Tag

Ratings

7plus hits Super Bowl live-streaming record

By 7plus, 7SPORT, SEVEN, SPORT

Super Bowl LV beats tennis

Sports fans flocked to witness NFL legend Tom Brady claim a record seventh Super Bowl ring yesterday, with the Seven Network’s live and free coverage of Super Bowl LV reaching 1.5 million people nationally.

Seven’s full coverage of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs, which included the halftime show headlined by The Weeknd, reached 1.07 million viewers in the capital cities.

7plus’ live stream of America’s biggest sporting event smashed the Super Bowl record, recording 7.7 million minutes, up 29% on last year’s previous highest figure. It was the #1 live streamed program yesterday.

An average capital city audience of 279,000 tuned in across Seven’s coverage of the match, up 5% on last year’s Super Bowl audience and 34% more people than the audience for Nine’s coverage of the day session of the Australian Open. Nationally, Seven’s coverage drew 383,000 viewers, or 29% more than the Australian Open.

Source: Source: OzTAM (Metro Broadcast, National BVOD), RegionalTAM (Comb. Agg Markets). 8 Feb, 2021. Super Bowl LV: Buccaneers v Chiefs. Average audience. Network National Reach Estimate based on Metro + Regional for minimum of 1 consecutive seconds of program viewed on Seven Network. Live Streaming Minutes 2020 & 2021 includes co-viewing, 2018 & 2019 excludes co-viewing. Data: Overnight (Preliminary 8/2/2021)

Seven and 7plus seize summer

By 7plus, SEVEN

#1 in prime time, all day and BVOD

The winning combination of 7NEWS, Sunrise, Test cricket and Australia’s newest smash hit family entertainment show – Holey Moley – saw Seven Network take the #1 spot across summer.

With the 2021 “official” ratings kicking off, the summer audience numbers reveal Seven took the crown in prime time with a total people network commercial share of 36.9%, ahead of Nine Network on 36.2% and Network 10 on 26.9%. Seven was also #1 in 16 to 39s and grew its audience share in that age group by 1.8 points over the summer months.

From 6.00am to midnight, Seven scored a total people commercial share of 40.3%, ahead of Nine on 35.8% and 10 on 23.9%, and ranked #1 in 25 to 54s and 16 to 39s.

7NEWS at 6.00pm had an average national audience of 1.39 million across the summer, compared with Nine News’ 1.1 million. Sunrise’s national audience of 442,000 put it well ahead of Nine’s Today (291,000).

Across the summer, 7plus was the #1 commercial free to air BVOD service, securing a share of 40.6%, ahead of 9Now on 40.2% and 10play on 19.2%. 7plus’ growth far outstripped the competition, growing viewership 49% year-on-year, compared to 35% for 10play and just 4% for 9Now.

Across the day, from Sunrise at breakfast through to 7NEWS in the evening and into prime time, we owned summer TV.

7NEWS, Sunrise and The Morning Show kept viewers informed and engaged, while the Australia-India Test series kept them on the edge of their seats.

Our success over summer gave us a great platform to launch our 2021 prime time content line up. That kicked off with Holey Moley, which was an out-of-the-box hit this week, delivering an average national audience of 1.18 million, huge year-on-year timeslot growth and sweeping all key age groups. Its first three episodes helped secure us the week, including wins in all key age groups.

We’re fully loaded and ready to go for 2021, with the biggest and best prime time content including Ultimate Tag, Big Brother, Dancing With The Stars: All Stars, Farmer Wants A Wife, The Voice and SAS Australia; the best sport with the AFL, Supercars and of course the Tokyo Summer Olympics; and constant hits including 7NEWS, Sunrise, The Chase, The Morning Show, Home and Away and Better Homes and Gardens.

Angus Ross, Seven’s Director of Network Programming

The success and growth year-on-year of 7NEWS, 7NEWS.com.au, Sunrise, Holey Moley and other great content over the summer months is the perfect start to the year for Seven and 7plus.

Our entertainment line-up for 2021 for Seven and 7plus is the freshest and most disruptive content slate we have ever created. It has been developed and acquired to ensure we maintain the audience growth and momentum from the second half of 2020 in the key demographic of 25 to 54.

Our sport content will be the largest marketing platform ever created across broadcast and digital, including what will be the most watched event in the past 20 years – the Tokyo Summer Olympics in July and August – the 2021 AFL Premiership Season, horse racing and Supercars.

Seven will help bring brands closer to and integrated in the largest and most anticipated cultural moments of 2021. We will also offer the most comprehensive and exciting data opportunities in market, supported by new innovations to drive enhanced viewer and advertiser engagement.

Kurt Burnette, Seven West Media Chief Revenue Officer

Source: OzTAM (Metro Broadcast, National BVOD), RegionalTAM (Comb. Agg Markets). Summer 2020/21: 29/11/2020-6/2/2021. Summer 2019/20: 1/12/2019-8/2/2020. National: Metro + Regional. Overall: 0600-2400, Primetime: 1800-2400. Metro Broadcast Commercial Network Shares. National BVOD (Live + VOD) CFTA Shares (24 hour day). 6pm News (Seven/Nine M-F 1800-1830), Sunrise/Today (Seven/Nine M-F 0700-0900). Holey Moley Australia: 1-3/2/2021 broadcasts national average overnight audience, excludes encores/repeats.

Cricket on 7

Unbelievable India in Test series for the ages

By 7SPORT, SEVEN

2020-21 Test coverage reaches 10.8 million

In one of the greatest victories in Test history, India has ended Australia’s 33-year unbeaten streak at the Gabba to win the series 2-1 and take home the Border-Gavaskar Trophy, with the Seven Network’s live and free coverage of the last day of the Fourth Test reaching 3.68 million people and peaking at 1.8 million.

Seven’s coverage of the entire 2020-21 Australia-India Test series reached 10.8 million, with all five days’ play at the Gabba reaching 6.35 million people and peaking at 1.7 million.

As an injury-depleted India fearlessly defied Australia’s star-studded attack to chase down a history-making target of 328 on a tense final day, Seven recorded an average audience of 1.12 million viewers nationally for the third session and 735,000 in the capital cities. All three sessions dominated their timeslots, ranking #1 in 25 to 54s, 16 to 39s and total people.

The total average national audience across the Fourth Test was 727,000 viewers, up 11% on the 2018-19 SCG Test between Australia and India, while the capital city audience was 491,000, up 10%.

BBL blockbuster on Channel 7 and 7mate
Melbourne Renegades v Melbourne Stars, 7.00pm AEDT

The BBL action continues on Seven at 7.00pm AEDT tonight, when the Melbourne Renegades and Melbourne Stars face off in a crucial clash at Marvel Stadium.

Source: OzTAM (Metro) and RegionalTAM (Comb. Agg Markets). Network National Reach estimate based on a minimum of 1 minute of Seven’s Cricket Test viewed. Peak minute audience: Metro + Regional. Dominated timeslot in metro markets. Source: OzTAM (Metro), RegionalTAM (Comb. Agg Markets). Comparison to 2018/19 Aus v India Test average national audience on Seven Network. Day 5 includes overrun on Seven to 6.40pm. Data: Overnight (Prelim D5 2021).

Australia’s #1 commercial BVOD platform of 2020 #7plus is set to soar in 2021

By 7plus

The Seven Network’s market-leading 7plus platform today confirmed its dominance of the commercial free-to-air BVOD sector.

Across 2020, 7plus ranked #1 with a 41.9% share of total commercial free-to-air BVOD viewership. 9Now was second with a 41.1% share and 10play a distant third with 17%.

7plus secured an even larger lead in on-demand viewership with a 42.5% share, more than three points ahead of 9Now (39.4%) and over 24 points ahead of 10play (18.1%).

Seven’s platform was #1 in key advertiser demographics across the year, including 25 to 54s, taking a 41.8% share in that age group in the capital cities.

During 2020, 7plus increased its total viewership by a remarkable 76%, more than double the market’s total growth rate of 35%.

Seven West Media Chief Digital Officer, Gereurd Roberts, said the success of 7plus reflected the power of Seven’s overall content strategy, which is clearly delivering what audiences want and giving the company a clear point of difference.

The extraordinary growth of 7plus in 2020 is a testament to our successful content strategy. Across the year, audiences were drawn to 7plus by both our prime time content and our library of exclusive and classic content. Big Brother, Farmer Wants A Wife, SAS Australia and Home and Away [the #1 program on 7plus] led the way with their prime time strength, with exclusives and classic content including Station 19, Ally McBeal and Blue Heelers keeping audiences engaged and giving us a competitive advantage.

Across the year, we continually enhanced the 7plus viewing experience, creating a superior environment for our audiences and delivering fantastic results for our partners,

Forget what our rivals might claim: the official, industry-standard OzTAM data clearly shows that 7plus was #1 in 2020. We are determined to repeat that great result in 2021.

This year, 7plus will capitalise on its growth in 2020 by offering the best content line-up in its history – including the biggest sporting event in the world.
This year is going to be our biggest ever. We have a very strong slate of prime time tentpoles across the entire calendar year, teeing off with Holey Moley in just a couple of weeks and continuing with big shows such as Big Brother, The Voice, Ultimate Tag, Farmer Wants A Wife, SAS Australia, Dancing With The Stars: All Stars and many more.

Add to that our unbeatable sports offering – including Supercars for the first time on 7plus – Home and Away, 7NEWS, Sunrise, The Morning Show, Better Homes and Gardens and The Chase, and it’s clear that we are set for a big year.

The high point for 7plus in 2021 will be the Tokyo Summer Olympics and Paralympics, when we will offer a digital experience that will far exceed anything Australians have seen before. Tokyo is set to be the biggest digital event in Australian media history and will take 7plus to an even higher level.

Gereurd Roberts, Seven West Media Chief Digital Officer
Gereurd Roberts, Seven West Media Chief Digital Officer
Nicole Bence, Seven West Media Network Digital Sales Director

7plus was an absolute powerhouse in 2020 and we have established a strong foundation as we move into what will be its biggest year yet. The combination of so many new and returning hit shows, the strength of our library and, of course, the Tokyo Olympics makes 7plus a must-buy for advertisers.

We launched a number of new EAVE [Enhanced Advertising and Viewing Experience] innovations including Freezeframe and Binge Ads to further enhance the advertiser and viewer experience in 2020 and there is more to come in 2021.

Without doubt 2021 will be the year of true convergence for broadcast and BVOD, and having such a strong BVOD platform, powered by 7REDiQ, strengthens our offering and the opportunities for brands in the year ahead and beyond,” she said.

Nicole Bence, Seven West Media Network Digital Sales Director

7plus in 2020:

  • • #1 commercial free-to-air BVOD platform, with a 41.9% share of total commercial free-to-air BVOD viewership
  • • #1 in on-demand viewership, with a 42.5% share
  • • 76% growth in total viewership year-on-year, more than double the BVOD market’s total growth rate
  • • 76% growth in live viewership year-on-year
  • • 76% growth in on-demand viewership year-on-year

Source: OzTAM VPM 3.1, 2020 calendar year

Check out 7plus

Phil Goyen

7NEWS.com.au #1 with young Australians

By 7NEWS
Phil Goyen

• #1 news website for under 40s
• Average daily unique audience: 1.29 million
• Average monthly page views: 69.7 million
• Australia’s #1 social news brand
• Australia’s #1 digital news show, The Latest

7NEWS.com.au has cemented its position as the leading news website for Australians aged under 40, according to new data from Nielsen Digital Content Ratings (DCR).

The Nielsen DCR report for November shows 7NEWS.com.au was the #1 news website among hard-to-reach young Australians: it was #1 overall among women under 35 and the #1 commercial news website among men under 40. The website’s total unique audience in November was 9.52 million, up 14.2% on November last year.

The new numbers follow an outstanding year for the Seven Network’s news website, which has built an average daily unique audience of 1.29 million.

Across 2020, 7NEWS.com.au has seen an average of 69.7 million page views a month.

7NEWS.com.au is now Australia’s largest social news brand, reaching more than 13.2 million people or more than 50% of the population.

It is also home to Australia’s #1 digital news show, The Latest, which was racked up more than 400 million views since it launched in August 2019.

The success of The Latest has made 7NEWS.com.au one of the fastest-growing YouTube channels in Australia. The number of subscribers has jumped 244% over the past year, while the number of minutes watched has soared 1740%.

Exclusive reporting and content have been critical to 7NEWS.com.au’s rapid growth and early next year it will launch two new original shows:

Doing Life Differently With Ciaran Lyons, a made-for-mobile documentary series that explores Australia’s hidden worlds including swingers, furries and Satanists.

Happening Now, a daily made-for-mobile digital news show.

With content from Australia’s most-watched television news service, 7NEWS, plus a digital newsroom dedicated to local breaking news and original reporting and content, 7NEWS.com.au has become a significant force in just 18 months.

I’m thrilled with the community we’ve been able to build in such a short amount of time. We think about the 7NEWS.com.au audience 24/7, we’re entirely here for them and I look forward to connecting with even more Aussies as we grow and evolve.

I’m also extremely excited about our new original shows for 2021. I can’t wait for the world to see them.

Phil Goyen, Head of 7NEWS Digital
Sunrise and The Morning Show

Sunrise and The Morning Show on top

By 7NEWS, SEVEN

#1 in ratings year and #1 as summer starts

Fresh from winning the 2020 ratings battle, Sunrise and The Morning Show’s dominance of breakfast and morning TV is rolling into summer.

Last week Sunrise was the #1 breakfast TV program with an average 448,000 viewers nationally and a big lead over its nearest rival. The Morning Show also claimed the #1 spot, with 215,000 viewers nationally.

Eleven share points greater than its nearest commercial rival. A staggering result for Sunrise in 2020, maintaining the record ratings of 2019, reflecting how Australia chose to wake up and get their news and information.

From 5.30am through to 9am and then The Morning Show through to 11.30am, our teams delivered the most watched daily six hours of live television across the country every morning of every week. In television nothing can be taken for granted, least of all a trusting and expanding audience.

Craig McPherson, Network Director of News and Public Affairs

This has been a year like no other. Bringing breaking news to viewers has been a logistical challenge, but it has also never been more crucial. We are grateful to Australia for trusting Sunrise in even larger numbers during these times. I thank Kochie, Sam, Nat, Beretts, Eddy, Sam Mac and the entire team behind the cameras for their hard work and their dedication. Most importantly, thank you for watching.

Michael Pell, Executive Producer, Sunrise

In a trying year, the true test of a program is the loyalty of its viewers. To remain #1 for 13 years is more than an achievement – it’s a privilege, and one Larry, Kylie and the team don’t take for granted. We can’t wait to be back in 2021.

Sarah Stinson, Executive Producer, The Morning Show,

2020 highlights

SUNRISE:

  • • #1 breakfast TV program nationally and in Sydney, Melbourne, Queensland, Adelaide and Perth
  • • Won every day of the survey year, for the second year in a row
  • • Averaged 480,000 daily viewers nationally, 279,000 in the capital cities
  • • Reached over 2.5 million national viewers on average each week
  • • Increased audience year-on-year
  • • Double-digit audience growth in Sydney across key demographics
  • • Dominated key demographics including 25 to 54s, 18 to 49s and shoppers

THE MORNING SHOW:

  • • #1 morning TV program nationally and in all capital cities
  • • Won its timeslot for survey year
  • • Averaged 252,000 daily viewers nationally, 151,000 in the capital cities
  • • Reached 1.75 million national viewers on average each week
  • • Up 5% on 2019 in 25 to 54s, up 8% in 16 to 39s, up 13% in total people
  • • Dominated key demographics including 25 to 54s, 18 to 49s and shoppers

Get involved:
Facebook @Sunrise @morningshowon7
Twitter @sunriseon7 @morningshowon7
Instagram sunriseon7 morningshowon7
#SunriseOn7 #TMS7
7plus

Source: OzTAM (Metro), RegionalTAM (Comb. Agg Markets). Combined/National: Metro + Regional. W/C 29/11/2020. Network National Reach estimate based on Metro + Regional for minimum of 5 consecutive minutes of Sunrise/TMS (includes Early/Late/Weekends) viewed on Seven Network. Average audience based on Sunrise/Today, TMS/Today-Extra (excludes Early, Late, Weekends). Data: Overnight

SAS Australia

SAS Australia shatters records on 7plus

By SEVEN
SAS Australia

Biggest-ever show in 7plus history in record time

The Seven Network today announced its latest prime time hit, SAS Australia, has shattered 7plus records, becoming the biggest show in the history of the market-leading commercial free-to-air BVOD service in record time.

The premiere of SAS Australia now has a BVOD audience of 320,000 viewers, surpassing 7plus’ previous record holder, episode one of Big Brother.

SAS Australia passed the record in just 10 days from launch.
The record-breaking numbers for SAS Australia on 7plus pushed the first episode’s consolidated audience to 1.67 million viewers nationally across broadcast and digital.

SAS Australia has not only been a hit on broadcast, but it is now our biggest-ever show on 7plus. Viewers are flocking to the original, uncensored versions on 7plus, driving record audiences.

The multi-platform success of SAS Australia is set to continue as the series unfolds.

Brook Hall, Director of Content Scheduling

SAS Australia continues Monday and Tuesday nights at 7.30pm on Channel 7, with the original, uncensored version of each episode plus bonus content available exclusively on 7plus immediately following broadcast.

7plus is the number one commercial free-to-air BVOD service, with a 42.5% market share so far in the 2020 survey year. With hit shows, the biggest live-streamed BVOD entertainment launch of all time with Big Brother, continued investment in more content-led growth and more 7plus exclusives slated for 2021, it is the ultimate streaming destination.

This year, 7plus is growing faster than any other BVOD service. Each week, over 200 million minutes are streamed on 7plus across thousands of unique pieces of content and 12 live channels.

Seven levels the score in 2020 ratings battle

By SEVEN

The Seven Network today confirmed that it had won its 17th  week of the 2020 ratings survey year, levelling the score with Nine, with one week drawn. Commercial audience shares for the survey year to date are also both level between Seven and Nine at 37.6 per cent. The win comes after the first ever prime time AFL Grand Final, which secured Seven a record-setting 76.0 per cent network commercial share, the highest ever recorded by OzTam, and the hugely successful launch of SAS Australia, which debuted as the #1 entertainment show on Monday and Tuesday.

Seven’s momentum is a reflection of its strong performance across the second half of the survey year. From June 2020, Seven has led in Total People and all key demographics, including 25-54s and 16-39s. The success of Big Brother, Farmer Wants A Wife and now SAS Australia, combined with the AFL, Australia’s #1 winter sport, and Seven’s dominant content spine of 7NEWS, Sunrise, The Chase, Home and Away, Better Homes and Gardens and The Morning Show, delivered these results.

We lead every key demo since June, a huge turnaround from the first half of the year. The success of our new prime time tentpole strategy, with Big Brother, Farmer and now SAS, has proven hugely successful for us. Add to that the AFL, which has seen significant year on year ratings growth, and our unbeatable content spine, and it’s clear that momentum is with us at Seven. It’s going to be a tight race to the end of the year.

Angus Ross, Director of Programming

Prime time tentpoles Big Brother, Farmer Wants A Wife and SAS Australia have proven hugely successful on 7plus as well as broadcast. Big Brother was the most live-streamed show launch in BVOD history, and SAS Australia is already well on track to being the most popular show in 7plus history. The cumulative effect is that 7plus is secure as the #1 CFTA BVOD service in Australia, growing considerably faster than competitors.

We’ve been able to level the score in 2020 with a schedule significantly impacted by COVID-19 – we’re down two and a half prime time tentpoles and lost the AFL for two months. Imagine what we’ll be able to do in 2021 with a fully loaded prime time schedule, a full AFL season and of course, the Tokyo Olympics – set to be the biggest event ever.

Angus Ross, Director of Programming

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