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Ratings

Seven are the only network growing in survey 2022

By SEVEN

A new report highlighting the first combined metro and regional television audience shows Seven rules in survey year to date and continues strong growth in key demos. 

Seven Network’s National Growth, Survey Year 2022:

  • #1 nationally so far in survey year 2022
  • 40.1% commercial audience share
  • #1 in OzTAM 2022 survey year audience growth in the capital cities
  • Up 10% YOY in total people in Metro
  • Up 11.1% in 25 to 54s
  • #1 nationally in four of the seven weeks so far in survey year 2022 in total people

Other Highlights: 

  • Seven #1 nationally in 2022 
  • 7plus: Up 34% in live streaming versus week 13, 2021, up 36% in BVOD in survey year to date 
  • 7two: #1 multichannel 
  • 7NEWS Monday to Friday: #1 news program of the week. 
  • Sunrise Monday to Friday: #1 breakfast program in the capital cities and nationally, averaging 412,000 overnight viewers nationally, 34% more than its nearest competitor.  

And we’re just getting started. There’s plenty more on the way with more exciting matches coming in the AFL season, family favourite The Voice and Big Brother bringing the ultimate talkability factor landing on Seven’s screens soon. We’re on track for another strong year with opportunities for brands to be part of the upcoming action.  

Reach out to your Seven representative to find out how. 

Source: OzTAM five-city metro and Regional TAM combined aggregate + Tas + WA markets | linear TV audience, and OzTAM VPM BVOD national audience including co-viewing | Overnight is live and as live | National is broadcast metro 5 city and regional (content of networks Seven, Nine and TEN/Sky Regional combined)| Growth and timeslot programming stories all based on metro audiences| Commercial shares are 6pm to 12pm, and BVOD national audience from 2am to 12pm. Program based on primary description | SYTD and CYTD share growth stats are L7D v Consolidated 7day| OzTAM, Metro. Data: Overnight Preliminary. Copyright: OzTAM 

Seven #1 nationally in 2022

By SEVEN

New national audience report shows Seven rules in survey year to date

The Seven Network today released the first combined metropolitan and regional television audience report based on content, covering the national performance of commercial free-to-air television networks.

The report is a combination of data from the television audience measurement organisations OzTAM (metropolitan markets) and Regional TAM (regional markets).

An ongoing national ratings report is not only reflective of how television is now planned, bought and sold, but also an important step in getting to a combined daily VOZ report, which OzTAM is aiming to achieve by the start of calendar 2023, subject to industry consultation.

Seven continues to work constructively with OzTAM and Regional TAM, the other networks and the Media Federation of Australia to ensure our ratings data reflects the changes in national viewing behaviour.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

Survey year 2022

National commercial audience shares (%)

WeekSeven NetworkNine NetworkNetwork 10
744.436.718.9
843.236.919.9
938.639.821.6
1037.740.322.0
1136.840.622.6
1240.138.516.1
Survey to date40.238.821.1

Highlights from the new report include:

  • Seven Network: #1 nationally so far in survey year 2022 with a 40.2% commercial audience share.
  • Seven Network: #1 nationally in six of the 12 weeks so far in calendar year 2022 in total people.
  • Seven Network: #1 nationally in three of the six weeks so far in survey year 2022 in total people.
  • Seven Network: #1 nationally in five of the 12 weeks so far in calendar year 2022 in people 25 to 54.
  • Seven Network: #1 nationally in two of the six weeks so far in survey year 2022 in people 25 to 54.
  • Seven Network: #1 nationally in six of the 12 weeks so far in calendar year 2022 in people 16 to 39.
  • Seven Network: #1 nationally in three of the six weeks so far in survey year 2022 in people 16 to 39.

Seven Network’s national growth, survey year 2022:

  • Total people                Up 2.9%
  • 25 to 54s                     Up 3.0%
  • 16 to 39s                     Up 5.5%
  • 7plus                           Up 40.0%

Seven Network’s national growth, calendar year 2022:

  • Total people                Up 0.7%
  • 25 to 54s                     Up 0.3%
  • 16 to 39s                     Up 0.6%
  • 7plus                           Up 25.1%

Seven Network’s metro growth, survey year 2022:

  • Total people                Up 4.0%
  • 25 to 54s                     Up 4.4%
  • 16 to 39s                     Up 6.6%

Seven Network’s metro growth, calendar year 2022:

  • Total people                Up 1.3%
  • 25 to 54s                     Up 1.2%
  • 16 to 39s                     Up 1.6%

The acquisition of Prime Media Group changed the game for Seven, creating a total audience proposition across the country and a simpler and easier solution for clients and agencies.

Our focus on starting the year better has paid dividends, with the combination of the Winter Olympics, 7NEWS, Home and Away, Dancing With The Stars: All Stars and SAS Australia giving our advertisers growth in audience and cost efficiency across Seven and 7plus. It should be noted that this growth has come against our competitors’ biggest shows and bodes well for our continued success in winning the ratings battle.

With the return of the AFL and a new season of The Voice and Big Brother set to launch soon, as well as our continued dominance in news, public affairs and drama, Seven is set for another strong year.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

Beijing 2022 delivers gold for Seven

By 7SPORT, Olympics, SEVEN, SPORT

12.5 million Australians watch Winter Olympics, 7plus streaming surges 254%

The Seven Network’s exclusive, live and free coverage of the Olympic Winter Games Beijing 2022 has powered Seven to its biggest start to a television ratings survey year since 2018.

Beijing 2022 delivered record-breaking digital audiences on 7plus and reached a national audience of 12.5 million viewers for its linear broadcast on Channel 7, 7mate and 7two.

The Evening and Late sessions both dominated their timeslots, ranking #1 in total people, 25 to 54s and 16 to 39s. The Evening session averaged a total audience of 725,000 viewers nationally on broadcast and 7plus.

Viewing on 7plus was particularly popular with younger viewers, with VOZ data recording an incremental audience reach on broadcast in 18 to 39s of 15.4%.

Total streaming for Beijing 2022 surpassed PyeongChang 2018 after only four days of competition and drove a surge in 7plus registrations, lifting the total number of registered accounts to more than 11.5 million.

Viewing on 7plus was particularly popular with younger viewers, with VOZ data recording an incremental audience reach on broadcast in 18 to 39s of 15.4%.

The strong audience numbers helped secure Seven a dominant network win across the first two weeks of the 2022 OzTAM survey ratings year.

Seven won 13 days out of the first two weeks in 2022 to record a 43.8% commercial broadcast share in total people, up 8.5 share points on 2021, a 43.0% share in 16 to 39s (up 13.7 points) and a 41.5% share in 25 to 54s (up 10.0 points).

Seven’s broadcast of Beijing 2022 has captivated the nation, with 12.5 million viewers cheering on Australia’s best-ever Winter Olympics performance. The high-octane action helped Seven secure its biggest ratings survey year start since 2018, sweeping every market and every demo.

The audience growth on 7plus was phenomenal and marked the largest digital consumption ever for a Winter Olympics, with live streaming up 254% on PyeongChang.

The success of Beijing 2022 is testament to our outstanding coverage and exceptional line-up of expert commentators and hosts. The event created the perfect marketing platform to promote our exciting new content, including the launch of SAS Australia and Dancing With The Stars: All Stars, and reaffirms the power and value of premium sport in delivering brands young and engaged audiences across multiple screens.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Seven Network #1

OzTAM 2022 survey year prime time commercial audience shares (%). 

20212022CHANGE
Total people35.343.8+8.5
16 to 39s29.343.0+13.7
25 to 54s31.541.5+10.0

Top broadcast events:

Beijing 2022 events on Seven Network, excluding the Opening Ceremony. Broadcast peak minute audience, overnight data.

RankDateEventPeak audience
114 FebFreestyle Skiing, Women’s Aerials Final1.09 million
29 FebAlpine Skiing, Women’s Slalom Final First Run1.05 million
39 FebFreestyle Skiing, Men’s Freeski Big Air Final First Run1.04 million
45 FebFreestyle Skiing, Men’s Moguls Qualifying Live Event1.04 million
55 FebSpeed Skating, Women’s 3000m Final Live Event992,000

Olympic Winter Games live and free on Seven and 7plus
The only place to see it all!

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Fastest-growing brand

By SEVEN

The Seven Network has been named Australia’s fastest-growing brand in the Brand Finance Australia 100 Ranking report that was released last month.

The achievement is on the back of an extraordinary year that saw Seven reclaim the title of Australia’s most-watched network in the capital cities and across the regional markets with Prime and 7 Queensland. 

With a 39.6% commercial audience share in total people in 2021, Seven was a clear winner, also taking the ratings crown in people 16 to 39 and under 50.

Seven was the only network to increase its audience shares in total people, 25 to 54s, 16 to 39s and under 50s during 2021.

7plus was number one in BVOD for the second year in a row, thanks in part to the outstanding success of the Tokyo Olympics, which was the biggest broadcast and streaming event in Australian history. 

The Voice, the AFL, 7NEWS, Home and Away, Farmer Wants A Wife, Dancing With The Stars: All Stars, SAS Australia, Sunrise, The Chase Australia, The Morning Show, Better Homes and Gardens, Homicide: With Ron Iddles, 7NEWS Spotlight and many more shows were a hit with viewers of all ages and ensured we were the clear winner in 2021.

After a big 2021, 2022 is set to be even bigger with the Olympic Winter Games Beijing 2022 providing Seven with its strongest start to the survey year since 2018 and the perfect lead-in to SAS Australia and Dancing With The Stars: All Stars.

This is just the start of a massive content schedule that also includes Farmer Wants A Wife with Samantha Armytage, the XXII Commonwealth Games, Big Brother, AGT, Australian Idol, Apartment Rules, Claremont, Strike Force, Code 1: Minute by Minute, Supercars, horse racing and the return of Australia’s favourite cooking show, My Kitchen Rules. The Prime acquisition will also deliver many benefits for Seven West Media, including a strong opportunity for 7plus in regional markets. 

Super Bowl soars on Seven and 7plus

By 7plus, 7SPORT, SPORT

Live streaming up 45% on 2021
Biggest TV audience since 2016

The Seven Network’s live and free coverage of Super Bowl LVI was a hit with fans, reaching 1.87 million people nationally on Monday and recording its biggest television audience since 2016.

7plus’ live stream of America’s biggest sporting event smashed the previous audience record set in 2021, up 45% year-on-year with 11.04 million minutes streamed.

Seven’s full coverage of the Los Angeles Rams’ 23-20 victory over the Cincinnati Bengals recorded an average total audience of 583,000 nationally, including 49,000 viewers on 7plus.

The total audience is up 33% on the 2021 Super Bowl and is the second biggest Australian Super Bowl audience ever.

Broadcast viewing peaked at 977,000 on Channel 7 during the halftime show, headlined by Dr. Dre, Snoop Dogg, Kendrick Lamar, Eminem, Mary J. Blige and 50 Cent. The Super Bowl streamed more live minutes than any other program yesterday with 7plus recording a 58% commercial share in live streaming on Monday.

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Seven West Media releases financial results for the half year ended 25 December 2021

By SEVEN, Seven West Media

Summary:

  • Group EBIT of $204 million, up 34% year-on-year
  • Seven Network #1 in broadcast television, 7plus #1 in BVOD
  • Total TV advertising market robust: metropolitan TV +13%, regional TV +7.2%, BVOD +58%
  • #1 in metropolitan broadcast with 40.3% revenue share (+3.7 points); 41.4% national total TV share, including 46.3% regional1 and 43.1% BVOD
  • Digital growth underpins positive WAN result
  • Seven Digital EBITDA up 144% to $76 million, now 35% of group earnings
  • Upgrade of full-year group EBITDA guidance to $315 million to $325 million (including $10 million second half contribution from Prime)
  • SWM Board to review capital management options in the second half to further enhance shareholder value

Overview:

Seven West Media Limited (ASX: SWM) today reported a statutory net profit after income tax of $120.5 million on group revenue of $819.5 million. Underlying net profit after tax (excluding significant items) was $128.7 million, an increase of 48% on the previous year. Earnings before interest, tax, depreciation and amortisation (EBITDA) of $215.3 million and earnings before interest and tax of $203.5 million increased 31% and 34% respectively versus the prior corresponding period.

Seven West Media Managing Director and Chief Executive Officer, James Warburton, said: “This result reflects the successful execution of our strategy over the past 30 months. We have a television network that has returned to the #1 position in a robust advertising market; a fast-growing digital business that now makes up 35% of earnings; a turnaround at WAN; and a team focused on growth.

“We have completed the acquisition of the assets of Prime Media Group, which unlocks an unrivalled opportunity for the business to capture a greater share of the $3.8 billion total television market.

1. Pro-forma – Regional includes Prime’s markets including GWN7 and 7Queensland

“The balance sheet has been significantly strengthened over the past 18 months, with leverage now at 0.9x net debt/EBITDA on a pro-forma basis after the acquisition of Prime. The Board will assess capital management options during the second half to further enhance shareholder value.

“We had an amazing start to the financial year with the Olympic Games Tokyo 2020, which was the biggest television and streaming event in Australian history. The Voice exceeded our expectations, becoming the #1 regular series of 2021, while the AFL Grand Final was the #1 program of the year. Our new entertainment schedule is driving television ratings gains and significant growth for 7plus. Over 11 million users are now registered on 7plus and we expect this to grow further with the Winter Olympics in Beijing.

“Seven returned to the #1 position in ratings leadership for the fiscal half and the 2021 calendar year, which was a significant achievement. The TV advertising market was very strong throughout the year. For the six months to 31 December, the markets were up 13% in metropolitan, 7.2% in regional and 58% in BVOD. SWM outperformed the market growth in every segment. In the metropolitan market, our 40.3% share was in line with our forecast.

“After growing 144% this half to $76 million, Seven Digital is on track to deliver EBITDA of more than $130 million for the full year, or approximately 40% of group EBITDA. The transformation of the digital side of our business has been dramatic, with a step change in the sophistication of our platforms, our data and how we monetise these audiences. This half also marked the first contribution from the digital platforms payments for our news content.

“WAN continues to execute its strategy of holding the line on print, reducing costs and turbocharging the digital and subscription side of its business. Revenue growth in digital more than offset print decline in the period. Underlying EBITDA grew 65% in the period after excluding one-off benefits for JobKeeper and PING grants in the prior period.

“Seven West Ventures has strong momentum, completing six investments in the period, including four new companies with large addressable markets. The investments are predominantly via media for equity which can be supercharged by SWM’s assets. The portfolio value increased 56% to $87 million in the period.”

Results:

The group reported revenue of $819.5 million (excluding share of associates), up 27.2% on the prior corresponding period on a continuing operation basis, driven by a recovery in the metropolitan TV advertising market and the growth of 7plus.

Net debt was reduced by $212.4 million to $116.7 million, which includes the consolidation of cash from Prime. However, adjusting for the timing of the Prime acquisition and some cash movements, pro-forma net debt for the group is $295 million, or approximately 0.9x pro-forma leverage. SWM’s aim is to operate within the 1.0-1.5x leverage band.

Financial year results from continuing operationsHalf year ended 25 December 2021Half year ended 25 December 20201
EBITDA$215.3m$164.9m
EBIT$203.5m$152.5m
Underlying NPAT$128.7m$87.1m
Underlying EPS8.4 cents5.7 cents
Final Dividend per Ordinary Share
Profit (loss) before tax (including significant items)$173.6m$163.1m
Profit (loss) after tax (including significant items)$120.5m$116.9m
Basic EPS7.8 cents7.6 cents
Diluted EPS7.8 cents7.6 cents
Reconciliation to statutory results:  
Profit before significant items, net finance costs and tax$203.5m$152.5m
Net finance costs$20.3m$30.8m
Profit before tax excluding significant items$183.2m$121.6m
Significant Items (cost) income($9.6m)$41.5m
Profit/(loss) before income tax$173.6m$163.1m
Comparative financial information has been restated for the following:
Prior year figures have been restated for adoption of IFRIC agenda decisions. See Appendix 4D for further details

Further details are contained in Seven West Media’s investor presentation lodged with the ASX today.

Outlook and priorities:

Trading update and strategic priorities:

  • The strength of the television and BVOD advertising markets has continued in the second half:
    • Q3 metropolitan TV bookings are tracking 13% ahead of a year ago, including the Ashes Test series and the Winter Olympics
    • Targeting a two-percentage point increase in revenue share in the second half of FY22
  • WAN revenue to grow low single digits in FY22
  • Seven Digital EBITDA forecast increased to more than $130 million 
  • Group costs at mid-range of previous guidance, before Prime
  • Group EBITDA target has been upgraded to $315 million to $325 million, including $10 million Prime second half contribution2 
  • SWM Board will assess capital management options during 2H22 to further enhance shareholder value.

2. Prime FY21 pro-forma EBITDA of $27m excluding JobKeeper and PING grants

We are now in the final phase of our three-year strategy, with key milestones achieved, and we see significantly more potential for the business. The Prime acquisition is the first step in unlocking our unrivalled ability to target the national total television market. Momentum is strong and the outlook for the markets we operate in remains robust. We will provide an investor update later in the year on the next phase of our strategy.

James Warburton

This release has been authorised to be given to ASX by the Board of Seven West Media Limited.

Seven wins the week: Seven’s biggest survey year start since 2018

By SEVEN

#1 in every market, every demo, every day

• Seven Network: #1 in week 7, #1 every day
• Seven Network: #1 in all key demos in week 7
• Seven Network: #1 in all capital cities and #1 in regional markets
• Seven Network: #1 in 4 of the 7 weeks so far in 2022
• 7plus: Up 257% in live streaming versus week 7 2021
• 7NEWS: Top three programs of the week
• Sunrise: #1 at breakfast

Seven West Media Managing Director and Chief Executive Officer, James Warburton, said: “After taking back the ratings crown in 2021 and seeing audience growth across summer, we are delighted to have won the first week of the official 2022 TV ratings survey year, sweeping every market and every demo.

“Both the Seven broadcast channels and 7plus are growing strongly. The Winter Olympics are a hit with Australian viewers on TV and digital, while 7NEWS, Sunrise and Home and Away are #1 again. We have a lot more great content to come this year, including SAS Australia and Dancing With The Stars: All Stars later this month and the XXII Commonwealth Games in July and August, which are going to be a massive success.”

WEEK 7 HIGHLIGHTS:

Seven Network and Channel 7: #1 every day. Biggest start to the survey year since 2018.

Seven Network:  #1 in total people. 44.9% commercial audience share, up 10.5 points on 2021.

Seven Network:  #1 in 25 to 54s. 42.9% commercial audience share, up 11.9 points on 2021.

Seven Network:  #1 in 16 to 39s. 44.4% commercial audience share, up 15.1 points on 2021.

Channel 7:  #1 in total people. 33.2% commercial audience share, up 9.9 points on 2021.

Channel 7:  #1 in 25 to 54s. 32.1% commercial audience share., up 11.1 points on 2021.

Channel 7:  #1 in total people. 32.7% commercial audience share, up 13.2 points on 2021.

7plus: #1 in live streaming,up 253% on 2021, 56.3% commercial audience share.

7plus: Up 87% on 2021, 42.4% BVOD commercial audience share.

7mate: #1 free-to-air multichannel.

7two: #2 free-to-air multichannel.

7mate, 7two, 7flix: #1 multichannel group. 11.7% combined commercial share.

Seven Network #1 in total people

OzTAM 2022 week 7 prime time commercial audience shares (%). 

20212022CHANGE
Seven34.544.9+10.5
Nine43.137.2-5.9
Ten22.517.9-4.6

Seven Network #1 in 25 to 54s

OzTAM 2022 week 7 prime time commercial audience shares (%). 

20212022CHANGE
Seven3142.9+11.9
Nine42.635.8-6.7
Ten26.521.3-5.2

Seven Network #1 in 16 to 39s

OzTAM 2022 week 7 prime time commercial audience shares (%). 

20212022CHANGE
Seven29.344.4+15.1
Nine46.234.6-11.6
Ten24.521-3.5

WEEK 7 PROGRAM HIGHLIGHTS:

Seven Network: Top three programs of the week in total people.

7NEWS Sunday: #1 program of the week. 1.59 million viewers nationally.

7NEWS at 6.30 Monday to Friday: #2 program of the week. 1.42 million viewers nationally.

7NEWS Monday to Friday: #3 program of the week. 1.4 million viewers nationally.

7NEWS Saturday: #5 program of the week. 1.26 million viewers nationally.

7NEWS: Biggest winning margin since August 2021.

Sunrise: #1 breakfast program. 426,000 viewers nationally. 16% more viewers in the capital cities than its closest rival.

Beijing 2022 wins gold with viewers

By 7SPORT, Olympics, SEVEN, SPORT

Seven’s record-breaking start to 2022

The Seven Network’s exclusive, live and free coverage of the Olympic Winter Games Beijing 2022 has helped Seven secure its biggest start to a television ratings survey year since 2018.

After reclaiming the title of Australia’s most-watched network in 2021, Seven has maintained its strong ratings momentum, with Beijing 2022 delivering record-breaking broadcast shares and digital streaming growth on 7plus.

So far in the first week of the OzTAM 2022 survey ratings year, the Seven Network has won every single day to record a 43% commercial broadcast share in total people, up 7.6 share points on 2021, a 42.6% share in 16 to 39s (up 12.2 points) and a 40.5% share in 25 to 54s (up 9.5 points).

Seven’s coverage of Beijing 2022 has so far reached 10.2 million viewers with the Evening and Late sessions both dominating their timeslot across days 1-6, ranking #1 in total people, 25 to 54s and 16 to 39s.

On 7plus, Seven’s comprehensive coverage on up to 20 channels has so far streamed 195 million minutes, up 306% on 2018 PyeongChang during the same period. New registered users have also surged on 7plus, up 100,000 since the start of Beijing 2022, bringing its total number of registered accounts to more than 11.5 million.

7plus is particularly popular with younger viewers, with VOZ data recording an incremental audience reach on broadcast in 18 to 39s of 16%.

The Winter Olympics is the largest and most addressable brand-safe marketing platform for brands right now looking to target younger audiences. It has helped Seven secure its biggest ratings survey year start since 2018 in 25 to 54s, 16 to 39s and total people.

Not only has the Winter Olympics delivered enormous reach to start the year, it marks the largest digital consumption ever for a Winter Olympics, with live streaming up 254% on PyeongChang 2018.

Our extensive coverage has engaged a nation across all demographics and in doing so, has helped create the perfect marketing platform to promote our exciting new content to come post-Games, with the launch of SAS Australia and Dancing With The Stars: All Stars, content that will continue the winning trajectory across the screens of Seven.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Seven Network #1

OzTAM 2022 survey year prime time commercial audience shares (%). Days 1-6. 

20212022CHANGE
Total people35.543.0+7.3
16 to 39s30.442.6+10.1
25 to 54s31.140.5+7.9

Top broadcast events so far:

Beijing 2022 events on Seven Network, days 1 to 6, excluding the Opening Ceremony. Broadcast peak minute audience, overnight data.

RankDateEventPeak audience
19 FebAlpine Skiing, Women’s Slalom Final First Run1.05 million
29 FebFreestyle Skiing, Men’s Freeski Big Air Final First Run1.04 million
35 FebFreestyle Skiing, Men’s Moguls Qualifying Live Event1.04 million
45 FebSpeed Skating, Womens 3000m Final Live Event992,000
58 FebSpeed Skating, Men’s 1500m  Final Live Event976,000

Olympic Winter Games live and free on Seven and 7plus
The only place to see it all!

Get involved:
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7NEWS.com.au
#7Olympics

We’re even better together in 2022

By 7NEWS, 7plus, 7RACING, 7SPORT, Kickstart 2022, Olympics, SEVEN, Seven West Media, SPORT

Plan your 2022

Seven West Media’s successful acquisition of Prime Media Group means we are the country’s leading commercial premium broadcast, video and news network. We’re even better together;

•  Reaching more than 90% of the Australia’s population each month
•  Offering ease of trading through a single platform to seamlessly access metro and regional audiences 


The addition of Prime strengthens our #1 position;

•  #1 TV network in Australia (Seven)
•  #1 TV network in regional Australia (Prime)
•  #1 commercial BVOD service (7plus)

We’re even Better Together in 2022

•  Better Content – Content is at the heart of everything we do. Australia’s best premium content, blockbuster shows and trusted brands are all right here at Seven.
•  Better Engagement –
Where attention is currency, engagement is power. We work with you to develop brave and engaging ideas that connect with audiences and influence action.
•  Better Results
– Your objectives are ours too. We are committed to delivering on shared outcomes and we value your partnership. With this approach, together, we drive better results.

Plan your 2022 with Seven by contacting us today.

Coming in 2022

Seven hits summer high

By SEVEN, Seven West Media

Summer schedule boots Seven and Channel 7 audiences

After reclaiming the title of Australia’s most-watched network in 2021, the Seven Network maintained its strong ratings momentum across summer to record audience growth year-on-year.

Seven’s supersized summer schedule of the Ashes Test series, BBL, WBBL, 7NEWS, Sunrise and The Voice Generations saw Channel 7 increase its average all day audience by 5.9% year-on-year and 4.3% in 25 to 54s.

Seven Network also increased its average all day audience by 4.2% year-on-year and 3.7% in 25 to 54s.

Across daytime, Seven Network grew its summer audience 8.4% in total people and 8.3% in 25 to 54s.

Seven Network scored a 40.4% commercial audience share in total people across the whole day (2am-2am), 38.2% in 25 to 54s and 37.9% in under 50s during summer. Channel 7 also grew its prime time summer commercial share year-on-year, to 27.1%.

Seven’s coverage of the Australia-England Ashes Test series was a hit, reaching 11.72 million people and average of 1.02 million viewers nationally, up 2% on the Ashes series on home soil in 2017-18. The 2021-22 Ashes series was also up 17% year-on-year versus last summer’s Australia-India test series.

7NEWS at 6.00pm had an average audience of 1.39 million across the summer, making it #1 in its timeslot in total people and 25 to 54s. Sunrise’s national audience of 418,000 placed it well ahead of the competition to win another summer.

Seven has momentum and our unmissable summer schedule of sport, news and entertainment gave us solid year-on-year growth.

The rest of this year is set to be even bigger on Seven. No other network can match Seven’s line-up of powerhouse content this year, with February alone home to new seasons of SAS Australia and Dancing With The Stars: All Stars, plus the highly-anticipated Olympic Winter Games Beijing 2022 has just kicked off and has already reached 6.83 million viewers.

That is just the start. The year is crammed with must-see shows on Seven including The Voice, Farmer Wants A Wife with Samantha Armytage, the XXII Commonwealth Games, Big Brother, AGT, Claremont, Police Strike Force, Code 1: Minute by Minute, Supercars, AFL, horse racing and the return of Australia’s favourite cooking show, My Kitchen Rules.

Angus Ross, Seven’s Director of Network Programming

The highlights of summer 2021-22 included:

  • Seven Network: #1 in all day in total people
  • Seven Network: #1 in six of the 10 summer weeks
  • 7mate: #1 multichannel in prime time
  • 7mate, 7two, 7flix: #1 multichannel group in prime time
  • #1 news program: 7NEWS
  • #1 breakfast show: Sunrise
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