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Tokyo 2020

Seven wins big at Golden Rings Awards

By 7SPORT, Olympics, Seven West Media, SPORT

Tokyo 2020 coverage collects three IOC honours

The Seven Network’s ground-breaking coverage of the Tokyo 2020 Olympic Games has shone bright among a field of more than 150 international broadcasters, winning three awards at the International Olympic Committee’s coveted Golden Rings Awards in Lausanne this morning.

The Golden Rings are the most prestigious awards in Olympic broadcasting and Seven was a big winner on one of international sport’s biggest stages, with its three awards topped only by America’s NBC.

With more than 100 submissions received in each of the 12 Golden Rings categories, Seven won the Gold award for Best Social Media Content/Production for its From Little Things, Big Things Grow #HomeGames campaign. The campaign received thousands of phone-filmed videos from viewers watching the Games at home, making it the highest user-generated content campaign ever for 7SPORT.

Seven also won Silver in the Best Athlete Profile category for its inspiring feature on brother and sister BMX riders Kai and Saya Sakakibara, who were both on track to compete in Tokyo 2020 before Kai suffered a serious race accident.

Seven took home Bronze for Best Olympic Feature/Documentary for its split-screen coverage of Jess Fox’s Gold Medal canoe slalom race, which simultaneously captured the emotion of Jess and her father Richard, as he commentated the race for Seven.

All of the athletes in Tokyo had a story to tell and we made sure those stories were told extremely well. We called on the resources of the entire Seven Network over the 17 days of Tokyo 2020 to deliver a world-class, award-winning broadcast and digital experience. Everyone at Seven played a part in these awards and should take pride in what is a huge achievement.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

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Tokyo 2020 Paralympics smashes records

By Olympics

Biggest Opening Ceremony ever

The Paralympic Games Tokyo 2020 exploded into life on the Seven Network last night with the Opening Ceremony shattering records and reaching 1.94 million people.

An average national audience of 953,000 watched the Opening Ceremony on Channel 7 last night, topping the previous record set in Beijing 2008 by 42%.

Last night’s average capital city audience of 643,000 was 38% higher than Beijing 2008.

The Tokyo 2020 Opening Ceremony’s national audience was also more than 10 times bigger than Rio 2016, with the average metro audience more than 12 times bigger.

The Opening Ceremony was #1 in its timeslot last night in total people and in all key demographics.

Last night’s historic viewing figures underline just how much Australians have been looking forward to the Paralympic Games Tokyo 2020.

The Paralympic Games is among sport’s greatest events and we can’t wait to bring fans all the unmissable action over the next 12 days as our all-star Aussie team takes on the very best in the world.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

Seven’s Paralympic Games Tokyo 2020 coverage is anchored by Australian Paralympic legends Kurt Fearnley and Annabelle Williams, alongside Johanna Griggs, Matt White and Emma Vosti, while Paralympic icons Priya Cooper, Tim Matthews, Jessica Gallagher, Nick Morris and Bryce Alman headline the commentary team.

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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Australia’s Home of the Paralympic Games Tokyo 2020

By Olympics

The 16th Paralympic Games will be live on the Seven Network, with viewers set to enjoy unprecedented coverage of one of elite sport’s greatest events.

Starting with the Opening Ceremony on 24 August, Seven’s coverage will take fans inside the Paralympic Games like never before across 13 action-packed days.

From morning to midnight every day on Seven and 7plus, fans will be able to choose from an unprecedented offering of up to 16 live streams – all live, free and in HD.

Seven’s Tokyo 2020 coverage will be led by a world-class commentary team headlined by the biggest and best group of Paralympians ever assembled for an Australian broadcast.

Australian Paralympic legends Kurt Fearnley and Annabelle Williams will anchor Seven’s coverage, alongside Johanna Griggs, Matt White and Emma Vosti.

Our commentary line-up is headlined by Aussie Paralympic icon Priya Cooper, a nine-time swimming Gold medallist, and three-time athletics Gold winner Tim Matthews, who will bring rare insight to the competition at the pool and track respectively in Tokyo.

Joining them are Jessica Gallagher, the first Australian to win medals at both the Paralympic Games and Winter Paralympic Games, wheelchair basketball Gold medallist Nick Morris and dual wheelchair rugby silver medallist Bryce Alman.

Fans will also enjoy unparalleled inner-sanctum access to the Australian competitors in Tokyo, with Australian team co-captain and defending gold medallist Ryley Batt (wheelchair rugby) and Rio 2016 gold medallist Curtis McGrath (para-canoeing) both set to join Seven’s commentary team once they have finished competing.

Seven’s team of reporters on the ground in Tokyo will include another Australian Paralympic great Katrina Webb, who won three gold medals in athletics across three Paralympic Games. Webb will be joined by 7NEWS reporters Matthew Carmichael, Chris Stubbs, Blake Johnson and Joel Dry, who will ensure audiences are kept up to date with all the latest news, colour and atmosphere of the Games.   

Some of Australia’s pre-eminent callers will also be part of the live and free coverage, with Matt Hill, David Culbert, Jason Bennett and Darren Boyd all set to bring the Tokyo 2020 competition to life as only they can.

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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Seven’s favourite ad of Tokyo 2020 revealed

By 7plus, Olympics, SEVEN

Australian Avocados’ “Our Green Gold” crowned winner

The winner of the Seven Network’s $1 million contest to crown the best ad shown during the Olympics Games Tokyo 2020 has been announced.

Australian Avocados’ “Our Green Gold” campaign won gold with the public, who voted it as their favourite ad shown during Seven’s live, free and exclusive coverage of the world’s biggest sporting event of the decade.

Australian Avocados has won free placement in Seven’s biggest sporting and cultural moments of the next nine months, worth $1 million.

The Olympics is jam-packed full of moments that move us. Drawing on the emotions of Tokyo 2020 provides brands an opportunity to connect at a deeper level with the audience which heightens awareness, recall and consideration.

Tokyo 2020 on Seven was the biggest television and streaming event in Australian history with more than 20 million Australian’s watching the inspiring action. We launched Favourite Ad of Tokyo 2020 to celebrate creativity and showcase the amazing work of the advertising industry in the Games as voted for by the nation. We were stunned by the quality of the ads entered that powerfully tapped into the emotion and excitement of the Olympics and connected with audiences,” she said.

Charlotte Valente, Seven West Media Chief Marketing Officer

A huge congratulations to the team at Hort Innovation and their agencies, TBWA and Atomic 212°. Their humorous and iconic Australian creative resonated with our audiences and demonstrates the power of contextual, creative advertising. Australian avocado farmers will benefit from having their ‘Our Green Gold’ campaign run in the greatest cultural and live moments on Seven between now and the Beijing Winter Olympics.

Katie Finney, Seven West Media’s Director of 7RED

Favourite Ad of Tokyo 2020 was open to advertisers who place an ad in Seven’s Olympics Games Tokyo 2020 coverage. The winner was decided by a public poll, with viewers who voted given the chance to win a Qantas holiday package valued at $25,000, supporting local communities and the travel Industry.

It’s great to see a much-loved Aussie fruit celebrated with this win. The campaign featured perfectly in the Olympics broadcast alongside our incredible Aussie athletes. Well done to the team at Hort Innovation, Atomic 212° and TBWA for delivering such a memorable and iconic campaign.

Claire Fenner, Managing Director and Partner, Atomic 212

Australia is the winner here. With the extra $1 million to put behind the ‘Our Green Gold’ campaign for Australian Avocados thanks to the Seven Network, we will drive more consumption of the best avocados on the planet, provide a nutritional head start for our future Australian Olympic champions and at the same time support our legendary Aussie growers.

Paul Bradbury, CEO, TBWA Australia and New Zealand

The Australian Avocados campaign is a celebration of all things green and gold and all things symbolically Aussie. The Olympics Games Tokyo 2020 provided the perfect platform to remind everyone that our country not only boasts first-class athletes, but the best fresh produce as well. Hort Innovation is thrilled that this campaign has received the viewers’ vote for ‘Best ad of Tokyo 2020’ – it just goes to show how much Aussies love their avocados and support our local growers.

Matt Brand, CEO, Hort Innovation

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Olympic glory: Tokyo 2020 makes history

By 7plus, Olympics, SEVEN

Seven’s broadcast up 71% on Rio 2016
Opening Ceremony: 3.85 million viewers
4.74 billion minutes streamed on 7plus
7plus registered users surge 44% to 9.2 million

As the Olympic Games Tokyo 2020 came to an inspiring close last night, more than 20 million Australians have tuned in to watch the Seven Network’s innovative coverage of the 17 days of the Games, making it the biggest television and streaming event in Australian history.

From the Opening Ceremony on Friday 23 July to last night’s Closing Ceremony, 20.2 million Australians watched Seven’s live, free and exclusive broadcast of Tokyo 2020, with 41% watching on both Seven and 7plus.

Across the 17 days of coverage (includes Opening Ceremony), the average full day broadcast audience was up 80% on Rio 2016 in the capital cities and up 71% nationally.

Seven’s prime time commercial free-to-air network share across days 1 to 7 of the Games was 60.3%. That increased to 61.9% across days 8 to 16. In week 32 of the OzTAM survey year, Seven Network recorded the biggest prime time commercial share (62.7%) for any network in total people and 25 to 54s since OzTAM ratings started in 2001

Seven Network’s average prime time capital city audience from 6.00pm to midnight grew by 12% from week one to week two of the Games. 

Channel 7’s share alone was 43.0% across the first week and 43.7% across the second week – more than double its closest rival and more than four times the share of the third ranked primary channel

7mate recorded an 11.1% commercial share across Tokyo 2020, making it the #1 multichannel and the #3 free-to-air commercial channel – trumping a rival primary channel.

With a total audience of 3.85 million viewers nationally, including time-shift and BVOD audiences, the Opening Ceremony is the most most-watched TV program of 2021.

Tokyo 2020 has boosted Seven Network’s strong momentum. Seven is currently #1 in the 2021 survey year with a 40.8% year-to-date commercial share. It has won 18 weeks of the 32 weeks so far in calendar 2021 and is the only network growing its commercial share in 2021.  

7plus

With more than 40 Olympics channels, 7plus set new Australian streaming records during the competition, adding more than 2.8 million new registered users, bringing its total number of registered accounts to more than 9.2 million, an increase of 44% since Tokyo 2020 started. 

Australians watched more than 4.74 billion minutes on 7plus, making it the biggest digital event in Australian history.

On 25 July, 7plus delivered the biggest day of streaming in Australian television history with 376 million minutes, shattering the previous record of 86 million (held by a State of Origin rugby league match day this year) and 10 times more than the biggest day recorded for Rio 2016.

7plus was particularly popular with younger viewers, with VOZ data recording 18% of people 18 to 39 watched the Olympic action exclusively on 7plus, delivering an incremental audience reach on broadcast of 32% over the first 12 days. The incremental reach is even higher for men aged 18 to 39, with viewing on 7plus extending the average broadcast day reach by 43%.

We came into the Games confident Tokyo 2020 would be a success, but the record-breaking reaction from audiences exceeded all expectations.

Our exclusive, live and free coverage on Seven and 7plus was unmissable entertainment for millions, as our Aussie athletes equaled their best Olympic performance ever and provided Australia with much-needed inspiration. For the brands involved with delivering the Games across the screens of Seven, it represented the largest and most addressable marketing platform ever created.

The success of our innovative coverage is testament to the incredible people we have behind the scenes and on-screen bringing must-watch moments to viewers. From our exceptional hosts and commentary teams to the excellent production and operations teams across broadcast and digital, everyone worked together to deliver a world-class experience.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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Tokyo 2020 roars out of the blocks

By 7plus, Olympics, SEVEN

7plus smashes records, TV audiences surge

The Olympic Games Tokyo 2020 are an instant hit with Australians, generating huge numbers across the Seven Network’s Channel 7, 7mate and 7plus.

After just three days, Tokyo 2020 has reached more than 13 million Australians on television and smashed streaming records.

Last night’s coverage and the Opening Ceremony on Friday night are already the two most-watched TV programs of 2021 and 7plus set new highs for streaming in Australia.

Some of the highlights of the past three days include:

Sunday night: 2.75 million viewers nationally on Seven Network, 1.99 million in the capital cities, taking the crown as the most-watched TV program of 2021.

Opening Ceremony: 2.7 million viewers nationally on broadcast, 2.12 million in the capital cities, making it the second most-watched TV program of 2021. The capital city audience was up 31% on the number of viewers for the Rio Olympics Opening Ceremony in 2016, while the national audience was up 20%.

Sunday evening: 2.51 million viewers nationally on Seven Network, 1.73 million in the capital cities.

Saturday night: 2.47 million viewers nationally on Seven Network, 1.78 million in the capital cities.

Saturday evening: 2.4 million viewers nationally on Seven Network, 1.73 million in the capital cities.

Countdown to Opening Ceremony: 2.24 million viewers nationally, 1.64 million in the capital cities.

7mate: 17.4% commercial audience share on Saturday night, its highest ever prime time share.

7plus: Set a new Australian streaming record on Saturday, with 238.7 million minutes streamed (including co-viewing), more than three times the previous record which was held by a State of Origin rugby league match.

7plus: Broke its own record on Sunday, with 272.8 million minutes streamed – excluding co-viewing.

The reaction from Australians to our exclusive, live and free coverage on Seven and 7plus has been extraordinary. The audience numbers have exceeded our forecasts on every level, including 2.3 million reach on 7plus alone.

New viewing records are being set on a daily basis which is great news for our partners, sponsors and dynamic packages. Marketers have well and truly embraced Tokyo 2020 and now that the Games have started, we’re seeing record results with brands capitalising with short-term broadcast and digital investment.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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7plus sets new Australian streaming record

By 7plus, Olympics

More than 238 million minutes streamed!

The first day of competition in the Olympic Games Tokyo 2020 saw the Seven Network’s 7plus platform achieve a gold medal of its own: the record for the biggest day of live streaming in Australian television history.

An extraordinary 238.7 million minutes were streamed on 7plus yesterday, shattering the previous record of 86 million for the State of Origin rugby league match on 14 July this year.

The 7plus total comprised 207.9 million live streamed minutes and 30.8 million video-on-demand minutes. As a result, 7plus captured a record-setting 93.5% share of commercial free-to-air live streaming, and an 80.9% share of total minutes (live plus VOD).

It also marked a record for 7plus in terms of advertising revenue booked in one day.

We knew the Olympic Games Tokyo 2020 would be a massive event across both digital and broadcast, but the numbers on 7plus have exceeded all of our expectations and set a new standard for streaming in Australia.

Tokyo 2020 will be the biggest digital media event Australia has ever seen. If we are setting new streaming numbers after just one day, imagine what the next fortnight or so is going to look like.

Australians have really embraced the innovative and incredibly comprehensive coverage on Channel 7, 7mate and 7plus, with a viewer experience and features that have never been seen here before. We’re delighted with how people are responding to our coverage.

Gereurd Roberts, Seven West Media Chief Digital Officer

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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Tokyo 2020 Opening Ceremony takes the crown

By Olympics

#1 TV show of 2021, record 7plus streaming audience

After more than a year of delays and uncertainty, Australians flocked in their millions to watch the Olympic Games Tokyo 2020 Opening Ceremony last night on Seven and 7plus.

The Seven Network’s live, free and exclusive coverage attracted 2.7 million viewers nationally on broadcast, taking the crown as the most-watched TV program of 2021. It peaked at 3.81 million.

The start of the world’s biggest sporting event of the decade hooked 2.12 million capital city viewers, also making it the #1 program of 2021 in the metropolitan markets.

The capital city audience was up a strong 31% on the number of viewers for the Rio Olympics Opening Ceremony in 2016, while the national audience was up 20%.

Last night, Seven’s network commercial audience share soared to 66.9%. Channel 7 alone had a 58.9% share.

Earlier in the evening, the Countdown to the Opening Ceremony drew 2.24 million viewers nationally and 1.64 million in the capital cities.

Viewers stayed around until the very early hours of this morning: the Opening Ceremony Post Wrap had 1.34 million viewers nationally and 1.11 million in the capital cities.

On 7plus, Seven’s exclusive coverage of the Opening Ceremony and other events yesterday smashed all records with an extraordinary 66 million total minutes streamed (excluding co-viewing).

The total included 44.6 million minutes of live streaming – in comparison, the highest one-day live streaming number for the Rio Olympics in 2016 was 38 million – and 21.3 million minutes of video-on-demand. The numbers will grow when co-viewing data is released later today.

Yesterday, 7plus dominated with a 72.3% share of commercial free-to-air live streaming and a 55.8% share of total minutes (live plus VOD minutes).

The Olympic Games Tokyo 2020 have lived up to the hype and delivered huge, engaged audiences across all platforms. This isn’t simply a TV broadcast; it is an unforgettable sporting, cultural and media event.

As the country continues to tune in and cheer on the Aussie athletes and teams, viewing records will tumble daily and Tokyo 2020 will become the biggest broadcast and digital show in Australia’s history.

Seven and 7plus are the only place to watch 45 channels of gripping Olympic action. Our exclusive, live and free coverage is bolstered by our unparalleled commentary team who bring audiences right to the centre of the drama and give unique insights into the key sporting moments.

Kurt Burnette, Seven West Media Director of Olympics

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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Seven unveils Olympic Games Tokyo 2020 opener

By Olympics

Australia’s biggest-ever broadcast and digital event is here!

In an exciting first, the Seven Network has pre-released the much-anticipated opener to its broadcast of the Olympic Games Tokyo 2020 ahead of tonight’s Opening Ceremony.

Seven’s opener has been a closely-guarded secret in previous years, revealed only on the Olympic Games’ opening night. But for this, the most anticipated Games ever, Seven has broken with tradition, with the opener now showing on @7Olympics and 7plus.

Fronted by Australia’s most loved and respected sport broadcaster Bruce McAvaney, Seven’s Tokyo 2020 opener looks forward to an unprecedented Games, wherein the global struggles of the past 18 months mean just getting to the starting line is a victory in itself.

As iconic footage of Cathy Freeman, Dawn Fraser and Kieren Perkins plays, we dare to dream the likes of Kyle Chalmers, Ariarne Titmus, Emma McKeon, Kaylee McKeown, Jessica Fox, Sam Kerr, Patty Mills and Ash Barty can join them in the pantheon of Olympic greats during Tokyo 2020.

We talk about courage, Olympian courage – to continue when it seems impossible to go on. Well, here we are, the world determined to come together to unite against the odds.

So take your marks Australia as we look forward to an Olympic Games like no other. This will be 17 unforgettable days that reunite the world.

Bruce McAvaney, Sport Broadcaster

Tonight, McAvaney will lead Seven’s coverage of the Tokyo 2020 Opening Ceremony from 8.30pm AEST on Channel 7 and 7plus. He will be joined by fan favourites Johanna Griggs, Hamish McLachlan and Abbey Gelmi, and Australian broadcaster Kumi Taguchi, who currently hosts Insight on SBS.

Over the 17 days of the Olympic Games, fans can look forward to the country’s biggest-ever broadcast and digital event. For the first time in Australian free-to-air television history, there will be more than 40 dedicated Olympic Games channels across Seven and 7plus, all live, free and in HD.

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

7plus smashes 2021 record

By 7plus

New landmark set even before Tokyo 2020 begins

Even before they officially start tomorrow, the Olympic Games Tokyo 2020 are breaking records for the Seven Network’s 7plus platform.

Yesterday 7plus set a new record for the number of minutes live streamed this year, at 45.9 million minutes. It was the second biggest event in the history of 7plus, behind the Rio Olympics 2016 (all days).

Fuelled by the Matildas and the Aussie Spirit’s pre-Opening Ceremony matches, the platform captured a 56.1% share of commercial free-to-air live streaming, and a 44.4% share of total (live plus VOD minutes).

Even before Tokyo 2020 formally starts, Australians are flocking to 7plus to cheer on their teams.

Tokyo 2020 will not only be the world’s biggest sporting event, it will also be the biggest digital event in Australian history. If yesterday was any indication – and we think it was – the audiences are going to be enormous.

7plus is the only place to watch over 40 channels of sport, see what’s on when, create a watchlist to follow your favourite events, choose a language or catch up on highlights – the most live streams ever hosted by an Australian broadcaster. Wherever you are, whatever you’re doing, the Olympic Games Tokyo 2020 are just one click away on your smart TV, mobile, tablet or computer.

Gereurd Roberts, Seven West Media Chief Digital Officer

New features added to 7plus for the Olympic Games Tokyo 2020 include:

  • Watchlist: Provides users with the ability to add their favourite sports to an easily discoverable watchlist.
     
  • Continue Watching: This gives signed-in users the ability to watch a sport full replay and pick up where they left off via the continue watching carousel located on their home screen.
     
  • Captions: Live and VOD (including multilingual): To provide the ultimate accessible viewing experience for all users, it’s important to provide captioning to ensure as many users as possible can watch their favourite sports, events and highlights.
     
  • Autoplay: The autoplay functionality provides viewers with a simple way to binge multiple event replays, highlights and sports minis without needing to lift a finger. It simply plays the next relevant piece of content.
     
  • Chromecast and Airplay: As most people own multiple devices, including smart TVs and mobile phones, it’s becoming ever more important to provide a streaming service that supports this behaviour. The 7plus app allows users to either Chromecast or Airplay content to their Chromecast or Airplay compatible device. This allows users to stream Tokyo 2020 on 7plus no matter the age of their television device.
     
  • HD /SD selector: The 7plus player provides users with the ability to toggle between HD/SD to allow for the best and most data efficient streaming.
     
  • Freeze Frame: A select, scaled range of devices have been enabled with Freeze Frame ads that appear as an overlay whenever a user pauses the content.
     
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