Birmingham 2022 wins gold with viewers

By 7plus, Case Studies, SEVEN, Seven West Media
  • 11.1 million reached on TV, 2.15 million on 7plus
  • Streaming surges 177% on 2018

As the Birmingham 2022 Commonwealth Games came to a stirring close yesterday, the Seven Network’s exclusive, live and free coverage delivered record-breaking digital audiences on 7plus and reached a national audience of 11.1 million Australians for its linear broadcast on Channel 7 and 7mate. 

Over the 12 days of the Games, 7plus delivered Australia’s biggest ever digital audience for a Commonwealth Games, up 177 % in BVOD versus the 2018 Gold Coast Commonwealth Games – which was held in an Australian time zone – and up 86% in live streaming.

From the Opening Ceremony on Friday 29 July to yesterday’s Closing Ceremony, Seven was #1 every day with an average national network commercial share of 49.2%, #1 in 25 to 54s (45.8%) and #1 in 16 to 39s (47.8%).

Seven Network is #1 nationally and in the capital cities so far in the OzTAM 2022 survey year, and #1 nationally in 25 to 54s and 16 to 39s. 

7plus’ comprehensive coverage of Birmingham 2022 across 30 dedicated live and replay Commonwealth Games channels reached 2.15 million viewers and streamed more than 450 million minutes, with 7plus ranking #1 across the Games in BVOD with a commanding 50.8% share, and in live streaming (59.9%).

Viewing on 7plus was particularly popular with younger viewers, with Virtual Australia (VOZ) data  up to day 8 recording an incremental audience reach on broadcast in 18 to 39s of 23%.

Across the Games, the Night session attracted the biggest audiences and dominated its timeslot with an average audience of 897,000 total viewers, including 23,000 on 7plus, and ranked #1 in its timeslot in total people, 25 to 54s and 16 to 39s.

Seven West Media Chief Revenue Officer, Kurt Burnette, said: “The Commonwealth Games on Seven, 7plus, 7NEWS.com.au and The West Australian captivated Australia and provided the outstanding results for our commercial partners

“After a record-breaking Summer and Winter Olympics and a home Ashes, the Commonwealth Games once again proved Seven’s leadership and global credentials as content creators and story tellers across all platforms. New and existing 7plus users helped drive massive streaming numbers, with exclusive content on 7plus, including Heartbreak Island, capturing a huge number of younger viewers.

“Our audience forecasts were not just met, but exceeded. We delivered what we said we would for advertisers and did so around genuine, magical, unmissable and unforgettable moments. We will once again take the key learnings and insights from the event to continue to innovate and enhance the advertiser and viewer experience in our plans for the future.

Kurt Burnette, Chief Revenue Officer, Seven West Media

“Ahead of the must-watch 2022 AFL Grand Final on Seven next month, the Commonwealth Games highlights the power and value of premium sport to deliver young and engaged audiences across all screens, and it helped increase the leadership of Seven and its key shows in 2022, including 7NEWS, Sunrise and The Chase Australia,” he said. 

Justin Langer joins Seven

By 7plus, Case Studies, SEVEN, Seven West Media

The Seven Network announced that cricket legend Justin Langer AM will join its commentary team for the 2022-23 cricket season.

The former Test cricket opening batsman and Australian cricket coach will play a key on-air role in Seven’s leading coverage of cricket across the summer months, joining the commentary team led by Ricky Ponting. He will also write a regular, exclusive column for The West Australian.

One of the most successful Test cricket opening batsmen in the history of the game, Langer represented Australia in 105 Tests. His acclaimed partnership with Matthew Hayden included an extraordinary total of 5,655 runs over a period of 113 innings, making it the second most successful partnership in Test cricket worldwide.

Following a successful stint as coach of Western Australia and the Perth Scorchers in Australian domestic cricket, Langer was appointed Head Coach of the Australian cricket team in 2018, a position he held until he resigned in 2022. He is also a best-selling author and works with a host of charity organisations.

Managing Director Seven Melbourne and Head of Network Sport, Lewis Martin, said: “We are honoured that Justin has agreed to be part of our commentary team for the 2022-23 summer. He is a true legend of the sport, both as a player and a coach, and an inspiration to many Australians.

“The addition of Justin to our on-air team is a clear demonstration of our ongoing commitment to deliver world-class coverage of the summer of cricket, live and free, to all Australians.”

Langer said: “Test cricket has been a part of my life since I was a little kid. Having been fortunate to have played and coached in the Test arena, I am now delighted to be given the opportunity to commentate on the game I love, with a great company and team at Seven. The BBL was also a pivotal part of my life, so I am excited to be involved again this summer.”

West Australian Newspapers Editor in Chief, Anthony De Ceglie, said: “We’re extremely excited to have Justin writing exclusively for us. His knowledge and insight into the game of cricket is unrivalled, but these columns will be more than just an analysis of the latest Test. They will also give an insight into his broader views of leadership and values across sport and life.”

Full details of Seven’s 2022-23 cricket commentary team will be revealed later this year.

Dangerfield joins Your Home of Footy

By 7plus, Case Studies, SEVEN, Seven West Media

The Seven Network has a new addition to its star-studded football line up for the countdown to September, with Brownlow Medallist Patrick Dangerfield joining the 7AFL and 7NEWS.com.au team.

A fan favourite on and off the field, Dangerfield will draw on his expertise and insights as a current player to deliver special comments as part of Seven’s unrivalled AFL coverage throughout the Premiership Season and Finals Series.

As his side continues the hunt to September, the Geelong midfielder will also provide exclusive content as a regular columnist for 7NEWS.com.au, bringing footy fans his take on the biggest stories and headlines surrounding the game.

Joining the commentary team tomorrow night at Marvel Stadium when St Kilda face Fremantle, Dangerfield will line up alongside Seven’s Saturday Night Footy team including, Hamish McLachlan, Luke Darcy, Wayne Carey and Abbey Holmes.

Managing Director Seven Melbourne and Head of Network Sport, Lewis Martin, said: “Patrick is arguably one of the greatest players of the modern era and we are rapt to have him as a member of our 7AFL coverage team.

“As a current day player, Patrick’s knowledge and deep understanding of the modern game will make for an incredibly insightful broadcast for footy fans at home. You won’t want to miss a moment, right here on Your Home of Footy.”

Dangerfield said: “I can’t wait to get behind the microphone on Saturday night. To have the opportunity to work alongside Seven’s commentary team and the 7NEWS.com.au team is a huge privilege and something I’m really grateful for.

“As someone still playing the game, I hope that I can share valuable insights with people watching at home about key moments in the match and what the players might be experiencing on the field.

“I’m really looking forward to analysing the game among football’s best, including some greats of the game that I grew up watching,” he said.

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Longines Global Champions Tour takes centre stage

By 7plus, 7SPORT, SEVEN, Seven West Media, SPORT

World’s best show jumping tour, live and free on 7plus

The world’s most dynamic equestrian sports series – the Longines Global Champions Tour – has found a new home on the Seven Network, with every event until the end of the 2024 season set to be live, free and in HD* on 7plus.

Streamed live from the most iconic and picturesque locations in the world, the Longines Global Champions Tour is the pinnacle of show jumping events and brings together the top ranked show jumpers in the world to compete in prestigious locations for unprecedented prize money.

Beginning with the most iconic location on the Champions Tour calendar, the Paris individual and teams events will occur over three days from tomorrow, Saturday 25 June at 2.15am, live and free on 7plus, and will be available for streaming on demand following the event.

Headlined by Australian Olympian Edwina Tops-Alexander, the Paris event will see the world’s best take to the course in front of the Eiffel Tower.

“As Your Home of Sport, we are rapt to deliver the Longines Global Champions Tour to Seven’s vast and highly engaged audience on 7plus.

Seven’s comprehensive coverage of the Champions Tour will allow viewers to immerse themselves in the incredible world of show jumping, while unashamedly getting behind Australia’s very own Edwina Tops-Alexander as she takes to the course.”

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport, Seven Network

Seven congratulates Bruce McAvaney

By 7plus, 7SPORT, Olympics, SEVEN, Seven West Media, SPORT

Legendary broadcaster joins TV Week Logie Awards Hall of Fame

Seven West Media is proud to congratulate Bruce McAvaney OAM on his induction into the TV Week Logie Awards Hall of Fame last night.

The most recognised, respected and loved sport commentator in Australia, Bruce started his television career at Seven News in Adelaide in 1978 and went on to present many high-profile sports throughout his career, including AFL, horse racing, athletics, motor racing, tennis, golf, and Olympic and Commonwealth Games. 

The legendary broadcaster is synonymous with major sporting events, including the AFL Grand Final, Melbourne Cup, Australian Open tennis, Test cricket and the Summer Olympic Games, covering every Olympiad from Moscow 1980 through to Tokyo 2020, with the exception of the 2012 Games.

Seven West Media Chairman, Kerry Stokes AC, said: “For generations, the Logies have honoured the best in our business – people who have entertained and informed Australians their entire lives.

“Bruce McAvaney is one of those. His sense of timing, combined with the right words and expert knowledge, are impeccable.

“His call of Cathy Freeman in Sydney 2000 is already immortalised. And yet in 2005, when Makybe Diva came back to scale after winning her third Melbourne Cup, he simply said nothing and let the pictures speak for themselves. That’s what makes him stand out. It’s not about him.

“But for all the things he’s done, there is one quality I cherish more than anything. Bruce McAvaney is a great bloke. Always has been, always will be,” added Mr Stokes.

Bruce said: “We don’t get many chances to reflect on our working life. It’s always a matter of planning for the next big sporting event, always looking forward. But something like this makes you look back. And the overwhelming emotion is feeling you’re not worthy. You’ve been the recipient of incredible opportunities which have taken you into people’s lounge rooms. And supported by teams of specialists whose job is to make you look and sound good. I’m a passionate sports lover, of stats and stories, and so are many other people and I think it’s a measure of what sport means to Australians to have been awarded this honour.”

Seven West Media Managing Director and Chief Executive Officer, James Warburton, said: “The TV Week Logie Awards Hall of Fame award is a richly deserved honour for Bruce, and we couldn’t be happier for him.

“Bruce has been part of the fabric of Australian sport – and of Seven – for more than four decades. His extraordinary knowledge, passion, dedication and professionalism are legendary and inspiring, and he has been a wonderful mentor for many people at Seven. Congratulations Bruce. What a moment, what a legend!”

Seven Network Managing Director, Melbourne, and Head of Network Sport, Lewis Martin, said: “I’ve worked with Macca for 25 years, through good times and tough times. He is a great colleague and a great mate. We’ve had a lot of fun and laughs together and shared some incredible successes. He is a broadcaster without peer and has made a remarkable contribution to Seven, Australian sport and the media industry. Well done, Macca.”

The TV Week Logie Awards Hall of Fame achievement joins a long list of honours Bruce has received over the years, including the Medal of the Order of Australia in 2002 for service to sports broadcasting and to the community through charitable and sporting organisations; induction into the Sport Australia Hall of Fame (also in 2002); the International Olympic Committee Media Award in 1989; the inaugural TV Week Logie Award for Most Outstanding Sport Broadcaster in 1999; and the Melbourne Press Club Lifetime Achievement Award in 2020.

Supercars rev up on Seven

By 7plus, 7SPORT, SEVEN, Seven West Media, SPORT

Darwin Triple Crown returns this weekend

Sports fans are buckling up ahead of this weekend’s highly anticipated Darwin Triple Crown Championship Round, which marks the first ever Supercars’ Indigenous Round, live and free on Seven, 7mate and 7plus.

Supercars teams have raised the bar ahead of the official introduction of the Indigenous Round, with a host of incredible liveries unveiled ahead of the championship event.

Seven’s resident motorsport expert Mark Beretta will take viewers live to Hidden Valley Raceway for a weekend jam-packed with action, kicking off from midday on Saturday afternoon, before a second five-hour telecast on Sunday afternoon.

Supercars legends Garth Tander, Mark Skaife and Craig Lowndes will return to the commentary box, alongside motorsport expert Neil Crompton, while fan favourites Mark Larkham and Riana Crehan lead the pit lane coverage.

Seven’s world-class Supercars coverage will continue uninterrupted during commercial breaks this weekend thanks to cutting edge picture-in-picture (PiP) technology introduced during the 2021 season.

Fans can tune in to the full broadcast live and free on Seven, 7mate and 7plus, while the full replay will be available as catch up on 7plus, along with Supercars highlights, docos and other bonus content.

Supercars on Seven – Darwin Triple Crown

12.00pm AEST Saturday and Sunday on Channel 7 and 7mate

Stream all the action live, free and in HD* on 7plus

*Data charges may apply

Big Freeze slides on with Queen’s Birthday edition

By 7plus, 7SPORT, SEVEN, Seven West Media, SPORT

Who will be the 100th slider

The Queen’s Birthday holiday will once again play host to one of the best days on the AFL calendar, with 10 of Australia’s biggest names set to take the plunge for the Big Freeze on Seven and 7plus.

For the past seven seasons, the Big Freeze has been a crowd-favourite pre-match fixture at the Collingwood-Melbourne Queen’s Birthday blockbuster, with FightMND and AFL icon Neale Daniher sending a who’s who of the football, sport and media worlds down the slide into Australia’s most famous ice bath.

With a special one-hour live broadcast on Channel 7, 7mate and 7plus, Australians can tune in to see their favourite stars embrace the Big Freeze tradition by dressing up and taking an icy plunge to raise funds for FightMND.

Announced last night on The Front Bar, Australian cricket legend Justin Langer rounded out the team of 10 sliders including Seven’s own Rebecca Maddern and Andy Maher, alongside Australian tennis star Ash Barty, Beijing 2022 gold medallist Jakara Anthony and legendary star of stage and screen, Rhonda Burchmore.

In an act of support for his much-loved brother, former Essendon footballer Terry Daniher will also head down the Big Freeze slide, alongside fellow AFL fan favourites Eddie Betts and David Neitz, and Melbourne Demons tragic Hamish Blake.

Speaking to The Front Bar on Wednesday night, Campaign Director for FightMND, Bec Daniher, thanked Australians for embracing the annual event as she announced a $2 million fundraising target.

“Everyone has been such incredible supporters of the cause, and we know the beanies are out there everywhere,” she said.

“As we lead into this final few days, we are asking everyone if they can pitch in a little bit more. We know that with their support we are going to be able to get there, and what that will mean to the fight against MND is massive.

“It’s going to help us accelerate this search to find treatment and a cure.

“We know that the generosity of the Australian community just knows no bounds.”

Seven gets behind the Australian Dolphins

By 7plus, 7SPORT, SEVEN, Seven West Media, SPORT

2022 Para Swimming Championships live on 7plus

The Seven Network is giving para-sport fans the chance to get behind the Australian Dolphins when the 2022 World Para Swimming Championships in Portugal is broadcast live and free from this weekend on 7plus.

Seven has extended its valued partnership with Paralympics Australia in a deal that will see the Dolphins – including Tokyo 2020 gold medalists Rowan Crothers, Lakeisha Patterson, Will Martin and Rachael Watson – compete against the global elite of para-swimming over seven days in Madeira.

It will be the second time Seven has shown the World Para Swimming Championships after it became the first Australian commercial network to screen the event when it was held in London in 2019.

Managing Director Seven Melbourne and Head of Network Sport, Lewis Martin said: “Ahead of the upcoming 2022 Commonwealth Games, we know that Australians are counting down the days to watch our beloved Aussies in the pool. There is no better way to gear up for the Commonwealth Games than the World Para Swimming Championships.

“Australians embraced our incredible Paralympians during Tokyo 2020 and now we can unashamedly get behind them yet again as they take on the rest of the world in Portugal.

“The best place to witness all the action of the 2022 World Para Swimming Championships is right here on Seven, Your Home of Sport.”

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

The World Para Swimming Championships will be streamed live on 7plus, including a daily highlights show re-capping the best moments of the day, from 9.00am AEST each morning. Competition runs from June 12 to 18. Australia’s squad of 21 includes 19 swimmers who competed at Tokyo 2020.

2022 Para Swimming Championships

Live and free from Sunday 12 June on 7plus

AFLW shines on the biggest stage


Seven live and free games over four days on Seven and 7mate

In a league first, football fans will witness AFL Women’s on the biggest stage this weekend, when Seven’s own Daisy Pearce leads Melbourne onto the MCG turf to take on the Brisbane Lions in a Preliminary Final, this Saturday at 12.30pm on Seven and 7plus.

After a historic Round Two, football’s #1 commentary team will return to football grounds across the nation to deliver seven games live and free on Seven, kicking off with Thursday Night Footy at Marvel Stadium from 7.00pm AEDT, featuring the man of the moment, Lance “Buddy” Franklin.

Friday Night Footy heads to the MCG to see the reigning premiers battle Essendon, as the Bombers attempt to get their first win of the 2022 AFL Premiership Season.

Fans can also enjoy back-to-back footy this Saturday and Sunday, with the two AFLW Preliminary Finals leading the charge, before Collingwood take on Geelong at the MCG, live on Seven and 7mate from 6.30pm AEDT. Then, St Kilda and Richmond battle in the annual Maddie’s Match at Marvel Stadium at 3.00pm on Sunday afternoon, straight after Seven’s VFL coverage.

The AFL Round Three and AFLW Finals matches broadcast on Seven this week are:

  • Western Bulldogs v Sydney Swans, Marvel Stadium – 7.00pm AEDT Thursday
  • Melbourne v Essendon, SCG – 7.00pm AEDT Friday
  • AFLW Preliminary Final: Melbourne v Brisbane Lions – 12.00pm AEDT Saturday
  • AFLW Preliminary Final: Adelaide Crows v Fremantle – 2.30pm AEDT Saturday
  • Collingwood v Geelong Cats, MCG – 6.30pm AEDT Saturday
  • VFL Sandringham v Richmond – 12.00pm AEDT Sunday (Victoria only)
  • St Kilda v Richmond – 3.00pm AEDT Sunday on Channel 7

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Shane Warne Memorial


Special coverage on Channel 7 and 7plus

Join the Seven Network on Wednesday, 30 March, as the world farewells Shane Warne, with live, commercial-free coverage of the State Memorial Service from 7.00pm on Channel 7 and 7plus.

Coverage will begin immediately following 7NEWS, live to the MCG in Melbourne where family, friends and former teammates will gather to celebrate the extraordinary life of the Australian cricketing great, in front of a 40,000 strong crowd.

Warnie was in so many ways just like all of us, the only difference was that he was one of the greatest cricketers of all time. We are proud to broadcast this service commercial-free to all Australians as we pay tribute to an incredible life and legend who gave so much to his sport and his country.

Lewis Martin, Managing Director Seven Melbourne and Network Head of Sport

Shane Warne Memorial live and commercial-free 7.00pm Wednesday, 30 March, on Channel 7 and 7plus

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