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Seven launches 7Connect

By SEVEN, Seven West Media

New ad solution to maximise national reach

The Seven Network today announced the launch of a significant new advertising product to turbocharge marketers’ national reach across Seven, 7plus and 7news.com.au.

7Connect gives clients the ability to simultaneously place one television commercial at the same time in all capital city and regional markets, plus parallel placements across 7plus and 7news.com.au.

7Connect will come to life on Sunday 17 April during 7NEWS at 6.00pm with the official launch of Hyundai’s major new “We’re not waiting for the future | Imagine that” campaign.

The first of its kind ad solution in Australia, 7Connect is part of Seven’s ongoing strategy to deliver unmatched national total video trading for commercial partners and brands.

Following the acquisition of Prime, Seven is the largest premium video content company in the country and we’re focused on creating easier and more effective ways for advertisers to connect with the scale of our unrivalled audience.

7Connect is a new product within Seven’s Enhanced Advertiser and Viewer Experience [E.A.V.E.] initiative and was developed to help brands easily maximise reach across capital city and regional markets on our broadcast and premium digital channels.

7Connect is the best place for brands to achieve fast and effective reach across Australia’s most-watched network and we are thrilled that Hyundai and its media agency, Hearts & Science, are the first to take up the opportunity and we can’t wait to see their new brand spot up in lights this Sunday.

Georgie Nichols, Seven NSW Sales Director

Hyundai Motor Company demonstrates and delivers leadership in innovation. Locally in Australia we excite with the innovative products on sale today. At Hyundai, we believe innovation comes in more forms than just product, it’s the product and services that are available. What better way to demonstrate such attributes than by launching the campaign via another innovative and exciting platform such as 7Connect?” Hearts & Science Business Director, Gail Halbert, said: “We are proud to be partnering with the Seven Network to launch 7Connect. Hyundai’s shift to brand marketing is a game changer and our campaign needed unmissable media moments to showcase Hyundai as the most progressive automotive brand in Australia. A nationwide 6pm news roadblock across linear TV and digital screens is the perfect platform to launch Hyundai’s new brand messaging into market.

Kevin Goult, Hyundai Marketing Director

Seven strengthens sales leadership team

By SEVEN

Seven West Media today announced the creation of a new senior role and a restructuring of its sales senior leadership team to reflect its position as Australia’s leading total audience network in across capital city, regional and digital markets.

Seven has appointed Prime Media Group’s Sydney Sales Manager, Adam Forbes, to the new role of National Direct and Independent Agency Sales Director, responsible for building and overseeing client relationships across independent agencies and direct channels.

Following the recent acquisition of Prime’s assets, which has created the largest national total video audience in the country, Seven has expanded the responsibilities of its capital city television sales directors to include regional markets:

  • Georgie Nichols is NSW Sales Director
  • Peter Charles is Victoria Sales Director
  • Todd Dickinson is Queensland Sales Director
  • Damian Hampson is Western Australia Sales Director
  • Stephen Woolley is South Australia Sales Director, working alongside Russell Media

Katie Finney, Director of 7RED and the executive responsible for the strategy, creative direction and implementation of brand integration in Seven’s programming, has expanded her remit to include regional amplification and creating deeper connections for brands with critical regional audiences.
The new roles report to Seven West Media National Sales Director, Natalie Harvey, and are effective immediately.


Ms Harvey said: “The expanded remit and new structure of the senior leadership team across capital city, regional and digital has been designed for customer and business success. The new structure ensures we will retain expert knowledge in capital city and regional markets and have the right skills, resources and capabilities in place to ensure our commercial partners and brands remain at the heart of what we do.


“As Seven accelerates towards a dynamic and converged audience trading model, we are rapidly adapting and innovating our commercial strategy to ensure an easier, faster and more effective ecosystem for our clients as they engage with the largest national total video audience in the country.


“As the most watched free-to-air broadcaster across all screens, Seven can now help advertisers and agencies easily reach more than 91% of Australia’s population each month, including in the capital cities, regional Australia and digitally on 7plus,” she said.

Seven appoints National Sport Sales Director

By SEVEN

The Seven Network today announced the appointment of Rob Maclean as National Sport Sales Director, effective immediately.

Mr Maclean will be responsible for delivering the sales strategy across all of Seven’s powerhouse sports broadcasts, including the AFL, cricket, horse racing, Supercars, NFL and the 2022 Commonwealth Games in July. 

Reporting to Seven West Media National Sales Director, Natalie Harvey, Mr MacLean will lead the national sport sales team to develop and execute market-leading sponsorship opportunities and work with clients to integrate their brand stories into Seven’s powerful sports content.

Mr Maclean joined Seven in 2007 and has a successful track record in driving commercial success across key sporting codes and events. He was most recently Head of Commercial and Partnerships, Network Sport, and led the sales strategy and implementation of two of the most commercially successful Olympic Games ever on Seven – Tokyo 2020 and Beijing 2022.

We are thrilled that Rob will take up the role of the national Sport Sales Director. Over Rob’s 15 years at Seven, he has created strong partnerships, delivered exceptional commercial outcomes and provided excellent team leadership. As we integrate the Seven and Prime businesses, Rob will lead the charge in evolving our sport product and creating even better opportunities for brands to connect with millions of Australians in the most exciting and engaging content there is.

Natalie Harvey, Seven West Media National Sales Director

Sport has always been in my DNA and I’m thrilled to be able to lead Seven’s wonderful sport sales team to deliver exceptional brand and business outcomes for our partners through the power of live sport and the strength of Seven’s truly national, cross-platform offering.

Seven has an incredible sport schedule, including Australia’s #1 winter sport – the AFL – Australia’s best horse racing 52 weeks a year, the best cricket plus the exhilarating Supercars and NFL. Add to that the most inclusive and diverse event of 2022, the Commonwealth Games, and we have a big year ahead.

Rob Maclean, National Sport Sales Director

Seven announces senior sales leadership appointments

By SEVEN

Seven West Media today announced key new senior sales leadership appointments as part of its ongoing strategy to deliver unrivalled national total video trading for commercial partners and brands.

Reporting to Seven West Media Chief Revenue Officer, Kurt Burnette, the new appointments follow the recent acquisition of Prime Media Group, which has created Australia’s first wholly-owned national television and digital group.

Natalie Harvey, previously Network Director of Sales, has been appointed National Sales Director, responsible for leading the network’s convergence and growth across capital city, regional and BVOD markets.

Nicole Bence, previously Network Digital Sales Director, takes up the new position of National Sales Director of Digital, responsible for driving a range of advanced digital advertising initiatives and overseeing Seven’s commercial digital, data, innovation and programmatic offerings.

Dave Walker joins Seven from Prime as Director of National Trading and Revenue Operations. With over 30 years of industry experience in Australia and New Zealand, Mr Walker brings to Seven a wealth of knowledge across sales leadership, television trading, system integration and media agency strategy planning and buying. 

Greg Gabel, previously Sales Director at 7Queensland, takes on the new role of National Regional Sales Director of Local Markets, responsible for overseeing sales in all regional markets and driving new products and processes for local teams across broadcast and digital. His appointment brings together regional sales areas under one person for the first time.

In Western Australia, the local regional sales team will work closely with the Perth capital city sales team and report into Chief Executive Officer, Seven West Media WA, Maryna Fewster, and Seven Perth Sales Director, Damian Hampson.

Seven is the most watched free-to-air broadcaster across all screens and our acquisition of Prime provides our commercial partners and brands with an unmatched total video audience proposition.

Seven can now reach more than 90% of Australia’s population each month as one integrated company, giving advertisers and agencies easy and seamless access to metro and regional markets. It’s a game-changing move for our customers, our people and our company, meaning quite simply we are even better together.

Seven’s national leadership team and new sales structure is designed to support Seven’s transformation and deliver a brilliant customer experience, making it easier, faster and more effective for brands to reach their desired audience across all of Australia, including in the capital cities, regional Australia and digitally on 7plus.

Our advertising and trading solutions will be further enhanced as we accelerate towards a dynamic and converged audience trading model.

Kurt Burnette, Media Chief Revenue Officer

Seven honoured at Sport Australia Media Awards

By 7SPORT, Olympics, Seven West Media, SPORT

Tokyo Olympics coverage collects two SportAus gongs

The Seven Network’s ground-breaking coverage of the Olympic and Paralympic Games Tokyo 2020 has shone bright among a field of Australian broadcasters, recognised with the 2021 Sport Australia Media Award for Best Coverage of a Sporting Event at the annual gala event in Sydney last night.

Esteemed sport broadcaster David Culbert was recognised with the Sport Australia Media Award for Best Sport Coverage by an Individual – Video for his informed, impassioned and entertaining commentary across Seven’s coverage of Games, including his most memorable call of Jess Fox’s canoe gold alongside Jess’ father, Richard.

The honours follow three awards from the International Olympic Committee’s coveted Golden Rings Awards in Lausanne in November last year.

Seven’s Tokyo 2020 broadcast reached more Australians than ever before, with 21 million people tuning in to watch the 17 days of competition on an unprecedented 45 channels across Seven and 7plus, making it the biggest television and streaming event in Australian history.

The network also proudly delivered the biggest and best Paralympic coverage ever for Tokyo 2020 across 13 unmissable days, shattering all previous Australian television audience records with coverage of the Opening Ceremony reaching 1.94 million people and each day of competition reaching between 2.5 million and 3 million viewers.

Seven produced a history-making broadcast and digital coverage of the Olympic and Paralympic Games in Tokyo that united and gripped Australians in their millions, arguably at a time when the country needed it most.

It really does take a village and we relied on the resources of the entire network to deliver a world-class, award-winning viewing experience. Every person at Seven played a part, big or small, and this is deserved recognition of their achievements and valuable contributions.

We also congratulate Dave Culbert. One of Australia’s finest callers, Dave has a very proud history with Seven and has been a respected voice across numerous Olympic, Paralympic and Commonwealth Games with his outstanding ability to engage and inform, peppered with a sharp sense of humour.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

The Sport Australia Media Awards recognise excellence in sports journalism, broadcasting and production. They focus on analytical and insightful reporting and the presentation of sport and sporting issues, with the aim of fostering improved coverage of key issues within sport.

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#7Olympics

We’re even better together in 2022

By 7NEWS, 7plus, 7RACING, 7SPORT, Kickstart 2022, Olympics, SEVEN, Seven West Media, SPORT

Plan your 2022

Seven West Media’s successful acquisition of Prime Media Group means we are the country’s leading commercial premium broadcast, video and news network. We’re even better together;

•  Reaching more than 90% of the Australia’s population each month
•  Offering ease of trading through a single platform to seamlessly access metro and regional audiences 


The addition of Prime strengthens our #1 position;

•  #1 TV network in Australia (Seven)
•  #1 TV network in regional Australia (Prime)
•  #1 commercial BVOD service (7plus)

We’re even Better Together in 2022

•  Better Content – Content is at the heart of everything we do. Australia’s best premium content, blockbuster shows and trusted brands are all right here at Seven.
•  Better Engagement –
Where attention is currency, engagement is power. We work with you to develop brave and engaging ideas that connect with audiences and influence action.
•  Better Results
– Your objectives are ours too. We are committed to delivering on shared outcomes and we value your partnership. With this approach, together, we drive better results.

Plan your 2022 with Seven by contacting us today.

Coming in 2022

Beyond viewability

By SEVEN

Seven launches major attention study with Amplified Intelligence

The Seven Network today announced it has joined forces with audience measurement company, Amplified Intelligence, to launch a market-leading research project examining consumer attention with television and BVOD content.

The project will measure broadcast content, ads and sponsor content across Seven and 7plus, including The Voice Generations, SAS Australia, the Olympic Winter Games Beijing 2022, the AFL and other key news and entertainment programs.

The two-month long attention data collection is the biggest of its kind in Australia and is part of Seven’s strategic Enhanced Advertiser and Viewer Experience (E.A.V.E.) initiative, designed to deepen the way brands and consumers connect with Seven’s major events and premium content across different platforms.

The new research will use Amplified Intelligence’s eye-tracking technology and proprietary machine learning models to measure the attention generated by ads and content across different timeslots, unique ad formats and programs.

As market leaders in attention measurement, we’re thrilled to work with Amplified Intelligence to demonstrate the unrivalled power of television and BVOD to deliver better results for our clients and create new opportunities for brands to harness the strength of Seven.

Seven has the largest combined national audience across broadcast and BVOD in Australia and we know that television is rocket fuel for brands with its unbeatable scale and reach. This research will help our partners understand how to optimise their ad placements to maximise attention and engagement, which leads to better brand recognition, improved sentiment and ultimately action.

Natalie Harvey, Seven West Media Direct of Sales

This ground-breaking, independently-verified study will enable brands to identify the drivers of attention in order to optimise their campaigns and help them connect with their audience on a deeper level.

By measuring consumer attention signals, marketers are able to improve their return on investment while also further enhancing the viewing experience for audiences through impactful storytelling. Viewability is still critical in advertising but to get noticed by highly receptive audiences, it’s time we all measure and prioritise attention.

Charlotte Valente, Seven West Media Chief Marketing Officer

We are excited to work with Seven on our longest ever TV collection over eight weeks of prime-time viewing. We know that the amount of attention an environment generates is consistently linked to various business uplifts. Measuring attention is a vital component in the plan, buy and measure loop. For Seven it offers clear reporting for their sponsors on the performance of campaigns.

Attention has the potential to create a more level playing field from the outset and provide a lens over what value should be assigned to viewing environments beyond the headline price. As a human-centred measure, attention is a naturally resilient future-proofed metric. Measuring how humans respond rather than how advertising is delivered offers a more stable future measurement future for the ecosystem.

Professor Karen Nelson-Field, Amplified Intelligence CEO and Founder

Seven wins big at Golden Rings Awards

By 7SPORT, Olympics, Seven West Media, SPORT

Tokyo 2020 coverage collects three IOC honours

The Seven Network’s ground-breaking coverage of the Tokyo 2020 Olympic Games has shone bright among a field of more than 150 international broadcasters, winning three awards at the International Olympic Committee’s coveted Golden Rings Awards in Lausanne this morning.

The Golden Rings are the most prestigious awards in Olympic broadcasting and Seven was a big winner on one of international sport’s biggest stages, with its three awards topped only by America’s NBC.

With more than 100 submissions received in each of the 12 Golden Rings categories, Seven won the Gold award for Best Social Media Content/Production for its From Little Things, Big Things Grow #HomeGames campaign. The campaign received thousands of phone-filmed videos from viewers watching the Games at home, making it the highest user-generated content campaign ever for 7SPORT.

Seven also won Silver in the Best Athlete Profile category for its inspiring feature on brother and sister BMX riders Kai and Saya Sakakibara, who were both on track to compete in Tokyo 2020 before Kai suffered a serious race accident.

Seven took home Bronze for Best Olympic Feature/Documentary for its split-screen coverage of Jess Fox’s Gold Medal canoe slalom race, which simultaneously captured the emotion of Jess and her father Richard, as he commentated the race for Seven.

All of the athletes in Tokyo had a story to tell and we made sure those stories were told extremely well. We called on the resources of the entire Seven Network over the 17 days of Tokyo 2020 to deliver a world-class, award-winning broadcast and digital experience. Everyone at Seven played a part in these awards and should take pride in what is a huge achievement.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

Get involved:
Home of the Olympics
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7plus
7NEWS.com.au
#7Olympics

Acquisition of Prime Media

By Seven West Media

Seven West Media (ASX: SWM) today announced that it has entered into a conditional Share Sale Agreement to acquire all the business and related assets of Prime Media Group (ASX: PRT) via the acquisition of Prime Television (Holdings) Pty Ltd, Seven Affiliate Sales Pty Ltd and all their subsidiaries (“PRT Business”).

As a sale of a main undertaking for ASX Listing Rules purposes, the acquisition will be subject to a vote of the PRT shareholders to be held in December 2021.

SWM strongly believes in the rationale of a combined SWM-PRT Business, which will create the leading wholly-owned commercial premium broadcast, video and news network across Australia, reaching more than 90% of the Australian population every month.

This proposal is an important step forward for both companies. SWM and PRT are great partners and have a long, successful relationship. Together, they will offer the best content for our national audience and unmatchable premium revenue opportunities for our clients.

The acquisition means SWM will become Australia’s leading commercial premium broadcast, video and news network, with the potential to reach more than 90% of Australia’s population each month.

The proposed transaction is an exciting and transformative development for advertisers and media buyers. It means we will be able to give advertisers easy and seamless access via a single platform to capital city and regional markets.

James Warburton, SWM Managing Director and Chief Executive Officer

Seven appoints Head of Convergence Audience Trading

By Seven West Media

Seven West Media (ASX: SWM) today announced the appointment of Alex Tansley as Head of Convergence Audience Trading, effective immediately.

Mr Tansley’s appointment follows Seven’s recent announcement of its Australia-first project with Salesforce, the global leaders in CRM, to transform and enhance its media trading platform as a key component in the launch of CODE 7+.

In the newly created position, Mr Tansley will be responsible for developing and delivering Seven’s strategy across dynamic and converged audience trading solutions through CODE 7+, CRM and developing new operating models and products. 

Mr Tansley has extensive industry experience in commercial strategy roles, having previously held senior positions at MCN, Foxtel Media and, most recently, at Seven West Media as Revenue Strategy Manager, where he was responsible for driving a range of advanced advertising projects as part of Seven’s Enhanced Advertiser and Viewer Experience [E.A.V.E.] initiative.

Mr Tansley reports to Seven West Media Network Director of Sales, Natalie Harvey, and Network Digital Sales Director, Nicole Bence.

Alex comes to this role with a deep knowledge, brilliant strategic thinking and the capability to help drive Seven’s future capabilities in dynamic, converged television buying through CODE 7+.

This new, innovative role will support Seven’s transformation and our ambition to enable customers to engage and execute with ease and speed across Seven, 7plus and other audience platforms. Seven is the most watched free-to-air broadcaster across all screens, which means we have the biggest audience to gain insights from and connect our partners with, which we do in a multitude of ways using best-in-market technology, processes and people.

Kurt Burnette, Seven West Media Chief Revenue Officer

There is no more strategic or passionate media professional in the industry than Alex Tansley. His appointment to this crucial role is further proof of Seven’s commitment to being audience-led and platform agnostic in our pursuit of delivering more effective and better outcomes for our client and agency partners. The future of television is here and Seven is leading the way.

Natalie Harvey, Seven West Media Network Director of Sales

Having spent over eight years working across commercial strategy in the television industry, I’m passionate about delivering the best experience for advertisers, partners and viewers, and look forward to taking Seven’s successful converged audience buying solution to the next level.

Alex Tansley

Seven’s new state-of-the-art digital and broadcast converged media trading platform, CODE 7+, will be underpinned by the latest industry total audience measurement VOZ, along with Seven’s market-leading audience intelligence platform 7REDiQ.

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