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SAS Australia

SAS Australia shatters records on 7plus

By SEVEN
SAS Australia

Biggest-ever show in 7plus history in record time

The Seven Network today announced its latest prime time hit, SAS Australia, has shattered 7plus records, becoming the biggest show in the history of the market-leading commercial free-to-air BVOD service in record time.

The premiere of SAS Australia now has a BVOD audience of 320,000 viewers, surpassing 7plus’ previous record holder, episode one of Big Brother.

SAS Australia passed the record in just 10 days from launch.
The record-breaking numbers for SAS Australia on 7plus pushed the first episode’s consolidated audience to 1.67 million viewers nationally across broadcast and digital.

SAS Australia has not only been a hit on broadcast, but it is now our biggest-ever show on 7plus. Viewers are flocking to the original, uncensored versions on 7plus, driving record audiences.

The multi-platform success of SAS Australia is set to continue as the series unfolds.

Brook Hall, Director of Content Scheduling

SAS Australia continues Monday and Tuesday nights at 7.30pm on Channel 7, with the original, uncensored version of each episode plus bonus content available exclusively on 7plus immediately following broadcast.

7plus is the number one commercial free-to-air BVOD service, with a 42.5% market share so far in the 2020 survey year. With hit shows, the biggest live-streamed BVOD entertainment launch of all time with Big Brother, continued investment in more content-led growth and more 7plus exclusives slated for 2021, it is the ultimate streaming destination.

This year, 7plus is growing faster than any other BVOD service. Each week, over 200 million minutes are streamed on 7plus across thousands of unique pieces of content and 12 live channels.

Seven levels the score in 2020 ratings battle

By SEVEN

The Seven Network today confirmed that it had won its 17th  week of the 2020 ratings survey year, levelling the score with Nine, with one week drawn. Commercial audience shares for the survey year to date are also both level between Seven and Nine at 37.6 per cent. The win comes after the first ever prime time AFL Grand Final, which secured Seven a record-setting 76.0 per cent network commercial share, the highest ever recorded by OzTam, and the hugely successful launch of SAS Australia, which debuted as the #1 entertainment show on Monday and Tuesday.

Seven’s momentum is a reflection of its strong performance across the second half of the survey year. From June 2020, Seven has led in Total People and all key demographics, including 25-54s and 16-39s. The success of Big Brother, Farmer Wants A Wife and now SAS Australia, combined with the AFL, Australia’s #1 winter sport, and Seven’s dominant content spine of 7NEWS, Sunrise, The Chase, Home and Away, Better Homes and Gardens and The Morning Show, delivered these results.

We lead every key demo since June, a huge turnaround from the first half of the year. The success of our new prime time tentpole strategy, with Big Brother, Farmer and now SAS, has proven hugely successful for us. Add to that the AFL, which has seen significant year on year ratings growth, and our unbeatable content spine, and it’s clear that momentum is with us at Seven. It’s going to be a tight race to the end of the year.

Angus Ross, Director of Programming

Prime time tentpoles Big Brother, Farmer Wants A Wife and SAS Australia have proven hugely successful on 7plus as well as broadcast. Big Brother was the most live-streamed show launch in BVOD history, and SAS Australia is already well on track to being the most popular show in 7plus history. The cumulative effect is that 7plus is secure as the #1 CFTA BVOD service in Australia, growing considerably faster than competitors.

We’ve been able to level the score in 2020 with a schedule significantly impacted by COVID-19 – we’re down two and a half prime time tentpoles and lost the AFL for two months. Imagine what we’ll be able to do in 2021 with a fully loaded prime time schedule, a full AFL season and of course, the Tokyo Olympics – set to be the biggest event ever.

Angus Ross, Director of Programming

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