7RED is a strategic cross-media unit that delivers insight-led, end to end marketing solutions. 7RED is the thread that connects brands to the moments that matter across Seven West Media and beyond.
We work with clients to create meaningful connections with content and the kind of deep audience engagement that drives outcomes and results.
Our Guiding Principles
We know we have Australia’s most loved and trusted brands – 17.5 Million Australians engage with us every month.
Our focus is to harness that connection to drive results for each and every client.
We don’t mind admitting that we like to win. It’s our mission to be your first choice so that as we build long term relationships, we win together.
We connect brands with true Aussie icons – characters, talent, programs and moments that move us all.
In delivering ‘better’ we want to exceed expectations. Your best campaign, your best results, and by far, your best partner.
Attention is everything. To stand out you need the confidence to make bold decisions. And the bravery to stand by them.
Better Engagement through Integration
There are certainly benefits for clients if we can integrate them within the format of the show. It’s proven to drive deeper engagement and sales.
Toyota partnered with Farmer Wants a Wife while we were in the pre-production phase of the program so were able to integrate not only the cars into the show, but amplify Toyota Programs and Events into natural and authentic storylines of the program.
That’s not the only way to get your brand closer to the moments that matter. YouFoodz partnered after the series had been filmed, so our recommendation for the campaign was to leverage the star power of host Nataile Gruzlewski.
And who could forget the incredible KFC moments in Big Brother. Sales uplift beyond all expectations. Which is exactly what we expected!
With the content slate ahead, don’t miss out – get in touch with your Seven Rep now.
Our integrated sponsorship of Farmer Wants a Wife set a new benchmark in terms of what we’re hoping to achieve from our partnerships as we continue to grow our business. The integration delivered exceptional results and had a big impact on our overall brand health as well as driving a considerable amount of traffic to our website. The insights and learnings we’ve uncovered via the TVSquared analysis have also been valuable in helping us learn what worked well, in addition to what we need to refine for the upcoming season to drive the best outcomes. We’re really excited about the next phase of our association with the programme and can’t wait to get started.
Simon Jarvis, CEO, YouFoodz
7RED’s team of specialists in strategy, premium content, sport and campaign management work in partnership with your sales leads.
Your objectives are ours too. We are committed to delivering on shared outcomes, striving for continuous improvement to ensure we consistently unlock growth for brands. Check out more client success stories in our 2021 Upfront Uncovered series.