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7NEWS.com.au

7NEWS.com.au launches Happening Now

By 7NEWS

Australian-first ‘made for mobile’ brekky show

7NEWS.com.au – Australia’s #1 online news service for under 40s – has announced an all-new, Australian-first ‘made for mobile’ vertical format digital breakfast program, Happening Now, that launched 7am AEDT Monday.

Produced in 7NEWS.com.au’s custom-built digital studio at Channel 7’s studios in Martin Place, Happening Now will cover the biggest headlines of the day you need to know and must-watch video.

The snappy, convenient five-minute episodes will be available weekdays from 7am AEDT via your local 7NEWS Facebook and Instagram pages, the 7NEWS Australia YouTube channel and 7NEWS.com.au, purpose-produced in vertical format to be viewed on a smartphone device from anywhere – the train, bus, in your kitchen, on the treadmill or from bed.

The launch of Happening Now follows the success of 7NEWS.com.au’s The Latest on Facebook Watch, Australia’s #1 – and one of the world’s most-watched – digital news show having amassed a staggering 400 million views and counting.

We’re incredibly grateful to our global community for making The Latest on Facebook Watch so successful, it’s now time to add to the family.

Happening Now is the first of its kind in Australia, a ‘made for mobile’ vertical video breakfast show, the cool new format will come to wherever you are.

Phil Goyen, 7NEWS.com.au Executive Producer
Phil Goyen

7NEWS.com.au #1 with young Australians

By 7NEWS
Phil Goyen

• #1 news website for under 40s
• Average daily unique audience: 1.29 million
• Average monthly page views: 69.7 million
• Australia’s #1 social news brand
• Australia’s #1 digital news show, The Latest

7NEWS.com.au has cemented its position as the leading news website for Australians aged under 40, according to new data from Nielsen Digital Content Ratings (DCR).

The Nielsen DCR report for November shows 7NEWS.com.au was the #1 news website among hard-to-reach young Australians: it was #1 overall among women under 35 and the #1 commercial news website among men under 40. The website’s total unique audience in November was 9.52 million, up 14.2% on November last year.

The new numbers follow an outstanding year for the Seven Network’s news website, which has built an average daily unique audience of 1.29 million.

Across 2020, 7NEWS.com.au has seen an average of 69.7 million page views a month.

7NEWS.com.au is now Australia’s largest social news brand, reaching more than 13.2 million people or more than 50% of the population.

It is also home to Australia’s #1 digital news show, The Latest, which was racked up more than 400 million views since it launched in August 2019.

The success of The Latest has made 7NEWS.com.au one of the fastest-growing YouTube channels in Australia. The number of subscribers has jumped 244% over the past year, while the number of minutes watched has soared 1740%.

Exclusive reporting and content have been critical to 7NEWS.com.au’s rapid growth and early next year it will launch two new original shows:

Doing Life Differently With Ciaran Lyons, a made-for-mobile documentary series that explores Australia’s hidden worlds including swingers, furries and Satanists.

Happening Now, a daily made-for-mobile digital news show.

With content from Australia’s most-watched television news service, 7NEWS, plus a digital newsroom dedicated to local breaking news and original reporting and content, 7NEWS.com.au has become a significant force in just 18 months.

I’m thrilled with the community we’ve been able to build in such a short amount of time. We think about the 7NEWS.com.au audience 24/7, we’re entirely here for them and I look forward to connecting with even more Aussies as we grow and evolve.

I’m also extremely excited about our new original shows for 2021. I can’t wait for the world to see them.

Phil Goyen, Head of 7NEWS Digital
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