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Seven appoints new Head of Research and Insights

By Seven West Media

As Seven West Media (ASX: SWM) continues to accelerate its digital transformation and market-leading data offering, the business has strengthened its Insights team with the appointment of Craig Johnson as Head of Research and Insights, effective immediately.

A key member of Seven’s Audience Intelligence team, Mr Johnson is responsible for measuring and analysing data and insights from Seven’s audiences across all platforms, including broadcast television and online streaming on 7plus. He reports to Director of Audience Intelligence, Andrew Brain.

Mr Johnson has previously held senior roles in international and Australian media companies and was most recently embedded at Facebook’s Californian head office as a Senior Vice President – Global Business Partner Leader at Nielsen, where he managed and grew the global alliance between Facebook and Nielsen.

Craig is an accomplished leader in data and his extensive background in media and previous senior roles at Nielsen across multiple territories will be a tremendous asset to Seven.

As a strategic partner to our marketing, programming, commercial, corporate and strategy teams, Craig will bring new thinking and innovative approaches to data measurement that will help inform critical business decisions. He also joins us at an exceptional time for the industry, following the recent roll out of VOZ, OzTAM’s Total TV reporting and the newly announced IAB measurement partner, Ipsos.

Andrew Brain, Director of Audience Intelligence

I am thrilled to join Seven West Media during such an exciting time of growth for the company. I look forward to working with the team to drive new measurement solutions under Seven’s market-leading first-party data assets, including 7REDiQ, and unifying insights and data analytics across the company.

Craig Johnson, Head of Research and Insights

Mr Johnson’s appointment follows the departure of Emelia Millward, who is moving to a new role overseas.

Seven launches 7Interactive

By SEVEN

Australian-first interactive ad collaboration with BrightLine puts viewers in control

Seven West Media has joined forces with BrightLine, a leader in interactive connected TV ad solutions, to let viewers explore advertisers’ branded content through their remote control or video game controller while watching 7plus

The Australian-first 7Interactive ad solution puts 7plus viewers in control of their ad experience, allowing them to easily explore more content from a brand through a connected TV.

7Interactive unites viewers who want to know more about an on-screen brand’s product or service, with premium content housed on 7plus.

The new product suite is the latest innovative addition to Seven’s Enhanced Advertiser and Viewer Experience (E.A.V.E.) initiative.

7Interactive is a premium advertising experience that gives viewers the choice over the commercial content they consume on 7plus.

Our collaboration with BrightLine transforms advertising into a dynamic, full-screen immersive experience that drives deep engagement with brand content and lifts brand consideration and purchase intent. It gives marketers an easy way to weave new and existing assets into rich, dynamic ads to maximise engagement through connected TVs.

E.A.V.E. is at the core of our approach to innovative ad experiences that make advertising more enjoyable, engaging and brings brands to life through interactive storytelling. 7interactive takes personalisation to the next time in a one-stop solution that lets viewers click ‘OK’ on their remotes to access premium content relevant to them.

Nicole Bence, Seven West Media Network Digital Sales Director

Partnering with Seven West Media marks a first for BrightLine in extending the standard-setting interactive and dynamic ads we bring to the TV screen in the US to Australia. Surging connected TV viewer adoption and brands’ demand for new ways to engage audiences has become a global phenomenon. This is the right partnership at the right time, and we’re thrilled to be a part of it.

Jacqueline Corbelli, BrightLine CEO

Viewing on connected TVs accounts for over 70% of the content watched on 7plus. With more than 9.2 million registered users, up 44% since before the Olympic Games Tokyo 2020, 7plus offers marketers an unparalleled amount of data and meaningful insights via the 7REDiQ platform.

7Interactive follows the launch in April of 7ACT, which allows advertisers to dynamically insert QR codes seamlessly into video assets, enabling marketers and content creators to showcase specific products, offer relevant information and provide contextual shopping opportunities.

Brett McKeehan joins Seven as Head of Digital News

By SEVEN, Seven West Media

The Seven Network today announced the appointment of Brett McKeehan as Head of Digital News, including 7NEWS.com.au, Australia’s #1 online news service for under 40s.

Mr McKeehan will have editorial oversight of 7NEWS.com.au and will be responsible for driving digital growth and managing the website’s award-winning original reporting, digital articles, live news coverage, videos, podcasts and social content. He will report to Seven’s Director of News and Public Affairs, Craig McPherson.

Mr McKeehan was most recently Director of Asia, CNN Digital Worldwide, based in Hong Kong, where he was responsible for APAC digital strategy, content development, planning and publishing for the site’s US and international readers.

Mr McKeehan previously worked at South China Morning Post in Hong Kong as the Digital Editor. His career also includes senior editorial and production roles for News Corp Australia and The Daily Telegraph, plus editorial and digital roles in the UK at The Sun and News of the World.

Since its inception, 7NEWS.com.au has grown its audience at a phenomenal rate. The appointment of Brett will now take us to the next level as we extend our digital news delivery and offerings in line with Seven’s overarching digital strategy and Australia’s number 1 news service.

Craig McPherson

I’m delighted to be returning home to Australia to join Seven Network, one of the country’s most iconic and important brands. Seven’s digital vision is ambitious, innovative and exciting, and I can’t wait to meet the team and get started.

Brett McKeehan

Seven fires up in first half

By SEVEN

#1 network for past nine consecutive weeks
#1 network for 14 of past 26 weeks
#1 news program: 7NEWS
#1 breakfast TV program: Sunrise
#1 winter sport: AFL
#1 Australian drama: Home and Away
#1 nightly game show: The Chase Australia
#1 multichannel group: 7two, 7mate, 7flix

The Seven Network has finished the first half of the year with strong momentum ahead of the highly anticipated Olympic Games Tokyo 2020. Seven ranked #1 in 14 of the past 26 weeks and is the only commercial free-to-air television network to increase its audience share during the first half of the calendar ratings year.

Seven’s tally of #1 weeks includes wins across the past nine consecutive weeks. From late April to yesterday, Seven was the #1 network in total people, people 25 to 54 and 16 to 39s.

Seven’s success on television has been matched by the strong performance of 7plus, which increased its audience 18% in the past three months.  

Our strategy of investing in new and proven content across television and digital is delivering powerful results.

Seven is the only network that has grown its audience share this year in 25 to 54s, 16 to 39s and total people. Since late April, we have been #1 every week in those three demographics and in under 50s.

The tentpole shows Big Brother and Dancing With The Stars: All Stars delivered great results, as did 7NEWS Spotlight and our dominant content ‘spine’ of 7NEWS, Sunrise, The Morning Show, The Chase, Home and Away and Better Homes and Gardens. The AFL is Australia’s #1 winter sport by a significant margin and Supercars have roared back onto Seven in a big way,” he said.

At the same time, 7plus is having a remarkable year. It continues to drive the digital transformation of our business and is drawing new users, day in, day out.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

After a successful first half, we are ready to deliver our strongest second-half content line-up in many years, with the best sport on TV, the best news and public affairs content, and an impressive collection of proven entertainment hits.

The Olympic Games Tokyo 2020 and Paralympic Games Tokyo 2020 will be the biggest media event in a long time. Before they start, we have the new season of our #1 entertainment show last year, Farmer Wants A Wife. After the Olympics, we head straight into the brilliant new season of The Voice, an incredible new series of SAS Australia that takes the format to a whole new and shocking level, and Big Brother VIP with the noisiest celebrity cast ever seen on Australian television.

We also have the AFL Final Series, Bathurst 1000, the best horse racing in Australia, and a lot more. It’s an incredible line-up, one that is on track to return Seven to market leadership in 2021. Summer brings the highly anticipated Ashes Test series, and the BBL and WBBL, and then the Olympic Winter Games Beijing to launch 2022.

Angus Ross, Seven’s Director of Network Programming

We delivered excellent results for our partners in the first half of 2021 and the second half is going to be even better.

Our line-up of tentpole shows is best in market. 7NEWS, Sunrise, The Morning Show and The Chase dominate their timeslots. Home and Away is having a fantastic year. The AFL Final Series, horse racing and Supercars will be big winners with viewers and advertisers.

The Olympic Games Tokyo 2020 will be the country’s biggest-ever broadcast and digital event. For the first time in Australian free-to-air television history, there will be 45 dedicated Olympic Games channels across Seven and 7plus, all live, free and in HD. Let the games begin.

Kurt Burnette, Seven West Media Chief Revenue Officer

First half 2021 highlights

Commercial audience shares (%)

NetworkFirst half 2021First half 2020Change*
Total peopleSeven37.135.6+1.5
 Nine38.038.8-0.8
 1024.925.6-0.7
25 to 54sSeven33.232.1+1.1
 Nine37.238.2-1.0
 1029.629.7-0.2

Commercial audience shares (%)
25 April to 26 June

Network20212020Change*
Total peopleSeven39.137.0+2.1
 Nine36.236.20.0
 1024.726.9-2.1
25 to 54sSeven36.133.6+2.5
 Nine35.034.9+0.2
 1028.931.5-2.6
* Change in percentage points

NEWS AND PUBLIC AFFAIRS

7NEWS Sunday

  • 1.5 million viewers nationally, 992,000 in the capital cities
  • #1 Sunday news program
  • Won every week in first half of 2021
  • 21% more viewers than Nine News nationally, 7% more in the capital cities

7NEWS Monday to Friday

  • 1.42 million viewers nationally, 939,000 in the capital cities
  • #1 weeknight news program
  • Won every week in first half of 2021
  • 27% more viewers than Nine News nationally, 5% more in the capital cities

7NEWS Saturday

  • 1.21 million viewers nationally, 787,000 in the capital cities
  • #1 Saturday news program
  • Won every week in first half of 2021
  • 20% more viewers than Nine News nationally, 5% more in the capital cities

7NEWS.com.au

  • #1 news website in 18 to 29s
  • #4 news website in total people

Sunrise

  • 439,000 viewers nationally, 254,000 in the capital cities
  • #1 breakfast TV program
  • Won every day in first half of 2021 (has won every day for more than three years)
  • 45% more viewers than Today nationally, 25% more in the capital cities

The Morning Show

  • 228,000 viewers nationally, 136,000 in the capital cities
  • #1 morning TV program
  • Won every day in first half of 2021
  • 46% more viewers than Today Extra nationally, 21% more in the capital cities

The Latest

  • 180,000 viewers nationally, 121,000 in the capital cities
  • #1 in timeslot in total people

7NEWS SPECIALS

7NEWS Spotlight: The Phenomenon

  • 1.18 million viewers nationally, 731,000 in the capital cities
  • #1 in its timeslot in total people and 25 to 54s
  • Increased timeslot audience 15% nationally year-on-year, 4% in the capital cities

7NEWS Spotlight: Craig McLachlan

  • Increased timeslot audience 7% in the capital cities year-on-year

7NEWS Spotlight: Martin Bryant’s Dark Secrets

  • 1.14 million viewers nationally, 737,000 in the capital cities
  • #1 in timeslot in total people

7NEWS Spotlight: Fight Of His Life

  • 916,000 viewers nationally, 719,000 in the capital cities

7NEWS Spotlight: Ride Of Your Life

  • 877,000 viewers nationally, 559,000 in the capital cities
  • #1 in its timeslot in total people

SPORT

AFL Premiership Season (to date)

  • 697,000 viewers nationally, 520,000 in the capital cities
  • #1 winter sport on TV
  • #1 in timeslot in footy markets in total people and 25 to 54s

Cricket

  • Test Cricket – Australia v India
    • First Test (Adelaide): Day/Night Test 685,000 viewers nationally, 460,000 in the capital cities  
    • Second Test (Melbourne): Boxing Day Test 843,000 viewers nationally, 562,000 in the capital cities
    • Third Test (Sydney): 785,000 viewers nationally, up 20% on 2018-19 Fourth Test; 537,000 in the capital cities
    • Fourth Test (Brisbane): averaged 727,000, up 11% on 2018-19 Fourth Test; 483,000 in the capital cities  
  • Big Bash League
    • Grand Final Day 867,000 viewers nationally, 562,000 in the capital cities
    • Series: 560,000 viewers nationally, 347,000 in the capital cities

Supercars

  • Seven’s two rounds averaged 332,000 nationally, 180,000 in the capital cities
  • Audience up 28% in total people on Network 10’s first rounds in 2020, up 19% in 25 to 54s
  • 7plus: 5.6 million live streaming minutes across two rounds’ race days

The Front Bar

  • 444,000 viewers nationally, 338,000 in the capital cities
  • #1 sport entertainment program in Melbourne

ENTERTAINMENT

Dancing With The Stars: All Stars

  • Finale Winner Announced: 1.33 million viewers nationally, 881,000 in the capital cities
  • Finale: 1.3 million viewers nationally, 852,000 in the capital cities
  • Launch: 1.2 million viewers nationally, 816,000 in the capital cities
  • Series: 1.06 million viewers nationally, 711,000 in the capital cities
  • Increased timeslot audience 18% in total people year-on-year in the capital cities
  • 35 million minutes streamed
  • Over 26.4 million total social media impressions
  • 4.1 million social engagements
  • 4.5 million social video views

Big Brother (series to date)

  • Launch: 1.03 million viewers nationally, 740,000 in the capital cities
  • Series: 927,000 viewers nationally, 644,000 in the capital cities
  • Increased timeslot audience 10% in 25 to 54s and 19% in 16 to 39s year-on-year in the capital cities
  • 392 million minutes streamed
  • Over 80 million total social media impressions
  • 6.1 million social engagements
  • 27.8 million social video views

Holey Moley

  • Launch: 1.67 million viewers nationally, 1.1 million in the capital cities
  • Series: 980,000 viewers nationally, 639,000 in the capital cities
  • Increased timeslot audience 21% in 25 to 54s, 30% in 16 to 39s and 8% in total people year-on-year in the capital cities
  • 62 million minutes streamed

Home and Away

  • 924,000 viewers nationally, 560,000 in the capital cities
  • #1 Australian drama
  • Most streamed drama series on BVOD. Up 40% year-on-year.
  • BVOD minutes streamed up 40%
  • 2 million total social followers
  • 76.7 million social impressions
  • 4.5 million total social engagements
  • 8.8 million social video views

The Chase Australia

  • 814,000 viewers nationally, 499,000 in the capital cities
  • Won every week in first half of 2021

Better Homes and Gardens:

  • 695,000 viewers nationally, 415,000 in the capital cities
  • #1 lifestyle show
  • 20 million streaming minutes

7PLUS

  • #2 commercial free-to-air BVOD platform
  • 36% share of commercial free-to-air BVOD market
  • Active users up 6% year-on-year
  • Audience up 18% in the past three months on the previous three months

7TWO, 7MATE, 7FLIX

  • #1 multichannel group
  • 7mate: #1 multichannel in target market of men 18 to 54s
  • 7mate: equal #1 multichannel in 25 to 54s
  • 7two: #1 multichannel in target market of women 18 and older

Source: OzTAM (Metro Broadcast and National BVOD), RegionalTAM (Comb. Agg Markets). Wks 1-26 2021. Primetime: 1800-2400. Metro unless stated otherwise. #1 Genres: Commercial FTA Networks, The Chase Australia #1 Game show for nightly (M-F) telecasts, excl one eps weekly programs. Timeslot growth for programs based on same day/timeslot previous year, metro, Cons7. The Chase Australia 5.30pm telecast (excl 5pm). Seven News Number 1 (1800-1900 M-F) Excluding Specials, Seven News Number 1 (1800-1900 Sunday) Excluding Specials, Seven News Number 1 (1800-1900 Sat) excluding specials, Sunrise Number 1 Breakfast Sunrise v Today (exactly match) (excl all other coding), The Morning Show Number 1 Morning Today Extra v The Morning Show (exact match) exclude all other coding). Data: Consolidated 7 (Live + As Live + TSV7) prior L7D, Overnight L7D. BVOD (Live + VOD, incl co-viewing).  Nielsen Digital Media Ratings, Monthly-Tagged, January – May 2021, P18-29, Digital C/M, Text, Current Event and Global News subcategory, UA. Nielsen Digital Media Ratings, Monthly-Tagged, May 2021, P2+ Digital C/M, Text, Current Event and Global News subcategory, UA   

Go for gold!

By Olympics, SEVEN

Seven launches $1 million contest to crown the best ad for the Olympic Games Tokyo 2020

To celebrate one month before the Opening Ceremony of Olympics Games Tokyo 2020, the Seven Network has launched a contest to crown the best Australian ad shown during the world’s biggest and most-watched sporting event of the year.

The brand whose ad wins gold with the public will receive free placement in Seven’s biggest sporting and cultural moments of the next nine months, including the Olympic Winter Games Beijing 2022.

The contest will recognise and celebrate creativity, showcasing the amazing work of the advertising industry in the Games as voted for by the nation.

This creative contest will reward brands who get the nation pumped through big ideas and powerful messages that connect with audiences. With lots of pent-up excitement to tap into, now is the time for brands to go for gold and get their ads placed at the forefront of 2021’s largest sporting event and win free placement during the greatest live and cultural moments of 2021 and 2022 on Seven.

Tokyo 2020 is the must-watch event of the year and gives brands an incredible opportunity to get in front of millions of engaged viewers as they cheer on Australia and the world’s best athletes.

With the eyes of the nation on Seven’s Olympic Games coverage, this will be a rare opportunity for brands to be seen on the most coveted stage in Australian advertising, be part of a national conversation and leverage the power of Seven’s record-breaking Olympic audience across broadcast and digital.

The Favourite Ad of Tokyo 2020 competition is a call to arms for advertisers and agencies to think big and produce Superbowl-style ads that emotionally connect with audiences. There’s no better time for brands to engage and entertain viewers.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Favourite Ad of Tokyo 2020 is open to advertisers who place an ad in Seven’s Olympic Games Tokyo 2020 coverage. The winner will be decided by a public poll, with viewers who vote given the chance to win holiday package valued at $25,000, supporting local communities and the travel Industry.

Terms and conditions apply. Further details are available here.

Seven’s coverage of the Olympic Games Tokyo 2020 will include 45 dedicated Olympics channels across Channel 7, 7mate and 7plus, all free and in HD. In addition, 7NEWS.com.au will be the #1 online destination for Olympic news, updates and insights.

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

Get involved:
Home of the Olympics
Facebook
Twitter
Instagram
TikTok
YouTube
7plus
7NEWS.com.au
#7Olympics

Home of the Olympic & Paralympics

Seven appoints new Head of Corporate Communications

By SEVEN, Seven West Media

Seven West Media (ASX: SWM) today announced the appointment of Robert Sharpe to the new role of Head of Corporate Communications, effective tomorrow.

Mr Sharpe reports to SWM Chief Marketing Officer, Charlotte Valente, and is responsible for the media group’s external and internal communications.

Mr Sharpe was previously Corporate Affairs Advisor at Optus, responsible for leading the development and execution of national communications campaigns for Optus Enterprise, Optus Business, Optus Sport, Wholesale and Satellite. He has also previously worked at Network 10, Spotcap Global and ITV.

I’m very pleased to welcome Robert to SWM. As a senior corporate communications expert with over 14 years’ expertise in strategic communications across a number of industries, including TV and digital media, telecommunications and fintech in Australia and the UK, he will be a great addition to our communication team.

Robert has strong business, technology and media contacts across Australia’s tier one and industry media and a passion for executing campaigns that deliver results.

Charlotte Valente, SWM Chief Marketing Officer

I’ve been an admirer of Seven’s TV, digital and print businesses for many years. The corporate and content strategies outlined in SWM’s three-year transformation plan are already delivering strong results and I’m really looking forward to being part of the company’s ongoing development and success.

Robert Sharpe

Seven hires new Head of Commercial Data and launches new partnership with Adobe

By SEVEN

The Seven Network today announced the appointment of Dean La Rosa as Head of Commercial Data and a new partnership with Adobe for its 7REDiQ audience intelligence platform.

Mr La Rosa will join Seven on 10 May, responsible for identifying and delivering commercial data solutions for customers and partners. His resume includes commercial data roles at Nine Network and, before that, two years at Acxiom.

The Adobe announcement is a key element of the 7BYOD (Bring Your Own Data) product suite as it now connects over 6 million SWM-iDs with an Adobe ID.  

The partnership means Seven can now offer data enrichment to more customers, giving them the ability to identity new customers from Seven’s growing signed-in user base, unlock insights and turn those insights into campaigns targeted across Seven’s digital channels.  

Today’s announcement comes hard on the heels of the launch of new strategic data partnerships for 7REDiQ with Unpacked by Flybuys, the data division of Australia’s most popular loyalty program, and Weatherzone. 7REDiQ’s other data partners include TEG, Carsguide and Mastercard. 

With rich insights into the behaviour of more than 6 million people who have registered with Seven’s market-leading 7plus platform, 7REDiQ gives marketers the ability to define their own customers by their passions, affinities, purchasing power, behaviours and attitudes. 

Now we have taken the step of offering Adobe customers a granular understanding of their audience inside the 7REDiQ platform through Adobe ID match, as part of Seven’s BYO data solution. 

This secure and compliant environment gives brands the power to append their own customer data against our verified audience data and data from our premium second party data partners.

Charlotte Valente, Seven West Media Chief Marketing Officer

We are very excited to welcome Dean to the team. His talent and experience will help us build our first-party deterministic data approach to prepare for the decline of third-party cookies.

As we continue to add new data partners and innovative technology solutions to 7REDiQ, Dean’s experience and skills will help us fast track commercial data led solutions for our clients.

Nicole Bence, Seven West Media Network Digital Sales Director,

I’m excited to be joining Seven. What they have accomplished over the past 12 months is incredible and people are taking notice. Seven’s approach to connecting Flybuys and Mastercard data to logged-in users on the largest screen in the house – all in time for the start of the Tokyo Games – clearly demonstrates how innovation, insights and results are at the heart of 7REDiQ.

Dean La Rosa

Seven West Media signs Google and Facebook agreements

By SEVEN, Seven West Media

Provides FY21 trading and debt update

Seven West Media (ASX: SWM) today confirmed it has finalised its partnership with Google and has also signed a long-form agreement with Facebook awaiting signature by the latter overnight. 

The agreements are consistent with the respective Letters of Intent announced in February. The agreement with Google is five years and the agreement with Facebook is three years. 

Completion of the two agreements confirms the strong recognition of the quality and credibility of our leading television and newspaper news brands and entertainment content. Together, they underpin our sustainability and enable us to continue to build our digital platform. 

These partnerships have been made possible by the introduction of the Media Bargaining Code. This has been an important reform led by Prime Minister Scott Morrison, the Chair of the Australian Competition and Consumer Commission, Rod Sims, Treasurer Josh Frydenberg and Communications Minister Paul Fletcher.

James Warburton, SWM Managing Director and Chief Executive Officer

SWM anticipates the digital revenue associated with the agreements will commence before the end of FY21, with the majority to be derived in FY22. Minimal incremental costs are required to deliver the revenue.

With regards to trading, Seven’s Q3 FY21 advertising revenue grew at the upper end of the 7-10% range provided at the first-half results briefing in February.

Net debt is forecast to be approximately $270 million to $280 million by the end of FY21. Net proceeds of $45 million from the Airtasker IPO in March were used to retire debt, bringing total debt retirement to $195 million in the second half to date.   

The transformation of SWM continues. Finalisation of the Google and Facebook agreements completes one of the key objectives outlined in our February results, delivering further digital transformation, and realising the true value of our news and current affairs product on third-party digital platforms. 

Our balance sheet is now in a much stronger position and our FY21 Q4 content is positioned to deliver audience and share growth, particularly among people 25 to 54 and on 7plus.

James Warburton, SWM Managing Director and Chief Executive Officer

This release has been authorised to be given to the ASX by the Managing Director and CEO of Seven West Media Limited.

Seven expands 7REDiQ data insights

By SEVEN

Weatherzone partnership adds new location data

The Seven Network today announced a key new strategic data partnership with leading weather information provider Weatherzone to add more insights to its 7REDiQ audience intelligence business.

The partnership, which also includes location technology provider LandmarksID, means marketers will now gain even richer insights into the behaviour of the more than 6 million people who have registered with Seven’s market-leading 7plus platform. 

Weatherzone joins Seven’s growing list of second-party data partners. Others include TEG, Carsguide, Mastercard and – as announced on 19 April – Unpacked by Flybuys, the data division of Australia’s most popular loyalty program.

Partnering with trusted consumer brands like Weatherzone is integral to the ethos of 7REDiQ and further enhances our ability to enrich the information we have about the millions of people who are logged into 7plus.

As our 7plus audience check the weather on their Weatherzone app, we will capture their location data and build it into 7REDiQ. Early data suggests 7plus and Weatherzone share more than 650,000 consumers, providing more than enough scale to build out a nationally representative panel of people and their location habits. 

Understanding these habits provides powerful insights for marketers to build out activation segments, inform smarter creative ideas, and contribute to post-campaign attribution studies.

Thanks to 7REDiQ, marketers can visualise our audiences and their potential customers by their favourite 7plus shows or genres, their Flybuys spending habits, Ticketek events, their Mastercard spending and now, thanks to Weatherzone, knowing where they have been.

For marketers, it’s an increasingly powerful and effective eco-system. With COVID-19 restrictions easing, people are heading out more and therefore checking the weather more, making the timing of this new partnership perfect.

Nicole Bence, Seven West Media Network Digital Sales Director

Seven and KERV revolutionise shopping

By SEVEN

Officeworks launches first campaign with 7ACT

Seven West Media has announced an Australian-first partnership with KERV Interactive to deliver the revolutionary shoppable ad experience, 7ACT.

The new product allows advertisers to dynamically insert QR codes seamlessly into video assets, enabling brands and content creators to showcase specific products, offer relevant information and provide contextual shopping opportunities.

Seven has launched 7ACT with a programmatic-first partnership with key agency partners Matterkind and Initiative, developing an all-new campaign for Officeworks. 

Officeworks is using 7ACT as part of its “Mind Grown” campaign, providing children new avenues to grow and learn through a range of learning resources. It is a collaborative partnership that sets the standard for future ad experiences on screens.

7ACT is an innovative addition to Seven’s Enhanced Advertiser and Viewer Experience (E.A.V.E.) initiative, which was launched last year.

Our mission with premium ad experiences such as 7ACT is to make advertising more enjoyable, more engaging and more relevant through personalisation. 

E.A.V.E. is central to our approach to innovation, creating ad experiences that are unique, customised and bring brands to life through interactive storytelling. We believe that by delivering valuable ad experiences to our viewers, they will be more loyal to our platforms, more engaged with our content and therefore much more responsive to brand messages from advertisers.

Nicole Bence, Seven West Media Network Digital Sales Director

KERV is a global, multi-award-winning, patented video technology company that lifts existing video assets to become unique, interactive experiences for consumers. The QR code response process is unique to KERV and allows information and shopability to dynamically shift where the mobile destination is directed, based on the KERV object-level AI.

We are extremely excited to be part of this launch with Seven West Media, who have been leading the market through their programmatic-first approach in the BVOD space. This approach allows Matterkind to trade easily on a diverse variety of advertising products and innovative solutions for our agencies and brands. 

Ad product innovations like 7ACT represent a huge step forward for brands, leveraging high-impact and immersive formats to expand their addressable footprint. Most importantly, 7ACT’s use of QR codes enables accurate measurement of success across Connected Television, far beyond standard brand metrics.

Flaminia Sapori, Matterkind National Head of Partnerships & Strategic Investments
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