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Seven West Media and Facebook set up new partnership

By 7NEWS, SEVEN, Seven West Media

Seven West Media (ASX: SWM) today announced it has signed a Letter of Intent to provide news content to Facebook.

The LOI is subject to signing a long-form agreement between the two companies, expected to be executed over the following 60 days. Seven West Media will provide more details following the execution of the agreement.

The establishment of this new partnership with Facebook is a significant move for our business and reflects the value of our original news content across our successful metropolitan and regional broadcast, digital and print properties.

On 15 February we announced a LOU for a partnership with Google, to provide news content to the Google Showcase product.

Together, the two announcements are a strong recognition of the quality and credibility of our leading news brands and entertainment, and will enable us to continue to build our digital platform.

These partnerships would not have been possible without the leadership and vision of Prime Minister Scott Morrison, the Chair of the Australian Competition and Consumer Commission, Rod Sims, Treasurer Josh Frydenberg and Communications Minister Paul Fletcher, and we thank them.

Kerry Stokes AC, Seven West Media Chairman

Like our new, market-leading partnership with Google, our agreement with Facebook is an important part of the strategy to transform our company and build Australia’s leading news and entertainment content business.

Both agreements are a significant step forward for Australian news media and are a clear acknowledgement by all parties of the value and importance of original news content.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

We are pleased to confirm our investment through a Letter of Intent with our partners from Seven West Media. This agreement brings the premium news content Seven produces from its newsrooms across Australia to Facebook. We have always been committed to supporting journalism and our agreement today continues our work with the news community in Australia.

Will Easton, Managing Director of Facebook Australia and New Zealand

This release has been authorised to be given to the ASX by the Managing Director and CEO of Seven West Media Limited.

Nicole Bence Appointed Chair of IAB Australia Board

By SEVEN, Seven West Media

Nicole Bence, Network Digital Sales Director at Seven West Media, has been appointed Chair of the IAB Australia Board, effective immediately.

Ms Bence succeeds Matt Rowley, CEO of Pedestrian Group, who has been Chair since January 2019. She has been a member of the IAB Australia Board since 2020.

As Chair, Ms Bence will work closely with IAB Australia CEO, Gai Le Roy, on initiatives and programs to address key industry matters.

It has been a delight working with Matt over the last two years driving some amazing initiatives including diversifying the board as well as significantly expanding the member base. Nicole is a passionate leader with such a strong knowledge of digital media and data, but she is also a true cross media leader. Nicole will lead the Board into what is an incredibly busy and important time for the digital advertising industry.

Gai Le Roy, IAB Australia CEO

It’s a great privilege to take on the Chair role at IAB Australia and I’m very excited to have the opportunity to build on Matt’s great work. IAB Australia’s key purpose to grow sustainable and diverse investment in digital advertising in Australia has never been more important. The digital advertising and technology ecosystem is changing rapidly and constantly, and I’m honoured to be able to play a part in its evolution and growth. One of my key priorities is to champion the power and efficacy of digital advertising. A trusted, robust and effective measurement metric, with standards that inspire confidence across the entire media and marketing sector, is critical for our industry.

Nicole Bence, Network Digital Sales Director at Seven West Media

Seven partners with UN Women Australia for International Women’s Day

By SEVEN, Seven West Media

Seven West Media is proud to announce it has joined with UN Women Australia as the Australian broadcast partner for International Women’s Day (IWD) 2021.

The new partnership reflects the joint commitment of UN Women and Seven West Media to focus on gender equality and celebrate the accomplishments of women.

IWD is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender equality. Significant activity is witnessed worldwide as groups celebrate women’s achievements or rally for women’s equality, with the theme and focus for 2021 being “Women in Leadership: Achieving an equal future in a COVID-19 world”.

The partnership will see Seven West Media supporting key IWD events around Australia in the lead up to and on 5 March, three days before IWD.

We’re proud to enter into this partnership with UN Women Australia in support of International Women’s Day 2021.

For us, this is a natural partnership: our workforce has a 50-50 gender balance and over half of our managers are female. We’re honoured to join forces with UN Women Australia to celebrate International Women’s Day.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

UN Women Australia looks forward to amplifying our work driving a gender equality acceleration agenda through this partnership.

It provides an important opportunity to reach more Australians this IWD and beyond, with a call to action around why equality matters, and the steps we can all take every day to enable every woman and girl equal opportunities to lead, learn, earn and live a life free from violence and discrimination.

Janelle Weissman, UN Women Australia Executive Director

As part of the partnership with UN Women Australia, Seven presenters will host IWD events around Australia. The five events will run simultaneously, reaching thousands of people across Australia.

We look forward to celebrating on Friday, 5 March as we reflect on this year’s theme of empowering women in leadership in a COVID-19 world, and supporting equality.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

About UN Women

A global champion for women and girls, UN Women is the United Nations entity responsible for promoting women’s empowerment and gender equality and was established to accelerate progress to meet the needs of women and girls worldwide. UN Women Australia is a registered charity in Australia which exists to raise funds for and awareness of UN Women’s work across the Pacific and around the world.

Each year, UN Women Australia hosts the pre-eminent International Women’s Day events around the country – in Brisbane, Sydney, Canberra, Melbourne and Perth – to celebrate global achievements and discuss actions needed to continue accelerating gender equality. The events create an opportunity for inclusion, drawing together people from diverse backgrounds across Australia to empower, inspire, motivate and benefit individuals and communities towards advancing gender equality, here in Australia and globally.

No country in the world has achieved gender equality. Through our events, we aim to put the spotlight on global issues that perpetuate gender inequality and highlight actions we can all take on the path to a gender equal world.

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