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Seven honoured at Sport Australia Media Awards

By 7SPORT, Olympics, Seven West Media, SPORT

Tokyo Olympics coverage collects two SportAus gongs

The Seven Network’s ground-breaking coverage of the Olympic and Paralympic Games Tokyo 2020 has shone bright among a field of Australian broadcasters, recognised with the 2021 Sport Australia Media Award for Best Coverage of a Sporting Event at the annual gala event in Sydney last night.

Esteemed sport broadcaster David Culbert was recognised with the Sport Australia Media Award for Best Sport Coverage by an Individual – Video for his informed, impassioned and entertaining commentary across Seven’s coverage of Games, including his most memorable call of Jess Fox’s canoe gold alongside Jess’ father, Richard.

The honours follow three awards from the International Olympic Committee’s coveted Golden Rings Awards in Lausanne in November last year.

Seven’s Tokyo 2020 broadcast reached more Australians than ever before, with 21 million people tuning in to watch the 17 days of competition on an unprecedented 45 channels across Seven and 7plus, making it the biggest television and streaming event in Australian history.

The network also proudly delivered the biggest and best Paralympic coverage ever for Tokyo 2020 across 13 unmissable days, shattering all previous Australian television audience records with coverage of the Opening Ceremony reaching 1.94 million people and each day of competition reaching between 2.5 million and 3 million viewers.

Seven produced a history-making broadcast and digital coverage of the Olympic and Paralympic Games in Tokyo that united and gripped Australians in their millions, arguably at a time when the country needed it most.

It really does take a village and we relied on the resources of the entire network to deliver a world-class, award-winning viewing experience. Every person at Seven played a part, big or small, and this is deserved recognition of their achievements and valuable contributions.

We also congratulate Dave Culbert. One of Australia’s finest callers, Dave has a very proud history with Seven and has been a respected voice across numerous Olympic, Paralympic and Commonwealth Games with his outstanding ability to engage and inform, peppered with a sharp sense of humour.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

The Sport Australia Media Awards recognise excellence in sports journalism, broadcasting and production. They focus on analytical and insightful reporting and the presentation of sport and sporting issues, with the aim of fostering improved coverage of key issues within sport.

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Seven wins big at Golden Rings Awards

By 7SPORT, Olympics, Seven West Media, SPORT

Tokyo 2020 coverage collects three IOC honours

The Seven Network’s ground-breaking coverage of the Tokyo 2020 Olympic Games has shone bright among a field of more than 150 international broadcasters, winning three awards at the International Olympic Committee’s coveted Golden Rings Awards in Lausanne this morning.

The Golden Rings are the most prestigious awards in Olympic broadcasting and Seven was a big winner on one of international sport’s biggest stages, with its three awards topped only by America’s NBC.

With more than 100 submissions received in each of the 12 Golden Rings categories, Seven won the Gold award for Best Social Media Content/Production for its From Little Things, Big Things Grow #HomeGames campaign. The campaign received thousands of phone-filmed videos from viewers watching the Games at home, making it the highest user-generated content campaign ever for 7SPORT.

Seven also won Silver in the Best Athlete Profile category for its inspiring feature on brother and sister BMX riders Kai and Saya Sakakibara, who were both on track to compete in Tokyo 2020 before Kai suffered a serious race accident.

Seven took home Bronze for Best Olympic Feature/Documentary for its split-screen coverage of Jess Fox’s Gold Medal canoe slalom race, which simultaneously captured the emotion of Jess and her father Richard, as he commentated the race for Seven.

All of the athletes in Tokyo had a story to tell and we made sure those stories were told extremely well. We called on the resources of the entire Seven Network over the 17 days of Tokyo 2020 to deliver a world-class, award-winning broadcast and digital experience. Everyone at Seven played a part in these awards and should take pride in what is a huge achievement.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

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