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Seven’s AFL Grand Final: #1 show of 2021

By 7SPORT, SPORT

3.91m viewers nationally, 3.01m in the capital cities
Breaks audience share records in three cities

The Seven Network’s live, free and exclusive coverage of the unforgettable 2021 AFL Grand Final last night scored 3.91 million viewers nationally and 3.01 million in the capital cities, making it the #1 TV program of 2021.

On 7plus, the AFL Grand Final was watched by an additional 197,000 viewers on connected TVs and recorded 32.6 million streaming minutes, up 211% year-on-year.

In the first ever Grand Final in Perth, Melbourne’s triumph over the Western Bulldogs to end a 57-year premiership drought reached 6.34 million viewers nationally and 4.73 million in the capital cities. The average audience of 3.91 million was up 2% on last year’s huge audience and up 33% on the 2019 Grand Final.

Seven’s 2021 AFL Grand Final delivered the biggest Grand Final audience since 2016 and the fifth biggest ever.

In only the second time a Grand Final has been held outside of Victoria, Melbourne recorded a Grand Final audience of 1.64 million viewers, up 3% on 2020. 

The thrilling match dominated its timeslot with a 77% share of viewers during the game, and an 80% share of 25 to 54s.

Seven recorded an overall prime time commercial network share of 73.5% on Saturday and a 75.9% share in 25 to 54s.

The highest ever prime time commercial shares for any network in OzTAM history were recorded across several capital cities, including Melbourne with an 88.9% commercial share, Adelaide (77.3%) and Perth (76.9%).

The historic 2021 AFL Grand Final lived up to the hype and delivered extraordinary audiences on Seven. The AFL is a vital part of Seven’s unrivalled sporting content and once again Australia’s #1 winter sport has gripped the nation with another unmissable premiership decider.

Seven’s prime time coverage, underpinned by our expert commentary and insights, ensured more fans across Australia could enjoy the exciting Grand Final action, live and free. A huge thanks to the fans, players, clubs, AFL and the entire team across the Seven Network for making 2021 so memorable despite another year of uncertainty. It highlights once again how our shared love of Australian football continues to bring the nation together.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

Seven’s AFL Grand Final

  • AFL Grand Final: Melbourne v Western Bulldogs 3.91 viewers nationally, 3.01 in the capital cities. Reached 6.34 million nationally
  • AFL Grand Final: Presentations: 3.51 million viewers nationally, 2.67 million in the capital cities.
  • AFL Grand Final: On The Ground: 2.98 million viewers nationally, 2.27 million in the capital cities.
  • AFL Grand Final: Pre-Match entertainment: 1.99 million viewers nationally, 1.46 million in the capital cities.
  • AFL Grand Final: Post Match: 1.62 million viewers nationally, 1.28 million in the capital cities.

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A premiership decider for the ages

By 7SPORT, SPORT

Seven’s unbeatable AFL Grand Final coverage kicks off Saturday 7.00am AEST

An unforgettable 2021 AFL season is set for a spectacular finish this Saturday, when Melbourne takes on the Western Bulldogs in the first-ever Grand Final in Perth.

The Seven Network will have every angle of the premiership decider covered from early morning to late night, and from Perth and across the rest of the country.

In a huge coup for fans, two of Western Australia’s favourite football sons – three-time All Australian Nic Naitanui and dual Brownlow medallist Nat Fyfe – will join Seven’s live and free coverage for this historic occasion.

Football’s #1 commentary team will field an unbeatable Grand Final line-up on Saturday, which also features Brian Taylor, James Brayshaw, Hamish McLachlan, Daisy Pearce, Luke Hodge, Abbey Holmes, Basil Zempilas, Wayne Carey, Justin Leppitsch, Luke Darcy, Matthew Richardson, Jacqui Felgate and Amberley Lobo. 7NEWS reporters Tom Browne and Ryan Daniels will present all the breaking news throughout the day.

Viewers will enjoy more than 16 hours of coverage on Channel 7 and 7mate, kicking off at 7.00am AEST with the Weekend Sunrise AFL Grand Final Day Special and continuing non-stop until the Grand Final post-match presentations and celebrations wind up at about 11.30pm.

Fans will also be able to live stream the Grand Final on 7plus on select connected TV, set top box and game console devices, including Telstra TV, Samsung Tizen (2016 and later), Fetch TV, Apple TV, PlayStation 4 and 5, Android TV/Google TV and LG TV. For more information, visit 7plus.

The stage is set for an epic contest on Saturday. We’ve got the best two teams in red-hot form, with the Demons chasing a fairy-tale flag and the Dogs again aiming to win from outside the top four – all before a packed stadium, in Perth, for the first time.

“Seven will have every angle of Grand Final Day covered from early morning until the final celebrations late at night. With an unrivalled 16 hours of coverage across the day, footy’s best team will bring fans all the action, colour and excitement of the game’s biggest day – from Perth and all around the nation.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

Seven’s Grand Final week gets underway tonight when The Front Bar presents its annual Grand Final Special at 8.30pm nationally on Channel 7 and 7plus.

Mick Molloy, Sam Pang and Andy Maher will be out to finish the season on a high note as they welcome a cavalcade of special guests including recently retired Melbourne great Nathan Jones, Richmond coach Damien Hardwick, West Coast high-flier Nic Naitanui, AFL CEO Gillon McLachlan, Titus O’Reily and Ryan “Fitzy” Fitzgerald.

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Brownlow Medal count set to be a thriller

By 7SPORT, SPORT

Seven will bring all the drama this Sunday night

The 2021 Brownlow Medal count is shaping up as the most thrilling in recent times and the Seven Network will have all bases covered this Sunday night when the winner of the AFL’s highest individual honour is declared – wherever he is across Australia.

In a rare year with no outright favourite, the Brownlow race appears destined for a blanket finish, with leading contenders Ollie Wines, Clayton Oliver, Marcus Bontempelli, Jack Steele and Christian Petracca almost impossible to split.

Seven’s coverage begins at 7.00pm AEST Sunday on Channel 7 and 7mate and will be hosted by Hamish McLachlan and Jacqui Felgate, while Basil Zempilas, Abbey Holmes and Amberley Lobo will take fans inside the AFL’s official count in Perth throughout the night.

In a year when the competition’s leading players will again be spread across multiple locations around the country, Seven will draw on the collective might of its unrivalled national team to cross to all the leading contenders no matter where they are watching the voting unfold.

Sunday night’s festivities begin with the Brownlow Red Carpet, with Jacqui Felgate and Renee Enright set to cover all the glitz and glamour of the AFL’s night of nights, while Lions captain Dayne Zorko will join them from Brisbane.

As we look forward to another Brownlow Medal count in another year of uncertainty, we have called on every resource of the Seven Network to ensure we’re ready for anything that could happen at this year’s count – and anything could happen.

This year’s Brownlow field is the most open many of us can remember. The winner could come from anywhere and we might not know who he is until Gillon McLachlan reads the final vote.

Regardless, Seven is poised and ready to go. With the cooperation of the entire network, we’ve assembled a team from coast to coast that will bring viewers all the night’s biggest stories no matter where they’re unfolding. It’s sure to be a magical night on Your Home of Footy.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

The Brownlow Medal count marks the start of the year’s biggest week of football on Seven as Australia counts down to the AFL Grand Final next Saturday, 25 September. Seven will announce full details of its Grand Final week coverage in the coming days.

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Seven’s AFL Finals score huge audiences

By SEVEN

The 2021 AFL Finals Series continues to score on the Seven Network, with Friday night’s Melbourne v. Geelong match recording the biggest AFL national and capital city audience this year.

Friday night’s clash was watched by 1.3 million people nationally and 1.01 million in the capital cities.

The high-stakes match was up 76% on the 2021 regular season Friday night average and reached 2.45 million people nationally and 1.87 million in the capital cities.

Seven’s Friday AFL match was the #1 program of the night in 25 to 54s, #1 in its timeslot and pushed Seven to a huge 52.8% network commercial share. 

On Saturday night, the Port Adelaide v. Western Bulldogs clash recorded an average national audience of 1.18 million people, up 81% on the 2021 regular season Saturday night average.

In the capital cities, 920,000 people tuned into Seven’s live and free coverage, up 89% on the regular Saturday night average audience. The match was the #1 program of the night in 25 to 54s, dominated its timeslot and reached 2.4 million viewers nationally and 1.8 million in the capital cities.

In Melbourne, the audience soared 119% on the regular Saturday night average audience and helped Seven win Saturday night with a massive 49.9% network commercial share across the capital cities.

Seven’s finals coverage to-date has averaged 1.08 million viewers nationally. Across the capital cities, it has an average audience of 834,000. The finals games of Australia’s number one winter sport have reached 5.86 million people nationally so far and 4.33 million in the capital cities.

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Sudden-death Semis set to sizzle on Seven

By 7SPORT

Prime-time AFL Finals on Friday and Saturday

Seasons will go on the line this weekend as the AFL Finals ignite on the Seven Network with two prime-time semi-finals that promise to be instant classics.

The week two finals action kicks off tomorrow night when Geelong takes on the GWS Giants in the Second Semi-Final at Optus Stadium, with Seven’s live and free coverage starting at 7.00pm AEST on Channel 7 and 7mate.

The Cats are aiming to make a remarkable fifth preliminary final in six years, but the Giants toppled them at GMHBA Stadium in Round 21 and will fancy their chances of causing another upset. With a preliminary final spot up for grabs, the stage is set for a titanic battle.

The stakes will be just as high on Saturday night as the Brisbane Lions welcome the Western Bulldogs to the Gabba for the First Semi-Final. Seven’s pre-game coverage kicks off at 6.30pm AEST on 7mate and 7two, before the match broadcast begins at 7.00pm AEST on Channel 7 and 7mate.

It wasn’t until the dying seconds of the home and away season that the Lions clawed their way above the Bulldogs on the ladder and Saturday night’s clash looks set to go down to the wire too, as two genuine contenders fight for the right to take on Port Adelaide in a preliminary final.

The AFL’s #1 commentary team will again lead Seven’s coverage, with this weekend’s line-up featuring Brian Taylor, James Brayshaw, Hamish McLachlan, Daisy Pearce, Luke Hodge, Wayne Carey, Luke Darcy, Matthew Richardson, Justin Leppitsch, Basil Zempilas and Xavier Ellis.

There’s nothing like finals footy and this weekend the blowtorch gets turned up a notch. From now on, there are no second chances, it’s win or go home.

All four teams in action this week are battle-hardened finals performers who won’t give an inch, each of them capable of beating anyone on their day. You couldn’t set the scene more perfectly for two epic September contests that no one can afford to miss.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

Semi-final week on Seven gets underway tonight when The Front Bar opens on Channel 7 and 7plus at 8.30pm in Melbourne, Adelaide and Perth, and 11.00pm in Sydney and Brisbane. 

This week, Mick Molloy, Sam Pang and Andy Maher will be joined at the bar by the legendary Leigh Matthews as they present the coveted AFL Players MVP awards.

After Friday night’s opening semi-final, Adam Cooney and Cam Luke will settle in on the Armchair Experts sofa to give their unique take on all the fallout from the big match on Channel 7, 7mate and 7plus. On Sunday morning, premiership teammates and footy mavericks Heath Shaw and Dale Thomas will be live on @7AFL Twitter at 10.30am AEST to give fans an unfiltered view of all the finals fallout on the Heater and Daisy Show, which will also be available on catch-up at 7plus.

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AFL Finals score record 2021 audiences

By 7SPORT

The 2021 AFL finals series has kicked goals on the Seven Network, scoring the three highest football audiences of the year.

Across the weekend, Seven’s finals coverage averaged 1.01 million viewers nationally and 787,000 in the capital cities – up 5% and 12% respectively on week one of the 2019 finals series. The opening four finals games of Australia’s number one winter sport reached 4.41 million people.

Melbourne’s average audience was up 14% on 2019, while the Sydney audience soared 110% increase and Adelaide was up 26%.

Saturday night’s Melbourne v. Brisbane qualifying final recorded the highest national audience of the 2021 season, with an average 1.053 million viewers tuning into Seven’s live and free coverage. This was up 3% on the opening Saturday night match of the 2019 finals series between Brisbane and Richmond.

The match attracted an average audience of 822,000 in the capital cities, up 7% on the 2019 Brisbane-Richmond final, while Seven’s coverage was also up 12% in Melbourne, 46% in Sydney and 22% in Adelaide.

Friday night’s Port Adelaide-Geelong qualifying final scored the second highest national audience of the 2021 season, with an average 1.05 million viewers enjoying the Power’s 43-point victory.

The season’s opening final scored the highest capital city audience of 2021, with an average 841,000 fans enjoying the Power’s dominant win over the Cats. This was up 3% on 2019’s opening Friday night final between competition heavyweights Geelong and Collingwood, while Seven’s audiences in Adelaide and Sydney also spiked 54% and 28% respectively.

Sunday afternoon’s Western Bulldogs v Essendon elimination final was 2021’s third biggest match overall and biggest day fixture, with Seven’s coverage averaging 1.03 million nationally and 789,000 in the capital cities.

Saturday afternoon’s GWS Giants v Sydney Swans elimination final scored an average national audience of 895,000, which was up 17% on the corresponding 2019 finals fixture between the Giants and Western Bulldogs.

Seven’s average capital city audience of 693,000 for the match was up 25% on the 2019 Saturday afternoon final, with Sydney’s audience up 202% and Brisbane up 48%.

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AFL finals fever set to take hold on Seven

By 7SPORT

Four line-ball blockbusters headline week one action 

The 2021 AFL finals series roars into action on the Seven Network this weekend with four blockbuster matches that are all nearly impossible to pick.

One of the most open finals series of recent times should get off to a fiery start on Friday night when bitter rivals Port Adelaide and Geelong clash in a qualifying final at Adelaide Oval for the second year in a row. The live and free coverage of Qualifying Final 2 kicks off at 7.00pm AEST on Channel 7 and 7mate.

On Saturday, footy fans will enjoy an epic double-header featuring:

  • Cross-town foes Sydney Swans and GWS Giants in Elimination Final 2 at UTAS Stadium from 2.00pm AEST on Channel  7 and 7two
  • Minor premier Melbourne against the in-form Brisbane Lions in Qualifying Final 1 at Adelaide Oval from 7.00pm AEST on Channel 7 and 7mate.

The weekend’s action is set for a thrilling conclusion at UTAS Stadium when the highly fancied Western Bulldogs bid to keep their season alive against an emerging Essendon side that upset them just three weeks ago. Seven’s broadcast of Elimination Final 1 starts at 2.00pm AEST onChannel 7, 7mate and 7two.

The AFL’s #1 commentary team will lead Seven’s finals coverage, with this weekend’s line-up boasting some of the game’s greatest finals players ever and a combined 21 AFL and AFLW premierships.

It features Brian Taylor, James Brayshaw, Hamish McLachlan, Daisy Pearce, Luke Hodge, Wayne Carey, Luke Darcy, Matthew Richardson, Abbey Holmes, Justin Leppitsch, Erin Phillips, Jimmy Bartel, Chris Johnson, Cameron Ling, Abbey Gelmi, Tim Watson, Jason Bennett and Mark Soderstrom.

Last weekend’s finish to the home and away season was an absolute thriller and the 2021 finals series promises to keep us on the edge of our seats.

While Melbourne will start the sentimental favourite for many as it chases its first flag in 57 years, last weekend showed that none of the other finalists can be discounted from premiership contention.

It sets up an electrifying month of finals football and the only place you can see it all is Seven, Your Home of Footy.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

Seven’s finals festivities kick off tonight when The Front Bar opens on Channel 7 and 7plus at 8.30pm in Melbourne, Adelaide and Perth, and 11.00pm in Sydney and Brisbane. 

Recently retired superstar Eddie Betts will join Mick Molloy, Sam Pang and Andy Maher at the bar, along with regular guest and Collingwood tragic Santo Cilauro. 

After Friday night’s opening final, Adam Cooney and Cam Luke will settle in on the Armchair Experts sofa to give their unique take on all the fallout from the big match on Channel 7, 7mate and 7plus.

As soon as the weekend’s action winds up on Sunday, premiership teammates and footy mavericks Heath Shaw and Dale Thomas will be live on @7AFL Twitter at 6.30pm AEST to give fans an unfiltered view of all the finals fallout on the Heater and Daisy Show, which will also be available on catch-up at 7plus.

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Seven and McDonald’s are better together

By 7SPORT, SPORT

The Seven Network’s market-leading strategic cross-media arm, 7RED, has joined forces with OMD, DDB and Whooska to create an innovative, integrated campaign for McDonald’s Australia in Seven’s coverage of the 2021 Toyota AFL Premiership Season.

The campaign, which kicked off during last night’s Carlton v Collingwood match, features Seven’s Hamish McLachlan along with several AFL stars and senior officials in a unique promotion of the McDonald’s brand.

We asked ourselves how could we make McDonald’s synonymous with the AFL? And the answer was right in front of us: it already is.

Every club in the league, the Channel Seven commentary team, past legends and even the CEO of the game itself all have a Macca. We had a lot of fun making this and hope footy fans enjoy seeing it during the game.

Jack Nunn, DDB Creative Partner

To see this work realised in such a short amount of time is a massive achievement. It’s a real testament to the work that can be created through collaboration of agencies, McDonald’s Australia, the Seven Network and the AFL.

Aaron Miller, OMD Sports Partnerships Director

By partnering with 7RED, OMD, DDB and Whooska were able to deliver bespoke content that perfectly targeted McDonald’s key audiences and integrated tightly into the broadcast of the AFL match.

By connecting the iconic McDonald’s brand with our AFL coverage, we’ve once again demonstrated how 7RED and brands are better together.

Seven’s AFL is the best opportunity for brands to reach their target audiences in Australian sport. This unique campaign execution was only possible thanks to OMD, DDB and Whooska working very closely with 7RED to create and deliver a pitch-perfect spot that promotes the brand to Seven’s AFL audience.

Katie Finney, 7RED Director

At McDonald’s we’re proud to play an active role in communities across Australia. 

As a partner to the AFL and AFLW, we’re excited to be continuing to play a role in helping keep fans connected with their team and favourite players. Our ambition with this partnership is ultimately to support the AFL in getting more Aussies participating in – and enjoying – this great game.

Amanda Nakad, McDonald’s Australia Group Marketing Manager

There’s nothing we love more than keeping our audiences engaged with our AFL coverage, and campaigns such as our latest work with McDonald’s do just that.

By partnering with 7RED, brands are able to keep audiences engaged across a break, driving better results for them and ultimate, a better experience for the viewer.

Lewis Martin, Seven Melbourne and Network Head of Sport Managing Director

Footy’s best team ready for a huge 2021

By 7SPORT, SPORT

Fan favourites return to Seven, the Home of Footy

Football’s #1 commentary team is locked in and ready to bring fans a 2021 AFL season that is shaping up as one of the most wide-open premiership races of recent times, live and free on the Home of Footy, the Seven Network.

Seven welcomes back football’s most star-studded line-up in 2021, including the game’s best group of callers – Brian Taylor, James Brayshaw, Hamish McLachlan and Luke Darcy.

Expert commentators Luke Hodge, Wayne Carey, Daisy Pearce, Matthew Richardson, Jobe Watson, Leigh Matthews, Tim Watson, Cameron Ling, Jimmy Bartel and Abbey Holmes are also back, while Abbey Gelmi, Jacqui Felgate, Jude Bolton, Xavier Ellis, Mark Soderstrom, Jason Bennett, Nigel Carmody and Campbell Brown round out football’s best team.

In a massive bonus for fans, two of the game’s biggest superstars – West Coast high-flyer Nic Naitanui and revered Geelong skipper Joel Selwood – will make guest appearances in the Seven commentary box throughout the season.

A love of the game drives everything we do at Seven and we can’t wait to bring all Australians a 2021 AFL season that promises to be one of the most closely fought in years.

We have assembled the game’s strongest, most talented and most experienced commentary line-up. After an extraordinary 2020, they’re ready and raring for the new season to start.

One of the greatest broadcasters of all time, Bruce McAvaney, is stepping back from calling games but rest assured he will still be an important part of our on-air team. Bruce remains a vital part of Seven’s AFL, horse racing, the Olympic Games and other special events,

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport
Richmond win the 2020 AFL Grand Final

7.5 million tune into 2020 AFL Grand Final

By SEVEN
Richmond win the 2020 AFL Grand Final
Dustin Martin with Richmond teammates as they win the 2020 AFL Grand Final

AFL Grand Final audience peaked at 4.09 million nationally

Biggest TV event of 2020

Seven scores biggest metro commercial share ever recorded – 76%

Biggest commercial share since Sydney 2000

As Richmond secured an unforgettable 31-point win over Geelong in the 2020 AFL Grand Final, Seven’s coverage reached 7.5 million people across Australia, while its average national audience of 3.812 million was 30 per cent upyear on year and the biggest Grand Final audience since 2016.

On a night when Dustin Martin became the first player to win three Norm Smith Medals, Seven recorded an average metro audience of 2.979 million, a whopping 36 per cent up year on year. It was also the biggest metro primetime audience on any network since Seven’s coverage of the 2017 Australian Open Men’s Final.

Seven also recorded a 76 per cent metro commercial share, the biggest ever recorded.

And on the first occasion the Grand Final had ever been held outside Victoria, Melbourne recorded a Grand Final audience of 1.583 million, up a staggering 59.8 per cent on last year’s Grand Final.

The AFL’s first ever night Grand Final saw strong audience growth right across the day on Seven, with the Grand Final Preview up 64.4 per cent year on year in metro areas, while the pre-match entertainment was up 92.3 per cent.

On a day when two of the Australia’s greatest ever sporting events – the AFL Grand Final and the Cox Plate – converged for the first time ever, Seven recorded its highest live streaming day (24 million minutes) since the 2016 Rio Olympic Games, while it was Seven’s second highest total streaming day of all time (40.8 million minutes).

Seven’s coverage of the 100th running of the Cox Plate at Moonee Valley and Bondi Stakes Day at Randwick was also a smash hit with viewers. The Cox Plate race averaged 600,000 nationally and 436,000 in metro areas, up 64.7 per cent and 86.6 per cent respectively year on year, while the coverage across the entire day was up 40.1 per cent nationally and 56.5 per cent in metro areas.

On 7plus, the AFL Grand Final recorded nearly 16 million streaming minutes and was up a remarkable 215 per cent year on year.

And every market’s average audience was up on last year’s Grand Final between Richmond and the GWS Giants.

In Brisbane, Seven’s audience of 383,000 was the biggest since the 2004 Grand Final between the Brisbane Lions and Port Adelaide and was up 20.7 per cent year on year.

The network’s average Sydney audience of 413,000 was up 11 per cent on last year’s Grand Final even though that featured the GWS Giants.

Rounding out a landmark night for Seven, Adelaide (265,000) was up 14.3 per cent and Perth (335,000) was up 17.3 per cent.

On a truly groundbreaking day, the highlights of Seven’s coverage included:

  • The spine-tingling opener to the Grand Final broadcast featuring Luke Hodge, which was fully integrated into the Gabba via the stadium’s big screen
  • The interactive analysis during the Grand Final preview that saw Cameron Ling step ‘inside the screen’ to demonstrate how Richmond could counter-act Cats spearhead Tom Hawkins’ influence at forward-50 ball-ups
  • Fans at home becoming part of the Grand Final like never before via a giant Toyota Fan Zone
  • Brian Taylor’s feel-good interview with Chris Maroni,the winner of the Toyota Finals Feelingcompetition and the proud owner of a brand new Toyota Hilux Rugged X
  • From the MCG, NAB AFL Auskicker Zev Roitman shared his infectious love of the game with Hamish McLachlan, before Mike Brady gave a rousing pre-game performance of Up There Cazaly
  • At Moonee Valley, Hugh Bowman set the scene for the historic 100th running of the Cox Plate with a stirring opener that looked back at some of the equine immortals who have won Australasia’s weight for age championship
  • Hamish McLachlan’s heartfelt tribute to the stars of the Spring Racing Carnival – the horses – and the incredible connection they have with racing fans
  • AND last but certainly not least Aussie rock legend Daryl Braithwaite’s inspired performance of The Horses that had fans at home singing along with the same gusto normally seen in the packed grandstands at Moonee Valley.
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