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7Sport

Seven and McDonald’s are better together

By 7SPORT, SPORT

The Seven Network’s market-leading strategic cross-media arm, 7RED, has joined forces with OMD, DDB and Whooska to create an innovative, integrated campaign for McDonald’s Australia in Seven’s coverage of the 2021 Toyota AFL Premiership Season.

The campaign, which kicked off during last night’s Carlton v Collingwood match, features Seven’s Hamish McLachlan along with several AFL stars and senior officials in a unique promotion of the McDonald’s brand.

We asked ourselves how could we make McDonald’s synonymous with the AFL? And the answer was right in front of us: it already is.

Every club in the league, the Channel Seven commentary team, past legends and even the CEO of the game itself all have a Macca. We had a lot of fun making this and hope footy fans enjoy seeing it during the game.

Jack Nunn, DDB Creative Partner

To see this work realised in such a short amount of time is a massive achievement. It’s a real testament to the work that can be created through collaboration of agencies, McDonald’s Australia, the Seven Network and the AFL.

Aaron Miller, OMD Sports Partnerships Director

By partnering with 7RED, OMD, DDB and Whooska were able to deliver bespoke content that perfectly targeted McDonald’s key audiences and integrated tightly into the broadcast of the AFL match.

By connecting the iconic McDonald’s brand with our AFL coverage, we’ve once again demonstrated how 7RED and brands are better together.

Seven’s AFL is the best opportunity for brands to reach their target audiences in Australian sport. This unique campaign execution was only possible thanks to OMD, DDB and Whooska working very closely with 7RED to create and deliver a pitch-perfect spot that promotes the brand to Seven’s AFL audience.

Katie Finney, 7RED Director

At McDonald’s we’re proud to play an active role in communities across Australia. 

As a partner to the AFL and AFLW, we’re excited to be continuing to play a role in helping keep fans connected with their team and favourite players. Our ambition with this partnership is ultimately to support the AFL in getting more Aussies participating in – and enjoying – this great game.

Amanda Nakad, McDonald’s Australia Group Marketing Manager

There’s nothing we love more than keeping our audiences engaged with our AFL coverage, and campaigns such as our latest work with McDonald’s do just that.

By partnering with 7RED, brands are able to keep audiences engaged across a break, driving better results for them and ultimate, a better experience for the viewer.

Lewis Martin, Seven Melbourne and Network Head of Sport Managing Director

Footy’s best team ready for a huge 2021

By 7SPORT, SPORT

Fan favourites return to Seven, the Home of Footy

Football’s #1 commentary team is locked in and ready to bring fans a 2021 AFL season that is shaping up as one of the most wide-open premiership races of recent times, live and free on the Home of Footy, the Seven Network.

Seven welcomes back football’s most star-studded line-up in 2021, including the game’s best group of callers – Brian Taylor, James Brayshaw, Hamish McLachlan and Luke Darcy.

Expert commentators Luke Hodge, Wayne Carey, Daisy Pearce, Matthew Richardson, Jobe Watson, Leigh Matthews, Tim Watson, Cameron Ling, Jimmy Bartel and Abbey Holmes are also back, while Abbey Gelmi, Jacqui Felgate, Jude Bolton, Xavier Ellis, Mark Soderstrom, Jason Bennett, Nigel Carmody and Campbell Brown round out football’s best team.

In a massive bonus for fans, two of the game’s biggest superstars – West Coast high-flyer Nic Naitanui and revered Geelong skipper Joel Selwood – will make guest appearances in the Seven commentary box throughout the season.

A love of the game drives everything we do at Seven and we can’t wait to bring all Australians a 2021 AFL season that promises to be one of the most closely fought in years.

We have assembled the game’s strongest, most talented and most experienced commentary line-up. After an extraordinary 2020, they’re ready and raring for the new season to start.

One of the greatest broadcasters of all time, Bruce McAvaney, is stepping back from calling games but rest assured he will still be an important part of our on-air team. Bruce remains a vital part of Seven’s AFL, horse racing, the Olympic Games and other special events,

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

Supercars return home in triumph

By 7SPORT, SPORT

Bathurst 500 up 28% from 2020

Seven captures 80% of all TV viewers

The Seven Network’s multi-platform coverage of the Supercars Repco Mount Panorama 500 in Bathurst on the weekend was a big winner with sports fans around the country.

The return of Supercars to its natural home on Channel 7 and 7mate reached 2.34 million Australians across Saturday and Sunday.

Seven’s average TV audience was up 28% on the opening round of the Supercars Championship last year. 

In addition to the huge broadcast audience, the ad-free live-streamed coverage of the race on 7plus – Australia’s #1 commercial free-to-air BVOD platform – was a hit. More than four million minutes were streamed across the weekend, including 978,000 for yesterday’s race.

Eighty per cent of all TV viewers for Supercars on Saturday and Sunday tuned into Seven, and Seven had 296% more viewers than pay TV across the weekend*.

On Sunday, an average of 540,000 people nationally tuned in to watch Shane van Gisbergen complete a clean sweep of the weekend with a dominant victory in Race 2.

In the capital cities, yesterday’s race drew 290,000 viewers and was #1 in its timeslot among 25 to 54s, men 25 to 54 and total people.

The Saturday race recorded 520,000 viewers nationally and 286,000 in the capital cities, ranking #1 in its timeslot.

Audience highlights, Sunday race:

  • • National audience reach across the day: 1.72 million
  • • National average broadcast audience for race 2: 540,000
    • • Up 12% on race 2, round 1, 2020
  • • #5 program nationally in men 25 to 54, #9 in 25 to 54s
  • • Capital city average broadcast audience for race 2: 290,000
    • • Up 6% on race 2, round 1, 2020
  • • Regional average broadcast audience for race 2: 249,000
    • • Up 19% on race 2, round 1, 2020
  • • Capital city timeslot rankings: #1 in men 25 to 54, #1 in 25 to 54s, #1 in total people for race 2

Audience highlights, Saturday race:

  • • National audience reach across the day: 1.64 million
  • • National average broadcast audience for race 1: 520,000
    • • Up 34% on race 1, round 1, 2020
  • • #1 program nationally in men 25 to 54, #4 in 25 to 54s, #9 in total people
  • • Capital city average broadcast audience for race 1: 286,000
    • • Up 28% on race 1, round 1, 2020
  • • Regional average broadcast audience for race 1: 234,000
    • • Up 43% on race 1, round 1, 2020
  • • Capital city timeslot rankings: #1 in men 25 to 54, #1 in 25 to 54s, #1 in total people
  • for race 1

The Repco Mount Panorama 500 was the first of six blockbuster Supercars events on Seven and 7plus in 2021. The rest of the year will bring:

  • • Darwin Triple Crown, Hidden Valley Raceway, 19-20 June
  • • NTI Townsville, Reid Park Street Circuit, 10-11 July
  • • Sydney SuperNight, Sydney Motorsport Park, Eastern Creek, 21-22 August
  • • Repco Bathurst 1000, Mount Panorama Motor Racing Circuit, 8-10 October
  • • Season finale: Gold Coast, Surfers Paradise Street Circuit, 4-5 December

Highlights from the other races of the 2021 Supercars Championship will be replayed on Seven and 7plus the same day of the race.

*Foxtel and Foxtel Go only as Kayo numbers are not officially measured
Source: OzTAM (Metro FTA, National STV and BVOD), RegionalTAM (Comb. Agg markets, incl WA). Round 1 2021 v Round 1 2020.

Seven’s Supercars team revs up

By 7SPORT

Mark Beretta headlines live and free coverage

Motorsport fans will be the big winners in 2021 after the Seven Network today unveiled a fresh and exciting new commentary team for this year’s Supercars Championship.

Leading sports broadcaster Mark Beretta will headline Seven’s live and free motorsport coverage this year, as the network makes its long-awaited return to Supercars, starting with the Mount Panorama 500 at Bathurst on 27-28 February.

Co-hosting Seven’s coverage at Bathurst will be Abbey Gelmi, making her Supercars debut after playing a key role in the network’s sport coverage in recent years.

The other fresh faces Seven will unveil at Bathurst include:

  • • Australian Rally Champion Molly Taylor, who will work alongside fan favourite Mark Larkham in pit lane
  • • Long-time Supercars driver Jack Perkins – son of motorsport legend Larry Perkins – who will provide expert commentary
  • • Australian cricket great and motorsport lover Brad Hodge, who will bring fans all the colour, excitement and characters at Mount Panorama

Motorsport icons Neil Crompton, Mark Skaife, Craig Lowndes and Garth Tander will also be part of the coverage, along with Charli Robinson.

We’re counting down the days until the world’s greatest touring car championship returns to where it belongs, on Seven and 7plus.

We are rapt to bring all Australians the passion, intensity, chaos and sheer excitement of V8 racing, with a fresh new commentary team that will give our new era of motorsport coverage a dynamic edge.

There’s no better way to get things started than at Bathurst, the spiritual home of Australian motorsport.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

The Mount Panorama 500 is the first of six races in 2021 that will be broadcast live and free on Seven and live-streamed on 7plus. The season’s highlight comes in October when Supercars returns to Mount Panorama for the iconic Bathurst 1000.

Highlights from the other races of the Supercars Championship will be replayed on Seven and 7plus the same day of the race.

Supercars returns to Seven from 27 February
Mount Panorama 500 on Channel 7, 7mate and 7plus

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