Tag

inside seven

Better trading, better together with Seven

By Kickstart 2022, SEVEN, Seven West Media

CODE 7+ platform with Salesforce transforms media trading

Australian advertisers and agencies are set to experience faster, more effective and easier buying on the Seven Network, following the network’s largest-ever technology transformation project.

The Seven Network today announced it is undertaking a multi-million dollar investment to transform and enhance its media trading platform, including an Australian-first project with Salesforce, the global leader in CRM.

Seven is taking its successful audience automation solution, CODE 7, to the next level with the launch of CODE 7+, a state-of-the-art digital and broadcast converged media trading platform, using the very latest in CRM technology from Salesforce and other leading technology vendors.

Announced during Seven’s 2022 Upfront presentation, CODE 7+ will integrate the new industry total audience measurement VOZ, along with Seven’s market-leading audience intelligence platform 7REDiQ, to unlock better results and campaign deliveries that mirror consumption behaviour and maximise outcomes.

The Salesforce CRM and advanced order management system from Salesforce Media Cloud will help boost marketers’ ability to trade Seven, 7plus and other platforms, together with the evolution of dynamic, converged television buying across broadcast and digital platforms.

CODE 7+ streamlines bookings and offers guaranteed delivery, freeing up time for agencies to focus on strategic initiatives and creating better outcomes for their clients.

CODE 7+ is an absolute game changer that will revolutionise TV trading in Australia, making it easier and more effective through Australia’s most engaged and addressable audience. The integration of VOZ total audience data will be a huge boost for marketers looking to reach large and engaged audiences in Seven’s powerhouse content, as well as identify and reach shifting consumers as they move across broadcast and digital.

Salesforce’s global-leading technology will enable us to digitally transform our processes and will fuel the accelerated growth of cross-screen trading. Our evolved platform will create a foundation for future technology evolution and allow us to consolidate our customer data and aggregate client insights and information.

As part of Seven’s digital transformation, our continued investment in trading technology is all about making it simpler for buyers to execute with ease across our platforms, to speed up the process and to achieve better results.

Kurt Burnette, Seven West Media Chief Revenue Officer

We’re excited to team up with Seven West Media to support the digital transformation of its advertising sales process by delivering a converged media planning and campaign tracking solution with a single source of truth for data and reporting.

We’re working globally with leaders like Seven to automate processes and ultimately accelerate their transformation to address the dynamic, ever changing converged advertising sales market.

Christopher Dean, VP and GM for Media Cloud at Salesforce

Seven appoints new Head of Research and Insights

By Seven West Media

As Seven West Media (ASX: SWM) continues to accelerate its digital transformation and market-leading data offering, the business has strengthened its Insights team with the appointment of Craig Johnson as Head of Research and Insights, effective immediately.

A key member of Seven’s Audience Intelligence team, Mr Johnson is responsible for measuring and analysing data and insights from Seven’s audiences across all platforms, including broadcast television and online streaming on 7plus. He reports to Director of Audience Intelligence, Andrew Brain.

Mr Johnson has previously held senior roles in international and Australian media companies and was most recently embedded at Facebook’s Californian head office as a Senior Vice President – Global Business Partner Leader at Nielsen, where he managed and grew the global alliance between Facebook and Nielsen.

Craig is an accomplished leader in data and his extensive background in media and previous senior roles at Nielsen across multiple territories will be a tremendous asset to Seven.

As a strategic partner to our marketing, programming, commercial, corporate and strategy teams, Craig will bring new thinking and innovative approaches to data measurement that will help inform critical business decisions. He also joins us at an exceptional time for the industry, following the recent roll out of VOZ, OzTAM’s Total TV reporting and the newly announced IAB measurement partner, Ipsos.

Andrew Brain, Director of Audience Intelligence

I am thrilled to join Seven West Media during such an exciting time of growth for the company. I look forward to working with the team to drive new measurement solutions under Seven’s market-leading first-party data assets, including 7REDiQ, and unifying insights and data analytics across the company.

Craig Johnson, Head of Research and Insights

Mr Johnson’s appointment follows the departure of Emelia Millward, who is moving to a new role overseas.

Face to Face with Olivia Russell

By SEVEN

For September’s Face to Face, we chat with Olivia Russell, Programmatic Sales Manager in the Sydney office. After joining Seven just a month ago in the height of the lockdown, she’s already getting stuck in. Hear Olivia talk about what’s in store in her new position, predictions for future digital trends and what she’ll be doing when out of lockdown!

Q1. What made you want to join Seven?

BVOD is one of the fastest growing areas in digital and Seven is at the forefront. Seven has a phenomenal offering of interactive products, premium data partners such as Flybuys & Mastercard which can be activated across CTV, plus incredible content like the Olympics, The Voice and SAS Australia.

Q2. Tell us a bit about your role as Programmatic Sales Manager?

I’ll be working with the trading desks at a national level to ensure buyers are getting the best results for their clients and capitalising on Seven’s offering.

Q3. What are the similarities that you see between Audio & BVOD?

Both are incredibly fast paced and constantly changing environments. With the market demand growing exponentially YOY, both have had to adapt on the fly.

Q4. Do you have any predictions for future trends in the digital space?

Measurability is key and I believe we’re nearly there in regard to closing the loop between on and offline. Real world insights are paramount to measuring the success of advertising and with data partners such as Flybuys being able to report on the number of people who bought a product in store after seeing the ad on 7plus – we’re getting pretty close!

Q5. Who or what inspires you most?

Bethany Hamilton was attacked by a 14-foot tiger shark when she was 13, resulting in losing one of her arms. Bethany courageously got back into the water just 1 month later and she now surfs better than any of us! It’s a great example to never give up on your dreams no matter what life throws at you.

Q6. Finally, what does a day off look like for you (when not in lockdown!)?

Surfing, sunbaking, eating sushi and drinking spicy margs.

Seven launches 7Interactive

By SEVEN

Australian-first interactive ad collaboration with BrightLine puts viewers in control

Seven West Media has joined forces with BrightLine, a leader in interactive connected TV ad solutions, to let viewers explore advertisers’ branded content through their remote control or video game controller while watching 7plus

The Australian-first 7Interactive ad solution puts 7plus viewers in control of their ad experience, allowing them to easily explore more content from a brand through a connected TV.

7Interactive unites viewers who want to know more about an on-screen brand’s product or service, with premium content housed on 7plus.

The new product suite is the latest innovative addition to Seven’s Enhanced Advertiser and Viewer Experience (E.A.V.E.) initiative.

7Interactive is a premium advertising experience that gives viewers the choice over the commercial content they consume on 7plus.

Our collaboration with BrightLine transforms advertising into a dynamic, full-screen immersive experience that drives deep engagement with brand content and lifts brand consideration and purchase intent. It gives marketers an easy way to weave new and existing assets into rich, dynamic ads to maximise engagement through connected TVs.

E.A.V.E. is at the core of our approach to innovative ad experiences that make advertising more enjoyable, engaging and brings brands to life through interactive storytelling. 7interactive takes personalisation to the next time in a one-stop solution that lets viewers click ‘OK’ on their remotes to access premium content relevant to them.

Nicole Bence, Seven West Media Network Digital Sales Director

Partnering with Seven West Media marks a first for BrightLine in extending the standard-setting interactive and dynamic ads we bring to the TV screen in the US to Australia. Surging connected TV viewer adoption and brands’ demand for new ways to engage audiences has become a global phenomenon. This is the right partnership at the right time, and we’re thrilled to be a part of it.

Jacqueline Corbelli, BrightLine CEO

Viewing on connected TVs accounts for over 70% of the content watched on 7plus. With more than 9.2 million registered users, up 44% since before the Olympic Games Tokyo 2020, 7plus offers marketers an unparalleled amount of data and meaningful insights via the 7REDiQ platform.

7Interactive follows the launch in April of 7ACT, which allows advertisers to dynamically insert QR codes seamlessly into video assets, enabling marketers and content creators to showcase specific products, offer relevant information and provide contextual shopping opportunities.

Brett McKeehan joins Seven as Head of Digital News

By SEVEN, Seven West Media

The Seven Network today announced the appointment of Brett McKeehan as Head of Digital News, including 7NEWS.com.au, Australia’s #1 online news service for under 40s.

Mr McKeehan will have editorial oversight of 7NEWS.com.au and will be responsible for driving digital growth and managing the website’s award-winning original reporting, digital articles, live news coverage, videos, podcasts and social content. He will report to Seven’s Director of News and Public Affairs, Craig McPherson.

Mr McKeehan was most recently Director of Asia, CNN Digital Worldwide, based in Hong Kong, where he was responsible for APAC digital strategy, content development, planning and publishing for the site’s US and international readers.

Mr McKeehan previously worked at South China Morning Post in Hong Kong as the Digital Editor. His career also includes senior editorial and production roles for News Corp Australia and The Daily Telegraph, plus editorial and digital roles in the UK at The Sun and News of the World.

Since its inception, 7NEWS.com.au has grown its audience at a phenomenal rate. The appointment of Brett will now take us to the next level as we extend our digital news delivery and offerings in line with Seven’s overarching digital strategy and Australia’s number 1 news service.

Craig McPherson

I’m delighted to be returning home to Australia to join Seven Network, one of the country’s most iconic and important brands. Seven’s digital vision is ambitious, innovative and exciting, and I can’t wait to meet the team and get started.

Brett McKeehan

Seven’s favourite ad of Tokyo 2020 revealed

By 7plus, Olympics, SEVEN

Australian Avocados’ “Our Green Gold” crowned winner

The winner of the Seven Network’s $1 million contest to crown the best ad shown during the Olympics Games Tokyo 2020 has been announced.

Australian Avocados’ “Our Green Gold” campaign won gold with the public, who voted it as their favourite ad shown during Seven’s live, free and exclusive coverage of the world’s biggest sporting event of the decade.

Australian Avocados has won free placement in Seven’s biggest sporting and cultural moments of the next nine months, worth $1 million.

The Olympics is jam-packed full of moments that move us. Drawing on the emotions of Tokyo 2020 provides brands an opportunity to connect at a deeper level with the audience which heightens awareness, recall and consideration.

Tokyo 2020 on Seven was the biggest television and streaming event in Australian history with more than 20 million Australian’s watching the inspiring action. We launched Favourite Ad of Tokyo 2020 to celebrate creativity and showcase the amazing work of the advertising industry in the Games as voted for by the nation. We were stunned by the quality of the ads entered that powerfully tapped into the emotion and excitement of the Olympics and connected with audiences,” she said.

Charlotte Valente, Seven West Media Chief Marketing Officer

A huge congratulations to the team at Hort Innovation and their agencies, TBWA and Atomic 212°. Their humorous and iconic Australian creative resonated with our audiences and demonstrates the power of contextual, creative advertising. Australian avocado farmers will benefit from having their ‘Our Green Gold’ campaign run in the greatest cultural and live moments on Seven between now and the Beijing Winter Olympics.

Katie Finney, Seven West Media’s Director of 7RED

Favourite Ad of Tokyo 2020 was open to advertisers who place an ad in Seven’s Olympics Games Tokyo 2020 coverage. The winner was decided by a public poll, with viewers who voted given the chance to win a Qantas holiday package valued at $25,000, supporting local communities and the travel Industry.

It’s great to see a much-loved Aussie fruit celebrated with this win. The campaign featured perfectly in the Olympics broadcast alongside our incredible Aussie athletes. Well done to the team at Hort Innovation, Atomic 212° and TBWA for delivering such a memorable and iconic campaign.

Claire Fenner, Managing Director and Partner, Atomic 212

Australia is the winner here. With the extra $1 million to put behind the ‘Our Green Gold’ campaign for Australian Avocados thanks to the Seven Network, we will drive more consumption of the best avocados on the planet, provide a nutritional head start for our future Australian Olympic champions and at the same time support our legendary Aussie growers.

Paul Bradbury, CEO, TBWA Australia and New Zealand

The Australian Avocados campaign is a celebration of all things green and gold and all things symbolically Aussie. The Olympics Games Tokyo 2020 provided the perfect platform to remind everyone that our country not only boasts first-class athletes, but the best fresh produce as well. Hort Innovation is thrilled that this campaign has received the viewers’ vote for ‘Best ad of Tokyo 2020’ – it just goes to show how much Aussies love their avocados and support our local growers.

Matt Brand, CEO, Hort Innovation

Get involved:
Home of the Olympics
Facebook
Twitter
Instagram
TikTok
YouTube
7plus
7NEWS.com.au
#7Olympics

The Voice soars on Seven and 7plus

By SEVEN

Biggest show in 2021, biggest season launch since 2015, audience up 24% on 2020

The unmissable new season of The Voice has become an instant hit on Seven, breaking digital and broadcast records in its first three nights.

Hitting the right notes with fans, The Voice is the most-watched entertainment program so far in 2021 in 25 to 54s and total people, with the first three episodes averaging 1.72 million overnight viewers nationally, including 1.19 million in the capital cities.

The spectacular launch episode was watched by 2.14 million Australians nationally, including time-shift viewing and over 226,000 on 7plus, giving the singing competition its biggest launch since 2015 and Seven its biggest entertainment show launch since 2016.

With the megastar line-up of coaches Keith Urban, Rita Ora, Guy Sebastian and Jessica Mauboy, the first episode also smashed records on 7plus to become the biggest entertainment show launch on the streaming service ever, and the #1 live streamed entertainment show launch in Australia in 2021.

The Voice is #1 in its timeslot across all key demographics and up 24% in total people nationally on the 2020 season and up 21% across the capital cities.

The first three episodes have also lifted Seven’s timeslot audience by an average of 121% in 25 to 54s and 111% in total people.

The Voice has been the #1 live and on-demand streamed show every night in Australia since launch, with the average 7plus audience for the first three episodes up 66% on the same episodes in 2020.

The incredible new season of The Voice on Seven is the best yet. We knew the global mega-hit format would captivate Australian audiences with its strongest ever line-up of superstar coaches and world-class artists, and we’re thrilled at the record audiences on television and 7plus. With more electrifying performances and spinetingling chair-turning moments to come, the new season will only get better.

Angus Ross, Seven’s Network Director of Programming

Source: OzTAM (Metro Broadcast, National BVOD), RegionalTAM (Comb. Agg Markets). The Voice: 8-10/8/2021. Average audience national (metro + regional) and capital cities (metro). Total Audience: Broadcast overnight + BVOD (live + VOD to 3 days, includes co-viewing). The Voice 2021 (Seven) vs 2020 (Nine, 24-26/5/2020). Timeslot growth based on Metro timeslot vs same day/timeslot on 7primary in 2020. Data: Overnight data (preliminary 10/8/2021). The Voice #1 entertainment program based on Eps 1-3 vs full program averages, national average overnight audience. The Voice #1 entertainment program based on Eps 1-3 vs full program averages, national average overnight audience.

Get involved:
Facebook 
Twitter
Instagram
TikTok
YouTube
7plus
#TheVoiceAU

Olympic glory: Tokyo 2020 makes history

By 7plus, Olympics, SEVEN

Seven’s broadcast up 71% on Rio 2016
Opening Ceremony: 3.85 million viewers
4.74 billion minutes streamed on 7plus
7plus registered users surge 44% to 9.2 million

As the Olympic Games Tokyo 2020 came to an inspiring close last night, more than 20 million Australians have tuned in to watch the Seven Network’s innovative coverage of the 17 days of the Games, making it the biggest television and streaming event in Australian history.

From the Opening Ceremony on Friday 23 July to last night’s Closing Ceremony, 20.2 million Australians watched Seven’s live, free and exclusive broadcast of Tokyo 2020, with 41% watching on both Seven and 7plus.

Across the 17 days of coverage (includes Opening Ceremony), the average full day broadcast audience was up 80% on Rio 2016 in the capital cities and up 71% nationally.

Seven’s prime time commercial free-to-air network share across days 1 to 7 of the Games was 60.3%. That increased to 61.9% across days 8 to 16. In week 32 of the OzTAM survey year, Seven Network recorded the biggest prime time commercial share (62.7%) for any network in total people and 25 to 54s since OzTAM ratings started in 2001

Seven Network’s average prime time capital city audience from 6.00pm to midnight grew by 12% from week one to week two of the Games. 

Channel 7’s share alone was 43.0% across the first week and 43.7% across the second week – more than double its closest rival and more than four times the share of the third ranked primary channel

7mate recorded an 11.1% commercial share across Tokyo 2020, making it the #1 multichannel and the #3 free-to-air commercial channel – trumping a rival primary channel.

With a total audience of 3.85 million viewers nationally, including time-shift and BVOD audiences, the Opening Ceremony is the most most-watched TV program of 2021.

Tokyo 2020 has boosted Seven Network’s strong momentum. Seven is currently #1 in the 2021 survey year with a 40.8% year-to-date commercial share. It has won 18 weeks of the 32 weeks so far in calendar 2021 and is the only network growing its commercial share in 2021.  

7plus

With more than 40 Olympics channels, 7plus set new Australian streaming records during the competition, adding more than 2.8 million new registered users, bringing its total number of registered accounts to more than 9.2 million, an increase of 44% since Tokyo 2020 started. 

Australians watched more than 4.74 billion minutes on 7plus, making it the biggest digital event in Australian history.

On 25 July, 7plus delivered the biggest day of streaming in Australian television history with 376 million minutes, shattering the previous record of 86 million (held by a State of Origin rugby league match day this year) and 10 times more than the biggest day recorded for Rio 2016.

7plus was particularly popular with younger viewers, with VOZ data recording 18% of people 18 to 39 watched the Olympic action exclusively on 7plus, delivering an incremental audience reach on broadcast of 32% over the first 12 days. The incremental reach is even higher for men aged 18 to 39, with viewing on 7plus extending the average broadcast day reach by 43%.

We came into the Games confident Tokyo 2020 would be a success, but the record-breaking reaction from audiences exceeded all expectations.

Our exclusive, live and free coverage on Seven and 7plus was unmissable entertainment for millions, as our Aussie athletes equaled their best Olympic performance ever and provided Australia with much-needed inspiration. For the brands involved with delivering the Games across the screens of Seven, it represented the largest and most addressable marketing platform ever created.

The success of our innovative coverage is testament to the incredible people we have behind the scenes and on-screen bringing must-watch moments to viewers. From our exceptional hosts and commentary teams to the excellent production and operations teams across broadcast and digital, everyone worked together to deliver a world-class experience.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

Get involved:
Home of the Olympics
Facebook
Twitter
Instagram
TikTok
YouTube
7plus
7NEWS.com.au
#7Olympics

Tokyo 2020 roars out of the blocks

By 7plus, Olympics, SEVEN

7plus smashes records, TV audiences surge

The Olympic Games Tokyo 2020 are an instant hit with Australians, generating huge numbers across the Seven Network’s Channel 7, 7mate and 7plus.

After just three days, Tokyo 2020 has reached more than 13 million Australians on television and smashed streaming records.

Last night’s coverage and the Opening Ceremony on Friday night are already the two most-watched TV programs of 2021 and 7plus set new highs for streaming in Australia.

Some of the highlights of the past three days include:

Sunday night: 2.75 million viewers nationally on Seven Network, 1.99 million in the capital cities, taking the crown as the most-watched TV program of 2021.

Opening Ceremony: 2.7 million viewers nationally on broadcast, 2.12 million in the capital cities, making it the second most-watched TV program of 2021. The capital city audience was up 31% on the number of viewers for the Rio Olympics Opening Ceremony in 2016, while the national audience was up 20%.

Sunday evening: 2.51 million viewers nationally on Seven Network, 1.73 million in the capital cities.

Saturday night: 2.47 million viewers nationally on Seven Network, 1.78 million in the capital cities.

Saturday evening: 2.4 million viewers nationally on Seven Network, 1.73 million in the capital cities.

Countdown to Opening Ceremony: 2.24 million viewers nationally, 1.64 million in the capital cities.

7mate: 17.4% commercial audience share on Saturday night, its highest ever prime time share.

7plus: Set a new Australian streaming record on Saturday, with 238.7 million minutes streamed (including co-viewing), more than three times the previous record which was held by a State of Origin rugby league match.

7plus: Broke its own record on Sunday, with 272.8 million minutes streamed – excluding co-viewing.

The reaction from Australians to our exclusive, live and free coverage on Seven and 7plus has been extraordinary. The audience numbers have exceeded our forecasts on every level, including 2.3 million reach on 7plus alone.

New viewing records are being set on a daily basis which is great news for our partners, sponsors and dynamic packages. Marketers have well and truly embraced Tokyo 2020 and now that the Games have started, we’re seeing record results with brands capitalising with short-term broadcast and digital investment.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

Get involved:
Home of the Olympics
Facebook
Twitter
Instagram
TikTok
YouTube
7plus
7NEWS.com.au
#7Olympics

7plus sets new Australian streaming record

By 7plus, Olympics

More than 238 million minutes streamed!

The first day of competition in the Olympic Games Tokyo 2020 saw the Seven Network’s 7plus platform achieve a gold medal of its own: the record for the biggest day of live streaming in Australian television history.

An extraordinary 238.7 million minutes were streamed on 7plus yesterday, shattering the previous record of 86 million for the State of Origin rugby league match on 14 July this year.

The 7plus total comprised 207.9 million live streamed minutes and 30.8 million video-on-demand minutes. As a result, 7plus captured a record-setting 93.5% share of commercial free-to-air live streaming, and an 80.9% share of total minutes (live plus VOD).

It also marked a record for 7plus in terms of advertising revenue booked in one day.

We knew the Olympic Games Tokyo 2020 would be a massive event across both digital and broadcast, but the numbers on 7plus have exceeded all of our expectations and set a new standard for streaming in Australia.

Tokyo 2020 will be the biggest digital media event Australia has ever seen. If we are setting new streaming numbers after just one day, imagine what the next fortnight or so is going to look like.

Australians have really embraced the innovative and incredibly comprehensive coverage on Channel 7, 7mate and 7plus, with a viewer experience and features that have never been seen here before. We’re delighted with how people are responding to our coverage.

Gereurd Roberts, Seven West Media Chief Digital Officer

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

Get involved:
Home of the Olympics
Facebook
Twitter
Instagram
TikTok
YouTube
7plus
7NEWS.com.au
#7Olympics

X

Privacy Statement

Seven and its related entities (collectively “Seven”) is collecting your personal information for the purpose of responding to your enquiry.

By submitting your enquiry you consent to Seven using your personal information for the purpose of Seven and its related entities sending you information, insights, results and opportunities regarding our programs, products, services and events, as well as those of our business partners. We will always provide you with the ability to opt out of those communications.

Seven will handle your personal information and other data in accordance with Seven’s Privacy Policy which is available at sevenwestmedia.com.au/privacy, and which contains information regarding how you can access your personal information, correct it and/ or make a complaint about our handling of your personal information.