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7Digital

7NEWS.com.au launches Happening Now

By 7NEWS

Australian-first ‘made for mobile’ brekky show

7NEWS.com.au – Australia’s #1 online news service for under 40s – has announced an all-new, Australian-first ‘made for mobile’ vertical format digital breakfast program, Happening Now, that launched 7am AEDT Monday.

Produced in 7NEWS.com.au’s custom-built digital studio at Channel 7’s studios in Martin Place, Happening Now will cover the biggest headlines of the day you need to know and must-watch video.

The snappy, convenient five-minute episodes will be available weekdays from 7am AEDT via your local 7NEWS Facebook and Instagram pages, the 7NEWS Australia YouTube channel and 7NEWS.com.au, purpose-produced in vertical format to be viewed on a smartphone device from anywhere – the train, bus, in your kitchen, on the treadmill or from bed.

The launch of Happening Now follows the success of 7NEWS.com.au’s The Latest on Facebook Watch, Australia’s #1 – and one of the world’s most-watched – digital news show having amassed a staggering 400 million views and counting.

We’re incredibly grateful to our global community for making The Latest on Facebook Watch so successful, it’s now time to add to the family.

Happening Now is the first of its kind in Australia, a ‘made for mobile’ vertical video breakfast show, the cool new format will come to wherever you are.

Phil Goyen, 7NEWS.com.au Executive Producer

7plus’ winning streak continues

By 7plus, SEVEN

The Seven Network has announced that 7plus, Australia’s #1 commercial free-to-air BVOD service, secured another resounding win for the week of Sunday, 25 October to Saturday, 31 October.

Across the week, 7plus scored a total audience share of 42.0 per cent, ahead of 9Now’s 41.4 per cent and 10play’s 16.6 per cent.

7plus’ victory came in a week when 9Now had its biggest live streaming day ever thanks to the NRL Grand Final on Sunday, 25 October. Despite the Grand Final, 9Now was unable to beat 7plus across the week.

Last week’s win saw 7plus further cement its position as the commercial free-to-air BVOD leader in both calendar year to date and survey year to date (incl Easter).

So far in calendar year 2020, 7plus leads with a 41.4 per cent market share, ahead of 9Now on 41.3 per cent and 10play on 17.3 per cent. For the survey year to date (incl Easter), 7plus has a 42.5 per cent share, followed by 9Now on 40.3 per cent and 10play on 17.2 per cent.

7plus’ win last week is a testament to our content strategy. Viewers are flocking to our great tentpole programming, like SAS Australia, and are then discovering the massive library of content we have on offer. Add to that the 12 live channels, and 7plus is in a winning position.

With our recent improvements to both the viewer and advertising experience, including Watchlist and Programmatic Freeze Frame, this growing audience is stickier than ever before. That already means better results for our partners when they advertise their brands on 7plus – and there is plenty more to come.

Gereurd Roberts, Seven West Media’s Chief Digital Officer

7plus’ success for the week was driven by SAS Australia, which saw over 21.5 million VOD minutes streamed, and Home and Away, with over 15 million VOD minutes streamed.

Episodes 3 and 4 of SAS Australia continued the massive VOD viewership of the first two episodes, with episode 3 watched by over 163,600 extra viewers on 7plus since its broadcast last Monday, and episode 4 watched by over 138,500 extra viewers since its broadcast last Tuesday night.

Episode 1 of SAS Australia has now accumulated an additional 347,000 viewers on 7plus on top of its broadcast audience, and episode 2 an additional 323,000 viewers. These two episodes are now the most- and second-most watched episodes of any program in 7plus history.

With hit shows, the biggest live-streamed BVOD entertainment launch of all time with Big Brother, continued investment in content-led growth and more 7plus exclusives slated for 2021, 7plus is set to continue as the ultimate streaming destination.

Source: OzTAM VPM 3.1, 25/10/2020-31/10/2020. Total Streaming.

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