Now Virtual Australia, or ‘VOZ’, brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for Australia’s television industry.
Viewing habits are evolving
With 7plus, viewers have immediate access to 20,000+ hours of premium, broadcast quality content at their fingertips, in addition to our five broadcast linear channels.
- 20,000+Viewers in OzTAM + RegionalTAM panel homes65,000+Survey respondents per year2,500+Streaming TV meters16M+VPM connected devicesnextprev
The big shift
VOZ tackles one of the most persistent challenges in the media industry. By assigning a universal ID to every viewer behind a device, VOZ Streaming creates new, stronger opportunities for optimising frequency on BVOD and measuring deduplicated reach and frequency with linear TV.
It’s a big shift from anonymous device-level frequency management to a universal ID system, and one that sets a gold standard for total TV trading.