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Tokyo 2020

Tokyo 2020 roars out of the blocks

By 7plus, Olympics, SEVEN

7plus smashes records, TV audiences surge

The Olympic Games Tokyo 2020 are an instant hit with Australians, generating huge numbers across the Seven Network’s Channel 7, 7mate and 7plus.

After just three days, Tokyo 2020 has reached more than 13 million Australians on television and smashed streaming records.

Last night’s coverage and the Opening Ceremony on Friday night are already the two most-watched TV programs of 2021 and 7plus set new highs for streaming in Australia.

Some of the highlights of the past three days include:

Sunday night: 2.75 million viewers nationally on Seven Network, 1.99 million in the capital cities, taking the crown as the most-watched TV program of 2021.

Opening Ceremony: 2.7 million viewers nationally on broadcast, 2.12 million in the capital cities, making it the second most-watched TV program of 2021. The capital city audience was up 31% on the number of viewers for the Rio Olympics Opening Ceremony in 2016, while the national audience was up 20%.

Sunday evening: 2.51 million viewers nationally on Seven Network, 1.73 million in the capital cities.

Saturday night: 2.47 million viewers nationally on Seven Network, 1.78 million in the capital cities.

Saturday evening: 2.4 million viewers nationally on Seven Network, 1.73 million in the capital cities.

Countdown to Opening Ceremony: 2.24 million viewers nationally, 1.64 million in the capital cities.

7mate: 17.4% commercial audience share on Saturday night, its highest ever prime time share.

7plus: Set a new Australian streaming record on Saturday, with 238.7 million minutes streamed (including co-viewing), more than three times the previous record which was held by a State of Origin rugby league match.

7plus: Broke its own record on Sunday, with 272.8 million minutes streamed – excluding co-viewing.

The reaction from Australians to our exclusive, live and free coverage on Seven and 7plus has been extraordinary. The audience numbers have exceeded our forecasts on every level, including 2.3 million reach on 7plus alone.

New viewing records are being set on a daily basis which is great news for our partners, sponsors and dynamic packages. Marketers have well and truly embraced Tokyo 2020 and now that the Games have started, we’re seeing record results with brands capitalising with short-term broadcast and digital investment.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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7plus sets new Australian streaming record

By 7plus, Olympics

More than 238 million minutes streamed!

The first day of competition in the Olympic Games Tokyo 2020 saw the Seven Network’s 7plus platform achieve a gold medal of its own: the record for the biggest day of live streaming in Australian television history.

An extraordinary 238.7 million minutes were streamed on 7plus yesterday, shattering the previous record of 86 million for the State of Origin rugby league match on 14 July this year.

The 7plus total comprised 207.9 million live streamed minutes and 30.8 million video-on-demand minutes. As a result, 7plus captured a record-setting 93.5% share of commercial free-to-air live streaming, and an 80.9% share of total minutes (live plus VOD).

It also marked a record for 7plus in terms of advertising revenue booked in one day.

We knew the Olympic Games Tokyo 2020 would be a massive event across both digital and broadcast, but the numbers on 7plus have exceeded all of our expectations and set a new standard for streaming in Australia.

Tokyo 2020 will be the biggest digital media event Australia has ever seen. If we are setting new streaming numbers after just one day, imagine what the next fortnight or so is going to look like.

Australians have really embraced the innovative and incredibly comprehensive coverage on Channel 7, 7mate and 7plus, with a viewer experience and features that have never been seen here before. We’re delighted with how people are responding to our coverage.

Gereurd Roberts, Seven West Media Chief Digital Officer

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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Tokyo 2020 Opening Ceremony takes the crown

By Olympics

#1 TV show of 2021, record 7plus streaming audience

After more than a year of delays and uncertainty, Australians flocked in their millions to watch the Olympic Games Tokyo 2020 Opening Ceremony last night on Seven and 7plus.

The Seven Network’s live, free and exclusive coverage attracted 2.7 million viewers nationally on broadcast, taking the crown as the most-watched TV program of 2021. It peaked at 3.81 million.

The start of the world’s biggest sporting event of the decade hooked 2.12 million capital city viewers, also making it the #1 program of 2021 in the metropolitan markets.

The capital city audience was up a strong 31% on the number of viewers for the Rio Olympics Opening Ceremony in 2016, while the national audience was up 20%.

Last night, Seven’s network commercial audience share soared to 66.9%. Channel 7 alone had a 58.9% share.

Earlier in the evening, the Countdown to the Opening Ceremony drew 2.24 million viewers nationally and 1.64 million in the capital cities.

Viewers stayed around until the very early hours of this morning: the Opening Ceremony Post Wrap had 1.34 million viewers nationally and 1.11 million in the capital cities.

On 7plus, Seven’s exclusive coverage of the Opening Ceremony and other events yesterday smashed all records with an extraordinary 66 million total minutes streamed (excluding co-viewing).

The total included 44.6 million minutes of live streaming – in comparison, the highest one-day live streaming number for the Rio Olympics in 2016 was 38 million – and 21.3 million minutes of video-on-demand. The numbers will grow when co-viewing data is released later today.

Yesterday, 7plus dominated with a 72.3% share of commercial free-to-air live streaming and a 55.8% share of total minutes (live plus VOD minutes).

The Olympic Games Tokyo 2020 have lived up to the hype and delivered huge, engaged audiences across all platforms. This isn’t simply a TV broadcast; it is an unforgettable sporting, cultural and media event.

As the country continues to tune in and cheer on the Aussie athletes and teams, viewing records will tumble daily and Tokyo 2020 will become the biggest broadcast and digital show in Australia’s history.

Seven and 7plus are the only place to watch 45 channels of gripping Olympic action. Our exclusive, live and free coverage is bolstered by our unparalleled commentary team who bring audiences right to the centre of the drama and give unique insights into the key sporting moments.

Kurt Burnette, Seven West Media Director of Olympics

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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Seven unveils Olympic Games Tokyo 2020 opener

By Olympics

Australia’s biggest-ever broadcast and digital event is here!

In an exciting first, the Seven Network has pre-released the much-anticipated opener to its broadcast of the Olympic Games Tokyo 2020 ahead of tonight’s Opening Ceremony.

Seven’s opener has been a closely-guarded secret in previous years, revealed only on the Olympic Games’ opening night. But for this, the most anticipated Games ever, Seven has broken with tradition, with the opener now showing on @7Olympics and 7plus.

Fronted by Australia’s most loved and respected sport broadcaster Bruce McAvaney, Seven’s Tokyo 2020 opener looks forward to an unprecedented Games, wherein the global struggles of the past 18 months mean just getting to the starting line is a victory in itself.

As iconic footage of Cathy Freeman, Dawn Fraser and Kieren Perkins plays, we dare to dream the likes of Kyle Chalmers, Ariarne Titmus, Emma McKeon, Kaylee McKeown, Jessica Fox, Sam Kerr, Patty Mills and Ash Barty can join them in the pantheon of Olympic greats during Tokyo 2020.

We talk about courage, Olympian courage – to continue when it seems impossible to go on. Well, here we are, the world determined to come together to unite against the odds.

So take your marks Australia as we look forward to an Olympic Games like no other. This will be 17 unforgettable days that reunite the world.

Bruce McAvaney, Sport Broadcaster

Tonight, McAvaney will lead Seven’s coverage of the Tokyo 2020 Opening Ceremony from 8.30pm AEST on Channel 7 and 7plus. He will be joined by fan favourites Johanna Griggs, Hamish McLachlan and Abbey Gelmi, and Australian broadcaster Kumi Taguchi, who currently hosts Insight on SBS.

Over the 17 days of the Olympic Games, fans can look forward to the country’s biggest-ever broadcast and digital event. For the first time in Australian free-to-air television history, there will be more than 40 dedicated Olympic Games channels across Seven and 7plus, all live, free and in HD.

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

7plus smashes 2021 record

By 7plus

New landmark set even before Tokyo 2020 begins

Even before they officially start tomorrow, the Olympic Games Tokyo 2020 are breaking records for the Seven Network’s 7plus platform.

Yesterday 7plus set a new record for the number of minutes live streamed this year, at 45.9 million minutes. It was the second biggest event in the history of 7plus, behind the Rio Olympics 2016 (all days).

Fuelled by the Matildas and the Aussie Spirit’s pre-Opening Ceremony matches, the platform captured a 56.1% share of commercial free-to-air live streaming, and a 44.4% share of total (live plus VOD minutes).

Even before Tokyo 2020 formally starts, Australians are flocking to 7plus to cheer on their teams.

Tokyo 2020 will not only be the world’s biggest sporting event, it will also be the biggest digital event in Australian history. If yesterday was any indication – and we think it was – the audiences are going to be enormous.

7plus is the only place to watch over 40 channels of sport, see what’s on when, create a watchlist to follow your favourite events, choose a language or catch up on highlights – the most live streams ever hosted by an Australian broadcaster. Wherever you are, whatever you’re doing, the Olympic Games Tokyo 2020 are just one click away on your smart TV, mobile, tablet or computer.

Gereurd Roberts, Seven West Media Chief Digital Officer

New features added to 7plus for the Olympic Games Tokyo 2020 include:

  • Watchlist: Provides users with the ability to add their favourite sports to an easily discoverable watchlist.
     
  • Continue Watching: This gives signed-in users the ability to watch a sport full replay and pick up where they left off via the continue watching carousel located on their home screen.
     
  • Captions: Live and VOD (including multilingual): To provide the ultimate accessible viewing experience for all users, it’s important to provide captioning to ensure as many users as possible can watch their favourite sports, events and highlights.
     
  • Autoplay: The autoplay functionality provides viewers with a simple way to binge multiple event replays, highlights and sports minis without needing to lift a finger. It simply plays the next relevant piece of content.
     
  • Chromecast and Airplay: As most people own multiple devices, including smart TVs and mobile phones, it’s becoming ever more important to provide a streaming service that supports this behaviour. The 7plus app allows users to either Chromecast or Airplay content to their Chromecast or Airplay compatible device. This allows users to stream Tokyo 2020 on 7plus no matter the age of their television device.
     
  • HD /SD selector: The 7plus player provides users with the ability to toggle between HD/SD to allow for the best and most data efficient streaming.
     
  • Freeze Frame: A select, scaled range of devices have been enabled with Freeze Frame ads that appear as an overlay whenever a user pauses the content.
     

Sunrise welcomes Aussie legends to its Olympic Games Tokyo 2020 coverage

By Olympics

Sunrise has bolstered breakfast television’s #1 team with a cavalcade of Aussie sporting greats as part of its special coverage of the Olympic Games Tokyo 2020.

With the most anticipated Olympic Games ever now just days away, the Seven Network has announced Natalie Barr, David Koch and the Sunrise team will be joined by a panel of Australian Olympic icons led by Grant Hackett, Stephanie Rice, Sally Pearson, Giaan Rooney, Jana Pittman, John Steffensen, Shane Heal and Stuart O’Grady.

Fellow Olympic greats James Tomkins, Matthew Mitcham and Tom Burton will also be part of Sunrise’s coverage throughout the Games, along with 2012 ASP World Tour Champion Joel Parkinson as surfing makes its Olympic debut in Tokyo.

Australia’s greatest Olympian, five-time Gold medallist Ian Thorpe, will also join Nat and Kochie for several live crosses throughout the Games, while Sunrise’s own Mark Beretta will be live on the ground in Tokyo to bring viewers all the latest news, colour and atmosphere from the host city. Plus, Edwina Bartholomew will co-host Seven’s afternoon coverage of Tokyo 2020 alongside Olympian and 7NEWS presenter Matt Shirvington.

The families of our Olympians obviously cannot be in Tokyo for the Games, but a host of them will join Sunrise to lead Australia’s cheer squad back home.

Sunrise is the only place to wake up across the entire 17 days of Tokyo 2020. With an unrivalled panel of Aussie Olympic legends, Beretts at the centre of all the action in Tokyo and live competition as it gets underway each day, Nat, Kochie and the team will have all your Olympic action, news and drama covered.

Michael Pell, Sunrise Executive Producer

Sunrise is the only Aussie brekky show where viewers will be able to see live competition from Tokyo and all the latest Olympic highlights, news and exclusive athlete interviews from 5.30am AEST on weekdays and 6.00am AEST on weekends.

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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SBS’s Kumi Taguchi joins Seven for Opening Ceremony of Olympic Games Tokyo 2020

By Olympics

After a long wait, in just five days the Seven Network will welcome all Australians to a momentous 17 days in history, beginning with Friday’s Olympic Games Tokyo 2020 Opening Ceremony from 8.30pm AEST on Channel 7 and 7plus.

Seven’s Opening Ceremony coverage will be led by Australia’s pre-eminent sport broadcaster Bruce McAvaney, alongside fan favourites Johanna Griggs and Hamish McLachlan.

Joining Seven’s revered team will be Australian broadcaster Kumi Taguchi, who currently hosts Insight on SBS. Her role will include providing commentary on the cultural and artistic elements of the Tokyo 2020 Opening and Closing Ceremonies.

As the most anticipated Olympic Games ever begins this Friday, Seven’s coverage of the Opening Ceremony will run for 4.5 hours and include a post-Ceremony wrap.

The Olympic Games are part of Seven’s DNA and we have again assembled the very best team to bring you all the action from Tokyo live and free. It all starts with an Opening Ceremony that will be a global event of epic proportions transcending anything we have seen before.

Against all odds, Japan will showcase its rich history and culture and we are so thrilled to welcome Kumi to the team to share with Australia her knowledge, insights and passion for Japan.

Lewis Martin, Seven’s Head of Network Sport

Taguchi said she felt a great sense of pride to be able to share with all Australians the subtle cultural aspects of a country she loves.

Japan is my second home. I love the country and its people, and I’m excited to share this passion with a wide audience.

Kumi Taguchi, Journalist and Presenter on SBS

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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Seven unveils Olympic Games Tokyo 2020 sponsors

By Olympics

Huge brand support sees Seven surpass Rio ad revenue

As the clock ticks down to the Opening Ceremony of the world’s biggest cultural event of the decade, Seven West Media is proud to announce its broadcast partners and sponsors for the Olympic Games Tokyo 2020.

Toyota, Woolworths, Optus and McDonald’s join Seven’s live and free coverage as broadcast partners, with Harvey Norman, AAMI, and HP joining the most anticipated Olympics ever as broadcast sponsors. Local state sponsors include People’s Choice Credit Union and LiveLighter®. A number of additional large sponsors have been signed but cannot be named at this stage.

As brands look to have their messages placed at the forefront of Tokyo 2020, commercial interest in Seven’s coverage is at an all-time high, with ad sales surpassing that of Rio 2016 Olympic Games.

With less than a fortnight until the starting pistol is fired for a historic Tokyo 2020, we are delighted by the response so far to our most comprehensive coverage of the Olympic Games Tokyo 2020 across multiple platforms. We are particularly thrilled at the number of new and returning brands that have flocked to the event, recognising the significance and power of this unique moment in time.

Tokyo 2020 will bring Australia together in huge numbers. With an Australian-friendly time zone, it will be prime time all the time on Seven, with high-impact and high-demand inventory active across the 17 days of the Olympics and 16 days later for the Paralympics Games.

We are implementing interactive and innovative ad formats to create deeper connections for brands and our audiences throughout Tokyo 2020 and beyond. 7REDiQ will power deep understanding and insights into our audience. Our Enhanced Audience and Viewer Experience [E.A.V.E] will create data-enabled ad experiences that make advertising more personal, valuable and enjoyable, and produce more effective results for advertisers. 7ACT allows brands to insert dynamic QR codes into video assets and create unique, customised experiences that drive action.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

For the first time, Seven will provide clients with total audience delivery reporting, delivering complete audience data on broadcast and digital elements of their campaigns. Tokyo 2020 is also the first Olympics set to be reported on by VOZ, which will deliver never-seen-before insight into cross-platform audience delivery.

Tokyo 2020 will be the biggest digital media event in Australian history and records will be broken in the sporting arena and in TV and digital audience numbers.

With so many individual events, the Olympic Games is a proven environment that attracts all sports fans and casual viewers. It’s the perfect platform for brand awareness and performance where advertisers can activate huge brand campaigns, target and reach hard-to-find audiences at scale, and help drive genuine business results.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Ahead of Tokyo 2020, Seven launched a $1 million contest to crown the best ad shown during of the event as voted by the public. Further details are available at www.inside7.com.au/favourite-ad-of-the-games

Seven’s coverage of the Olympic Games Tokyo 2020 will include 45 dedicated Olympics channels across Channel 7, 7mate and 7plus, all free and in HD. In addition, 7NEWS.com.au will be the #1 online destination for Olympic news, updates and insights.

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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Seven launches Olympic and Paralympic Games podcast with Mel McLaughlin

By Olympics

No Turning Back: Tokyo 2020 – out now 

As the countdown continues to the Olympic Games Tokyo 2020, the Seven Network has launched an unmissable new podcast series with Mel McLaughlin that takes the listener inside some of the most remarkable stories behind Australia’s Olympic and Paralympic teams.

In No Turning Back: Tokyo 2020, McLaughlin, who will lead Seven’s team on the ground in Tokyo alongside Mark Beretta during the Olympic Games, said it was an amazing experience to speak in depth with a select group of Australia’s most exceptional athletes.

I will be sharing some of the great athletes’ stories: their triumphs, their tragedies, their journeys, in their own words.

Mel McLaughlin

No Turning Back: Tokyo 2020’s first five episodes are available now on 7NEWS.com.au and all major podcast platforms. They feature:

  • • Para-triathlete Nic Beveridge, who has embraced his “second life” after an unexpected medical episode one night during his Year 12 studies left him a paraplegic
  • • Women’s track star Bendere Oboya, who fled Ethiopia with her family when just three years old before becoming the second fastest Australian junior of all time over 400m, behind only Sydney 2000 legend Cathy Freeman
  • • Kaia Parnaby, Bel White and Taylah Tsitsikronis of the Australian softball side, which earlier this month became the first Olympic team to arrive in Tokyo for the Games
  • • Diver Sam Fricker, 18, who has juggled preparing for his first Olympic Games with running a start-up business that’s aiming to rid the world of single-use plastics
  • • Three-time Paralympic silver medallist Madison de Rozario, who in Tokyo will be bidding to win Australia’s first Gold medal in women’s wheelchair racing since the great Louise Sauvage in 2000

More episodes in the compelling No Turning Back: Tokyo 2020 series will be released before the Olympic Games Opening Ceremony on 23 July.

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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Basketball great joins Seven for Olympic Games Tokyo 2020

By Olympics

Former Boomers star Andrew Bogut to call basketball

The Seven Network today announced one of Australian basketball’s all-time greats, Andrew Bogut, is the latest exciting addition to its commentary team for next month’s Olympic Games Tokyo 2020.

The first Australian selected at #1 in the NBA Draft – and one of just two ever – Bogut enjoyed a decorated 14-year career in the world’s best basketball league. He was most memorably the starting centre in the Golden State Warriors’ 2015 Championship team, but was also honoured with selection in the NBA All-Rookie First Team (2006), All-NBA Third Team (2010) and NBA All-Defensive Second Team (2015). 

From 2004 to 2016, Bogut was a key member of the Australian men’s basketball team at three Olympic Games (he missed London 2012 through injury), leading the Boomers to a fourth-place finish at Rio 2016, their equal best result ever at the Olympic Games.

Bogut will join fellow Boomers great Andrew Gaze and leading basketball caller John Casey to cover the men’s basketball in Tokyo for Seven.

Bogut said he believed the Boomers could finally break through next month to claim their first Olympic medal.

It’s great to be part of the Seven commentary team for the upcoming Olympic Games in Tokyo. The Boomers have a great chance to medal and I’m excited to see how they go while calling the games with Andrew Gaze and John Casey.

Andrew Bogut

Bogut’s signing expands Seven’s already unrivalled Olympic Games commentary team, which will be led by Australia’s pre-eminent sport broadcaster, Bruce McAvaney. 

Seven’s commentary line-up includes Australia’s greatest-ever Olympian Ian Thorpe, along with fellow gold medallists Anna Meares, Nick Green, Giaan Rooney, Scott McGrory, Russell Mark, Debbie Watson and Kerri Pottharst. Decorated Olympians Rachael Sporn, Tamsyn Lewis-Manou and David Culbert, and former champion ironwoman Candice Warner, will also be part of the team.

As the countdown continues to the Olympic Games Opening Ceremony on 23 July, fans can look forward to the country’s biggest-ever broadcast and digital event. For the first time in Australian free-to-air television history, there will be 45 dedicated Olympic Games channels across Seven and 7plus, all live, free and in HD. 

Seven’s Olympic Games coverage will be anchored by Hamish McLachlan, Abbey Gelmi, Johanna Griggs, Luke Darcy, Matt Shirvington, Edwina Bartholomew, Lisa Sthalekar and Andy Maher.

Basil Zempilas heads an impressive team of callers including rugby’s leading commentator Greg Clark, basketball expert John Casey, and accomplished callers Brenton Speed and Matt Hill.

Leading Seven’s contingent on the ground in Tokyo, Mel McLaughlin and Mark Beretta will make sure audiences are kept up to date with all the latest news, colour and atmosphere of the Games, while Jason Richardson will be trackside at the athletics and Nathan Templeton will be poolside for the swimming. 

Exactly 16 days after the Olympic Flame is extinguished in Tokyo, a new one will be lit, signalling the start of the Paralympic Games. Johanna Griggs, Paralympic Gold medallist Annabelle Williams and Paralympics legend Kurt Fearnley will anchor Seven’s unprecedented coverage across Seven and 7plus featuring up to 16 live streams.    

There will be more big announcements on Seven’s commentary line-up in coming weeks, including the biggest-ever Olympic Host Broadcasting Service of international callers and experts. 

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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