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Seven West Media

Seven West Media signs Google and Facebook agreements

By SEVEN, Seven West Media

Provides FY21 trading and debt update

Seven West Media (ASX: SWM) today confirmed it has finalised its partnership with Google and has also signed a long-form agreement with Facebook awaiting signature by the latter overnight. 

The agreements are consistent with the respective Letters of Intent announced in February. The agreement with Google is five years and the agreement with Facebook is three years. 

Completion of the two agreements confirms the strong recognition of the quality and credibility of our leading television and newspaper news brands and entertainment content. Together, they underpin our sustainability and enable us to continue to build our digital platform. 

These partnerships have been made possible by the introduction of the Media Bargaining Code. This has been an important reform led by Prime Minister Scott Morrison, the Chair of the Australian Competition and Consumer Commission, Rod Sims, Treasurer Josh Frydenberg and Communications Minister Paul Fletcher.

James Warburton, SWM Managing Director and Chief Executive Officer

SWM anticipates the digital revenue associated with the agreements will commence before the end of FY21, with the majority to be derived in FY22. Minimal incremental costs are required to deliver the revenue.

With regards to trading, Seven’s Q3 FY21 advertising revenue grew at the upper end of the 7-10% range provided at the first-half results briefing in February.

Net debt is forecast to be approximately $270 million to $280 million by the end of FY21. Net proceeds of $45 million from the Airtasker IPO in March were used to retire debt, bringing total debt retirement to $195 million in the second half to date.   

The transformation of SWM continues. Finalisation of the Google and Facebook agreements completes one of the key objectives outlined in our February results, delivering further digital transformation, and realising the true value of our news and current affairs product on third-party digital platforms. 

Our balance sheet is now in a much stronger position and our FY21 Q4 content is positioned to deliver audience and share growth, particularly among people 25 to 54 and on 7plus.

James Warburton, SWM Managing Director and Chief Executive Officer

This release has been authorised to be given to the ASX by the Managing Director and CEO of Seven West Media Limited.

Seven West Media and Facebook set up new partnership

By 7NEWS, SEVEN, Seven West Media

Seven West Media (ASX: SWM) today announced it has signed a Letter of Intent to provide news content to Facebook.

The LOI is subject to signing a long-form agreement between the two companies, expected to be executed over the following 60 days. Seven West Media will provide more details following the execution of the agreement.

The establishment of this new partnership with Facebook is a significant move for our business and reflects the value of our original news content across our successful metropolitan and regional broadcast, digital and print properties.

On 15 February we announced a LOU for a partnership with Google, to provide news content to the Google Showcase product.

Together, the two announcements are a strong recognition of the quality and credibility of our leading news brands and entertainment, and will enable us to continue to build our digital platform.

These partnerships would not have been possible without the leadership and vision of Prime Minister Scott Morrison, the Chair of the Australian Competition and Consumer Commission, Rod Sims, Treasurer Josh Frydenberg and Communications Minister Paul Fletcher, and we thank them.

Kerry Stokes AC, Seven West Media Chairman

Like our new, market-leading partnership with Google, our agreement with Facebook is an important part of the strategy to transform our company and build Australia’s leading news and entertainment content business.

Both agreements are a significant step forward for Australian news media and are a clear acknowledgement by all parties of the value and importance of original news content.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

We are pleased to confirm our investment through a Letter of Intent with our partners from Seven West Media. This agreement brings the premium news content Seven produces from its newsrooms across Australia to Facebook. We have always been committed to supporting journalism and our agreement today continues our work with the news community in Australia.

Will Easton, Managing Director of Facebook Australia and New Zealand

This release has been authorised to be given to the ASX by the Managing Director and CEO of Seven West Media Limited.

Nicole Bence Appointed Chair of IAB Australia Board

By SEVEN, Seven West Media

Nicole Bence, Network Digital Sales Director at Seven West Media, has been appointed Chair of the IAB Australia Board, effective immediately.

Ms Bence succeeds Matt Rowley, CEO of Pedestrian Group, who has been Chair since January 2019. She has been a member of the IAB Australia Board since 2020.

As Chair, Ms Bence will work closely with IAB Australia CEO, Gai Le Roy, on initiatives and programs to address key industry matters.

It has been a delight working with Matt over the last two years driving some amazing initiatives including diversifying the board as well as significantly expanding the member base. Nicole is a passionate leader with such a strong knowledge of digital media and data, but she is also a true cross media leader. Nicole will lead the Board into what is an incredibly busy and important time for the digital advertising industry.

Gai Le Roy, IAB Australia CEO

It’s a great privilege to take on the Chair role at IAB Australia and I’m very excited to have the opportunity to build on Matt’s great work. IAB Australia’s key purpose to grow sustainable and diverse investment in digital advertising in Australia has never been more important. The digital advertising and technology ecosystem is changing rapidly and constantly, and I’m honoured to be able to play a part in its evolution and growth. One of my key priorities is to champion the power and efficacy of digital advertising. A trusted, robust and effective measurement metric, with standards that inspire confidence across the entire media and marketing sector, is critical for our industry.

Nicole Bence, Network Digital Sales Director at Seven West Media

Seven partners with UN Women Australia for International Women’s Day

By SEVEN, Seven West Media

Seven West Media is proud to announce it has joined with UN Women Australia as the Australian broadcast partner for International Women’s Day (IWD) 2021.

The new partnership reflects the joint commitment of UN Women and Seven West Media to focus on gender equality and celebrate the accomplishments of women.

IWD is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender equality. Significant activity is witnessed worldwide as groups celebrate women’s achievements or rally for women’s equality, with the theme and focus for 2021 being “Women in Leadership: Achieving an equal future in a COVID-19 world”.

The partnership will see Seven West Media supporting key IWD events around Australia in the lead up to and on 5 March, three days before IWD.

We’re proud to enter into this partnership with UN Women Australia in support of International Women’s Day 2021.

For us, this is a natural partnership: our workforce has a 50-50 gender balance and over half of our managers are female. We’re honoured to join forces with UN Women Australia to celebrate International Women’s Day.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

UN Women Australia looks forward to amplifying our work driving a gender equality acceleration agenda through this partnership.

It provides an important opportunity to reach more Australians this IWD and beyond, with a call to action around why equality matters, and the steps we can all take every day to enable every woman and girl equal opportunities to lead, learn, earn and live a life free from violence and discrimination.

Janelle Weissman, UN Women Australia Executive Director

As part of the partnership with UN Women Australia, Seven presenters will host IWD events around Australia. The five events will run simultaneously, reaching thousands of people across Australia.

We look forward to celebrating on Friday, 5 March as we reflect on this year’s theme of empowering women in leadership in a COVID-19 world, and supporting equality.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

About UN Women

A global champion for women and girls, UN Women is the United Nations entity responsible for promoting women’s empowerment and gender equality and was established to accelerate progress to meet the needs of women and girls worldwide. UN Women Australia is a registered charity in Australia which exists to raise funds for and awareness of UN Women’s work across the Pacific and around the world.

Each year, UN Women Australia hosts the pre-eminent International Women’s Day events around the country – in Brisbane, Sydney, Canberra, Melbourne and Perth – to celebrate global achievements and discuss actions needed to continue accelerating gender equality. The events create an opportunity for inclusion, drawing together people from diverse backgrounds across Australia to empower, inspire, motivate and benefit individuals and communities towards advancing gender equality, here in Australia and globally.

No country in the world has achieved gender equality. Through our events, we aim to put the spotlight on global issues that perpetuate gender inequality and highlight actions we can all take on the path to a gender equal world.

Seven West Media and Google strike long-term partnership

By 7NEWS, SEVEN, Seven West Media

Seven West Media (ASX: SWM) today announced it has entered into a LOU to form a long-term partnership with Google to provide news content to the Google Showcase product which launched in Australia in early February.

The agreement will be subject to executing a long form agreement within the next 30 days.

This is a great outcome for Seven West Media and for Google. Our new partnership recognises the value, credibility and trust of our leading news brands and entertainment content across Seven and West Australian Newspapers.

I’d like to thank Prime Minister Scott Morrison and the Chair of the Australian Competition and Consumer Commission, Rod Sims, with particular recognition of Treasurer Josh Frydenberg, who has been instrumental in the outcome of this ground-breaking agreement.

Their outstanding leadership on the implementation of the proposed News Media Bargaining Code has resulted in us being able to conclude negotiations that result in fair payment and ensure our digital future.

The negotiations with Google recognise the value of quality and original journalism throughout the country and, in particular, in regional areas.

Google is to be congratulated for taking a leadership position in Australia and we believe their team is committed to the spirit of the proposed code.

Kerry Stokes AC, Seven West Media Chairman

We are proud to support original, trusted, and quality journalism and are excited to welcome Seven West Media today as a major Australian publishing partner to join Google News Showcase.

Seven West Media is one of Australia’s leading integrated media companies across broadcast, print and digital news and joins with 21 publications across a variety of titles as diverse as The West Australian, 7NEWS, PerthNow, the Albany Advertiser, the Geraldton Guardian and the Broome Advertiser.

Our partnership with Seven West Media sees us make a substantial investment in the future of journalism not just across the metropolitan areas, but importantly in regional areas too where titles like the Kalgoorlie Miner and the Harvey-Waroona Reporter are at the heart of the local community.

Showcase has been very well received since its launch in Australia a little over a week ago with our publisher partners receiving one million views of their content in just eight days, demonstrating that Showcase offers a constructive path forward for publishers, readers, and Google.

Mel Silva, Managing Director for Google Australia and New Zealand

Seven West Media Managing Director and CEO, James Warburton, welcomed today’s announcement.

This is another significant step in Seven West Media’s transformation journey.

Google recognises the strength of our audiences through our engaging content and leading platforms. We are excited to be partnering with them as we pursue the next stage of our strategy.

James Warburton, Seven West Media Managing Director and CEO

Seven West Media will advise more details following the execution of the long form agreement.

This release has been authorised to be given to ASX by the Managing Director and CEO of Seven West Media Limited.

Seven West Media implement Magnite’s new ad solution for CTV

By 7plus, Seven West Media

7plus are driving further innovation in the BVOD market with bold new moves – including testing underway of Magnite’s (a leading Programmatic technology) Universal Decisioning solution which will allow all advertisers (Programmatic & Direct) improved access to all our growing addressable audience. In addition to this, new rules on placements will ensure advertisers receive the most impactful spread of their impressions across the stream regardless of how they buy.

Magnite has been a long-trusted partner and has a history of delivering innovative solutions to support our continued growth.

We look forward to continuing that partnership with the use of the Unified Decisioning across our BVOD business.

Luke Smith, Head of Programmatic Sales at Seven West Media

Initial results are encouraging and we’re looking forward to bringing more improvements to advertisers so they can connect to our audience more effectively and with greater impact.

Clare Gill joins Seven West Media

By Seven West Media

Seven West Media (ASX: SWM) today announced the appointment of Clare Gill as Head of Regulatory and Government Affairs, effective 1 February.

Ms Gill will be responsible for Government and regulatory affairs, corporate affairs, industry group representation, external stakeholder management and strategic input to business strategy.

Ms Gill’s appointment follows the departure of Justine McCarthy, who is moving to a new role as Senior Adviser to the Minister for Communications, Urban Infrastructure, Cities and the Arts, the Hon Paul Fletcher MP.

Justine McCarthy has been a highly valued member of the Seven West Media team since 2012 and has made an important contribution across many parts of our business. We are sad to lose her, and she leaves with our thanks and very best wishes for the future.

The fact that she has been selected for the new role with our Minister is a tribute to her abilities, experience and profile and we look forward to continuing our association with her on industry matters at a Government level.

We are delighted to welcome Clare Gill to Seven West Media. Clare has a long and impressive track record in government, regulatory and corporate affairs, as well as policy development, industry relations and business strategy.

She is a strong addition to our executive team and joins at a critical time for Seven West Media and the media industry in general.

James Warburton, Seven West Media Managing Director and Chief

Ms Gill’s career includes four years as Group Director, Regulatory Affairs and Spectrum Strategy, at Nine and five years as Head of Government and Corporate Affairs at SingTel Optus.

I am thrilled to be joining Seven West Media at such an exciting time for the business and the industry. I am looking forward to working with the team as they continue to innovate and reshape the future of media.

Clare Gill

It has been a great privilege to lead the Regulatory and Government Affairs team at Seven West Media and drive the achievement of a range of significant policy reforms for the media sector over the past eight years.

At a time when this sector faces significant challenges and opportunities, I look forward to working with the Minister and contributing towards the ongoing evolution of regulatory policy from a broader perspective.

Justine McCarthy
Seven West Media and Taboola

SWM and Taboola strike multi-year partnership deal

By SEVEN, Seven West Media

Seven West Media (ASX: SWM) today announced that it had signed an innovative, multi-year partnership with Taboola, the world’s leading content discovery tool, to enhance activation opportunities across SWM’s digital platforms.

Integrated across all SWM’s relevant cross-platform assets, including 7NEWS.com.au, The West Australian, PerthNow and numerous regional titles, the partnership will drive the activation of a raft of different content experiences, capabilities and insight tools. As a result, it allows SWM to maximise traffic, grow subscribers and increase audience engagement across the network.

At this heart of the partnership is 7NEWS.com.au, which will be championing Taboola’s content discovery platform. To respond to 7NEWS.com.au’s growing desire for better content personalisation, as well as the prioritisation of user experience, the partnership will also incorporate the “Taboola Feed” product. This is a vertical-scrolling feed that enables users to access more of the content they love, such as feature articles or in-feed video. This experience mirrors how users consume content across social networks, encouraging them to stay on site longer by delivering a more relevant feed, better reflecting what the individual is interested in and ensuring users can find more of what they love on 7NEWS.com.au.

SWM will also showcase “Taboola Newsroom” as part of the partnership. This provides SWM’s news editorial teams with unrivalled and actionable real-time data about content performance, as well as unique insights on trending topics from Taboola’s publisher network. Taboola’s “Audience Exchange” will round out the suite of services, offering an infrastructure that helps publishers manage and optimise the flow of traffic across their network of sister and partner sites.

We’re thrilled to announce our strategic partnership with Taboola, strengthening our digital portfolio and offering in market. Taboola’s discovery platform will be a headline feature as we expand our presence in the delivery of branded content. With 7RED’s recent expansion into short form and native content production fueled by insights from 7REDiQ, we are now creating more content than ever before. This partnership not only helps us scale our production capabilities and delivery across all screens and devices but will create necessary efficiencies through the addition of Taboola’s actionable data and smart insights into our eco-system.

Nicole Bence, SWM Digital Network Sales Director

We are excited to partner with a powerful media group like SWM, and work together to drive engagement, revenue, and audience growth across all of the various digital properties. There is a massive opportunity for premium publishers and content creators to engage with audiences in a way that is deeply personal and creates long-term digital relationships that are based on value and trust. We are looking forward to collaborating on the journey with SWM and power those ‘moments of next’ where users are open to discover things they may like and never knew existed.

Adam Singolda, CEO and Founder at Taboola
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