast linear channels.
Unrivalled national coverage
Plus, the acquisition of Prime regional has enabled us to offer an endless supply of premium, brand safe content across the screens of Seven to more Australians than any other media business.
Unified measurement
Best in class,
robust measurement
- 20,000+Viewers in OzTAM + RegionalTAM panel homes65,000+Survey respondents per year2,500+Streaming TV meters16M+VPM connected devicesnextprev
The big shift
VOZ tackles one of the most persistent challenges in the media industry. By assigning a universal ID to every viewer behind a device, VOZ Streaming creates new, stronger opportunities for optimising frequency on BVOD and measuring deduplicated reach and frequency with linear TV.
It’s a big shift from anonymous device-level frequency management to a universal ID system, and one that sets a gold standard for total TV trading.
Streamlined solution
VOZ allows the industry to have a comprehensive activation solution, enabling advertisers and agencies to plan, buy and measure total TV using a single standard currency. This consolidation simplifies the complex TV advertising landscape and streamlines the entire process for both advertisers and broadcasters.
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