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Seven’s AFL Grand Final: #1 show of 2021

By 7SPORT, SPORT

3.91m viewers nationally, 3.01m in the capital cities
Breaks audience share records in three cities

The Seven Network’s live, free and exclusive coverage of the unforgettable 2021 AFL Grand Final last night scored 3.91 million viewers nationally and 3.01 million in the capital cities, making it the #1 TV program of 2021.

On 7plus, the AFL Grand Final was watched by an additional 197,000 viewers on connected TVs and recorded 32.6 million streaming minutes, up 211% year-on-year.

In the first ever Grand Final in Perth, Melbourne’s triumph over the Western Bulldogs to end a 57-year premiership drought reached 6.34 million viewers nationally and 4.73 million in the capital cities. The average audience of 3.91 million was up 2% on last year’s huge audience and up 33% on the 2019 Grand Final.

Seven’s 2021 AFL Grand Final delivered the biggest Grand Final audience since 2016 and the fifth biggest ever.

In only the second time a Grand Final has been held outside of Victoria, Melbourne recorded a Grand Final audience of 1.64 million viewers, up 3% on 2020. 

The thrilling match dominated its timeslot with a 77% share of viewers during the game, and an 80% share of 25 to 54s.

Seven recorded an overall prime time commercial network share of 73.5% on Saturday and a 75.9% share in 25 to 54s.

The highest ever prime time commercial shares for any network in OzTAM history were recorded across several capital cities, including Melbourne with an 88.9% commercial share, Adelaide (77.3%) and Perth (76.9%).

The historic 2021 AFL Grand Final lived up to the hype and delivered extraordinary audiences on Seven. The AFL is a vital part of Seven’s unrivalled sporting content and once again Australia’s #1 winter sport has gripped the nation with another unmissable premiership decider.

Seven’s prime time coverage, underpinned by our expert commentary and insights, ensured more fans across Australia could enjoy the exciting Grand Final action, live and free. A huge thanks to the fans, players, clubs, AFL and the entire team across the Seven Network for making 2021 so memorable despite another year of uncertainty. It highlights once again how our shared love of Australian football continues to bring the nation together.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

Seven’s AFL Grand Final

  • AFL Grand Final: Melbourne v Western Bulldogs 3.91 viewers nationally, 3.01 in the capital cities. Reached 6.34 million nationally
  • AFL Grand Final: Presentations: 3.51 million viewers nationally, 2.67 million in the capital cities.
  • AFL Grand Final: On The Ground: 2.98 million viewers nationally, 2.27 million in the capital cities.
  • AFL Grand Final: Pre-Match entertainment: 1.99 million viewers nationally, 1.46 million in the capital cities.
  • AFL Grand Final: Post Match: 1.62 million viewers nationally, 1.28 million in the capital cities.

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SAS Australia recruits viewers to Seven

By SEVEN

Launch episode up 41% in total viewers, up 58% in 25 to 54s
Live streaming on 7plus up 72%

The new season of SAS Australia on the Seven Network has attracted strong audience numbers across all screens since it launched last week.

With consolidated viewing over seven days, including broadcast catch-up and online streaming audiences, the launch episode on Monday 13 September averaged 1.36 million total viewers, up 41% or 392,000 viewers, on its overnight audience. In 25 to 54s, the first episode increased its audience by 58% across seven days.

An average of 1.28 million viewers watched the first four episodes on Channel 7 and 7plus, including 985,000 broadcast viewers nationally and 667,000 in the capital cities. The new season has reached 4.27 million people since it started, with an additional 450,000 on 7plus.

SAS Australia, which sees 18 celebrities put through the show’s toughest, most unforgiving selection course yet, has lifted its timeslot audience on Channel 7 by 42% year-on-year and 66% in 25 to 54s.

On 7plus, audiences have also soared. Across the first four episodes, an average of 43,000 viewers watched live on 7plus alongside the television broadcast, up 72% on the live streaming average for the same episodes last year.

SAS Australia is gripping viewers in its second season with record audiences streaming the hit show live and watching the uncensored versions on 7plus, with its total TV audience soaring 41% over seven days.

With more action-packed episodes to come, the multi-platform success of SAS Australia is set to continue as our star recruits confront surprising truths about themselves to discover their real character and prove whether they have the strength, resilience and endurance to pass this year’s selection course.

Angus Ross, Seven’s Network Director of Programming

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7plus hits new heights in 2021

By 7plus

Tokyo 2020 and The Voice help drive 58% increase

Registered users up more than 47% to 9.4 million

The Seven Network’s market-leading 7plus broadcast streaming platform has recorded strong growth in 2021, expanding its audience and extending its market share leadership.

So far this year, 7plus has streamed more than 12 billion minutes of content, 21% more than its nearest commercial competitor.

It has increased its live streaming viewership year-on-year by a massive 186% and its total viewership by 58%.

The success of the Olympic Games Tokyo 2020, The Voice, Home and Away and other key content has given 7plus a 47.3% year-to-date commercial free to air BVOD share, up 5.7 share points on the same period in 2020 and more than eight share points above its nearest competitor.

Since July, 7plus has had a 60% share, more than Nine Network and Network 10 combined.

7plus also dominates the key advertiser demographics so far this year, commanding a 47% share in people 25 to 54. 

7plus commands an even stronger lead in live streaming, with a 59% commercial share for total people. 

With more than 40 Olympics channels, 7plus set new Australian streaming records during Tokyo 2020 and added more than 2.8 million new registered users, lifting its total number of registered users 44% to more than 9.2 million. Since then, it has increased to 9.4 million, up 47% in total since before Tokyo 2020.

Australians watched more than 4.74 billion minutes of Tokyo 2020 content on 7plus, making it the biggest digital event in Australian history. 7play’s comprehensive coverage of The Paralympic Games Tokyo 2020 also attracted huge audiences, with the Paralympics Opening Ceremony alone doubling the total minutes streamed for the whole of Rio 2016.

The Voice was #1 in live streaming each night it aired with an average of 75,000 viewers, up 151% on the 2020 live streaming average. An average of 181,000 viewers watched the world’s biggest singing competition on-demand, up 48% on the 2020 season.

The #1 television show of 2021 attracted an average of 257,000 viewers per episode through on-demand and live streaming on 7plus, up 65% on The Voice’s 2020 BVOD season average. Viewing on 7plus alone added 14% to the average total audience and 22% in 25 to 54s.

The remarkable growth of 7plus in 2021 has been driven by Seven’s content-led growth strategy which continues to deliver compelling content that connects with younger audiences.

After shattering Australian streaming records with our Tokyo 2020 coverage, 7plus has continued the momentum, with The Voice dominating live and on-demand streaming every night it aired. Home and Away has also delivered audience highs in the last month as it continues to connect with viewers on television and online. 

With the unmissable SAS Australia and Big Brother VIP, 7plus will continue its powerhouse position as the #1 free-to-air broadcast streaming service in Australia. Along with our incredible new content, 7plus boasts an extensive library of exclusive and classic content and we continually innovate to enhance the viewing experience.

Gereurd Roberts, Seven West Media Chief Digital Officer

7plus in 2021:

  • #1 commercial free-to-air BVOD platform, with a 47.3% share of total commercial free-to-air BVOD viewership
  • #1 in live streaming viewership, with a 59% share
  • 58% growth in total viewership year-on-year
  • 186% growth in live viewership year-on-year
  • Registered users up 47% to 9.4 million since before Tokyo 2020

The Voice soars on Seven and 7plus

By SEVEN

Biggest show of 2021, audience up 45% on 2020

The blockbuster new season of The Voice on the Seven Network ended on a high note last night, drawing record audiences across all screens and dominating the total people and 25 to 54s rankings. 

Nationally, 2.02 million viewers watched the Grand Finale – Winner Announced episode of the world’s biggest singing competition on Channel 7, including 1.38 million in the capital cities.

A further 92,000 live streamed the thrilling conclusion on 7plus, as Bella Taylor Smith was crowned the winner after delivering an inspiring performance of Never Enough from The Greatest Showman.

The Grand Finale – Winner Announced was the show’s biggest overnight audience this year and was #1 in its timeslot in 25 to 54s and total people.

Earlier last night, The Voice – Grand Finale attracted 1.9 million viewers nationally and 1.29 million in the capital cities, ranking #1 its timeslot in total people and recording the biggest Grand Finale audience since 2015.

The 2021 season of The Voice demolished the competition to become the most-watched regular program so far in 2021, dominating its timeslot in 25 to 54s and total people, and it was the only television series this year to attract over 1 million capital-city viewers every episode.

With consolidated viewing, including catch-up and online streaming audiences, the 2021 season had an average total audience of 2.11 million viewers. That represented a 24% lift on the 2021 series’ average overnight audience.

The Voice boosted Seven’s timeslot audience year-on-year by an average of 105% in 25 to 54s and 95% in total people. It was up 42% on the series’ 2020 national audience, and up 36% in the capital cities.

On 7plus, The Voice had an average of 257,000 viewers through on-demand and live streaming, up 65% on the 2020 BVOD season average.

The Voice was #1 in live streaming every night it aired with an average of 75,000 viewers watching live on 7plus alongside the television broadcast, up 151% on the 2020 live streaming average. Viewing on 7plus alone added 14% to the average total audience and 22% in 25 to 54s.

The Voice has dominated the new VOZ total TV reporting system, ranking as the #1 program each week since its launch. The spectacular launch episode was watched by 2.31 million Australians nationally, including over 292,000 on 7plus, giving the singing competition its biggest launch since 2015 and Seven its biggest entertainment show launch since 2016.

We’re thrilled with how Australia has connected with the incredible new season of The Voice on Seven to make it the number one television show in 2021. Our electrifying new line-up of megastar coaches – Keith Urban, Rita Ora, Guy Sebastian and Jessica Mauboy – our fantastic host Sonia Kruger and this year’s world-class artists engaged viewers and hit the right notes with younger audiences.

The series is the #1 entertainment show of the year, dominated its timeslot in 25 to 54s and under 50s and reached new heights on 7plus to become the streaming service’s biggest launch show ever and Australia’s #1 live-streamed show in 2021. The Voice’s phenomenal success has helped Seven become the number one network so far in 2021 and is further proof that Seven’s content-led growth strategy is successfully delivering on its aims.

Angus Ross, Seven’s Network Director of Programming

The total video results across linear, streaming and on demand for The Voice has been nothing short of phenomenal. Using the 7REDiQ data platform, we saw that The Voice led in the demos and was able to help brands achieve stronger results by connecting with audiences at a deeper, more relevant level across all screens.

The brand integrations and the show’s huge audience created a winning formula for marketers. We look forward to creating even more exciting new innovations our partners in the next series of The Voice and in The Voice: Generations.

Kurt Burnette, Seven West Media Chief Revenue Officer

The Voice is an ITV Studios Australia production for the Seven Network.

Seven has commissioned The Voice: Generations, a special event series that will premiere on Seven and 7plus in 2022.

This has been an extraordinary season of The Voice in 2021. We thank the Seven Network for their incredible support for the brand. It has truly demonstrated its strength, resonating with Australian audiences with such incredible ratings for every episode. The season showcased phenomenal singers with spectacular performances, and our warmest congratulations to Bella Taylor Smith who captured the hearts of all Australians.

We are now in preproduction for the next series, as well as our brand new adaptation, The Voice: Generations, for Seven in 2022.

David Mott, ITV Studios Australia CEO and Managing Director

The Voice by the numbers

  • • National total audience (includes time-shift and BVOD): 2.11 million – up 45% on 2020
  • • Capital city total TV audience (includes time-shift, BVOD): 1.52 million – up 40% on 2020
  • • National average broadcast audience: 1.84 million – up 42% on 2020
  • • Capital city average broadcast audience: 1.27 million – up 36% on 2020
  • • Average national time-shifted audience: 137,000
  • • Timeslot rankings: #1 in total people, 25 to 54s, men and women
  • • 2021 season lifted its timeslot audience year-on-year 105% in 25 to 54s, 95% in total people
  • • 7plus average BVOD audience: 194,000 (7 day) – up 59% on 2020
  • • 7plus: 281.9 million minutes streamed
  • • Reached over 10.2 million viewers (7 million in the capital cities); BVOD reached over 1.7 million viewers nationally

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Seven’s AFL Finals score huge audiences

By SEVEN

The 2021 AFL Finals Series continues to score on the Seven Network, with Friday night’s Melbourne v. Geelong match recording the biggest AFL national and capital city audience this year.

Friday night’s clash was watched by 1.3 million people nationally and 1.01 million in the capital cities.

The high-stakes match was up 76% on the 2021 regular season Friday night average and reached 2.45 million people nationally and 1.87 million in the capital cities.

Seven’s Friday AFL match was the #1 program of the night in 25 to 54s, #1 in its timeslot and pushed Seven to a huge 52.8% network commercial share. 

On Saturday night, the Port Adelaide v. Western Bulldogs clash recorded an average national audience of 1.18 million people, up 81% on the 2021 regular season Saturday night average.

In the capital cities, 920,000 people tuned into Seven’s live and free coverage, up 89% on the regular Saturday night average audience. The match was the #1 program of the night in 25 to 54s, dominated its timeslot and reached 2.4 million viewers nationally and 1.8 million in the capital cities.

In Melbourne, the audience soared 119% on the regular Saturday night average audience and helped Seven win Saturday night with a massive 49.9% network commercial share across the capital cities.

Seven’s finals coverage to-date has averaged 1.08 million viewers nationally. Across the capital cities, it has an average audience of 834,000. The finals games of Australia’s number one winter sport have reached 5.86 million people nationally so far and 4.33 million in the capital cities.

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The Voice soars on Seven and 7plus

By SEVEN

Biggest show in 2021, biggest season launch since 2015, audience up 24% on 2020

The unmissable new season of The Voice has become an instant hit on Seven, breaking digital and broadcast records in its first three nights.

Hitting the right notes with fans, The Voice is the most-watched entertainment program so far in 2021 in 25 to 54s and total people, with the first three episodes averaging 1.72 million overnight viewers nationally, including 1.19 million in the capital cities.

The spectacular launch episode was watched by 2.14 million Australians nationally, including time-shift viewing and over 226,000 on 7plus, giving the singing competition its biggest launch since 2015 and Seven its biggest entertainment show launch since 2016.

With the megastar line-up of coaches Keith Urban, Rita Ora, Guy Sebastian and Jessica Mauboy, the first episode also smashed records on 7plus to become the biggest entertainment show launch on the streaming service ever, and the #1 live streamed entertainment show launch in Australia in 2021.

The Voice is #1 in its timeslot across all key demographics and up 24% in total people nationally on the 2020 season and up 21% across the capital cities.

The first three episodes have also lifted Seven’s timeslot audience by an average of 121% in 25 to 54s and 111% in total people.

The Voice has been the #1 live and on-demand streamed show every night in Australia since launch, with the average 7plus audience for the first three episodes up 66% on the same episodes in 2020.

The incredible new season of The Voice on Seven is the best yet. We knew the global mega-hit format would captivate Australian audiences with its strongest ever line-up of superstar coaches and world-class artists, and we’re thrilled at the record audiences on television and 7plus. With more electrifying performances and spinetingling chair-turning moments to come, the new season will only get better.

Angus Ross, Seven’s Network Director of Programming

Source: OzTAM (Metro Broadcast, National BVOD), RegionalTAM (Comb. Agg Markets). The Voice: 8-10/8/2021. Average audience national (metro + regional) and capital cities (metro). Total Audience: Broadcast overnight + BVOD (live + VOD to 3 days, includes co-viewing). The Voice 2021 (Seven) vs 2020 (Nine, 24-26/5/2020). Timeslot growth based on Metro timeslot vs same day/timeslot on 7primary in 2020. Data: Overnight data (preliminary 10/8/2021). The Voice #1 entertainment program based on Eps 1-3 vs full program averages, national average overnight audience. The Voice #1 entertainment program based on Eps 1-3 vs full program averages, national average overnight audience.

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Olympic glory: Tokyo 2020 makes history

By 7plus, Olympics, SEVEN

Seven’s broadcast up 71% on Rio 2016
Opening Ceremony: 3.85 million viewers
4.74 billion minutes streamed on 7plus
7plus registered users surge 44% to 9.2 million

As the Olympic Games Tokyo 2020 came to an inspiring close last night, more than 20 million Australians have tuned in to watch the Seven Network’s innovative coverage of the 17 days of the Games, making it the biggest television and streaming event in Australian history.

From the Opening Ceremony on Friday 23 July to last night’s Closing Ceremony, 20.2 million Australians watched Seven’s live, free and exclusive broadcast of Tokyo 2020, with 41% watching on both Seven and 7plus.

Across the 17 days of coverage (includes Opening Ceremony), the average full day broadcast audience was up 80% on Rio 2016 in the capital cities and up 71% nationally.

Seven’s prime time commercial free-to-air network share across days 1 to 7 of the Games was 60.3%. That increased to 61.9% across days 8 to 16. In week 32 of the OzTAM survey year, Seven Network recorded the biggest prime time commercial share (62.7%) for any network in total people and 25 to 54s since OzTAM ratings started in 2001

Seven Network’s average prime time capital city audience from 6.00pm to midnight grew by 12% from week one to week two of the Games. 

Channel 7’s share alone was 43.0% across the first week and 43.7% across the second week – more than double its closest rival and more than four times the share of the third ranked primary channel

7mate recorded an 11.1% commercial share across Tokyo 2020, making it the #1 multichannel and the #3 free-to-air commercial channel – trumping a rival primary channel.

With a total audience of 3.85 million viewers nationally, including time-shift and BVOD audiences, the Opening Ceremony is the most most-watched TV program of 2021.

Tokyo 2020 has boosted Seven Network’s strong momentum. Seven is currently #1 in the 2021 survey year with a 40.8% year-to-date commercial share. It has won 18 weeks of the 32 weeks so far in calendar 2021 and is the only network growing its commercial share in 2021.  

7plus

With more than 40 Olympics channels, 7plus set new Australian streaming records during the competition, adding more than 2.8 million new registered users, bringing its total number of registered accounts to more than 9.2 million, an increase of 44% since Tokyo 2020 started. 

Australians watched more than 4.74 billion minutes on 7plus, making it the biggest digital event in Australian history.

On 25 July, 7plus delivered the biggest day of streaming in Australian television history with 376 million minutes, shattering the previous record of 86 million (held by a State of Origin rugby league match day this year) and 10 times more than the biggest day recorded for Rio 2016.

7plus was particularly popular with younger viewers, with VOZ data recording 18% of people 18 to 39 watched the Olympic action exclusively on 7plus, delivering an incremental audience reach on broadcast of 32% over the first 12 days. The incremental reach is even higher for men aged 18 to 39, with viewing on 7plus extending the average broadcast day reach by 43%.

We came into the Games confident Tokyo 2020 would be a success, but the record-breaking reaction from audiences exceeded all expectations.

Our exclusive, live and free coverage on Seven and 7plus was unmissable entertainment for millions, as our Aussie athletes equaled their best Olympic performance ever and provided Australia with much-needed inspiration. For the brands involved with delivering the Games across the screens of Seven, it represented the largest and most addressable marketing platform ever created.

The success of our innovative coverage is testament to the incredible people we have behind the scenes and on-screen bringing must-watch moments to viewers. From our exceptional hosts and commentary teams to the excellent production and operations teams across broadcast and digital, everyone worked together to deliver a world-class experience.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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7NEWS hits new highs

By 7NEWS

Australia’s biggest weekday news audience in a decade

7NEWS: #1 nationally in 2021

 

The Seven Network’s 7NEWS has cemented its position as the #1 news show in Australia after recording the nation’s biggest average Monday to Friday capital city news audience in over a decade.

 

Last week (26 to 30 July), an average of 2.06 million viewers nationally watched 7NEWS at 6pm, with 1.39 million viewers in the capital cities – the biggest audience since June 2011.

 

On Sunday 25 July, an average of 2.32 million viewers nationally and 1.56 million across the capital cities watched 7NEWS, making it biggest single news audience on any network since January 2017.

 

The recent high caps a strong year for 7NEWS, which has won every single week of the survey ratings year across the capital cities and nationally.

 

The nation’s favourite news program has also won every week this survey ratings year in Adelaide and Perth, and has won 12 of the 23 weeks so far in Melbourne.

 

7NEWS hit recent highs in Sydney and Melbourne on Sunday 25 July. Sydney recorded 430,000 viewers, the biggest news audience across free-to-air television since January 2017, and Melbourne recorded 516,000 viewers – the biggest television news audience since April 2019.

 

We are hugely proud that 7NEWS is where Australians turn for trustworthy, high-quality news content during crucial times.

 

Providing the very best local and national news service possible with accurate and trustworthy journalism, is at the heart of what we do. In each market across every News program we have the most exceptional teams delivering 24/7 in these exceptional times.

 

Our investment in original reporting and content has helped 7NEWS become a significant force in breaking local and national news. The past year has been a critical time for our viewers and as the nation continues to go through great change and challenges, 7NEWS will remain the first place Australians turn for the defining stories and the vital facts.

Craig McPherson, Seven’s Director of News and Public Affairs

7NEWS’ recent highs and the success of Seven’s live, free and exclusive coverage of the Olympic Games Tokyo 2020 helped Seven Network achieve a 59.8% commercial share last week – its highest weekly share since the OzTAM audience measurement system started in 2001.

 

Seven has now won 17 weeks so far in the calendar year 2021 and has been #1 in 12 of the 23 weeks so far in the survey year 20201.

 

By the numbers:

7NEWS Sunday

  • • 1.61 million viewers nationally, 1.07 million in the capital cities
  • • #1 Sunday news program
  • • Won every week in first half of 2021
  • • 20% more viewers than Nine News nationally, 6% more in the capital cities

 

7NEWS Monday to Friday

  • • 1.57 million viewers nationally, 1 million in the capital cities
  • • #1 weeknight news program
  • • Won every week in first half of 2021
  • • 29% more viewers than Nine News nationally, 7% more in the capital cities

 

7NEWS Saturday

  • • 1.33 million viewers nationally, 867,000 in the capital cities
  • • #1 Saturday news program
  • • Won every week in first half of 2021
  • • 25% more viewers than Nine News nationally, 8% more in the capital cities

Tokyo 2020 roars out of the blocks

By 7plus, Olympics, SEVEN

7plus smashes records, TV audiences surge

The Olympic Games Tokyo 2020 are an instant hit with Australians, generating huge numbers across the Seven Network’s Channel 7, 7mate and 7plus.

After just three days, Tokyo 2020 has reached more than 13 million Australians on television and smashed streaming records.

Last night’s coverage and the Opening Ceremony on Friday night are already the two most-watched TV programs of 2021 and 7plus set new highs for streaming in Australia.

Some of the highlights of the past three days include:

Sunday night: 2.75 million viewers nationally on Seven Network, 1.99 million in the capital cities, taking the crown as the most-watched TV program of 2021.

Opening Ceremony: 2.7 million viewers nationally on broadcast, 2.12 million in the capital cities, making it the second most-watched TV program of 2021. The capital city audience was up 31% on the number of viewers for the Rio Olympics Opening Ceremony in 2016, while the national audience was up 20%.

Sunday evening: 2.51 million viewers nationally on Seven Network, 1.73 million in the capital cities.

Saturday night: 2.47 million viewers nationally on Seven Network, 1.78 million in the capital cities.

Saturday evening: 2.4 million viewers nationally on Seven Network, 1.73 million in the capital cities.

Countdown to Opening Ceremony: 2.24 million viewers nationally, 1.64 million in the capital cities.

7mate: 17.4% commercial audience share on Saturday night, its highest ever prime time share.

7plus: Set a new Australian streaming record on Saturday, with 238.7 million minutes streamed (including co-viewing), more than three times the previous record which was held by a State of Origin rugby league match.

7plus: Broke its own record on Sunday, with 272.8 million minutes streamed – excluding co-viewing.

The reaction from Australians to our exclusive, live and free coverage on Seven and 7plus has been extraordinary. The audience numbers have exceeded our forecasts on every level, including 2.3 million reach on 7plus alone.

New viewing records are being set on a daily basis which is great news for our partners, sponsors and dynamic packages. Marketers have well and truly embraced Tokyo 2020 and now that the Games have started, we’re seeing record results with brands capitalising with short-term broadcast and digital investment.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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7plus sets new Australian streaming record

By 7plus, Olympics

More than 238 million minutes streamed!

The first day of competition in the Olympic Games Tokyo 2020 saw the Seven Network’s 7plus platform achieve a gold medal of its own: the record for the biggest day of live streaming in Australian television history.

An extraordinary 238.7 million minutes were streamed on 7plus yesterday, shattering the previous record of 86 million for the State of Origin rugby league match on 14 July this year.

The 7plus total comprised 207.9 million live streamed minutes and 30.8 million video-on-demand minutes. As a result, 7plus captured a record-setting 93.5% share of commercial free-to-air live streaming, and an 80.9% share of total minutes (live plus VOD).

It also marked a record for 7plus in terms of advertising revenue booked in one day.

We knew the Olympic Games Tokyo 2020 would be a massive event across both digital and broadcast, but the numbers on 7plus have exceeded all of our expectations and set a new standard for streaming in Australia.

Tokyo 2020 will be the biggest digital media event Australia has ever seen. If we are setting new streaming numbers after just one day, imagine what the next fortnight or so is going to look like.

Australians have really embraced the innovative and incredibly comprehensive coverage on Channel 7, 7mate and 7plus, with a viewer experience and features that have never been seen here before. We’re delighted with how people are responding to our coverage.

Gereurd Roberts, Seven West Media Chief Digital Officer

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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