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There’s no other place footy fans want to be than on Seven, your home of footy

The dominant footy code and Australia’s #1 winter sport. The AFL leads viewing Thursdays through to Sundays from March to September, engaging more Aussies weekly than any other domestic sport.

The biggest games of the home and away AFL and AFLW seasons weekly, along with all finals, and the Brownlow and Toyota AFL Grand Final live, free and exclusive across the screens of Seven.

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7AFL to ignite in 2026

The Toyota 2026 AFL Premiership Season and Finals Series – including exclusive coverage of the 2026 AFL Grand Final – the AFL Women’s competition and football’s night of nights, the Brownlow Medal, all return to Seven and 7plus Sport in 2026 with what promises to be yet another incredible season.

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17.6 million Australians reached across the 2025 season

The thrilling AFL Grand Final reached 6.4 million and had a national total TV audience of 4.18 million, making it the most watched Grand Final in two decades. The Brownlow Medal captured a national total TV audience of 1.45 million, up 14% on last year and was the biggest Brownlow audience since 2015.

There are also more than 1.135M fans across 7AFL’s social handles.

Football’s best commentary team

Football’s #1 commentary team delivered an epic 2025 Toyota AFL Premiership Season and Finals Series, culminating in an incredible Brisbane Lions Premiership at the MCG.

Alongside a group of the most trusted voices in the game, led by Brian Taylor, James Brayshaw, Abbey Holmes, Matthew Richardson, Luke Hodge and Dale Thomas, Kane Cornes and Nick Riewoldt will continue to bring an extra edge to Seven’s AFL broadcast in 2026 that cannot be replicated.

See how other advertisers have worked with Seven to kick goals on our AFL and AFLW coverage

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