Tag

7plus

Tokyo 2020 roars out of the blocks

By 7plus, Olympics, SEVEN

7plus smashes records, TV audiences surge

The Olympic Games Tokyo 2020 are an instant hit with Australians, generating huge numbers across the Seven Network’s Channel 7, 7mate and 7plus.

After just three days, Tokyo 2020 has reached more than 13 million Australians on television and smashed streaming records.

Last night’s coverage and the Opening Ceremony on Friday night are already the two most-watched TV programs of 2021 and 7plus set new highs for streaming in Australia.

Some of the highlights of the past three days include:

Sunday night: 2.75 million viewers nationally on Seven Network, 1.99 million in the capital cities, taking the crown as the most-watched TV program of 2021.

Opening Ceremony: 2.7 million viewers nationally on broadcast, 2.12 million in the capital cities, making it the second most-watched TV program of 2021. The capital city audience was up 31% on the number of viewers for the Rio Olympics Opening Ceremony in 2016, while the national audience was up 20%.

Sunday evening: 2.51 million viewers nationally on Seven Network, 1.73 million in the capital cities.

Saturday night: 2.47 million viewers nationally on Seven Network, 1.78 million in the capital cities.

Saturday evening: 2.4 million viewers nationally on Seven Network, 1.73 million in the capital cities.

Countdown to Opening Ceremony: 2.24 million viewers nationally, 1.64 million in the capital cities.

7mate: 17.4% commercial audience share on Saturday night, its highest ever prime time share.

7plus: Set a new Australian streaming record on Saturday, with 238.7 million minutes streamed (including co-viewing), more than three times the previous record which was held by a State of Origin rugby league match.

7plus: Broke its own record on Sunday, with 272.8 million minutes streamed – excluding co-viewing.

The reaction from Australians to our exclusive, live and free coverage on Seven and 7plus has been extraordinary. The audience numbers have exceeded our forecasts on every level, including 2.3 million reach on 7plus alone.

New viewing records are being set on a daily basis which is great news for our partners, sponsors and dynamic packages. Marketers have well and truly embraced Tokyo 2020 and now that the Games have started, we’re seeing record results with brands capitalising with short-term broadcast and digital investment.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

Get involved:
Home of the Olympics
Facebook
Twitter
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TikTok
YouTube
7plus
7NEWS.com.au
#7Olympics

7plus sets new Australian streaming record

By 7plus, Olympics

More than 238 million minutes streamed!

The first day of competition in the Olympic Games Tokyo 2020 saw the Seven Network’s 7plus platform achieve a gold medal of its own: the record for the biggest day of live streaming in Australian television history.

An extraordinary 238.7 million minutes were streamed on 7plus yesterday, shattering the previous record of 86 million for the State of Origin rugby league match on 14 July this year.

The 7plus total comprised 207.9 million live streamed minutes and 30.8 million video-on-demand minutes. As a result, 7plus captured a record-setting 93.5% share of commercial free-to-air live streaming, and an 80.9% share of total minutes (live plus VOD).

It also marked a record for 7plus in terms of advertising revenue booked in one day.

We knew the Olympic Games Tokyo 2020 would be a massive event across both digital and broadcast, but the numbers on 7plus have exceeded all of our expectations and set a new standard for streaming in Australia.

Tokyo 2020 will be the biggest digital media event Australia has ever seen. If we are setting new streaming numbers after just one day, imagine what the next fortnight or so is going to look like.

Australians have really embraced the innovative and incredibly comprehensive coverage on Channel 7, 7mate and 7plus, with a viewer experience and features that have never been seen here before. We’re delighted with how people are responding to our coverage.

Gereurd Roberts, Seven West Media Chief Digital Officer

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

Get involved:
Home of the Olympics
Facebook
Twitter
Instagram
TikTok
YouTube
7plus
7NEWS.com.au
#7Olympics

Seven unveils Olympic Games Tokyo 2020 opener

By Olympics

Australia’s biggest-ever broadcast and digital event is here!

In an exciting first, the Seven Network has pre-released the much-anticipated opener to its broadcast of the Olympic Games Tokyo 2020 ahead of tonight’s Opening Ceremony.

Seven’s opener has been a closely-guarded secret in previous years, revealed only on the Olympic Games’ opening night. But for this, the most anticipated Games ever, Seven has broken with tradition, with the opener now showing on @7Olympics and 7plus.

Fronted by Australia’s most loved and respected sport broadcaster Bruce McAvaney, Seven’s Tokyo 2020 opener looks forward to an unprecedented Games, wherein the global struggles of the past 18 months mean just getting to the starting line is a victory in itself.

As iconic footage of Cathy Freeman, Dawn Fraser and Kieren Perkins plays, we dare to dream the likes of Kyle Chalmers, Ariarne Titmus, Emma McKeon, Kaylee McKeown, Jessica Fox, Sam Kerr, Patty Mills and Ash Barty can join them in the pantheon of Olympic greats during Tokyo 2020.

We talk about courage, Olympian courage – to continue when it seems impossible to go on. Well, here we are, the world determined to come together to unite against the odds.

So take your marks Australia as we look forward to an Olympic Games like no other. This will be 17 unforgettable days that reunite the world.

Bruce McAvaney, Sport Broadcaster

Tonight, McAvaney will lead Seven’s coverage of the Tokyo 2020 Opening Ceremony from 8.30pm AEST on Channel 7 and 7plus. He will be joined by fan favourites Johanna Griggs, Hamish McLachlan and Abbey Gelmi, and Australian broadcaster Kumi Taguchi, who currently hosts Insight on SBS.

Over the 17 days of the Olympic Games, fans can look forward to the country’s biggest-ever broadcast and digital event. For the first time in Australian free-to-air television history, there will be more than 40 dedicated Olympic Games channels across Seven and 7plus, all live, free and in HD.

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

7plus smashes 2021 record

By 7plus

New landmark set even before Tokyo 2020 begins

Even before they officially start tomorrow, the Olympic Games Tokyo 2020 are breaking records for the Seven Network’s 7plus platform.

Yesterday 7plus set a new record for the number of minutes live streamed this year, at 45.9 million minutes. It was the second biggest event in the history of 7plus, behind the Rio Olympics 2016 (all days).

Fuelled by the Matildas and the Aussie Spirit’s pre-Opening Ceremony matches, the platform captured a 56.1% share of commercial free-to-air live streaming, and a 44.4% share of total (live plus VOD minutes).

Even before Tokyo 2020 formally starts, Australians are flocking to 7plus to cheer on their teams.

Tokyo 2020 will not only be the world’s biggest sporting event, it will also be the biggest digital event in Australian history. If yesterday was any indication – and we think it was – the audiences are going to be enormous.

7plus is the only place to watch over 40 channels of sport, see what’s on when, create a watchlist to follow your favourite events, choose a language or catch up on highlights – the most live streams ever hosted by an Australian broadcaster. Wherever you are, whatever you’re doing, the Olympic Games Tokyo 2020 are just one click away on your smart TV, mobile, tablet or computer.

Gereurd Roberts, Seven West Media Chief Digital Officer

New features added to 7plus for the Olympic Games Tokyo 2020 include:

  • Watchlist: Provides users with the ability to add their favourite sports to an easily discoverable watchlist.
     
  • Continue Watching: This gives signed-in users the ability to watch a sport full replay and pick up where they left off via the continue watching carousel located on their home screen.
     
  • Captions: Live and VOD (including multilingual): To provide the ultimate accessible viewing experience for all users, it’s important to provide captioning to ensure as many users as possible can watch their favourite sports, events and highlights.
     
  • Autoplay: The autoplay functionality provides viewers with a simple way to binge multiple event replays, highlights and sports minis without needing to lift a finger. It simply plays the next relevant piece of content.
     
  • Chromecast and Airplay: As most people own multiple devices, including smart TVs and mobile phones, it’s becoming ever more important to provide a streaming service that supports this behaviour. The 7plus app allows users to either Chromecast or Airplay content to their Chromecast or Airplay compatible device. This allows users to stream Tokyo 2020 on 7plus no matter the age of their television device.
     
  • HD /SD selector: The 7plus player provides users with the ability to toggle between HD/SD to allow for the best and most data efficient streaming.
     
  • Freeze Frame: A select, scaled range of devices have been enabled with Freeze Frame ads that appear as an overlay whenever a user pauses the content.
     

Seven West Media implement Magnite’s new ad solution for CTV

By 7plus, Seven West Media

7plus are driving further innovation in the BVOD market with bold new moves – including testing underway of Magnite’s (a leading Programmatic technology) Universal Decisioning solution which will allow all advertisers (Programmatic & Direct) improved access to all our growing addressable audience. In addition to this, new rules on placements will ensure advertisers receive the most impactful spread of their impressions across the stream regardless of how they buy.

Magnite has been a long-trusted partner and has a history of delivering innovative solutions to support our continued growth.

We look forward to continuing that partnership with the use of the Unified Decisioning across our BVOD business.

Luke Smith, Head of Programmatic Sales at Seven West Media

Initial results are encouraging and we’re looking forward to bringing more improvements to advertisers so they can connect to our audience more effectively and with greater impact.

7plus hits Super Bowl live-streaming record

By 7plus, 7SPORT, SEVEN, SPORT

Super Bowl LV beats tennis

Sports fans flocked to witness NFL legend Tom Brady claim a record seventh Super Bowl ring yesterday, with the Seven Network’s live and free coverage of Super Bowl LV reaching 1.5 million people nationally.

Seven’s full coverage of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs, which included the halftime show headlined by The Weeknd, reached 1.07 million viewers in the capital cities.

7plus’ live stream of America’s biggest sporting event smashed the Super Bowl record, recording 7.7 million minutes, up 29% on last year’s previous highest figure. It was the #1 live streamed program yesterday.

An average capital city audience of 279,000 tuned in across Seven’s coverage of the match, up 5% on last year’s Super Bowl audience and 34% more people than the audience for Nine’s coverage of the day session of the Australian Open. Nationally, Seven’s coverage drew 383,000 viewers, or 29% more than the Australian Open.

Source: Source: OzTAM (Metro Broadcast, National BVOD), RegionalTAM (Comb. Agg Markets). 8 Feb, 2021. Super Bowl LV: Buccaneers v Chiefs. Average audience. Network National Reach Estimate based on Metro + Regional for minimum of 1 consecutive seconds of program viewed on Seven Network. Live Streaming Minutes 2020 & 2021 includes co-viewing, 2018 & 2019 excludes co-viewing. Data: Overnight (Preliminary 8/2/2021)

Seven and 7plus seize summer

By 7plus, SEVEN

#1 in prime time, all day and BVOD

The winning combination of 7NEWS, Sunrise, Test cricket and Australia’s newest smash hit family entertainment show – Holey Moley – saw Seven Network take the #1 spot across summer.

With the 2021 “official” ratings kicking off, the summer audience numbers reveal Seven took the crown in prime time with a total people network commercial share of 36.9%, ahead of Nine Network on 36.2% and Network 10 on 26.9%. Seven was also #1 in 16 to 39s and grew its audience share in that age group by 1.8 points over the summer months.

From 6.00am to midnight, Seven scored a total people commercial share of 40.3%, ahead of Nine on 35.8% and 10 on 23.9%, and ranked #1 in 25 to 54s and 16 to 39s.

7NEWS at 6.00pm had an average national audience of 1.39 million across the summer, compared with Nine News’ 1.1 million. Sunrise’s national audience of 442,000 put it well ahead of Nine’s Today (291,000).

Across the summer, 7plus was the #1 commercial free to air BVOD service, securing a share of 40.6%, ahead of 9Now on 40.2% and 10play on 19.2%. 7plus’ growth far outstripped the competition, growing viewership 49% year-on-year, compared to 35% for 10play and just 4% for 9Now.

Across the day, from Sunrise at breakfast through to 7NEWS in the evening and into prime time, we owned summer TV.

7NEWS, Sunrise and The Morning Show kept viewers informed and engaged, while the Australia-India Test series kept them on the edge of their seats.

Our success over summer gave us a great platform to launch our 2021 prime time content line up. That kicked off with Holey Moley, which was an out-of-the-box hit this week, delivering an average national audience of 1.18 million, huge year-on-year timeslot growth and sweeping all key age groups. Its first three episodes helped secure us the week, including wins in all key age groups.

We’re fully loaded and ready to go for 2021, with the biggest and best prime time content including Ultimate Tag, Big Brother, Dancing With The Stars: All Stars, Farmer Wants A Wife, The Voice and SAS Australia; the best sport with the AFL, Supercars and of course the Tokyo Summer Olympics; and constant hits including 7NEWS, Sunrise, The Chase, The Morning Show, Home and Away and Better Homes and Gardens.

Angus Ross, Seven’s Director of Network Programming

The success and growth year-on-year of 7NEWS, 7NEWS.com.au, Sunrise, Holey Moley and other great content over the summer months is the perfect start to the year for Seven and 7plus.

Our entertainment line-up for 2021 for Seven and 7plus is the freshest and most disruptive content slate we have ever created. It has been developed and acquired to ensure we maintain the audience growth and momentum from the second half of 2020 in the key demographic of 25 to 54.

Our sport content will be the largest marketing platform ever created across broadcast and digital, including what will be the most watched event in the past 20 years – the Tokyo Summer Olympics in July and August – the 2021 AFL Premiership Season, horse racing and Supercars.

Seven will help bring brands closer to and integrated in the largest and most anticipated cultural moments of 2021. We will also offer the most comprehensive and exciting data opportunities in market, supported by new innovations to drive enhanced viewer and advertiser engagement.

Kurt Burnette, Seven West Media Chief Revenue Officer

Source: OzTAM (Metro Broadcast, National BVOD), RegionalTAM (Comb. Agg Markets). Summer 2020/21: 29/11/2020-6/2/2021. Summer 2019/20: 1/12/2019-8/2/2020. National: Metro + Regional. Overall: 0600-2400, Primetime: 1800-2400. Metro Broadcast Commercial Network Shares. National BVOD (Live + VOD) CFTA Shares (24 hour day). 6pm News (Seven/Nine M-F 1800-1830), Sunrise/Today (Seven/Nine M-F 0700-0900). Holey Moley Australia: 1-3/2/2021 broadcasts national average overnight audience, excludes encores/repeats.

Australia’s #1 commercial BVOD platform of 2020 #7plus is set to soar in 2021

By 7plus

The Seven Network’s market-leading 7plus platform today confirmed its dominance of the commercial free-to-air BVOD sector.

Across 2020, 7plus ranked #1 with a 41.9% share of total commercial free-to-air BVOD viewership. 9Now was second with a 41.1% share and 10play a distant third with 17%.

7plus secured an even larger lead in on-demand viewership with a 42.5% share, more than three points ahead of 9Now (39.4%) and over 24 points ahead of 10play (18.1%).

Seven’s platform was #1 in key advertiser demographics across the year, including 25 to 54s, taking a 41.8% share in that age group in the capital cities.

During 2020, 7plus increased its total viewership by a remarkable 76%, more than double the market’s total growth rate of 35%.

Seven West Media Chief Digital Officer, Gereurd Roberts, said the success of 7plus reflected the power of Seven’s overall content strategy, which is clearly delivering what audiences want and giving the company a clear point of difference.

The extraordinary growth of 7plus in 2020 is a testament to our successful content strategy. Across the year, audiences were drawn to 7plus by both our prime time content and our library of exclusive and classic content. Big Brother, Farmer Wants A Wife, SAS Australia and Home and Away [the #1 program on 7plus] led the way with their prime time strength, with exclusives and classic content including Station 19, Ally McBeal and Blue Heelers keeping audiences engaged and giving us a competitive advantage.

Across the year, we continually enhanced the 7plus viewing experience, creating a superior environment for our audiences and delivering fantastic results for our partners,

Forget what our rivals might claim: the official, industry-standard OzTAM data clearly shows that 7plus was #1 in 2020. We are determined to repeat that great result in 2021.

This year, 7plus will capitalise on its growth in 2020 by offering the best content line-up in its history – including the biggest sporting event in the world.
This year is going to be our biggest ever. We have a very strong slate of prime time tentpoles across the entire calendar year, teeing off with Holey Moley in just a couple of weeks and continuing with big shows such as Big Brother, The Voice, Ultimate Tag, Farmer Wants A Wife, SAS Australia, Dancing With The Stars: All Stars and many more.

Add to that our unbeatable sports offering – including Supercars for the first time on 7plus – Home and Away, 7NEWS, Sunrise, The Morning Show, Better Homes and Gardens and The Chase, and it’s clear that we are set for a big year.

The high point for 7plus in 2021 will be the Tokyo Summer Olympics and Paralympics, when we will offer a digital experience that will far exceed anything Australians have seen before. Tokyo is set to be the biggest digital event in Australian media history and will take 7plus to an even higher level.

Gereurd Roberts, Seven West Media Chief Digital Officer
Gereurd Roberts, Seven West Media Chief Digital Officer
Nicole Bence, Seven West Media Network Digital Sales Director

7plus was an absolute powerhouse in 2020 and we have established a strong foundation as we move into what will be its biggest year yet. The combination of so many new and returning hit shows, the strength of our library and, of course, the Tokyo Olympics makes 7plus a must-buy for advertisers.

We launched a number of new EAVE [Enhanced Advertising and Viewing Experience] innovations including Freezeframe and Binge Ads to further enhance the advertiser and viewer experience in 2020 and there is more to come in 2021.

Without doubt 2021 will be the year of true convergence for broadcast and BVOD, and having such a strong BVOD platform, powered by 7REDiQ, strengthens our offering and the opportunities for brands in the year ahead and beyond,” she said.

Nicole Bence, Seven West Media Network Digital Sales Director

7plus in 2020:

  • • #1 commercial free-to-air BVOD platform, with a 41.9% share of total commercial free-to-air BVOD viewership
  • • #1 in on-demand viewership, with a 42.5% share
  • • 76% growth in total viewership year-on-year, more than double the BVOD market’s total growth rate
  • • 76% growth in live viewership year-on-year
  • • 76% growth in on-demand viewership year-on-year

Source: OzTAM VPM 3.1, 2020 calendar year

Check out 7plus

Surf’s up on Seven and 7plus

By SEVEN, SPORT

Seven extends partnership with World Surf League

The world’s best surfers will continue to thrill fans live and free on the Seven Network, with the network extending its partnership with the World Surf League (WSL) to cover surfing’s biggest and most iconic events.

In a massive coup for surfing lovers, all of the WSL’s live contests and highlights shows across the 2021 season will be broadcast across the Seven Network and live-streamed on 7plus, Australia’s #1 commercial free-to-air BVOD platform.

Seven’s coverage will include every event of the world’s premier surfing competition, the WSL Championship Tour, along with the Challenger Series, Big Wave at Large and Longboard Tour.

There’s no cooler or more captivating sport than surfing so we’re rapt to continue our partnership with the World Surf League. We can’t wait to bring fans the world’s very best surfers competing in the world’s most prestigious events over the next year – all of it live and free on Seven and 7plus.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

The elite shortboard action gets underway on 4 December when the WSL Championship Tour makes its long-awaited return after a 10-month hiatus with the women’s Maui Pro. Reigning world champion Carissa Moore, former Aussie world champs Stephanie Gilmore and Tyler Wright, and American prodigy Caroline Marks will headline a stellar field.

7plus

7plus turns up the heat for summer

By 7plus, SEVEN
Australia’s #1 commercial BVOD platform’s sizzling line-up

The Seven Network’s rapidly growing 7plus platform will launch its biggest ever line-up of summer content, asserting its position as Australia’s #1 commercial free-to-air BVOD service.

The line-up includes the highly acclaimed Grey’s Anatomy spin-off Station 19, Ally McBeal, Dawson’s Creek, 90210 and The Big C, plus homegrown shows including Home and Away, Better Homes and Gardens and Channel 7’s new tentpole smash hit Holey Moley, which tees off early next year.

7plus will also present a series of “Collections” to reach different audiences, including Summer Movies, Leading Ladies, Bingeworthy Boxsets, Premium Dramas and Aussie Classics.

With the BVOD market showing strong growth this year, 7plus has taken the lead among commercial free-to-air BVOD services thanks to the success of SAS Australia, Big Brother, Home and Away and a deep library of classic content.

So far in calendar year 2020, 7plus leads with a 41.5% commercial free-to-air BVOD share, ahead of 9Now on 41.3% and 10play on 17.2%. For the survey year to date (including Easter), 7plus has a 42.5% share, followed by 9Now on 40.3% and 10play on 17.2%*.

Gereurd Roberts

7plus has been the star performer in the BVOD world this year and now is the perfect time to introduce a deep and compelling line-up of new and classic content for the 2020-21 summer.

Gereurd Roberts, Seven West Media’s Chief Digital Officer

Summer of Streaming with 7plus


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