Category

Seven West Media

Seven in 2022

By Kickstart 2022, SEVEN, Seven West Media
  • The biggest TV brands in the world
  • New and returning hit tentpole shows
  • My Kitchen Rules and Apartment Rules join The Voice, Big Brother and more
  • The best and biggest sport on TV
  • XXII Commonwealth Games and Olympic Winter Games Beijing
  • #1 news and public affairs line-up
  • #1 local drama, #1 breakfast TV show, #1 game show

Australia’s #1 television and BVOD network today announced a powerful content line-up for 2022, including the best and biggest news, sport and entertainment brands on TV.

After reclaiming the ratings crown in 2021, next year the Seven Network will deliver the strongest line-up on TV with the two biggest sporting events in the world, Australia’s #1 TV news and public affairs portfolio, the #1 winter sport, the #1 regular series of 2021, the #1 local drama and much, much more.

The winning content slate was revealed at Seven’s 2022 Upfront presentation today.

Two years after we announced our new content strategy, including a clear focus on reaching younger viewers, we are currently back at #1 and that is where we are going to stay.

With the best sport, news and entertainment on Australian TV, including some of the biggest TV brands in the world, Seven will win the 2021 calendar year in 25 to 54s, 16 to 39s, under 50s and total people. We are also #1 across the survey year, even excluding the incredible results we achieved with the Olympic Games Tokyo 2020.

Our 7plus platform is #1 and smashed streaming records with its innovative coverage of Tokyo 2020.

This year on Seven and 7plus, The Voice [Australia’s #1 regular series of 2021], Dancing With The Stars: All Stars and Big Brother VIP joined our stable of hit tentpole entertainment shows, plus 7NEWS, Sunrise, Home and Away, Better Homes and Gardens and the most popular sports on TV.

Next year, we are committing an additional $30 million to $40 million to new local productions and we will have 52 weeks of proven content.

That content will include a stellar collection of returning shows, the Olympic Winter Games Beijing, the XXII Commonwealth Games, the AFL, the Supercars Championship including the Bathurst 1000, significantly more horse racing, and over a dozen new local and international shows for Channel 7, with more for 7mate. It’s an incredible and unbeatable line-up.

As Australia re-opens, businesses and consumers are ready to kick start their lives. Seven’s impressive first quarter 2022 content, including the Olympic Winter Games Beijing, and our Kick Start 2022 packages will give our clients a real competitive edge and a strong share of voice.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

In 2022, Seven’s hit entertainment shows The Voice, Big Brother, SAS Australia, Farmer Wants A Wife and Dancing With The Stars: All Stars will be joined by The Voice: Generations – starring the amazing coaches from The Voice, Keith Urban, Rita Ora, Guy Sebastian and Jessica Mauboy – plus the new AGT, Australian Idol and the return of the most successful cooking show ever seen on Australian TV: My Kitchen Rules.

The fun and romance of Farmer Wants A Wife will be ramped up with the addition of “Sam’s Choice”, a special segment featuring acclaimed journalist and presenter Samantha Armytage.

Today, Seven also announced it will commission Apartment Rules, an exciting new twist on its long-running hit House Rules.

We have spent the past two years refreshing and reinventing our content across broadcast and digital, and the results speak for themselves. Seven is back where it belongs: at #1.

Next year will be even bigger, with an amazing line-up of sport, our new and returning 7.30pm tentpole shows and the constant success of our content ‘spine’ of Sunrise, The Morning Show, The Chase Australia, 7NEWS, Home and Away – which is Australia’s #1 drama – and Better Homes and Gardens.

The return of My Kitchen Rules is particularly exciting for us and for viewers. It was the biggest show on TV for many years and we’re taking it back to its roots. We don’t want to give away too much right now, but it will be the original and the best My Kitchen Rules, reinvented for 2022.

In addition to the new tentpole shows, 2022 will bring the compelling new Australian drama Claremont, two new factual series in Strike Force and Code 1: Minute by Minute, and the best of new British drama from ITV.

Special event TV is a key part of our content and next year will be no different, with more remarkable 7NEWS Spotlight specials, Carols In The Domain, the 94th Annual Academy Awards and – new to Seven in 2022 – the 64th GRAMMY Awards.

Angus Ross, Seven Network Director of Programming

FRESH FOR 2022

My Kitchen Rules

The most successful cooking show ever on Australian TV is set to return in 2022, with all new judges (to be announced soon), a new batch of eager contestants, and all the fun and food that made it a huge hit for so many years. Australia’s favourite food show will go back to the original recipe and back into the contestants’ kitchens, with state competing against state.

The Voice: Generations

In a global television first, the world’s biggest singing competition – and Australia’s #1 regular series of 2021 – invites singers and musicians from different generations to perform together in The Voice arena. Australia’s most talented singers will be vying for Voice glory under the watchful eye of host Sonia Kruger and superstar coaches: Keith Urban, Rita Ora, Guy Sebastian and Jessica Mauboy. The Voice: Generations is an ITV Studios Australia production for the Seven Network.

AGT

After a false start this year (thanks COVID), AGT will be back on Seven and 7plus in 2022. In a world first, Aussie acts will take on some of the best Got Talent champions from around the globe and deliver all the spectacular, surprising and must-see moments Australian families love. Ricki-Lee Coulter returns as host, along with an all-star judging panel. AGT is a Fremantle Australia production for the Seven Network.

Australian Idol

The television icon returns to our screens after a 12-year hiatus, travelling around the country to find the next music superstars. The show that gave us Guy Sebastian, Jessica Mauboy, Shannon Noll, Anthony Callea, Casey Donovan, Ricki-Lee Coulter, Matt Corby and many more will be back, bigger and better than ever. Australian Idol is a Fremantle Australia and Eureka Productions co-production for the Seven Network.

Apartment Rules

The mega-hit that was House Rules will be reborn and reimagined in an innovative new format. Set in one of Australia’s biggest cities, the new series will take renovation to a whole new level. Stay tuned for more details in 2022.

Claremont

The disappearance of young women launches a 25-year investigation by the police and one tenacious journalist, all in dogged determination to seek justice. From the creatives behind Seven’s compelling drama Catching Milat, this four-hour investigative mini-series is a Screentime (a Banijay Group company) production for the Seven Network, with major production investment from Screen Australia in association with Seven, with finance from Screen NSW.

Strike Force

Featuring some of the most gripping, heart-stopping, tense and nerve-racking police investigations, stings and taskforce operations in Australia, this new series provides an “all-access pass” into the real crime busts using footage shot by the police themselves. Every episode will showcase the meticulous planning, investigation and the incredible footage of police raids. Strike Force is a WTFN production for the Seven Network.

Code 1: Minute by Minute

For the first time, the stories of some of the most horrific events that are burned into Australia’s memory are told in forensic detail by the brave first responders who were first on scene. Each episode breaks down the weeks, the days, the hours, the moments and seconds leading to the event that made news headlines around the country. Code 1: Minute by Minute is a WTFN production for the Seven Network.

Fantasy Island

The American reboot of the iconic 1970s series takes place at a luxury resort, where literally any fantasy requested by guests is fulfilled, although they rarely turn out as expected. Delving into the “what if” questions that keep us awake at night – both big and small – each episode will tell emotional, provocative stories about people who arrive with dreams and desires and depart enlightened and transformed.

New from ITV

Seven’s long and successful relationship with ITV in the UK will deliver three big new shows in 2022: Harry Palmer: The Ipcress File, the TV series version of the classic Len Deighton novel starring Joe Cole (Peaky Blinders), Lucy Boynton (Bohemian Rhapsody) and Tom Hollander (The Night Manager); the legal drama Showtrial with Tracy Ifeachor (The Originals) and Celine Buckens (Free Rein); and the innovative and awe-inspiring natural history series A Year On Planet Earth.

THE HITS ARE BACK

The Voice

Seven’s fresh take on The Voice is the #1 regular series of 2021. It was the only series to draw more than one million overnight capital city viewers for every episode, with 2.42 million nationally tuning in to see Bella Taylor Smith crowned the winner. Australia’s favourite show is back in 2022, with host Sonia Kruger, superstar coaches Keith Urban, Rita Ora, Guy Sebastian and Jessica Mauboy, and a new line-up of stars in the making. The Voice is an ITV Studios Australia production for the Seven Network.

Big Brother and Big Brother VIP

Get set for another huge year of shocks, twists and drama as Big Brother welcomes a new team of housemates and some big surprises when it comes to who enters the house. Hosted by Sonia Kruger, the hit series had an average total audience of 1.1 million this year. The first season of Big Brother VIP does not land until next month, but we already know it will be back in 2022. Big Brother and Big Brother VIP are Endemol Shine Australia productions for the Seven Network.

Farmer Wants A Wife

The global phenomenon returns to Seven and 7plus in 2022 with host Natalie Gruzlewski, a new line-up of farmers and ladies looking for true love, and a very special new addition: Seven’s acclaimed journalist and presenter, Samantha Armytage, is joining in a guest role. Growing up on a farm and now married to a farmer, Samantha is perfectly qualified to help Natalie help the farmers and the ladies find love. This year, Australia’s favourite bush fairy-tale scored an average total audience of 1.41 million. Farmer Wants A Wife is a Fremantle Australia and Eureka Productions co-production for the Seven Network.

SAS Australia

The most talked about TV show in the country is back in 2022 with a brand-new line-up of star recruits, ready to take on the gruelling SAS selection course. Seventeen celebrities including Olympians Geoff Huegill and Melissa Wu, AFL star Wayne Carey, singer/actor Melissa Tkautz and reality stars Locky Gilbert and Anna Heinrich have volunteered for the toughest test of their lives. Plus, Chief Instructor Ant Middleton and DS Ollie Ollerton are joined by two new DS: retired US Navy Seal Clint Emerson and former British Special Forces soldier Dean Stott. SAS Australia is produced by Screentime (a Banijay Group company), based on a Minnow Films format, for the Seven Network.

Dancing With The Stars: All Stars

After its triumphant return to Seven and 7plus this year, the global sensation will burn up the dance floor again in 2022. Daryl Somers, Sonia Kruger and our legendary judging panel are back on board, along with 14 celebrities who are ready to strut and shimmy their stuff, including Kylie Gillies, Grant Denyer, Bridie Carter and Anthony Koutoufides. The 2021 series was a ratings smash, with an average total audience of 1.11 million, and next year promises to be even bigger. Dancing With The Stars: All Stars is produced by Warner Bros International Television Production Australia and BBC Studios, from a format created by the BBC and distributed by BBC Studios, for the Seven Network.

Home and Away

Fresh from recording its biggest audiences in more than two years – and being honoured with its own coin, no less – Australia’s #1 drama will be back in 2022 for its remarkable 35th season. And it will be bigger and brighter than ever before, with 45 weeks of all the drama, fun, romance, action, heartbreak and twists viewers have come to expect from our most successful drama series. Life is never dull in Summer Bay. Home and Away is a Seven Production.

Better Homes and Gardens

It has been Australia’s #1 lifestyle show for more than two decades and it returns in 2022 for another year of fun and inspiration. Every Friday night, Johanna Griggs and the team are invited into homes around the country to inform, educate and entertain. Cooking, gardening, home improvements, technology, health, fitness, motoring – the team cover it all and more. Better Homes and Gardens is a Seven Production.

The Chase Australia

The #1 game show in the country heads into 2022 with Larry Emdur at the helm and The Governess, The Tiger Mum, The Shark, Goliath and The Supernerd ready to put a new crop of contestants through their paces. Let the chase begin. The Chase Australia is an ITV Studios Australia production for the Seven Network based on the original ITV quiz show.

Homicide: With Ron Iddles

One of the surprise hits of 2021, with an average total audience of 1.04 million, this gripping special event series is coming back to Seven and 7plus. Each week, Australia’s greatest detective reveals the untold stories of his most challenging cases. Iddles worked on more than 320 homicide cases during his 25 years with Victoria Police and his success rate for solving murders was unprecedented. Homicide: With Ron Iddles is a CJZ production for the Seven Network.

Crime Investigation Australia

Australia’s most recent headline-making crimes will be told like never before in the all-new season of one of Australia’s most popular true-crime TV series. Hosted by 7NEWS’ award-winning reporter and presenter, Matt Doran, the new series will tell these stories from beginning to end, keeping viewers on the edge of their seats. Crime Investigation Australia is produced by Shadow Productions for the Seven Network.

Highway Patrol

Since it first hit screens in 2009, Highway Patrol has become a staple of Australian TV. The always-riveting factual series follows members of the Victoria Police Highway Patrol as they keep the roads and the people on them safe from bad and mad drivers. Highway Patrol is produced by Greenstone TV for the Seven Network with the cooperation of Victoria Police.

Border Security: Australia’s Front Line

The new season of the acclaimed factual series will again go behind the scenes of Australia’s customs, immigration and quarantine departments, focusing on the people who devote their lives to keeping Australia safe. After almost 20 years on air, it remains one of the most arresting and authentic observational documentaries on Australian TV. Border Security: Australia’s Front Line is a Seven Production.

Special Events

In 2022, Seven and 7plus will once again be the home of special event TV, from the 94th Annual Academy Awards and the 64th GRAMMY Awards (new to Seven and 7plus next year), to Carols In The Domain – which will celebrate its 40th birthday next year – Melbourne’s Good Friday Appeal for the Royal Children’s Hospital and the Channel 7 Telethon in Western Australia.

The Channel 7 Telethon is the world’s most successful TV charity fundraiser on a per capita basis and supports 65 different children’s charities from across WA. Underpinned by multi-million-dollar donations from the Federal and State governments and many WA businesses, philanthropists and the wider community, the Telethon has raised about $400 million since it was launched in 1968. The 2021 Telethon will be held this weekend.

The Big Hits From The US

The fifth season of the award-winning hit American medical drama series The Good Doctor starring Freddie Highmore will debut on Seven in 2022, along with new seasons of 9-1-1, 9-1-1: Lone Star, The Rookie and The Resident.

#1 IN NEWS AND PUBLIC AFFAIRS

Australia’s #1 line-up of news and public affairs content will return to the Seven Network in 2022, with 7NEWS, Sunrise, Weekend Sunrise, The Morning Show, 7NEWS Spotlight, The Latest from 7NEWS and 7NEWS.com.au set to keep the nation informed and educated.

The most trusted evening news bulletin, 7NEWS, ranks #1 nationally this year with an average 1.65 million viewers nationally Monday to Friday, 1.38 million on Saturdays and 1.69 million on Sundays.

7NEWS dominates the Perth and Adelaide markets, while on the East Coast it has halved the gap on its main rival and recorded its highest audience share since the one-hour news bulletin started in 2014. In fact, this year 7NEWS Sydney and 7NEWS Melbourne have achieved their highest shares since 2010.

From Sunrise and The Morning Show, to 7NEWS at 6pm and The Latest, and everything in between, Seven delivers the best, most comprehensive and most watched news and public affairs content on Australian TV.

That’s why 7NEWS has been #1 nationally for the past six years, Sunrise has been #1 for 18 years and The Morning Show has been #1 for 14 years.

Craig McPherson, Seven’s Director of News and Public Affairs

YOUR HOME OF SPORT

The biggest sporting competitions in the world and in Australia will be on Seven in 2022, live and free.

In fact, they kick off before the New Year, when Seven’s 2021-22 summer of cricket swings into action.

Cricket fans are in for a very, very good summer. With the men’s and women’s Ashes series, the BBL and the WBBL, it is going to be the greatest ever season on Seven, Your Home of Cricket.

Cricket’s #1 commentary team just got even better, with Seven adding one of the game’s all-time greats – Lord Ian Botham – to its illustrious line-up for what is already shaping as an unforgettable 2021-22 season.

The straight-talking former England Test captain, and one of the best-ever all-rounders with 5,200 test runs and 383 wickets, will join Seven for all five Tests in Australia’s blockbuster Ashes series against England. Seven’s unrivalled team again be led by cricket’s most astute commentator, former Australian skipper Ricky Ponting.

In February, Seven, 7plus and 7NEWS.com.au will present the Olympic Winter Games Beijing, live, free and across multiple channels.

Following the extraordinary success of this year’s Olympic Games Tokyo 2020, Seven will deliver the most comprehensive coverage of a Winter Olympics ever seen in Australia, in a favourable time zone for Australian viewers (there will be a two-hour time difference between Beijing and the Australian east coast).

In addition to presenting the Olympic Winter Games from 4 to 20 February, Seven and 7plus will also cover the Paralympic Winter Games from 4 to 13 March.

Tokyo 2020 was an extraordinary event for the world, for Australia, for our amazing Australian athletes and for Seven.

We are honoured and excited to be able to present another Olympics so soon after Tokyo. The Olympic Winter Games Beijing promise to be spectacular and unforgettable, in terms of the locations, the venues, the action and the incredibly talented athletes who will gather from around the world.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

Less than five months after the Closing Ceremony of the Paralympic Winter Games, Seven and 7plus will be in Birmingham as the official Australian broadcast partner for the XXII Commonwealth Games, which will take place from 28 July to 8 August.

The XXII Commonwealth Games will bring together more than 4,500 athletes from 72 nations and territories in a global spectacle. Underpinned by the core values of humanity, equality and destiny, the Commonwealth Games are often referred to as the “Friendly Games” and are renowned for inspiring athletes to compete in the spirit of friendship and fair play.

Back home, the AFL returns to Seven in 2022. An extraordinary 2021 season cemented the AFL’s position as the #1 winter sport in Australia, including a history-making Grand Final that drew 3.91 million TV viewers to become the #1 program of the year. The 2022 season is shaping up to be unmissable.

Before the new AFL season kicks off, Seven will present all the action and excitement of season six of the AFLW, starting in early January.

Australia’s #1 footy show, The Front Bar, returns in 2022 with the always sharp and smart insights of hosts Sam Pang, Mick Molloy and Andy Maher. Also returning next year are Armchair Experts on Friday nights and Sunday Footy Fest.

The Supercars Championship roared back onto Seven and 7plus this year, with the promise of six blockbuster events a year. From the moment the Merlin Darwin Triple Crown round hit the screens of Seven in June, the fans have loved the fact Supercars are back where they belong, with TV ratings up 39% year-on-year. With the Repco Bathurst 1000 at Mount Panorama set to fire up on 5 December this year and lockdowns coming to an end, the 2022 season is firmly back on track.

Thoroughbred racing has been part of Seven’s DNA for more than five decades and a historic new agreement will see the very best of it shown live and free every Saturday of the year.

Seven has partnered with Racing Victoria, Racing NSW, Racing Queensland and Racing SA in a historic, long-term deal that unites Australian thoroughbred racing like never before. The agreement runs to 2027 and means Australians will enjoy 52 weeks of elite racing across the nation, including the Golden Slipper, The Everest, the Golden Eagle, the Caulfield Cup, the Cox Plate, the Queensland Oaks, the Queensland Derby, the South Australian Derby and the South Australian Oaks and Goodwood Handicap.

Seven’s huge live and free sport line-up also includes the 2021 Sydney Hobart Yacht Race, which we hope goes ahead from 26 December as planned, and the rest of the 2021-22 NFL season on 7mate and 7plus – culminating with one of the world’s greatest events, the Super Bowl, on 13 February 2022.

7MATE, 7TWO, 7FLIX

In 2022, Australia’s #1 multi-channels will continue to deliver the best of Australian and international content, with each channel curated for a very specific target audience.

Next year is shaping up as the biggest ever for 7mate in terms of bringing Australian stories to the screen. The channel’s key local content for 2022 includes:

Housos: The Thong Warrior: From the suburbs to the outback, the cast of Housos are back in a brand-new comedy. Franky is on a mission to stalk and thong slap all forms of authority, with Shazza in hot pursuit (Antichocko Productions).

Local Council: The new comedy from Pauly Fenech of Housos, Fat Pizza and Bogan Hunters fame is set in a dodgy council, with dodgy council workers, a dodgy mayor, dodgy developers and dodgy council officials (Antichocko Productions).

Gem Hunters Down Under: Set deep in the heart of Central Queensland, this new factual series follows the highs and lows of a community of passionate sapphire hunters working in extreme conditions (WildBear Entertainment).

Watch Dogs: A new comedy about two dysfunctional security officers trying to catch a serial offender who is attacking the locals in a beachside suburb (Oldboy Productions).

Extreme Tow Truckers: A new factual series in which Australian trucking companies battle it out to win the most extreme and lucrative towing contracts in the country (Fredbird Entertainment).

Adventure Gold Diggers: Follow a group of prospectors as they search for gold in some of the most remote and inhospitable areas of Australia (Fredbird Entertainment).

Desert Collectors: For the third season, the Collectors travel the Australian outback in search of unique treasures and meet the people who spend their lives collecting them (Desert Collectors Productions).

The 7mate slate also includes Pawn Stars, American Pickers, Storage Wars, Arctic Ice Railroad and Aussie Lobster Men, plus Hollywood blockbuster franchise action movies and comedy movies.

Next year 7two will again be the home of great British mystery dramas and classic comedies, including The Coroner, Lewis, Inspector Morse, A Touch Of Frost, Murdoch Mysteries, Doc Martin, Mrs Brown’s Boys, The Vicar Of Dibley and Father Brown.

The best in lifestyle TV also lives on 7two, with Escape To The Country, Bargain Hunt, Air Crash Investigations, Billy Connolly and Martin Clunes specials, Penelope Keith’s Hidden Villages and much more.

The very best in animation is on 7flix – including The Simpsons, Family Guy, American Dad and Futurama – along with The Voice USA, Bridezillas, First Dates Australia, Marrying Millions and a lot of Gordon Ramsay.

SEVEN IN 2022

The key content on Channel 7 next year includes:

  • 7NEWS*
  • 7NEWS Spotlight*
  • 9-1-1
  • 9-1-1: Lone Star
  • A Year On Planet Earth
  • Armchair Experts
  • Australian Football League*
  • AGT*
  • Apartment Rules*
  • Australian Idol*
  • Better Homes and Gardens*
  • Big Brother*
  • Big Brother VIP*
  • Border Security: Australia’s Front Line*
  • Carols In The Domain*
  • Channel 7 Telethon*
  • Claremont*
  • Code 1: Minute by Minute*
  • Cricket (various)*
  • Crime Investigation Australia*
  • Dancing With The Stars: All Stars*
  • Fantasy Island
  • Farmer Wants A Wife*
  • Flashpoint*
  • Good Friday Appeal*
  • Harry Palmer: The Ipcress File
  • Highway Patrol*
  • Homicide: With Ron Iddles*
  • Horse racing (various)*
  • Home and Away*
  • My Kitchen Rules*
  • Olympic Winter Games Beijing
  • SAS Australia*
  • Showtrial
  • Strike Force*
  • South Aussie with Cosi*
  • Sunrise*
  • Supercars*
  • The 64th GRAMMY Awards
  • The 94th Annual Academy Awards
  • The Chase Australia*
  • The Front Bar*
  • The Good Doctor
  • The Morning Show*
  • The Latest from 7NEWS*
  • The Resident
  • The Rookie
  • The Voice*
  • The Voice: Generations*
  • The XXII Commonwealth Games

* Made in Australia

Better trading, better together with Seven

By Kickstart 2022, SEVEN, Seven West Media

CODE 7+ platform with Salesforce transforms media trading

Australian advertisers and agencies are set to experience faster, more effective and easier buying on the Seven Network, following the network’s largest-ever technology transformation project.

The Seven Network today announced it is undertaking a multi-million dollar investment to transform and enhance its media trading platform, including an Australian-first project with Salesforce, the global leader in CRM.

Seven is taking its successful audience automation solution, CODE 7, to the next level with the launch of CODE 7+, a state-of-the-art digital and broadcast converged media trading platform, using the very latest in CRM technology from Salesforce and other leading technology vendors.

Announced during Seven’s 2022 Upfront presentation, CODE 7+ will integrate the new industry total audience measurement VOZ, along with Seven’s market-leading audience intelligence platform 7REDiQ, to unlock better results and campaign deliveries that mirror consumption behaviour and maximise outcomes.

The Salesforce CRM and advanced order management system from Salesforce Media Cloud will help boost marketers’ ability to trade Seven, 7plus and other platforms, together with the evolution of dynamic, converged television buying across broadcast and digital platforms.

CODE 7+ streamlines bookings and offers guaranteed delivery, freeing up time for agencies to focus on strategic initiatives and creating better outcomes for their clients.

CODE 7+ is an absolute game changer that will revolutionise TV trading in Australia, making it easier and more effective through Australia’s most engaged and addressable audience. The integration of VOZ total audience data will be a huge boost for marketers looking to reach large and engaged audiences in Seven’s powerhouse content, as well as identify and reach shifting consumers as they move across broadcast and digital.

Salesforce’s global-leading technology will enable us to digitally transform our processes and will fuel the accelerated growth of cross-screen trading. Our evolved platform will create a foundation for future technology evolution and allow us to consolidate our customer data and aggregate client insights and information.

As part of Seven’s digital transformation, our continued investment in trading technology is all about making it simpler for buyers to execute with ease across our platforms, to speed up the process and to achieve better results.

Kurt Burnette, Seven West Media Chief Revenue Officer

We’re excited to team up with Seven West Media to support the digital transformation of its advertising sales process by delivering a converged media planning and campaign tracking solution with a single source of truth for data and reporting.

We’re working globally with leaders like Seven to automate processes and ultimately accelerate their transformation to address the dynamic, ever changing converged advertising sales market.

Christopher Dean, VP and GM for Media Cloud at Salesforce

Introducing 7Shop and 7Rewards

By Kickstart 2022, SEVEN, Seven West Media

Plus new data partnerships for 7REDiQ

The Seven Network today announced two key new products to supercharge the way brands connect with consumers – 7Shop and 7Rewards – plus three new strategic partnerships to drive better results for advertisers.

Unveiled during Seven’s 2022 Upfront presentation, 7Shop and 7Rewards will be integrated with Seven’s market-leading audience intelligence platform, 7REDiQ, which combines Seven’s first-party data of 10 million registered and addressable 7plus users (or SWM-iDs) with extensive second-party data partnerships.

7Shop is the first service of its kind in Australia and allows consumers to instantly buy on-screen products they see while streaming their favourite TV programs on 7plus.

Using AI technology and content recognition software from Seven’s 7CAP contextual ad placement product to identify and tag products in Seven’s most popular programs, 7Shop will let people buy what they see on screen, not just in the supporting commercial content.

7Shop blends content and commerce in one place to create an easy way for consumers to shop for the products they see on screen, be it an Apple iPad featured in The Voice, a dress worn on Home and Away, a car driven in Farmer Wants A Wife or a power drill on Better Homes and Gardens.

Viewers will be notified they are watching shoppable content. They can then pause the content they are watching and use their mobile device to either view additional branded content or activate a QR code and make a purchase via the vendor’s website.

As we continue to invest in our technology, data and innovative commerce offerings, 7Shop is the natural next step in Seven’s Enhanced Advertiser and Viewer Experience [E.A.V.E.] initiative.

The 7Shop innovation will simplify the customer journey and bring brands closer to audiences in contextually relevant programming – influencing consumer behaviour from consideration to immediate action, all while they are watching TV.

“We know Seven viewers are often inspired by and passionate about our content. We can turn that passion into purchase. In doing so, we offer a value exchange for consumers,  brand building and sales opportunities for companies, and greater audience engagement for Seven. 7Shop represents a unique full funnel marketing opportunity for buyers to convert millions of Seven viewers into customers.

Kurt Burnette, Seven West Media Chief Revenue Officer

Seven has partnered with The Entertainment Group, a leader in technology-enabled direct-to-member loyalty platforms and famous for its much-loved Entertainment Book, to create a new rewards program.

7Rewards is purpose-built to facilitate new brand opportunities and stronger engagement and advocacy with Seven’s audiences by creating an even more rewarding experience within 7plus. The personalised offers include dining, travel and activities for the family, all of which can be redeemed on the spot or saved and used later.

Leveraging data and insights from 7REDiQ, 7Rewards will create unique and customised ad experiences that connect brands more closely with Seven’s audience and will allow marketers to track the end-to-end customer journey and attribution as it happens.

Building on 7Shop, 7Rewards enhances the viewer experience and will deliver better results for advertisers by allowing users to buy and trial their products on the spot.

7Rewards, combined with the latest technology and data targeting functions from 7REDiQ, creates an incredibly powerful opportunity for brands to cut through and connect with content that moves audiences. The combination of 7Shop and 7Rewards delivers the full circle of attention, action and attribution for brands.

The recent identifier changes of tech platforms and a cookieless future means it’s critical broadcasters and publishers deliver a value exchange for consumers. 7Rewards does this by connecting high-value audiences with exclusive offers and experiences that deepen a user’s engagement and loyalty. It makes advertising more relevant and, therefore, enjoyable through personalisation.

Nicole Bence, Seven West Media Network Digital Sales Director
7REDiQ

Seven today announced new strategic data partnerships with Car Experts, Equifax and Cricket Australia, which join the 7REDiQ ecosystem to bring brands closer to their desired audiences than ever before.

Car Experts provides insights on people who intend to buy a car, enabling closer and more strategic targeting in this key, highly competitive sector that generates billions of dollars in purchases each year.

Equifax is a global data, analytics and technology company and a market leader in consumer credit information. It will provide 7REDiQ with more financial data-driven insights that can be activated on connected TVs.

The partnership with Cricket Australia positions Seven as both a broadcast and a data partner for the organisation, delivering insights to help it better understand how its fans engage with the game. In return, Seven can now offer more accurate fan insights, cricket team-level attribution and game day audience summaries for brands and broadcast sponsors.

At its core, 7REDiQ makes it easier for advertisers to target the consumers they want to reach through deeper audience understanding and insights.

7REDiQ’s strategic data partners including Flybuys, Carsguide, Weatherzone, LandmarksID, Ticketek and Mastercard currently deliver over two billion data points against the SWM-iDs. The exciting new partnerships will surface even more deterministic insights for brands to leverage when planning, buying and measuring campaigns.

Our continued investment in data and dynamic insights gives brands a critical way to understand where their target audiences are and what moves them to action. Our ‘visualised’ dashboard brings up-to-the-minute audience intelligence to life, helping to make decisions easier for our brands and partners.

We believe in 7REDiQ’s transparency and its value to enrich other datasets to drive business growth. We believe in making it easy to use and that it should be visual to demonstrate the meaningful full funnel insights for brands, agencies and creatives.

No walled garden, no black box, no vapourware, no ‘dashboard is coming’ talk. Our data strategy is simple: we show how the Seven audiences intersect with our data partners’ data and prove the connection points. It’s time to remove any doubt.

Charlotte Valente, Seven West Media Chief Marketing Officer

Total TV tells the total story

By Seven West Media

By James Warburton, Managing Director and Chief Executive Officer, Seven West Media

It was more than 16 years ago, but I remember the day like it was yesterday. It was 8.35am the morning after Desperate Housewives had launched on Seven. The OzTAM overnight audience numbers arrived, and we had a huge hit our hands: 2.5 million viewers in metropolitan markets alone. The rebirth of Seven had begun.

Fast forward almost two decades and, until a couple of weeks ago, the TV industry was still obsessing about overnight audience numbers. What that meant, of course, was that we were leading the public discussion about free-to-air TV audiences with the smallest number we had. Never mind the rise of time-shifted viewing, BVOD and live streaming: as an industry we were ignoring the dramatic change in how our content is consumed and pushing overnight numbers which were, not surprisingly, in steady decline.

Overnight audience numbers are very misleading. In some cases, they represent less than 70% of a TV program’s true audience. When catch-up viewing in its various forms and live streaming are added, some programs add hundreds of thousands of “new” viewers. Not hundreds, but hundreds of thousands.

For years, self-appointed experts have proclaimed that TV is dying. They are, of course, wrong (and, in many cases, biased). TV isn’t dying. It is changing. It is adapting to changes in how, where and when people want to watch video content.

The free-to-air TV networks are constantly being told we need to innovate in how we create and sell our content, how we use data, how we trade with our commercial partners, and so on.

And yet, until very recently, we were clinging to antiquated audience numbers that undersold our innovation and painted us in the worst possible light. We were our own worst enemy. Would Google and Facebook go to market with archaic audience numbers? No. They put out the biggest numbers they can, even when there are questions about how real or commercially relevant they are (does anyone really believe two seconds is a video view?).

On 13 September, after more than six months of debate, cajoling and setbacks, we finally went public with daily total audience numbers covering seven days of viewing, that is, overnight audience numbers plus time-shifted viewing, BVOD and live streaming. Sure, at this stage, we are only distributing two top 30 program tables each day – one ranking programs by total people, the other by 25 to 54s – but it is a great first step.

The total audience numbers are sent to media just after 9.00am every day, followed by the overnight numbers at about 10.00am. The vast majority of the journalists who write about TV are ignoring the total audience numbers and still focusing on overnights. That is not even remotely surprising. As an industry, we spent decades feeding the media reporting of the overnight ratings. The only way to stop that is to stop the public distribution of the overnight ratings. That isn’t going to happen, at least, not yet.

The overnight ratings are not what we trade on with media buyers or for our clients, and anyone who tells you otherwise is wrong. The seven-day total audience numbers are an important currency and show the real reach and impact of our content.

Take the new season of SAS Australia. So far, its series total audience numbers are about 30% bigger than its overnight numbers. Its first episode had 968,000 viewers overnight. Over the following seven days, that climbed to 1.36 million (including SAS Uncensored on 7plus), an increase of 41% or 392,000 viewers. The increase among 25 to 54s was even bigger, at 58%. In a very different genre, Home and Away routinely sees increases of about 20% from overnight to total audience numbers, representing up to 200,000 additional viewers.

Other shows on air now are seeing similar, albeit smaller, gains as SAS Australia, including The Block, The Newsreader and The Masked Singer. Their increases reflect how our consumers – and therefore our industry – are changing. Total audience numbers will only become more important, as BVOD and live streaming continue to grow.

As an industry, we need to increase our focus on total audience numbers. That includes convincing the media who report on TV to focus on the total audience numbers. Of course, the solution is to stop publicly releasing overnight numbers. For some, that is brave step, so we will keep working to help them take it.

Seven appoints new Head of Research and Insights

By Seven West Media

As Seven West Media (ASX: SWM) continues to accelerate its digital transformation and market-leading data offering, the business has strengthened its Insights team with the appointment of Craig Johnson as Head of Research and Insights, effective immediately.

A key member of Seven’s Audience Intelligence team, Mr Johnson is responsible for measuring and analysing data and insights from Seven’s audiences across all platforms, including broadcast television and online streaming on 7plus. He reports to Director of Audience Intelligence, Andrew Brain.

Mr Johnson has previously held senior roles in international and Australian media companies and was most recently embedded at Facebook’s Californian head office as a Senior Vice President – Global Business Partner Leader at Nielsen, where he managed and grew the global alliance between Facebook and Nielsen.

Craig is an accomplished leader in data and his extensive background in media and previous senior roles at Nielsen across multiple territories will be a tremendous asset to Seven.

As a strategic partner to our marketing, programming, commercial, corporate and strategy teams, Craig will bring new thinking and innovative approaches to data measurement that will help inform critical business decisions. He also joins us at an exceptional time for the industry, following the recent roll out of VOZ, OzTAM’s Total TV reporting and the newly announced IAB measurement partner, Ipsos.

Andrew Brain, Director of Audience Intelligence

I am thrilled to join Seven West Media during such an exciting time of growth for the company. I look forward to working with the team to drive new measurement solutions under Seven’s market-leading first-party data assets, including 7REDiQ, and unifying insights and data analytics across the company.

Craig Johnson, Head of Research and Insights

Mr Johnson’s appointment follows the departure of Emelia Millward, who is moving to a new role overseas.

Brett McKeehan joins Seven as Head of Digital News

By SEVEN, Seven West Media

The Seven Network today announced the appointment of Brett McKeehan as Head of Digital News, including 7NEWS.com.au, Australia’s #1 online news service for under 40s.

Mr McKeehan will have editorial oversight of 7NEWS.com.au and will be responsible for driving digital growth and managing the website’s award-winning original reporting, digital articles, live news coverage, videos, podcasts and social content. He will report to Seven’s Director of News and Public Affairs, Craig McPherson.

Mr McKeehan was most recently Director of Asia, CNN Digital Worldwide, based in Hong Kong, where he was responsible for APAC digital strategy, content development, planning and publishing for the site’s US and international readers.

Mr McKeehan previously worked at South China Morning Post in Hong Kong as the Digital Editor. His career also includes senior editorial and production roles for News Corp Australia and The Daily Telegraph, plus editorial and digital roles in the UK at The Sun and News of the World.

Since its inception, 7NEWS.com.au has grown its audience at a phenomenal rate. The appointment of Brett will now take us to the next level as we extend our digital news delivery and offerings in line with Seven’s overarching digital strategy and Australia’s number 1 news service.

Craig McPherson

I’m delighted to be returning home to Australia to join Seven Network, one of the country’s most iconic and important brands. Seven’s digital vision is ambitious, innovative and exciting, and I can’t wait to meet the team and get started.

Brett McKeehan

Seven appoints new Head of Corporate Communications

By SEVEN, Seven West Media

Seven West Media (ASX: SWM) today announced the appointment of Robert Sharpe to the new role of Head of Corporate Communications, effective tomorrow.

Mr Sharpe reports to SWM Chief Marketing Officer, Charlotte Valente, and is responsible for the media group’s external and internal communications.

Mr Sharpe was previously Corporate Affairs Advisor at Optus, responsible for leading the development and execution of national communications campaigns for Optus Enterprise, Optus Business, Optus Sport, Wholesale and Satellite. He has also previously worked at Network 10, Spotcap Global and ITV.

I’m very pleased to welcome Robert to SWM. As a senior corporate communications expert with over 14 years’ expertise in strategic communications across a number of industries, including TV and digital media, telecommunications and fintech in Australia and the UK, he will be a great addition to our communication team.

Robert has strong business, technology and media contacts across Australia’s tier one and industry media and a passion for executing campaigns that deliver results.

Charlotte Valente, SWM Chief Marketing Officer

I’ve been an admirer of Seven’s TV, digital and print businesses for many years. The corporate and content strategies outlined in SWM’s three-year transformation plan are already delivering strong results and I’m really looking forward to being part of the company’s ongoing development and success.

Robert Sharpe

Seven West Media signs Google and Facebook agreements

By SEVEN, Seven West Media

Provides FY21 trading and debt update

Seven West Media (ASX: SWM) today confirmed it has finalised its partnership with Google and has also signed a long-form agreement with Facebook awaiting signature by the latter overnight. 

The agreements are consistent with the respective Letters of Intent announced in February. The agreement with Google is five years and the agreement with Facebook is three years. 

Completion of the two agreements confirms the strong recognition of the quality and credibility of our leading television and newspaper news brands and entertainment content. Together, they underpin our sustainability and enable us to continue to build our digital platform. 

These partnerships have been made possible by the introduction of the Media Bargaining Code. This has been an important reform led by Prime Minister Scott Morrison, the Chair of the Australian Competition and Consumer Commission, Rod Sims, Treasurer Josh Frydenberg and Communications Minister Paul Fletcher.

James Warburton, SWM Managing Director and Chief Executive Officer

SWM anticipates the digital revenue associated with the agreements will commence before the end of FY21, with the majority to be derived in FY22. Minimal incremental costs are required to deliver the revenue.

With regards to trading, Seven’s Q3 FY21 advertising revenue grew at the upper end of the 7-10% range provided at the first-half results briefing in February.

Net debt is forecast to be approximately $270 million to $280 million by the end of FY21. Net proceeds of $45 million from the Airtasker IPO in March were used to retire debt, bringing total debt retirement to $195 million in the second half to date.   

The transformation of SWM continues. Finalisation of the Google and Facebook agreements completes one of the key objectives outlined in our February results, delivering further digital transformation, and realising the true value of our news and current affairs product on third-party digital platforms. 

Our balance sheet is now in a much stronger position and our FY21 Q4 content is positioned to deliver audience and share growth, particularly among people 25 to 54 and on 7plus.

James Warburton, SWM Managing Director and Chief Executive Officer

This release has been authorised to be given to the ASX by the Managing Director and CEO of Seven West Media Limited.

Seven West Media and Facebook set up new partnership

By 7NEWS, SEVEN, Seven West Media

Seven West Media (ASX: SWM) today announced it has signed a Letter of Intent to provide news content to Facebook.

The LOI is subject to signing a long-form agreement between the two companies, expected to be executed over the following 60 days. Seven West Media will provide more details following the execution of the agreement.

The establishment of this new partnership with Facebook is a significant move for our business and reflects the value of our original news content across our successful metropolitan and regional broadcast, digital and print properties.

On 15 February we announced a LOU for a partnership with Google, to provide news content to the Google Showcase product.

Together, the two announcements are a strong recognition of the quality and credibility of our leading news brands and entertainment, and will enable us to continue to build our digital platform.

These partnerships would not have been possible without the leadership and vision of Prime Minister Scott Morrison, the Chair of the Australian Competition and Consumer Commission, Rod Sims, Treasurer Josh Frydenberg and Communications Minister Paul Fletcher, and we thank them.

Kerry Stokes AC, Seven West Media Chairman

Like our new, market-leading partnership with Google, our agreement with Facebook is an important part of the strategy to transform our company and build Australia’s leading news and entertainment content business.

Both agreements are a significant step forward for Australian news media and are a clear acknowledgement by all parties of the value and importance of original news content.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

We are pleased to confirm our investment through a Letter of Intent with our partners from Seven West Media. This agreement brings the premium news content Seven produces from its newsrooms across Australia to Facebook. We have always been committed to supporting journalism and our agreement today continues our work with the news community in Australia.

Will Easton, Managing Director of Facebook Australia and New Zealand

This release has been authorised to be given to the ASX by the Managing Director and CEO of Seven West Media Limited.

Nicole Bence Appointed Chair of IAB Australia Board

By SEVEN, Seven West Media

Nicole Bence, Network Digital Sales Director at Seven West Media, has been appointed Chair of the IAB Australia Board, effective immediately.

Ms Bence succeeds Matt Rowley, CEO of Pedestrian Group, who has been Chair since January 2019. She has been a member of the IAB Australia Board since 2020.

As Chair, Ms Bence will work closely with IAB Australia CEO, Gai Le Roy, on initiatives and programs to address key industry matters.

It has been a delight working with Matt over the last two years driving some amazing initiatives including diversifying the board as well as significantly expanding the member base. Nicole is a passionate leader with such a strong knowledge of digital media and data, but she is also a true cross media leader. Nicole will lead the Board into what is an incredibly busy and important time for the digital advertising industry.

Gai Le Roy, IAB Australia CEO

It’s a great privilege to take on the Chair role at IAB Australia and I’m very excited to have the opportunity to build on Matt’s great work. IAB Australia’s key purpose to grow sustainable and diverse investment in digital advertising in Australia has never been more important. The digital advertising and technology ecosystem is changing rapidly and constantly, and I’m honoured to be able to play a part in its evolution and growth. One of my key priorities is to champion the power and efficacy of digital advertising. A trusted, robust and effective measurement metric, with standards that inspire confidence across the entire media and marketing sector, is critical for our industry.

Nicole Bence, Network Digital Sales Director at Seven West Media
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