The combination of our advanced targeting capabilities along with our investment to ad innovation drives powerful impact for advertisers.
Changing viewing behaviours
Connected TV is on the rise as is content consumption and the viewer is now in complete control.
From a generational perspective, Gen Zs and Millennials are consuming more video content than any other demographic.
VOZ provides all-screens, cross-platform planning, reporting and post-analysis for the Australian television industry, combining broadcast OzTAM and Regional TAM, with connected device and BVOD data from OzTAM’s VPM, providing a truly national picture so you can plan and optimise nationally.