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SWM

Nicole Bence Appointed Chair of IAB Australia Board

By SEVEN, Seven West Media

Nicole Bence, Network Digital Sales Director at Seven West Media, has been appointed Chair of the IAB Australia Board, effective immediately.

Ms Bence succeeds Matt Rowley, CEO of Pedestrian Group, who has been Chair since January 2019. She has been a member of the IAB Australia Board since 2020.

As Chair, Ms Bence will work closely with IAB Australia CEO, Gai Le Roy, on initiatives and programs to address key industry matters.

It has been a delight working with Matt over the last two years driving some amazing initiatives including diversifying the board as well as significantly expanding the member base. Nicole is a passionate leader with such a strong knowledge of digital media and data, but she is also a true cross media leader. Nicole will lead the Board into what is an incredibly busy and important time for the digital advertising industry.

Gai Le Roy, IAB Australia CEO

It’s a great privilege to take on the Chair role at IAB Australia and I’m very excited to have the opportunity to build on Matt’s great work. IAB Australia’s key purpose to grow sustainable and diverse investment in digital advertising in Australia has never been more important. The digital advertising and technology ecosystem is changing rapidly and constantly, and I’m honoured to be able to play a part in its evolution and growth. One of my key priorities is to champion the power and efficacy of digital advertising. A trusted, robust and effective measurement metric, with standards that inspire confidence across the entire media and marketing sector, is critical for our industry.

Nicole Bence, Network Digital Sales Director at Seven West Media

Seven West Media and Google strike long-term partnership

By 7NEWS, SEVEN, Seven West Media

Seven West Media (ASX: SWM) today announced it has entered into a LOU to form a long-term partnership with Google to provide news content to the Google Showcase product which launched in Australia in early February.

The agreement will be subject to executing a long form agreement within the next 30 days.

This is a great outcome for Seven West Media and for Google. Our new partnership recognises the value, credibility and trust of our leading news brands and entertainment content across Seven and West Australian Newspapers.

I’d like to thank Prime Minister Scott Morrison and the Chair of the Australian Competition and Consumer Commission, Rod Sims, with particular recognition of Treasurer Josh Frydenberg, who has been instrumental in the outcome of this ground-breaking agreement.

Their outstanding leadership on the implementation of the proposed News Media Bargaining Code has resulted in us being able to conclude negotiations that result in fair payment and ensure our digital future.

The negotiations with Google recognise the value of quality and original journalism throughout the country and, in particular, in regional areas.

Google is to be congratulated for taking a leadership position in Australia and we believe their team is committed to the spirit of the proposed code.

Kerry Stokes AC, Seven West Media Chairman

We are proud to support original, trusted, and quality journalism and are excited to welcome Seven West Media today as a major Australian publishing partner to join Google News Showcase.

Seven West Media is one of Australia’s leading integrated media companies across broadcast, print and digital news and joins with 21 publications across a variety of titles as diverse as The West Australian, 7NEWS, PerthNow, the Albany Advertiser, the Geraldton Guardian and the Broome Advertiser.

Our partnership with Seven West Media sees us make a substantial investment in the future of journalism not just across the metropolitan areas, but importantly in regional areas too where titles like the Kalgoorlie Miner and the Harvey-Waroona Reporter are at the heart of the local community.

Showcase has been very well received since its launch in Australia a little over a week ago with our publisher partners receiving one million views of their content in just eight days, demonstrating that Showcase offers a constructive path forward for publishers, readers, and Google.

Mel Silva, Managing Director for Google Australia and New Zealand

Seven West Media Managing Director and CEO, James Warburton, welcomed today’s announcement.

This is another significant step in Seven West Media’s transformation journey.

Google recognises the strength of our audiences through our engaging content and leading platforms. We are excited to be partnering with them as we pursue the next stage of our strategy.

James Warburton, Seven West Media Managing Director and CEO

Seven West Media will advise more details following the execution of the long form agreement.

This release has been authorised to be given to ASX by the Managing Director and CEO of Seven West Media Limited.

Seven West Media implement Magnite’s new ad solution for CTV

By 7plus, Seven West Media

7plus are driving further innovation in the BVOD market with bold new moves – including testing underway of Magnite’s (a leading Programmatic technology) Universal Decisioning solution which will allow all advertisers (Programmatic & Direct) improved access to all our growing addressable audience. In addition to this, new rules on placements will ensure advertisers receive the most impactful spread of their impressions across the stream regardless of how they buy.

Magnite has been a long-trusted partner and has a history of delivering innovative solutions to support our continued growth.

We look forward to continuing that partnership with the use of the Unified Decisioning across our BVOD business.

Luke Smith, Head of Programmatic Sales at Seven West Media

Initial results are encouraging and we’re looking forward to bringing more improvements to advertisers so they can connect to our audience more effectively and with greater impact.

Seven West Media and Taboola

SWM and Taboola strike multi-year partnership deal

By SEVEN, Seven West Media

Seven West Media (ASX: SWM) today announced that it had signed an innovative, multi-year partnership with Taboola, the world’s leading content discovery tool, to enhance activation opportunities across SWM’s digital platforms.

Integrated across all SWM’s relevant cross-platform assets, including 7NEWS.com.au, The West Australian, PerthNow and numerous regional titles, the partnership will drive the activation of a raft of different content experiences, capabilities and insight tools. As a result, it allows SWM to maximise traffic, grow subscribers and increase audience engagement across the network.

At this heart of the partnership is 7NEWS.com.au, which will be championing Taboola’s content discovery platform. To respond to 7NEWS.com.au’s growing desire for better content personalisation, as well as the prioritisation of user experience, the partnership will also incorporate the “Taboola Feed” product. This is a vertical-scrolling feed that enables users to access more of the content they love, such as feature articles or in-feed video. This experience mirrors how users consume content across social networks, encouraging them to stay on site longer by delivering a more relevant feed, better reflecting what the individual is interested in and ensuring users can find more of what they love on 7NEWS.com.au.

SWM will also showcase “Taboola Newsroom” as part of the partnership. This provides SWM’s news editorial teams with unrivalled and actionable real-time data about content performance, as well as unique insights on trending topics from Taboola’s publisher network. Taboola’s “Audience Exchange” will round out the suite of services, offering an infrastructure that helps publishers manage and optimise the flow of traffic across their network of sister and partner sites.

We’re thrilled to announce our strategic partnership with Taboola, strengthening our digital portfolio and offering in market. Taboola’s discovery platform will be a headline feature as we expand our presence in the delivery of branded content. With 7RED’s recent expansion into short form and native content production fueled by insights from 7REDiQ, we are now creating more content than ever before. This partnership not only helps us scale our production capabilities and delivery across all screens and devices but will create necessary efficiencies through the addition of Taboola’s actionable data and smart insights into our eco-system.

Nicole Bence, SWM Digital Network Sales Director

We are excited to partner with a powerful media group like SWM, and work together to drive engagement, revenue, and audience growth across all of the various digital properties. There is a massive opportunity for premium publishers and content creators to engage with audiences in a way that is deeply personal and creates long-term digital relationships that are based on value and trust. We are looking forward to collaborating on the journey with SWM and power those ‘moments of next’ where users are open to discover things they may like and never knew existed.

Adam Singolda, CEO and Founder at Taboola
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