Land Rover’s sponsorship with SAS Australia delivered effectiveness across all screens delivering real results across all objectives and metrics.
Reaching new audiences
Despite a strong level of current brand awareness, Land Rover reached a brand new audience.
Increase in brand recall
Strong brand and campaign messaging recall uplift across premium integrated assets.
Uplift in brand consideration
Consideration increased substantially, paired with a strong brand fit with SAS Australia.
Increased brand warmth
Strong uplift of Land Rover messaging for key brand attributes.
Get in touch to see how your brand can be part of powerful stories.
Contact Chris Fifer: CFifer@Seven.com.au