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Viewing habits are evolving

With 7plus, viewers have immediate access to 20,000+ hours of premium, broadcast quality content at their fingertips, in addition to our five broadcast linear channels.

Unrivalled national coverage

Plus, the acquisition of Prime regional has enabled us to offer an endless supply of premium, brand safe content across the screens of Seven to more Australians than any other media business.

Unified measurement

Now Virtual Australia, or ‘VOZ’, brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for Australia’s television industry.  

Best in class,
robust measurement

The big shift

VOZ tackles one of the most persistent challenges in the media industry. By assigning a universal ID to every viewer behind a device, VOZ Streaming creates new, stronger opportunities for optimising frequency on BVOD and measuring deduplicated reach and frequency with linear TV.

It’s a big shift from anonymous device-level frequency management to a universal ID system, and one that sets a gold standard for total TV trading.

Streamlined solution

VOZ allows the industry to have a comprehensive activation solution, enabling advertisers and agencies to plan, buy and measure total TV using a single standard currency. This consolidation simplifies the complex TV advertising landscape and streamlines the entire process for both advertisers and broadcasters.

More on VOZ

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