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Digital

Tokyo 2020 roars out of the blocks

By 7plus, Olympics, SEVEN

7plus smashes records, TV audiences surge

The Olympic Games Tokyo 2020 are an instant hit with Australians, generating huge numbers across the Seven Network’s Channel 7, 7mate and 7plus.

After just three days, Tokyo 2020 has reached more than 13 million Australians on television and smashed streaming records.

Last night’s coverage and the Opening Ceremony on Friday night are already the two most-watched TV programs of 2021 and 7plus set new highs for streaming in Australia.

Some of the highlights of the past three days include:

Sunday night: 2.75 million viewers nationally on Seven Network, 1.99 million in the capital cities, taking the crown as the most-watched TV program of 2021.

Opening Ceremony: 2.7 million viewers nationally on broadcast, 2.12 million in the capital cities, making it the second most-watched TV program of 2021. The capital city audience was up 31% on the number of viewers for the Rio Olympics Opening Ceremony in 2016, while the national audience was up 20%.

Sunday evening: 2.51 million viewers nationally on Seven Network, 1.73 million in the capital cities.

Saturday night: 2.47 million viewers nationally on Seven Network, 1.78 million in the capital cities.

Saturday evening: 2.4 million viewers nationally on Seven Network, 1.73 million in the capital cities.

Countdown to Opening Ceremony: 2.24 million viewers nationally, 1.64 million in the capital cities.

7mate: 17.4% commercial audience share on Saturday night, its highest ever prime time share.

7plus: Set a new Australian streaming record on Saturday, with 238.7 million minutes streamed (including co-viewing), more than three times the previous record which was held by a State of Origin rugby league match.

7plus: Broke its own record on Sunday, with 272.8 million minutes streamed – excluding co-viewing.

The reaction from Australians to our exclusive, live and free coverage on Seven and 7plus has been extraordinary. The audience numbers have exceeded our forecasts on every level, including 2.3 million reach on 7plus alone.

New viewing records are being set on a daily basis which is great news for our partners, sponsors and dynamic packages. Marketers have well and truly embraced Tokyo 2020 and now that the Games have started, we’re seeing record results with brands capitalising with short-term broadcast and digital investment.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

Get involved:
Home of the Olympics
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YouTube
7plus
7NEWS.com.au
#7Olympics

7plus sets new Australian streaming record

By 7plus, Olympics

More than 238 million minutes streamed!

The first day of competition in the Olympic Games Tokyo 2020 saw the Seven Network’s 7plus platform achieve a gold medal of its own: the record for the biggest day of live streaming in Australian television history.

An extraordinary 238.7 million minutes were streamed on 7plus yesterday, shattering the previous record of 86 million for the State of Origin rugby league match on 14 July this year.

The 7plus total comprised 207.9 million live streamed minutes and 30.8 million video-on-demand minutes. As a result, 7plus captured a record-setting 93.5% share of commercial free-to-air live streaming, and an 80.9% share of total minutes (live plus VOD).

It also marked a record for 7plus in terms of advertising revenue booked in one day.

We knew the Olympic Games Tokyo 2020 would be a massive event across both digital and broadcast, but the numbers on 7plus have exceeded all of our expectations and set a new standard for streaming in Australia.

Tokyo 2020 will be the biggest digital media event Australia has ever seen. If we are setting new streaming numbers after just one day, imagine what the next fortnight or so is going to look like.

Australians have really embraced the innovative and incredibly comprehensive coverage on Channel 7, 7mate and 7plus, with a viewer experience and features that have never been seen here before. We’re delighted with how people are responding to our coverage.

Gereurd Roberts, Seven West Media Chief Digital Officer

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

Get involved:
Home of the Olympics
Facebook
Twitter
Instagram
TikTok
YouTube
7plus
7NEWS.com.au
#7Olympics

7plus smashes 2021 record

By 7plus

New landmark set even before Tokyo 2020 begins

Even before they officially start tomorrow, the Olympic Games Tokyo 2020 are breaking records for the Seven Network’s 7plus platform.

Yesterday 7plus set a new record for the number of minutes live streamed this year, at 45.9 million minutes. It was the second biggest event in the history of 7plus, behind the Rio Olympics 2016 (all days).

Fuelled by the Matildas and the Aussie Spirit’s pre-Opening Ceremony matches, the platform captured a 56.1% share of commercial free-to-air live streaming, and a 44.4% share of total (live plus VOD minutes).

Even before Tokyo 2020 formally starts, Australians are flocking to 7plus to cheer on their teams.

Tokyo 2020 will not only be the world’s biggest sporting event, it will also be the biggest digital event in Australian history. If yesterday was any indication – and we think it was – the audiences are going to be enormous.

7plus is the only place to watch over 40 channels of sport, see what’s on when, create a watchlist to follow your favourite events, choose a language or catch up on highlights – the most live streams ever hosted by an Australian broadcaster. Wherever you are, whatever you’re doing, the Olympic Games Tokyo 2020 are just one click away on your smart TV, mobile, tablet or computer.

Gereurd Roberts, Seven West Media Chief Digital Officer

New features added to 7plus for the Olympic Games Tokyo 2020 include:

  • Watchlist: Provides users with the ability to add their favourite sports to an easily discoverable watchlist.
     
  • Continue Watching: This gives signed-in users the ability to watch a sport full replay and pick up where they left off via the continue watching carousel located on their home screen.
     
  • Captions: Live and VOD (including multilingual): To provide the ultimate accessible viewing experience for all users, it’s important to provide captioning to ensure as many users as possible can watch their favourite sports, events and highlights.
     
  • Autoplay: The autoplay functionality provides viewers with a simple way to binge multiple event replays, highlights and sports minis without needing to lift a finger. It simply plays the next relevant piece of content.
     
  • Chromecast and Airplay: As most people own multiple devices, including smart TVs and mobile phones, it’s becoming ever more important to provide a streaming service that supports this behaviour. The 7plus app allows users to either Chromecast or Airplay content to their Chromecast or Airplay compatible device. This allows users to stream Tokyo 2020 on 7plus no matter the age of their television device.
     
  • HD /SD selector: The 7plus player provides users with the ability to toggle between HD/SD to allow for the best and most data efficient streaming.
     
  • Freeze Frame: A select, scaled range of devices have been enabled with Freeze Frame ads that appear as an overlay whenever a user pauses the content.
     
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