Tag

inside seven

Face to Face with Margherita McAuliffe

By SEVEN, Seven West Media

Introducing Sales Executive based in Adelaide, Margherita McAuliffe as she shares what motivates her and tips to relax and unwind.

Q1. Tell us about your career to-date and your path to becoming Sales Executive at Seven’s Adelaide office?

I have been in the media industry for 30+ years, working in radio, advertising agencies and TV in New Zealand and Australia.   

When I moved back to Australia in 2010, I accidentally bumped into an old Rep of mine at Seven and he told me there was a job going at the Network; I applied, and 12 years later, I’m still here!

Q2. What’s your favourite part of the role and why?

I enjoy being in a fun and energetic team environment who strive to do their best – I also love entertaining clients as part of my role – and being fortunate enough to do lots of cool things people in other jobs don’t have the opportunity to do.

Q3. What motivates you and what would you say has been the key to your success?

Great outcomes for clients and ensuring they are happy with every aspect of their television and digital campaigns. I also enjoying winning big pieces of business (and get grumpy when I don’t).   The key to my success is being very thorough, attentive, servicing my clients as best as I can and forging good relationships with them.

Q4. 2022 is a huge year for content. What are you most excited to watch?

Big Brother – I love this show. All the twists and turns and colourful characters, I believe this year is going to be the best ever!

Q5. How do you relax and unwind?

I love reading a good book as well as going for a sneaky massage once-in-a-while. I also enjoy baking cakes and catching up with family and friends.

Q6. What does a typical weekend look like for you?

Sport, sport and more sport! My 8 year-old plays Soccer, Athletics and Basketball and my 15 year-old competes in Triathlons, Duathlons and Athletics.  Between playing and training, there doesn’t leave much room for anything else – but I love it and wouldn’t change a thing!

Face to Face with Stephen Johnston

By SEVEN, Seven West Media

In this weeks’ Face to Face, we meet Sport Sales Manager, Stephen Johnston as he shares insights about the consumption of live sport, plus some tips to coaching Under 6s AFL!

Q1. How did you venture into the world of sport sales?

I started my career in Melbourne at Nine followed by Prime7. I moved to Sydney in 2007 where I was fortunate to lead the Prime7 sport sales team. I transitioned over to the 7Sport sales team about 6-7 years ago.

Q2. Tell us about a typical working day for you.

I drop my eldest at school. Catch up on trade press. Meet with my team mates and review ongoing partner campaigns. Present 7Sport opportunities to brands. Commonwealth Games go to market and is currently in full swing. Plenty of external & internal online meetings – looking forward to getting out and about for face to face meetings.

Q3. If you could give your 20-year-old self a piece of advice, what would it be?

Invest in something prior to loading up on overseas travel.

Q4. What has been your biggest challenge from the last year and what do you do to stay motivated?

The beauty of media sales is there is rarely any downtime and there is always a challenge. We’ve come off a massive 12 months from a sport content perspective with Tokyo 2020, Beijing 2022, the Ashes, AFL and more. The Commonwealth Games is less than 75 days away so we are full steam ahead planning.

I am lucky to form part of a high achieving Sport Sales team who keep each other motivated.

Q5. Have you noticed a shift with audience behaviour in the way that they consume live sport or sports content?

Absolutely yes over a number of years but Tokyo 2020 on 7plus was a game changer with how the audience was handed ultimate control over which sport they watched, when and on what platform. I’m excited to see how that consumption evolves for the upcoming Commonwealth Games.

Q6. We’ve heard you’re a big AFL fan, who is your favourite team?

Western Bulldogs. Slow start to the year for the dogs. My dad in Melbourne isn’t too happy with their performance so far. I enjoy taking my kids to see the GWS Giants and Sydney Swans.

I am lucky – my three young fellas are keen to go to all sport – footy, cricket, supercars, horse racing, anything really.

Q7. Lastly, we learned that you coach AFL on the side (including your kids). What do you think makes a good coach?

Yes the under 10s and under 6s at the mighty Glebe Greyhounds junior club! It’s very serious stuff, especially the under 6s. If we lose a game the Johnston household isn’t a pleasant place to be on Saturday nights. I had hair prior to taking on this responsibility. For proper strategic coaching tips, I suggest you interview my colleague Peter Quinn.

Seven strengthens sales leadership team

By SEVEN

Seven West Media today announced the creation of a new senior role and a restructuring of its sales senior leadership team to reflect its position as Australia’s leading total audience network in across capital city, regional and digital markets.

Seven has appointed Prime Media Group’s Sydney Sales Manager, Adam Forbes, to the new role of National Direct and Independent Agency Sales Director, responsible for building and overseeing client relationships across independent agencies and direct channels.

Following the recent acquisition of Prime’s assets, which has created the largest national total video audience in the country, Seven has expanded the responsibilities of its capital city television sales directors to include regional markets:

  • Georgie Nichols is NSW Sales Director
  • Peter Charles is Victoria Sales Director
  • Todd Dickinson is Queensland Sales Director
  • Damian Hampson is Western Australia Sales Director
  • Stephen Woolley is South Australia Sales Director, working alongside Russell Media

Katie Finney, Director of 7RED and the executive responsible for the strategy, creative direction and implementation of brand integration in Seven’s programming, has expanded her remit to include regional amplification and creating deeper connections for brands with critical regional audiences.
The new roles report to Seven West Media National Sales Director, Natalie Harvey, and are effective immediately.


Ms Harvey said: “The expanded remit and new structure of the senior leadership team across capital city, regional and digital has been designed for customer and business success. The new structure ensures we will retain expert knowledge in capital city and regional markets and have the right skills, resources and capabilities in place to ensure our commercial partners and brands remain at the heart of what we do.


“As Seven accelerates towards a dynamic and converged audience trading model, we are rapidly adapting and innovating our commercial strategy to ensure an easier, faster and more effective ecosystem for our clients as they engage with the largest national total video audience in the country.


“As the most watched free-to-air broadcaster across all screens, Seven can now help advertisers and agencies easily reach more than 91% of Australia’s population each month, including in the capital cities, regional Australia and digitally on 7plus,” she said.

Face to Face with Bree Johnson

By SEVEN, Seven West Media

In this weeks’ Face to Face, Bree Johnson shares what her Sales Coordinator role entails and her journey at Seven as well as her go-to spot in Brissy!

Q1. What made you want to join Seven?

Working for a market leader is what initially drew me to Seven. Fresh out of University and unfamiliar with the Media industry, I never expected to land the role of Sales Coordinator. Luckily for me, I had a very close friend working for Seven at the time who reached out and encouraged me to apply. Almost four years later, I have made lifelong friends and learned so much that I will value for years to come.

Q2. Tell us a bit about what your role involves as Sales Coordinator?

Having been at Seven since 2018, I have worked as a Sales Coordinator across Broadcast and Digital. My day-to-day includes assisting in the implementation and management of campaigns as well as putting together converged brief responses for clients. I also have been in the Salespro team for a few years representing the Brisbane market where I assist in the training and development of new and existing team members.

Q3. Do you have any predictions for the media industry this year now that travel is back and there’s some normality in people’s lives?

It will be great for the Media industry to get back into the social scene. I think the return of events will have a positive influence on everyone’s well-being and help harness relationships. We are already seeing a strong advertising market and I think this will only grow more as the world goes back to normal.

Q4. What’s the most creative campaign that you’ve seen so far in 2022 and why?

I think the new Qantas ad featuring a remake of Peter Allen’s ‘I Still Call Australia Home’ is extremely emotive and well done. Covid obviously hit the travel industry hard, and to see the world opening again and people being able to reunite with friends and family is so special.

Q5. Who or what inspires you most?

I get inspired by the people around me. Whether that be friends, family, or colleagues. I am lucky to be surrounded by great people at Seven, and they always inspire me to work harder and go after my goals.

Q6. Finally, what does a day off look like for you and what do you get up to in your spare time?

In my spare time, you can catch me wining and dining with friends – An afternoon down at Howard Smith Wharves is always a winner! I also enjoy simply relaxing and unwinding at home with a good book, cuddling (aka annoying) my two cats, and of course, watching the AFL any chance I get. Go Bulldogs!

Seven appoints National Sport Sales Director

By SEVEN

The Seven Network today announced the appointment of Rob Maclean as National Sport Sales Director, effective immediately.

Mr Maclean will be responsible for delivering the sales strategy across all of Seven’s powerhouse sports broadcasts, including the AFL, cricket, horse racing, Supercars, NFL and the 2022 Commonwealth Games in July. 

Reporting to Seven West Media National Sales Director, Natalie Harvey, Mr MacLean will lead the national sport sales team to develop and execute market-leading sponsorship opportunities and work with clients to integrate their brand stories into Seven’s powerful sports content.

Mr Maclean joined Seven in 2007 and has a successful track record in driving commercial success across key sporting codes and events. He was most recently Head of Commercial and Partnerships, Network Sport, and led the sales strategy and implementation of two of the most commercially successful Olympic Games ever on Seven – Tokyo 2020 and Beijing 2022.

We are thrilled that Rob will take up the role of the national Sport Sales Director. Over Rob’s 15 years at Seven, he has created strong partnerships, delivered exceptional commercial outcomes and provided excellent team leadership. As we integrate the Seven and Prime businesses, Rob will lead the charge in evolving our sport product and creating even better opportunities for brands to connect with millions of Australians in the most exciting and engaging content there is.

Natalie Harvey, Seven West Media National Sales Director

Sport has always been in my DNA and I’m thrilled to be able to lead Seven’s wonderful sport sales team to deliver exceptional brand and business outcomes for our partners through the power of live sport and the strength of Seven’s truly national, cross-platform offering.

Seven has an incredible sport schedule, including Australia’s #1 winter sport – the AFL – Australia’s best horse racing 52 weeks a year, the best cricket plus the exhilarating Supercars and NFL. Add to that the most inclusive and diverse event of 2022, the Commonwealth Games, and we have a big year ahead.

Rob Maclean, National Sport Sales Director

Seven announces senior sales leadership appointments

By SEVEN

Seven West Media today announced key new senior sales leadership appointments as part of its ongoing strategy to deliver unrivalled national total video trading for commercial partners and brands.

Reporting to Seven West Media Chief Revenue Officer, Kurt Burnette, the new appointments follow the recent acquisition of Prime Media Group, which has created Australia’s first wholly-owned national television and digital group.

Natalie Harvey, previously Network Director of Sales, has been appointed National Sales Director, responsible for leading the network’s convergence and growth across capital city, regional and BVOD markets.

Nicole Bence, previously Network Digital Sales Director, takes up the new position of National Sales Director of Digital, responsible for driving a range of advanced digital advertising initiatives and overseeing Seven’s commercial digital, data, innovation and programmatic offerings.

Dave Walker joins Seven from Prime as Director of National Trading and Revenue Operations. With over 30 years of industry experience in Australia and New Zealand, Mr Walker brings to Seven a wealth of knowledge across sales leadership, television trading, system integration and media agency strategy planning and buying. 

Greg Gabel, previously Sales Director at 7Queensland, takes on the new role of National Regional Sales Director of Local Markets, responsible for overseeing sales in all regional markets and driving new products and processes for local teams across broadcast and digital. His appointment brings together regional sales areas under one person for the first time.

In Western Australia, the local regional sales team will work closely with the Perth capital city sales team and report into Chief Executive Officer, Seven West Media WA, Maryna Fewster, and Seven Perth Sales Director, Damian Hampson.

Seven is the most watched free-to-air broadcaster across all screens and our acquisition of Prime provides our commercial partners and brands with an unmatched total video audience proposition.

Seven can now reach more than 90% of Australia’s population each month as one integrated company, giving advertisers and agencies easy and seamless access to metro and regional markets. It’s a game-changing move for our customers, our people and our company, meaning quite simply we are even better together.

Seven’s national leadership team and new sales structure is designed to support Seven’s transformation and deliver a brilliant customer experience, making it easier, faster and more effective for brands to reach their desired audience across all of Australia, including in the capital cities, regional Australia and digitally on 7plus.

Our advertising and trading solutions will be further enhanced as we accelerate towards a dynamic and converged audience trading model.

Kurt Burnette, Media Chief Revenue Officer

Face to Face with Clarissa Chun

By SEVEN, Seven West Media

In this months’ Face to Face, we catch up with Senior Sales Executive, Clarissa Chun in the Sydney office. She chats through her career to date, her inspirations and where’s next on her travel bucket list.

Q1. Tell us about your career journey so far?

I started my media career at Seven, a little over five years ago, in the Broadcast team as a Sales Coordinator. When we brought our digital offerings back in house, that’s when I moved over to the Digital Sales team where I learnt everything I could about video and online advertising and I’m now working across both broadcast and digital.

Q2. You recently moved from Digital to Broadcast, tell us about the transition and why you made the move?

The transition from Digital to Broadcast was quite smooth since I previously used work in the Broadcast team. I was already familiar with the language, software and system they used. The main reason why I decided to move is because it was an opportunity to work in the Convergent team in Central Sales and being able to use everything I’ve learnt at Seven in my new role. It has been great being able to have both Broadcast and Digital conversations with our clients/agencies and providing holistic solutions for their campaigns and businesses.

Q3. What are your most looking forward to from Seven’s upcoming content slate for 2022?

Big Brother! I’m a big lover of reality TV and Big Brother is one of my all-time favourites. I can’t wait to see the new housemates and what’s in store for the upcoming season.

Q4. Who inspires you?

Queen B (aka Beyonce)! She’s one of the most emblematic female figures in today’s world and how she empowers women is something I think is particularly inspirational. She puts her super stardom to good use, standing up for social issues like advocating for gender equality, as well as creating radical, well-written music.

Q5. When you aren’t working on exciting tentpoles, what are you getting up to?

Mostly eating, drinking and catching up with friends and family. I’ve also been reading quite a bit ever since I discovered BookTok/BookTube during lockdown (if anyone ever needs any book recommendations, go on TikTok or Youtube! I have no doubt you’ll find something there), and I’ve set myself a challenge this year to read 50 books this year – I’m currently finishing book #11.

Q6. Finally, now that international travel is back again. Where’s first on your list?

Cuba and Cartagena, Colombia! My husband and I were meant to go there for our honeymoon back in 2020, so hopefully we can get over there soon!

Face to Face with Amie Albergo

By SEVEN, Seven West Media

In this months’ Face to Face, we sit down with Partnerships Executive, Amie Albergo from Melbourne. Amie talks us through the exciting projects she’s working on and how her team are prepped and ready in the ever-changing media landscape.

Q1. Congratulations on your recent appointment as Partnership Executive! Could you give us a quick summary of what this new position entails…?

My position as a Partnership Executive is to work closely with a specific program/s. I get to work with all markets and clients on opportunities that will execute a successful partnership connecting their brand and our program seamlessly in line with their business objectives. Currently, SAS Australia and Dancing With The Stars: All Stars have been my recent focus. They’re just about to launch and I’m very much looking forward to watching them!

Q2. Tell us about your career journey so far and what’s your goal?

I have worked at Seven Network for six years now. I was initially hired as a Sales Coordinator and very quickly realised I wanted to step up, so I aimed for that. When I achieved the promotion to Sales Executive, I was fortunate enough to work across a very wide variety of Melbourne agencies and clients. Now, in a 7RED Partnership Executive role, it’s keeping my cup full especially with being new to the 7RED team. I’d like to learn much more and my goal is to gain as much experience and knowledge from the incredible people I work with and to grow.  I love the media industry; it’s constantly advancing with the times and encouraging us all to adapt!

Q3. As the media landscape constantly shifts and evolves, what do you think is the biggest challenge that the partnerships team must start preparing for?

As the media landscape shifts, we see clients moving their budgets across different platforms of advertising. This isn’t always permanent and can be to trial something new for them. I think it’s important that partnerships remain a big focus for brands as there is a proven cut-through and they hit mass audience on scale. With that movement, it does become challenging, however given the strength of a partnership the team welcome this and can adapt and compliment client’s objectives. We are constantly working on innovative and creative ways to partner with our clients.

Q4. What do you get up to in your spare time?

I have recently moved close to the coast and have since taken up surfing which is a newly found hobby. Let’s hope I keep it up during the freezing winter months!

Q5. Finally, favourite coffee shop in Melbourne?

I’m not the biggest coffee drinker, but I do enjoy a caramel latte from Vacation Coffee on Exhibition Street.

We’re even better together in 2022

By 7NEWS, 7plus, 7RACING, 7SPORT, Kickstart 2022, Olympics, SEVEN, Seven West Media, SPORT

Plan your 2022

Seven West Media’s successful acquisition of Prime Media Group means we are the country’s leading commercial premium broadcast, video and news network. We’re even better together;

•  Reaching more than 90% of the Australia’s population each month
•  Offering ease of trading through a single platform to seamlessly access metro and regional audiences 


The addition of Prime strengthens our #1 position;

•  #1 TV network in Australia (Seven)
•  #1 TV network in regional Australia (Prime)
•  #1 commercial BVOD service (7plus)

We’re even Better Together in 2022

•  Better Content – Content is at the heart of everything we do. Australia’s best premium content, blockbuster shows and trusted brands are all right here at Seven.
•  Better Engagement –
Where attention is currency, engagement is power. We work with you to develop brave and engaging ideas that connect with audiences and influence action.
•  Better Results
– Your objectives are ours too. We are committed to delivering on shared outcomes and we value your partnership. With this approach, together, we drive better results.

Plan your 2022 with Seven by contacting us today.

Coming in 2022

Face to Face with Andrew Brain

By SEVEN, Seven West Media

In this month’s Face to Face, we catch up with Andrew Brain, Director Audience Intelligence, located in Sydney. We dive into his predictions for the year ahead, his sporting highlights from the summer and his tips for staying positive during these ever-changing times.

Q1. What are your predictions for 2022?

Two words – ‘Consent’ and ‘Utility’. With 3rd party cookies soon to be a thing of the past, publishers with deterministic audience insights will have absolute focus from brands looking to find a ‘consented customer’ so they can sell a product or service. With ‘privacy’ being the battleground for big-tech platforms and the ACCC, publishers will need to find new innovative and valuable ways for audiences to hit ‘allow’ and give consent for publisher to access valuable data, and that value exchange comes from ‘utility’. If you look at banks and insurance companies, they’re delivering more consumer upside via rewards programs just for being an account or policy holder. They aren’t doing this for the goodness of their customer bases but it allows them to capture consent to your data and use it as part of their audience insight and modelling toolsets.

Q2. Your biggest highlight from the Summer of Sport on Seven?

As an Englishman – I’ll tell you one that was not a highlight… The Ashes! I’m burning it from my memory! As I do like a small punt on the weekend, I’d say the horse racing coverage across both New South Wales and Victoria has been top class. Not forgetting the other race that stops a nation, Bathurst 1000. The production team should be commended on the amazing camera work as the access a viewer gets to the drivers and teams when the race is underway is superb. I’m certainly no petrol head, but the science and the maths involved is mindboggling… honestly! (ok…nerd alert!).

Q3. What are your most looking forward to this year?

Our audience intelligence platform, 7REDiQ will be available for agencies to access themselves – to extract insights for them to plan, buy and measure their campaigns across Seven easily. Seven to again be #1.

Q4. The best way to switch off and unwind amidst the changing and uncertain COVID-environment?

Be active, stay healthy and connected to as many people as you can.

Q5. Favourite meal and why?

It’s hard to give a definitive answer here as I do love food. Saying that, anyone that knows me would say Brainy’s partial to a good Indian (Goat Curry) washed down with a Kingfisher lager! 

X

Privacy Statement

Seven and its related entities (collectively “Seven”) is collecting your personal information for the purpose of responding to your enquiry.

By submitting your enquiry you consent to Seven using your personal information for the purpose of Seven and its related entities sending you information, insights, results and opportunities regarding our programs, products, services and events, as well as those of our business partners. We will always provide you with the ability to opt out of those communications.

Seven will handle your personal information and other data in accordance with Seven’s Privacy Policy which is available at sevenwestmedia.com.au/privacy, and which contains information regarding how you can access your personal information, correct it and/ or make a complaint about our handling of your personal information.