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Seven Network

Seven strengthens sales leadership team

By SEVEN

Seven West Media today announced the creation of a new senior role and a restructuring of its sales senior leadership team to reflect its position as Australia’s leading total audience network in across capital city, regional and digital markets.

Seven has appointed Prime Media Group’s Sydney Sales Manager, Adam Forbes, to the new role of National Direct and Independent Agency Sales Director, responsible for building and overseeing client relationships across independent agencies and direct channels.

Following the recent acquisition of Prime’s assets, which has created the largest national total video audience in the country, Seven has expanded the responsibilities of its capital city television sales directors to include regional markets:

  • Georgie Nichols is NSW Sales Director
  • Peter Charles is Victoria Sales Director
  • Todd Dickinson is Queensland Sales Director
  • Damian Hampson is Western Australia Sales Director
  • Stephen Woolley is South Australia Sales Director, working alongside Russell Media

Katie Finney, Director of 7RED and the executive responsible for the strategy, creative direction and implementation of brand integration in Seven’s programming, has expanded her remit to include regional amplification and creating deeper connections for brands with critical regional audiences.
The new roles report to Seven West Media National Sales Director, Natalie Harvey, and are effective immediately.


Ms Harvey said: “The expanded remit and new structure of the senior leadership team across capital city, regional and digital has been designed for customer and business success. The new structure ensures we will retain expert knowledge in capital city and regional markets and have the right skills, resources and capabilities in place to ensure our commercial partners and brands remain at the heart of what we do.


“As Seven accelerates towards a dynamic and converged audience trading model, we are rapidly adapting and innovating our commercial strategy to ensure an easier, faster and more effective ecosystem for our clients as they engage with the largest national total video audience in the country.


“As the most watched free-to-air broadcaster across all screens, Seven can now help advertisers and agencies easily reach more than 91% of Australia’s population each month, including in the capital cities, regional Australia and digitally on 7plus,” she said.

Seven appoints National Sport Sales Director

By SEVEN

The Seven Network today announced the appointment of Rob Maclean as National Sport Sales Director, effective immediately.

Mr Maclean will be responsible for delivering the sales strategy across all of Seven’s powerhouse sports broadcasts, including the AFL, cricket, horse racing, Supercars, NFL and the 2022 Commonwealth Games in July. 

Reporting to Seven West Media National Sales Director, Natalie Harvey, Mr MacLean will lead the national sport sales team to develop and execute market-leading sponsorship opportunities and work with clients to integrate their brand stories into Seven’s powerful sports content.

Mr Maclean joined Seven in 2007 and has a successful track record in driving commercial success across key sporting codes and events. He was most recently Head of Commercial and Partnerships, Network Sport, and led the sales strategy and implementation of two of the most commercially successful Olympic Games ever on Seven – Tokyo 2020 and Beijing 2022.

We are thrilled that Rob will take up the role of the national Sport Sales Director. Over Rob’s 15 years at Seven, he has created strong partnerships, delivered exceptional commercial outcomes and provided excellent team leadership. As we integrate the Seven and Prime businesses, Rob will lead the charge in evolving our sport product and creating even better opportunities for brands to connect with millions of Australians in the most exciting and engaging content there is.

Natalie Harvey, Seven West Media National Sales Director

Sport has always been in my DNA and I’m thrilled to be able to lead Seven’s wonderful sport sales team to deliver exceptional brand and business outcomes for our partners through the power of live sport and the strength of Seven’s truly national, cross-platform offering.

Seven has an incredible sport schedule, including Australia’s #1 winter sport – the AFL – Australia’s best horse racing 52 weeks a year, the best cricket plus the exhilarating Supercars and NFL. Add to that the most inclusive and diverse event of 2022, the Commonwealth Games, and we have a big year ahead.

Rob Maclean, National Sport Sales Director

Seven West Media receives WGEA citation in Australian media first

By SEVEN

Recognised as Employer of Choice for Gender Equality

Seven West Media (ASX: SWM) is proud to announce it is the first media company in Australia to be named an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency (WGEA).

Seven West Media is one of only 12 new change-making organisations across Australia to receive the highly regarded citation in 2022, after being assessed against extensive and rigorous criteria.  

The citation is a significant recognition of the company’s industry leadership and an important endorsement of its commitment to drive positive change and achieve gender equality in the workplace.

Seven West Media Managing Director and Chief Executive Officer, James Warburton, said: “Diversity and inclusiveness are at the core of our values and part of our business strategy at all levels. We are focused on achieving gender equality across our business. Currently 52% of our people are female across on-screen and off-screen roles, and female representation accounts for 51% of our senior leadership positions.

“Being recognised as among the best employers for women is an important milestone for Seven West Media and one that we are immensely proud of, but our work is not done. This is just part of our continued evolution to create a supportive, flexible and fair workplace for all people to be recognised and to thrive.”

Seven West Media Chief People and Culture Officer, Katie McGrath, said: “Creating a safe environment and richly diverse culture is critical for any high-performing company. We’ve taken progressive action to increase the representation of women in senior positions and we are whole-heartedly committed to ensuring ongoing gender balance at all levels throughout Seven West Media, including during recruitment and career development opportunities.

“The WGEA citation builds on our continued responsibility to promote diversity, equality and inclusion while actively engaging with communities across Australia. The latest citation comes after Seven West Media was again the proud broadcast partner of UN Women Australia for International Women’s Day. We are also the official media partner of White Ribbon Day and we recently registered our intent to develop our inaugural Reconciliation Action Plan with Reconciliation Australia.

“Our extensive charity activities also positively contribute towards a better Australia, with Seven West Media donating over $34 million a year in airtime support to over 140 organisations across the country. Our 2021 Good Friday Appeal raised $18 million for Melbourne’s Royal Children’s Hospital, and over $48 million was raised during Channel 7’s Perth telethon last year,” she said.

Seven has implemented a number of people-focused policies and support systems to improve gender equality. These include policies to eliminate gender remuneration gaps, targets to improve gender equality outcomes, flexible working, gender neutral paid parental leave, employee consultation and initiatives to prevent sexual harassment and discrimination. 

One hundred and twenty Australian companies sit alongside Seven West Media as WGEA Employer of Choice for Gender Equality, including Accenture, Allianz, Blackmores, Deloitte, ING, Kellogg, Medibank, PwC, Telstra, Woolworths and more.

WGEA Director, Mary Wooldridge, said: “Each year, we accept applications for our WGEA Employer of Choice for Gender Equality (EOCGE) citation from those employers who are raising the bar when it comes to driving change, creating the circumstances that allow all people, regardless of their gender, to thrive.

“After passing through our evidence-based benchmarking evaluations, our EOCGE citation holders are officially recognised as some of the best employers in Australia, who are committed and dedicated to action in achieving gender equality.

“Critically, these organisations are delivering on a formula that sees better support structures in place for working families; stronger actions to address pay inequalities; and strategic recruitment and promotion practices that help to encourage the full participation of women at work,” she said.

“We extend our congratulations to these leading employers, and look forward to working with them closely to accelerate positive change across Australian workplaces.”

Seven announces senior sales leadership appointments

By SEVEN

Seven West Media today announced key new senior sales leadership appointments as part of its ongoing strategy to deliver unrivalled national total video trading for commercial partners and brands.

Reporting to Seven West Media Chief Revenue Officer, Kurt Burnette, the new appointments follow the recent acquisition of Prime Media Group, which has created Australia’s first wholly-owned national television and digital group.

Natalie Harvey, previously Network Director of Sales, has been appointed National Sales Director, responsible for leading the network’s convergence and growth across capital city, regional and BVOD markets.

Nicole Bence, previously Network Digital Sales Director, takes up the new position of National Sales Director of Digital, responsible for driving a range of advanced digital advertising initiatives and overseeing Seven’s commercial digital, data, innovation and programmatic offerings.

Dave Walker joins Seven from Prime as Director of National Trading and Revenue Operations. With over 30 years of industry experience in Australia and New Zealand, Mr Walker brings to Seven a wealth of knowledge across sales leadership, television trading, system integration and media agency strategy planning and buying. 

Greg Gabel, previously Sales Director at 7Queensland, takes on the new role of National Regional Sales Director of Local Markets, responsible for overseeing sales in all regional markets and driving new products and processes for local teams across broadcast and digital. His appointment brings together regional sales areas under one person for the first time.

In Western Australia, the local regional sales team will work closely with the Perth capital city sales team and report into Chief Executive Officer, Seven West Media WA, Maryna Fewster, and Seven Perth Sales Director, Damian Hampson.

Seven is the most watched free-to-air broadcaster across all screens and our acquisition of Prime provides our commercial partners and brands with an unmatched total video audience proposition.

Seven can now reach more than 90% of Australia’s population each month as one integrated company, giving advertisers and agencies easy and seamless access to metro and regional markets. It’s a game-changing move for our customers, our people and our company, meaning quite simply we are even better together.

Seven’s national leadership team and new sales structure is designed to support Seven’s transformation and deliver a brilliant customer experience, making it easier, faster and more effective for brands to reach their desired audience across all of Australia, including in the capital cities, regional Australia and digitally on 7plus.

Our advertising and trading solutions will be further enhanced as we accelerate towards a dynamic and converged audience trading model.

Kurt Burnette, Media Chief Revenue Officer

Seven announces first David Leckie Seven Scholarship Program recipient

By SEVEN, Seven West Media

Seven West Media is delighted to announce that Madeline McKeown is the recipient of the inaugural David Leckie Seven Scholarship Program.

The annual program was established in September 2021 in memory of former Seven West Media Chief Executive Officer, the late David Leckie.

It was set up in conjunction with Skye Leckie and David and Skye’s sons Harry and Ben, and offers a 12-month scholarship at Seven West Media for a junior graduate with a passion for sales, programming or news.

The applications were judged by Skye, Harry and Ben Leckie and senior Seven West Media executives.

Skye, Harry and Ben Leckie said: “Harry, Ben and I were thrilled to be involved in the selection of the recipient of David’s inaugural scholarship.

“The candidates were outstanding, however, there can only be one recipient. Madeline is a very accomplished young person and we felt that she will really excel in her experience at Seven. The scholarship will cover all facets of a highly successful business and Seven is a fantastic place to work and to learn.

“David’s first love in his life was always TV. He was so passionate about all aspects of it. Davo was a tough taskmaster, from the old school, and if you didn’t ‘stack up’, you knew about it! That made people strive to achieve and improve,” they said.

“We felt in our discussions with Madeline that David would be very pleased to welcome her to his team. We wish her all the best and encourage her to take advantage of everything that is offered by Seven.

“We are so grateful for this legacy to honour David’s life and we look forward to watching Madeline’s success – and we will never forget David’s mantra about his competitors: ‘When they zig, you zag!’.”

David was a wonderful mentor and colleague to many of us at Seven and the David Leckie Seven Scholarship Program is a fitting tribute to his legacy and memory.

Madeline is smart, motivated and keen to learn and grow in the media industry. I know David would have been very impressed by her and would have been a great mentor and support. Like everyone at Seven, I’m very pleased to welcome Madeline and I look forward to seeing her career with us flourish.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

Seven appoints Head of Convergence Audience Trading

By Seven West Media

Seven West Media (ASX: SWM) today announced the appointment of Alex Tansley as Head of Convergence Audience Trading, effective immediately.

Mr Tansley’s appointment follows Seven’s recent announcement of its Australia-first project with Salesforce, the global leaders in CRM, to transform and enhance its media trading platform as a key component in the launch of CODE 7+.

In the newly created position, Mr Tansley will be responsible for developing and delivering Seven’s strategy across dynamic and converged audience trading solutions through CODE 7+, CRM and developing new operating models and products. 

Mr Tansley has extensive industry experience in commercial strategy roles, having previously held senior positions at MCN, Foxtel Media and, most recently, at Seven West Media as Revenue Strategy Manager, where he was responsible for driving a range of advanced advertising projects as part of Seven’s Enhanced Advertiser and Viewer Experience [E.A.V.E.] initiative.

Mr Tansley reports to Seven West Media Network Director of Sales, Natalie Harvey, and Network Digital Sales Director, Nicole Bence.

Alex comes to this role with a deep knowledge, brilliant strategic thinking and the capability to help drive Seven’s future capabilities in dynamic, converged television buying through CODE 7+.

This new, innovative role will support Seven’s transformation and our ambition to enable customers to engage and execute with ease and speed across Seven, 7plus and other audience platforms. Seven is the most watched free-to-air broadcaster across all screens, which means we have the biggest audience to gain insights from and connect our partners with, which we do in a multitude of ways using best-in-market technology, processes and people.

Kurt Burnette, Seven West Media Chief Revenue Officer

There is no more strategic or passionate media professional in the industry than Alex Tansley. His appointment to this crucial role is further proof of Seven’s commitment to being audience-led and platform agnostic in our pursuit of delivering more effective and better outcomes for our client and agency partners. The future of television is here and Seven is leading the way.

Natalie Harvey, Seven West Media Network Director of Sales

Having spent over eight years working across commercial strategy in the television industry, I’m passionate about delivering the best experience for advertisers, partners and viewers, and look forward to taking Seven’s successful converged audience buying solution to the next level.

Alex Tansley

Seven’s new state-of-the-art digital and broadcast converged media trading platform, CODE 7+, will be underpinned by the latest industry total audience measurement VOZ, along with Seven’s market-leading audience intelligence platform 7REDiQ.

Introducing 7Shop and 7Rewards

By Kickstart 2022, SEVEN, Seven West Media

Plus new data partnerships for 7REDiQ

The Seven Network today announced two key new products to supercharge the way brands connect with consumers – 7Shop and 7Rewards – plus three new strategic partnerships to drive better results for advertisers.

Unveiled during Seven’s 2022 Upfront presentation, 7Shop and 7Rewards will be integrated with Seven’s market-leading audience intelligence platform, 7REDiQ, which combines Seven’s first-party data of 10 million registered and addressable 7plus users (or SWM-iDs) with extensive second-party data partnerships.

7Shop is the first service of its kind in Australia and allows consumers to instantly buy on-screen products they see while streaming their favourite TV programs on 7plus.

Using AI technology and content recognition software from Seven’s 7CAP contextual ad placement product to identify and tag products in Seven’s most popular programs, 7Shop will let people buy what they see on screen, not just in the supporting commercial content.

7Shop blends content and commerce in one place to create an easy way for consumers to shop for the products they see on screen, be it an Apple iPad featured in The Voice, a dress worn on Home and Away, a car driven in Farmer Wants A Wife or a power drill on Better Homes and Gardens.

Viewers will be notified they are watching shoppable content. They can then pause the content they are watching and use their mobile device to either view additional branded content or activate a QR code and make a purchase via the vendor’s website.

As we continue to invest in our technology, data and innovative commerce offerings, 7Shop is the natural next step in Seven’s Enhanced Advertiser and Viewer Experience [E.A.V.E.] initiative.

The 7Shop innovation will simplify the customer journey and bring brands closer to audiences in contextually relevant programming – influencing consumer behaviour from consideration to immediate action, all while they are watching TV.

“We know Seven viewers are often inspired by and passionate about our content. We can turn that passion into purchase. In doing so, we offer a value exchange for consumers,  brand building and sales opportunities for companies, and greater audience engagement for Seven. 7Shop represents a unique full funnel marketing opportunity for buyers to convert millions of Seven viewers into customers.

Kurt Burnette, Seven West Media Chief Revenue Officer

Seven has partnered with The Entertainment Group, a leader in technology-enabled direct-to-member loyalty platforms and famous for its much-loved Entertainment Book, to create a new rewards program.

7Rewards is purpose-built to facilitate new brand opportunities and stronger engagement and advocacy with Seven’s audiences by creating an even more rewarding experience within 7plus. The personalised offers include dining, travel and activities for the family, all of which can be redeemed on the spot or saved and used later.

Leveraging data and insights from 7REDiQ, 7Rewards will create unique and customised ad experiences that connect brands more closely with Seven’s audience and will allow marketers to track the end-to-end customer journey and attribution as it happens.

Building on 7Shop, 7Rewards enhances the viewer experience and will deliver better results for advertisers by allowing users to buy and trial their products on the spot.

7Rewards, combined with the latest technology and data targeting functions from 7REDiQ, creates an incredibly powerful opportunity for brands to cut through and connect with content that moves audiences. The combination of 7Shop and 7Rewards delivers the full circle of attention, action and attribution for brands.

The recent identifier changes of tech platforms and a cookieless future means it’s critical broadcasters and publishers deliver a value exchange for consumers. 7Rewards does this by connecting high-value audiences with exclusive offers and experiences that deepen a user’s engagement and loyalty. It makes advertising more relevant and, therefore, enjoyable through personalisation.

Nicole Bence, Seven West Media Network Digital Sales Director
7REDiQ

Seven today announced new strategic data partnerships with Car Experts, Equifax and Cricket Australia, which join the 7REDiQ ecosystem to bring brands closer to their desired audiences than ever before.

Car Experts provides insights on people who intend to buy a car, enabling closer and more strategic targeting in this key, highly competitive sector that generates billions of dollars in purchases each year.

Equifax is a global data, analytics and technology company and a market leader in consumer credit information. It will provide 7REDiQ with more financial data-driven insights that can be activated on connected TVs.

The partnership with Cricket Australia positions Seven as both a broadcast and a data partner for the organisation, delivering insights to help it better understand how its fans engage with the game. In return, Seven can now offer more accurate fan insights, cricket team-level attribution and game day audience summaries for brands and broadcast sponsors.

At its core, 7REDiQ makes it easier for advertisers to target the consumers they want to reach through deeper audience understanding and insights.

7REDiQ’s strategic data partners including Flybuys, Carsguide, Weatherzone, LandmarksID, Ticketek and Mastercard currently deliver over two billion data points against the SWM-iDs. The exciting new partnerships will surface even more deterministic insights for brands to leverage when planning, buying and measuring campaigns.

Our continued investment in data and dynamic insights gives brands a critical way to understand where their target audiences are and what moves them to action. Our ‘visualised’ dashboard brings up-to-the-minute audience intelligence to life, helping to make decisions easier for our brands and partners.

We believe in 7REDiQ’s transparency and its value to enrich other datasets to drive business growth. We believe in making it easy to use and that it should be visual to demonstrate the meaningful full funnel insights for brands, agencies and creatives.

No walled garden, no black box, no vapourware, no ‘dashboard is coming’ talk. Our data strategy is simple: we show how the Seven audiences intersect with our data partners’ data and prove the connection points. It’s time to remove any doubt.

Charlotte Valente, Seven West Media Chief Marketing Officer

Total TV tells the total story

By Seven West Media

By James Warburton, Managing Director and Chief Executive Officer, Seven West Media

It was more than 16 years ago, but I remember the day like it was yesterday. It was 8.35am the morning after Desperate Housewives had launched on Seven. The OzTAM overnight audience numbers arrived, and we had a huge hit our hands: 2.5 million viewers in metropolitan markets alone. The rebirth of Seven had begun.

Fast forward almost two decades and, until a couple of weeks ago, the TV industry was still obsessing about overnight audience numbers. What that meant, of course, was that we were leading the public discussion about free-to-air TV audiences with the smallest number we had. Never mind the rise of time-shifted viewing, BVOD and live streaming: as an industry we were ignoring the dramatic change in how our content is consumed and pushing overnight numbers which were, not surprisingly, in steady decline.

Overnight audience numbers are very misleading. In some cases, they represent less than 70% of a TV program’s true audience. When catch-up viewing in its various forms and live streaming are added, some programs add hundreds of thousands of “new” viewers. Not hundreds, but hundreds of thousands.

For years, self-appointed experts have proclaimed that TV is dying. They are, of course, wrong (and, in many cases, biased). TV isn’t dying. It is changing. It is adapting to changes in how, where and when people want to watch video content.

The free-to-air TV networks are constantly being told we need to innovate in how we create and sell our content, how we use data, how we trade with our commercial partners, and so on.

And yet, until very recently, we were clinging to antiquated audience numbers that undersold our innovation and painted us in the worst possible light. We were our own worst enemy. Would Google and Facebook go to market with archaic audience numbers? No. They put out the biggest numbers they can, even when there are questions about how real or commercially relevant they are (does anyone really believe two seconds is a video view?).

On 13 September, after more than six months of debate, cajoling and setbacks, we finally went public with daily total audience numbers covering seven days of viewing, that is, overnight audience numbers plus time-shifted viewing, BVOD and live streaming. Sure, at this stage, we are only distributing two top 30 program tables each day – one ranking programs by total people, the other by 25 to 54s – but it is a great first step.

The total audience numbers are sent to media just after 9.00am every day, followed by the overnight numbers at about 10.00am. The vast majority of the journalists who write about TV are ignoring the total audience numbers and still focusing on overnights. That is not even remotely surprising. As an industry, we spent decades feeding the media reporting of the overnight ratings. The only way to stop that is to stop the public distribution of the overnight ratings. That isn’t going to happen, at least, not yet.

The overnight ratings are not what we trade on with media buyers or for our clients, and anyone who tells you otherwise is wrong. The seven-day total audience numbers are an important currency and show the real reach and impact of our content.

Take the new season of SAS Australia. So far, its series total audience numbers are about 30% bigger than its overnight numbers. Its first episode had 968,000 viewers overnight. Over the following seven days, that climbed to 1.36 million (including SAS Uncensored on 7plus), an increase of 41% or 392,000 viewers. The increase among 25 to 54s was even bigger, at 58%. In a very different genre, Home and Away routinely sees increases of about 20% from overnight to total audience numbers, representing up to 200,000 additional viewers.

Other shows on air now are seeing similar, albeit smaller, gains as SAS Australia, including The Block, The Newsreader and The Masked Singer. Their increases reflect how our consumers – and therefore our industry – are changing. Total audience numbers will only become more important, as BVOD and live streaming continue to grow.

As an industry, we need to increase our focus on total audience numbers. That includes convincing the media who report on TV to focus on the total audience numbers. Of course, the solution is to stop publicly releasing overnight numbers. For some, that is brave step, so we will keep working to help them take it.

Seven appoints new Head of Research and Insights

By Seven West Media

As Seven West Media (ASX: SWM) continues to accelerate its digital transformation and market-leading data offering, the business has strengthened its Insights team with the appointment of Craig Johnson as Head of Research and Insights, effective immediately.

A key member of Seven’s Audience Intelligence team, Mr Johnson is responsible for measuring and analysing data and insights from Seven’s audiences across all platforms, including broadcast television and online streaming on 7plus. He reports to Director of Audience Intelligence, Andrew Brain.

Mr Johnson has previously held senior roles in international and Australian media companies and was most recently embedded at Facebook’s Californian head office as a Senior Vice President – Global Business Partner Leader at Nielsen, where he managed and grew the global alliance between Facebook and Nielsen.

Craig is an accomplished leader in data and his extensive background in media and previous senior roles at Nielsen across multiple territories will be a tremendous asset to Seven.

As a strategic partner to our marketing, programming, commercial, corporate and strategy teams, Craig will bring new thinking and innovative approaches to data measurement that will help inform critical business decisions. He also joins us at an exceptional time for the industry, following the recent roll out of VOZ, OzTAM’s Total TV reporting and the newly announced IAB measurement partner, Ipsos.

Andrew Brain, Director of Audience Intelligence

I am thrilled to join Seven West Media during such an exciting time of growth for the company. I look forward to working with the team to drive new measurement solutions under Seven’s market-leading first-party data assets, including 7REDiQ, and unifying insights and data analytics across the company.

Craig Johnson, Head of Research and Insights

Mr Johnson’s appointment follows the departure of Emelia Millward, who is moving to a new role overseas.

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