Seismic transformation in the video market has led to all time high levels of content consumption, and a proliferation of ways for Australians to consume. Digital native generations are estimated to be consuming more video content than any group in history, and are fundamentally shaping the future of our industry.
Seven is shaping the future of total TV trading in Australia. This Masterclass unpacks how data & technology are pivotal enablers to breaking down artificial barriers and cultivating ideas. The ambition is clear: to deliver maximum value of our audience to brands as they seek to navigate an increasingly complex media landscape more easily.
Much like how viewers demand flexibility, convenience, and quality in the way that they consume content, Seven’s aim is to delivers the most flexible, efficient, and effective delivery of Seven’s converged national audience, on all platforms and all devices.
Starting with a single view of customer, Seven are launching Australia’s first fully converged trading ecosystem for total television audiences, offering seamless access to fully customised trading solutions for all of our partners, from brief through to delivery and attribution.