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AFL

AFLW shines on the biggest stage

By 7SPORT, SPORT

Seven live and free games over four days on Seven and 7mate

In a league first, football fans will witness AFL Women’s on the biggest stage this weekend, when Seven’s own Daisy Pearce leads Melbourne onto the MCG turf to take on the Brisbane Lions in a Preliminary Final, this Saturday at 12.30pm on Seven and 7plus.

After a historic Round Two, football’s #1 commentary team will return to football grounds across the nation to deliver seven games live and free on Seven, kicking off with Thursday Night Footy at Marvel Stadium from 7.00pm AEDT, featuring the man of the moment, Lance “Buddy” Franklin.

Friday Night Footy heads to the MCG to see the reigning premiers battle Essendon, as the Bombers attempt to get their first win of the 2022 AFL Premiership Season.

Fans can also enjoy back-to-back footy this Saturday and Sunday, with the two AFLW Preliminary Finals leading the charge, before Collingwood take on Geelong at the MCG, live on Seven and 7mate from 6.30pm AEDT. Then, St Kilda and Richmond battle in the annual Maddie’s Match at Marvel Stadium at 3.00pm on Sunday afternoon, straight after Seven’s VFL coverage.

The AFL Round Three and AFLW Finals matches broadcast on Seven this week are:

  • Western Bulldogs v Sydney Swans, Marvel Stadium – 7.00pm AEDT Thursday
  • Melbourne v Essendon, SCG – 7.00pm AEDT Friday
  • AFLW Preliminary Final: Melbourne v Brisbane Lions – 12.00pm AEDT Saturday
  • AFLW Preliminary Final: Adelaide Crows v Fremantle – 2.30pm AEDT Saturday
  • Collingwood v Geelong Cats, MCG – 6.30pm AEDT Saturday
  • VFL Sandringham v Richmond – 12.00pm AEDT Sunday (Victoria only)
  • St Kilda v Richmond – 3.00pm AEDT Sunday on Channel 7

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AFL opening round scores on Seven

By 7SPORT, SPORT

Coverage reached 4.6 million people nationally

The 2022 AFL Premiership Season opening round scored high on the Seven Network last week, reaching 4.6 million people nationally.

The Grand Final rematch between Melbourne and the Western Bulldogs on Wednesday kicked off Seven’s 2022 AFL coverage, reaching 2.26 million viewers nationally.  

The epic clash peaked at 1.09 million viewers across Australia, with the match averaging 734,000 viewers, up 9% on the 2021 AFL series average.

The Thursday match between Carlton and Richmond drew 627,000 viewers nationally and peaked at 926,000, while Friday night’s St Kilda vs. Collingwood clash was watched by 665,000 people nationally and peaked at 904,000.

The Friday match was the #1 non-news program of the night, dominated its timeslot and reached 1.98 million viewers nationally. The huge numbers helped Seven win Friday night with a 51% network commercial share across Australia.

On Saturday, 421,000 people nationally tuned into Seven’s live and free coverage of Brisbane vs. Port Adelaide. It was the #1 non-news program of the night in 25 to 54s, #1 in its timeslot in all key demos and reached 1.61 million viewers nationally.

The round one matches ranked as the #1 program in Melbourne on Wednesday, Thursday and Friday night.

Seven’s coverage captured 78% of the overall TV audience for round one, including 78% of all viewers in Melbourne and 79% in Adelaide.

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AFL season opener reaches 2.26 million

By 7SPORT, SPORT

Audience up 9% on 2021 season average

The 2022 AFL Premiership Season scored high on the Seven Network last night, with the Grand Final rematch between Melbourne and the Western Bulldogs reaching 2.26 million viewers nationally.  

The epic clash peaked at 1.09 million viewers across Australia, with the match averaging 734,000 viewers, up 9% on the 2021 AFL series average.

Broadcast live and free on Channel 7 and 7mate, Melbourne’s 26-point win dominated TV viewing in their home town last night – ranking as the #1 program in Melbourne in total people, 25 to 54s and 16 to 39s – and was up a strong 26% in Sydney on the 2021 season opener.

Played in front of a 58,000-strong crowd at the MCG, the blockbuster game helped Channel 7 grow its overnight audience in 25 to 54s by a massive 64% year-on-year and by 30% in total people.

Seven’s coverage captured 73% of the overall TV audience for last night’s game, including 75% of all viewers in Melbourne and 80% in Adelaide.

The Front Bar returned to normal programming straight after the match to cover the exciting clash, averaging 469,000 viewers, up 36% year-on-year. 

After a record-breaking 2021 AFL Grand Final – the biggest television program last year – we’re thrilled to once again share Australia’s number one winter sport with millions of Australians, live and free on Seven.

Seven’s prime time coverage, underpinned by our expert commentary and insights, delivered fresh perspective on the match and transported fans to the heart of the action.

For the first time in a long time, we heard the roar of a footy-hungry Melbourne and Western Bulldogs crowd. The game injected new life into the hearts of Melburnians, and I can’t wait to see how they react tonight when we return to the MCG to witness the new-look Blues take on Richmond, broadcast live and free on Seven.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

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Grand Final rematch headlines historic AFL opening round on Seven

By 7SPORT, SPORT

Six live and free games over four days

Fans will witness an incredible feast of AFL and AFLW action on the Seven Network this week, when Melbourne and the Western Bulldogs kick-start an epic opening round of the 2022 AFL Premiership Season, tonight from 7.00pm on Seven.

In an unmissable event, football’s #1 commentary team will take fans live to the MCG to witness Melbourne’s highly anticipated flag unfurl ceremony – their first in 54 years. Then, Max Gawn’s Demons come face-to-face with Marcus Bontempelli’s Bulldogs for the first time since their emphatic Grand Final victory in 2021.

The AFL action will kick-off early on Seven, with 7NEWS’ Rebecca Maddern reading today’s news live from the MCG boundary line from 4.00pm AEDT. Then, Peter Mitchell joins the team at the MCG to host the 6.00pm Melbourne news bulletin ahead of the Wednesday Night Football Pre-Game Show at 6.30pm AEDT.

In exciting news for fans, The Front Bar returns to normal programming straight after tonight’s opening match. Andy, Mick and Sam will assume their usual positions at the bar, where they will cross live to the Melbourne and Western Bulldogs’ rooms at the MCG to celebrate with the winning team.

The Demons-Bulldogs clash is one of six unmissable live and free matches this week on Seven and 7plus. The others are:

  • Carlton v Richmond, MCG – 7.00pm AEDT Thursday
  • St Kilda v Collingwood, Marvel Stadium – 7.00pm AEDT Friday
  • AFLW Qualifying Final One – North Melbourne Tasmanian Kangaroos v Fremantle, Arden Street Oval – 2.00pm AEDT Saturday
  • AFLW Qualifying Final Two – Brisbane Lions v Collingwood, The Gabba – 4.00pm AEDT Saturday
  • Brisbane Lions v Port Adelaide, The Gabba – 7.00pm AEDT Saturday

2022 AFL Premiership Season is Live and free on Seven from Wednesday 16 March – Your Home of Footy

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Footy’s best team lines up for a huge 2022

By 7SPORT, SPORT

Fan favourites bolster AFL coverage on Seven, Your Home of Footy

Football’s #1 commentary team is locked and loaded, ready to bring fans an epic 2022 AFL season in what looks to be an incredibly tight race to September. With some fresh and familiar faces delivering all the action live and free, there’s no other place footy fans will want to be than the Seven Network, Your Home of Footy.

In a massive bonus for fans, four-time premiership hero and Hawthorn and Port Adelaide legend Shaun Burgoyne will join the Seven team in his first-ever commentary role.

Fresh off the back of his 407-game AFL career, the man affectionately known as “Silk” will join Seven’s coverage of the Round One Grand Final re-match between Melbourne and the Western Bulldogs at the MCG. Across the season, Burgoyne will be part of the commentary team for Adelaide-based matches and marquee games.

After making guest appearances during the 2021 season, Brisbane Lions premiership star Chris Johnson will also join the Seven team in 2022 to provide expert commentary and analysis on the game he played at the elite level for 13 years.

In addition to the team’s new recruits, Seven welcomes back football’s star-studded line-up in 2022, including the game’s best group of callers – Brian Taylor, James Brayshaw, Hamish McLachlan, Jason Bennett and Luke Darcy.

Expert commentators Daisy Pearce, Luke Hodge, Wayne Carey, Matthew Richardson, Jobe Watson, Erin Phillips, Leigh Matthews, Tim Watson, Cameron Ling, Jimmy Bartel and Abbey Holmes are also back, while Abbey Gelmi, Jacqui Felgate, Jude Bolton, Mark Soderstrom, Nigel Carmody and Campbell Brown round out football’s best team.

For Australia’s favourite footy expert, Daisy Pearce, there’s no shortage of possibility on the eve of the 2022 AFL season.

Melbourne’s drought-breaking Premiership was 57 years in the making. Can they continue to improve as ‘The Hunted’ and do what only three teams have been able to do in the past two-and-a-bit decades and go back-to-back?

Who is Hawthorn in this new Sam Mitchell dawn? His coaching journey – taking the reins from one of the greatest coaches of all time – will be fascinating to watch. Last year we saw Ben Rutten lead a freshened, exciting Essendon list to a final, and it took an eventual grand finalist to end their season. Will another year of development see them become a genuine threat?

Seeing fans flock back to the footy all over the country will be extra special this year and will add to the magic of what will be an incredible season.

Daisy Pearce

The sport we love in this town hasn’t been as we’ve wanted it during the past few years. Nothing has.

To think about it coming back to life – with the stadia full and the roars loud – is just so bloody exciting. I can’t wait to walk into the MCG and see the colour and hear the noise of our game. How lucky we are to be involved!

Hamish McLachlan

2022 AFL Premiership Season is Live and free on Seven from Wednesday 16 March – Your Home of Footy

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Seven’s AFL Grand Final: #1 show of 2021

By 7SPORT, SPORT

3.91m viewers nationally, 3.01m in the capital cities
Breaks audience share records in three cities

The Seven Network’s live, free and exclusive coverage of the unforgettable 2021 AFL Grand Final last night scored 3.91 million viewers nationally and 3.01 million in the capital cities, making it the #1 TV program of 2021.

On 7plus, the AFL Grand Final was watched by an additional 197,000 viewers on connected TVs and recorded 32.6 million streaming minutes, up 211% year-on-year.

In the first ever Grand Final in Perth, Melbourne’s triumph over the Western Bulldogs to end a 57-year premiership drought reached 6.34 million viewers nationally and 4.73 million in the capital cities. The average audience of 3.91 million was up 2% on last year’s huge audience and up 33% on the 2019 Grand Final.

Seven’s 2021 AFL Grand Final delivered the biggest Grand Final audience since 2016 and the fifth biggest ever.

In only the second time a Grand Final has been held outside of Victoria, Melbourne recorded a Grand Final audience of 1.64 million viewers, up 3% on 2020. 

The thrilling match dominated its timeslot with a 77% share of viewers during the game, and an 80% share of 25 to 54s.

Seven recorded an overall prime time commercial network share of 73.5% on Saturday and a 75.9% share in 25 to 54s.

The highest ever prime time commercial shares for any network in OzTAM history were recorded across several capital cities, including Melbourne with an 88.9% commercial share, Adelaide (77.3%) and Perth (76.9%).

The historic 2021 AFL Grand Final lived up to the hype and delivered extraordinary audiences on Seven. The AFL is a vital part of Seven’s unrivalled sporting content and once again Australia’s #1 winter sport has gripped the nation with another unmissable premiership decider.

Seven’s prime time coverage, underpinned by our expert commentary and insights, ensured more fans across Australia could enjoy the exciting Grand Final action, live and free. A huge thanks to the fans, players, clubs, AFL and the entire team across the Seven Network for making 2021 so memorable despite another year of uncertainty. It highlights once again how our shared love of Australian football continues to bring the nation together.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

Seven’s AFL Grand Final

  • AFL Grand Final: Melbourne v Western Bulldogs 3.91 viewers nationally, 3.01 in the capital cities. Reached 6.34 million nationally
  • AFL Grand Final: Presentations: 3.51 million viewers nationally, 2.67 million in the capital cities.
  • AFL Grand Final: On The Ground: 2.98 million viewers nationally, 2.27 million in the capital cities.
  • AFL Grand Final: Pre-Match entertainment: 1.99 million viewers nationally, 1.46 million in the capital cities.
  • AFL Grand Final: Post Match: 1.62 million viewers nationally, 1.28 million in the capital cities.

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A premiership decider for the ages

By 7SPORT, SPORT

Seven’s unbeatable AFL Grand Final coverage kicks off Saturday 7.00am AEST

An unforgettable 2021 AFL season is set for a spectacular finish this Saturday, when Melbourne takes on the Western Bulldogs in the first-ever Grand Final in Perth.

The Seven Network will have every angle of the premiership decider covered from early morning to late night, and from Perth and across the rest of the country.

In a huge coup for fans, two of Western Australia’s favourite football sons – three-time All Australian Nic Naitanui and dual Brownlow medallist Nat Fyfe – will join Seven’s live and free coverage for this historic occasion.

Football’s #1 commentary team will field an unbeatable Grand Final line-up on Saturday, which also features Brian Taylor, James Brayshaw, Hamish McLachlan, Daisy Pearce, Luke Hodge, Abbey Holmes, Basil Zempilas, Wayne Carey, Justin Leppitsch, Luke Darcy, Matthew Richardson, Jacqui Felgate and Amberley Lobo. 7NEWS reporters Tom Browne and Ryan Daniels will present all the breaking news throughout the day.

Viewers will enjoy more than 16 hours of coverage on Channel 7 and 7mate, kicking off at 7.00am AEST with the Weekend Sunrise AFL Grand Final Day Special and continuing non-stop until the Grand Final post-match presentations and celebrations wind up at about 11.30pm.

Fans will also be able to live stream the Grand Final on 7plus on select connected TV, set top box and game console devices, including Telstra TV, Samsung Tizen (2016 and later), Fetch TV, Apple TV, PlayStation 4 and 5, Android TV/Google TV and LG TV. For more information, visit 7plus.

The stage is set for an epic contest on Saturday. We’ve got the best two teams in red-hot form, with the Demons chasing a fairy-tale flag and the Dogs again aiming to win from outside the top four – all before a packed stadium, in Perth, for the first time.

“Seven will have every angle of Grand Final Day covered from early morning until the final celebrations late at night. With an unrivalled 16 hours of coverage across the day, footy’s best team will bring fans all the action, colour and excitement of the game’s biggest day – from Perth and all around the nation.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

Seven’s Grand Final week gets underway tonight when The Front Bar presents its annual Grand Final Special at 8.30pm nationally on Channel 7 and 7plus.

Mick Molloy, Sam Pang and Andy Maher will be out to finish the season on a high note as they welcome a cavalcade of special guests including recently retired Melbourne great Nathan Jones, Richmond coach Damien Hardwick, West Coast high-flier Nic Naitanui, AFL CEO Gillon McLachlan, Titus O’Reily and Ryan “Fitzy” Fitzgerald.

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Brownlow Medal count set to be a thriller

By 7SPORT, SPORT

Seven will bring all the drama this Sunday night

The 2021 Brownlow Medal count is shaping up as the most thrilling in recent times and the Seven Network will have all bases covered this Sunday night when the winner of the AFL’s highest individual honour is declared – wherever he is across Australia.

In a rare year with no outright favourite, the Brownlow race appears destined for a blanket finish, with leading contenders Ollie Wines, Clayton Oliver, Marcus Bontempelli, Jack Steele and Christian Petracca almost impossible to split.

Seven’s coverage begins at 7.00pm AEST Sunday on Channel 7 and 7mate and will be hosted by Hamish McLachlan and Jacqui Felgate, while Basil Zempilas, Abbey Holmes and Amberley Lobo will take fans inside the AFL’s official count in Perth throughout the night.

In a year when the competition’s leading players will again be spread across multiple locations around the country, Seven will draw on the collective might of its unrivalled national team to cross to all the leading contenders no matter where they are watching the voting unfold.

Sunday night’s festivities begin with the Brownlow Red Carpet, with Jacqui Felgate and Renee Enright set to cover all the glitz and glamour of the AFL’s night of nights, while Lions captain Dayne Zorko will join them from Brisbane.

As we look forward to another Brownlow Medal count in another year of uncertainty, we have called on every resource of the Seven Network to ensure we’re ready for anything that could happen at this year’s count – and anything could happen.

This year’s Brownlow field is the most open many of us can remember. The winner could come from anywhere and we might not know who he is until Gillon McLachlan reads the final vote.

Regardless, Seven is poised and ready to go. With the cooperation of the entire network, we’ve assembled a team from coast to coast that will bring viewers all the night’s biggest stories no matter where they’re unfolding. It’s sure to be a magical night on Your Home of Footy.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

The Brownlow Medal count marks the start of the year’s biggest week of football on Seven as Australia counts down to the AFL Grand Final next Saturday, 25 September. Seven will announce full details of its Grand Final week coverage in the coming days.

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Seven’s AFL Finals score huge audiences

By SEVEN

The 2021 AFL Finals Series continues to score on the Seven Network, with Friday night’s Melbourne v. Geelong match recording the biggest AFL national and capital city audience this year.

Friday night’s clash was watched by 1.3 million people nationally and 1.01 million in the capital cities.

The high-stakes match was up 76% on the 2021 regular season Friday night average and reached 2.45 million people nationally and 1.87 million in the capital cities.

Seven’s Friday AFL match was the #1 program of the night in 25 to 54s, #1 in its timeslot and pushed Seven to a huge 52.8% network commercial share. 

On Saturday night, the Port Adelaide v. Western Bulldogs clash recorded an average national audience of 1.18 million people, up 81% on the 2021 regular season Saturday night average.

In the capital cities, 920,000 people tuned into Seven’s live and free coverage, up 89% on the regular Saturday night average audience. The match was the #1 program of the night in 25 to 54s, dominated its timeslot and reached 2.4 million viewers nationally and 1.8 million in the capital cities.

In Melbourne, the audience soared 119% on the regular Saturday night average audience and helped Seven win Saturday night with a massive 49.9% network commercial share across the capital cities.

Seven’s finals coverage to-date has averaged 1.08 million viewers nationally. Across the capital cities, it has an average audience of 834,000. The finals games of Australia’s number one winter sport have reached 5.86 million people nationally so far and 4.33 million in the capital cities.

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Sudden-death Semis set to sizzle on Seven

By 7SPORT

Prime-time AFL Finals on Friday and Saturday

Seasons will go on the line this weekend as the AFL Finals ignite on the Seven Network with two prime-time semi-finals that promise to be instant classics.

The week two finals action kicks off tomorrow night when Geelong takes on the GWS Giants in the Second Semi-Final at Optus Stadium, with Seven’s live and free coverage starting at 7.00pm AEST on Channel 7 and 7mate.

The Cats are aiming to make a remarkable fifth preliminary final in six years, but the Giants toppled them at GMHBA Stadium in Round 21 and will fancy their chances of causing another upset. With a preliminary final spot up for grabs, the stage is set for a titanic battle.

The stakes will be just as high on Saturday night as the Brisbane Lions welcome the Western Bulldogs to the Gabba for the First Semi-Final. Seven’s pre-game coverage kicks off at 6.30pm AEST on 7mate and 7two, before the match broadcast begins at 7.00pm AEST on Channel 7 and 7mate.

It wasn’t until the dying seconds of the home and away season that the Lions clawed their way above the Bulldogs on the ladder and Saturday night’s clash looks set to go down to the wire too, as two genuine contenders fight for the right to take on Port Adelaide in a preliminary final.

The AFL’s #1 commentary team will again lead Seven’s coverage, with this weekend’s line-up featuring Brian Taylor, James Brayshaw, Hamish McLachlan, Daisy Pearce, Luke Hodge, Wayne Carey, Luke Darcy, Matthew Richardson, Justin Leppitsch, Basil Zempilas and Xavier Ellis.

There’s nothing like finals footy and this weekend the blowtorch gets turned up a notch. From now on, there are no second chances, it’s win or go home.

All four teams in action this week are battle-hardened finals performers who won’t give an inch, each of them capable of beating anyone on their day. You couldn’t set the scene more perfectly for two epic September contests that no one can afford to miss.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

Semi-final week on Seven gets underway tonight when The Front Bar opens on Channel 7 and 7plus at 8.30pm in Melbourne, Adelaide and Perth, and 11.00pm in Sydney and Brisbane. 

This week, Mick Molloy, Sam Pang and Andy Maher will be joined at the bar by the legendary Leigh Matthews as they present the coveted AFL Players MVP awards.

After Friday night’s opening semi-final, Adam Cooney and Cam Luke will settle in on the Armchair Experts sofa to give their unique take on all the fallout from the big match on Channel 7, 7mate and 7plus. On Sunday morning, premiership teammates and footy mavericks Heath Shaw and Dale Thomas will be live on @7AFL Twitter at 10.30am AEST to give fans an unfiltered view of all the finals fallout on the Heater and Daisy Show, which will also be available on catch-up at 7plus.

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