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7plus

Surf’s up on Seven and 7plus

By SEVEN, SPORT

Seven extends partnership with World Surf League

The world’s best surfers will continue to thrill fans live and free on the Seven Network, with the network extending its partnership with the World Surf League (WSL) to cover surfing’s biggest and most iconic events.

In a massive coup for surfing lovers, all of the WSL’s live contests and highlights shows across the 2021 season will be broadcast across the Seven Network and live-streamed on 7plus, Australia’s #1 commercial free-to-air BVOD platform.

Seven’s coverage will include every event of the world’s premier surfing competition, the WSL Championship Tour, along with the Challenger Series, Big Wave at Large and Longboard Tour.

There’s no cooler or more captivating sport than surfing so we’re rapt to continue our partnership with the World Surf League. We can’t wait to bring fans the world’s very best surfers competing in the world’s most prestigious events over the next year – all of it live and free on Seven and 7plus.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

The elite shortboard action gets underway on 4 December when the WSL Championship Tour makes its long-awaited return after a 10-month hiatus with the women’s Maui Pro. Reigning world champion Carissa Moore, former Aussie world champs Stephanie Gilmore and Tyler Wright, and American prodigy Caroline Marks will headline a stellar field.

7plus

7plus turns up the heat for summer

By 7plus, SEVEN
Australia’s #1 commercial BVOD platform’s sizzling line-up

The Seven Network’s rapidly growing 7plus platform will launch its biggest ever line-up of summer content, asserting its position as Australia’s #1 commercial free-to-air BVOD service.

The line-up includes the highly acclaimed Grey’s Anatomy spin-off Station 19, Ally McBeal, Dawson’s Creek, 90210 and The Big C, plus homegrown shows including Home and Away, Better Homes and Gardens and Channel 7’s new tentpole smash hit Holey Moley, which tees off early next year.

7plus will also present a series of “Collections” to reach different audiences, including Summer Movies, Leading Ladies, Bingeworthy Boxsets, Premium Dramas and Aussie Classics.

With the BVOD market showing strong growth this year, 7plus has taken the lead among commercial free-to-air BVOD services thanks to the success of SAS Australia, Big Brother, Home and Away and a deep library of classic content.

So far in calendar year 2020, 7plus leads with a 41.5% commercial free-to-air BVOD share, ahead of 9Now on 41.3% and 10play on 17.2%. For the survey year to date (including Easter), 7plus has a 42.5% share, followed by 9Now on 40.3% and 10play on 17.2%*.

Gereurd Roberts

7plus has been the star performer in the BVOD world this year and now is the perfect time to introduce a deep and compelling line-up of new and classic content for the 2020-21 summer.

Gereurd Roberts, Seven West Media’s Chief Digital Officer

7plus’ winning streak continues

By 7plus, SEVEN

The Seven Network has announced that 7plus, Australia’s #1 commercial free-to-air BVOD service, secured another resounding win for the week of Sunday, 25 October to Saturday, 31 October.

Across the week, 7plus scored a total audience share of 42.0 per cent, ahead of 9Now’s 41.4 per cent and 10play’s 16.6 per cent.

7plus’ victory came in a week when 9Now had its biggest live streaming day ever thanks to the NRL Grand Final on Sunday, 25 October. Despite the Grand Final, 9Now was unable to beat 7plus across the week.

Last week’s win saw 7plus further cement its position as the commercial free-to-air BVOD leader in both calendar year to date and survey year to date (incl Easter).

So far in calendar year 2020, 7plus leads with a 41.4 per cent market share, ahead of 9Now on 41.3 per cent and 10play on 17.3 per cent. For the survey year to date (incl Easter), 7plus has a 42.5 per cent share, followed by 9Now on 40.3 per cent and 10play on 17.2 per cent.

7plus’ win last week is a testament to our content strategy. Viewers are flocking to our great tentpole programming, like SAS Australia, and are then discovering the massive library of content we have on offer. Add to that the 12 live channels, and 7plus is in a winning position.

With our recent improvements to both the viewer and advertising experience, including Watchlist and Programmatic Freeze Frame, this growing audience is stickier than ever before. That already means better results for our partners when they advertise their brands on 7plus – and there is plenty more to come.

Gereurd Roberts, Seven West Media’s Chief Digital Officer

7plus’ success for the week was driven by SAS Australia, which saw over 21.5 million VOD minutes streamed, and Home and Away, with over 15 million VOD minutes streamed.

Episodes 3 and 4 of SAS Australia continued the massive VOD viewership of the first two episodes, with episode 3 watched by over 163,600 extra viewers on 7plus since its broadcast last Monday, and episode 4 watched by over 138,500 extra viewers since its broadcast last Tuesday night.

Episode 1 of SAS Australia has now accumulated an additional 347,000 viewers on 7plus on top of its broadcast audience, and episode 2 an additional 323,000 viewers. These two episodes are now the most- and second-most watched episodes of any program in 7plus history.

With hit shows, the biggest live-streamed BVOD entertainment launch of all time with Big Brother, continued investment in content-led growth and more 7plus exclusives slated for 2021, 7plus is set to continue as the ultimate streaming destination.

Source: OzTAM VPM 3.1, 25/10/2020-31/10/2020. Total Streaming.

SAS Australia

SAS Australia shatters records on 7plus

By SEVEN
SAS Australia

Biggest-ever show in 7plus history in record time

The Seven Network today announced its latest prime time hit, SAS Australia, has shattered 7plus records, becoming the biggest show in the history of the market-leading commercial free-to-air BVOD service in record time.

The premiere of SAS Australia now has a BVOD audience of 320,000 viewers, surpassing 7plus’ previous record holder, episode one of Big Brother.

SAS Australia passed the record in just 10 days from launch.
The record-breaking numbers for SAS Australia on 7plus pushed the first episode’s consolidated audience to 1.67 million viewers nationally across broadcast and digital.

SAS Australia has not only been a hit on broadcast, but it is now our biggest-ever show on 7plus. Viewers are flocking to the original, uncensored versions on 7plus, driving record audiences.

The multi-platform success of SAS Australia is set to continue as the series unfolds.

Brook Hall, Director of Content Scheduling

SAS Australia continues Monday and Tuesday nights at 7.30pm on Channel 7, with the original, uncensored version of each episode plus bonus content available exclusively on 7plus immediately following broadcast.

7plus is the number one commercial free-to-air BVOD service, with a 42.5% market share so far in the 2020 survey year. With hit shows, the biggest live-streamed BVOD entertainment launch of all time with Big Brother, continued investment in more content-led growth and more 7plus exclusives slated for 2021, it is the ultimate streaming destination.

This year, 7plus is growing faster than any other BVOD service. Each week, over 200 million minutes are streamed on 7plus across thousands of unique pieces of content and 12 live channels.

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