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Seismic transformation in the video market has led to all time high levels of content consumption, and a proliferation of ways for Australians to consume. Digital native generations are estimated to be consuming more video content than any group in history, and are fundamentally shaping the future of our industry.

Seven is shaping the future of total TV trading in Australia. This Masterclass unpacks how data & technology are pivotal enablers to breaking down artificial barriers and cultivating ideas. The ambition is clear: to deliver maximum value of our audience to brands as they seek to navigate an increasingly complex media landscape more easily.

Much like how viewers demand flexibility, convenience, and quality in the way that they consume content, Seven’s aim is to delivers the most flexible, efficient, and effective delivery of Seven’s converged national audience, on all platforms and all devices.

Starting with a single view of customer, Seven are launching Australia’s first fully converged trading ecosystem for total television audiences, offering seamless access to fully customised trading solutions for all of our partners, from brief through to delivery and attribution.



Dan Sinfield

Group Business Director, Seven

Dan is a Group Business Director at the Seven Network. With a background across UK and Australian Media agencies in roles spanning planning, buying and agency management, Dan has worked with multiple brands spanning all business categories. Dan moved from media agencies to Meta where we was an Industry Director across FMCG, QSR and Auto categories and lead their Brand and Video go to market for ANZ. Dan has a passion for screens planning and has a deep understanding of the role of channels in delivering business results for advertisers.

Alex Pacey

Chief Product Officer, OMG

Working in a mix of both Multinational and independent agencies Alex has built has his reputation throughout a 23 year career across both the UK and Australia. As a multi award winning planner Alex has help guide some of the globe’s biggest brands across myriad categories. Moving into leadership roles Alex helped lead multiple agencies to Agency of the Year honour’s across multiple years. In his latest role as Omnicom’s Chief Product officer Alex is responsible for the product that supports both Strategy and Planning functions across Australia’s largest media group.

Kate Bailey

General Manager Brand and Digital, Coles

Kate is the General Manager of Brand Digital and Media. She was appointed to this role in April 2023. Prior to this role, Kate was the GM of Media, Sponsorships and Events, where she led the development of the Coles Retail Media Business – now Coles 360.

Kate Bailey is a highly strategic and commercial marketer with over 20 years’ experience driving growth for leading global retail brands in Australia, UK and US.  Kate’s diverse career has spanned customer insights, integrated marketing, brand development, content marketing and media.  A strong champion of the customer, Kate is now spearheading a newly created Brand, Digital and Media division at Coles.

Kate has an MBA from Melbourne Business School and is a Graduate of Wesfarmers Executive Development program.

Alex Tansley

Head of Convergence Audience Trading, Seven

Alex Tansley was appointed Seven’s Head of Convergence Audience Trading in October 2021, responsible for developing and delivering Seven’s strategy across dynamic and converged audience trading solutions. Alex has extensive industry experience in commercial strategy roles, having previously held senior positions at MCN, Foxtel Media and Revenue Strategy Manager at Seven, where he was responsible for driving a range of advanced advertising projects as part of Seven’s Enhanced Advertiser and Viewer Experience [E.A.V.E.] initiative.