Chief Customer & Marketing Officer, IAG
Michelle Klein is a socially conscious international business leader who redefines and champions the role of brands and technology to drive real world change. In her 25-year career, she has led multidisciplinary teams to transform results across a wide range of categories, including technology, consumer packaged goods, travel, hospitality, financial services and insurance. Michelle’s career spans five continents and a range of functions including B2B and B2C marketing, customer growth and experience, product development and innovation.
In May 2023, Michelle was named Chief Customer and Marketing Officer at Insurance Australia Group (IAG). IAG’s purpose is to make the world a safer place and is deeply committed to helping Australians through disaster resilience and recovery, climate change, sustainability, with a focus on First Nations and DEI initiatives. IAG’s portfolio of brands includes trusted Australian names such as NRMA insurance, which was recently listed as #9 in terms of strongest brand by Brand Finance.
Michelle spent the a decade of her career at Meta in Silicon Valley where she led an organisation of more than 1,000 people as Vice President of Global Business and Product Marketing. In her role, she set the global strategy for how Meta connects the ecosystem of people, businesses, partners, communities, creators and developers, shaping the go-to-market approach across the company’s family of apps. Michelle was a key leader in rebranding “Facebook” to “Meta” and has been instrumental in preparing leaders everywhere to understand the opportunity presented by Web3 and AI.