Land Rover’s sponsorship with SAS Australia delivered effectiveness across all screens delivering real results across all objectives and metrics.
Reaching new audiences
Despite a strong level of current brand awareness, Land Rover reached a brand new audience.
Increase in brand recall
Strong brand and campaign messaging recall uplift across premium integrated assets.
Uplift in brand consideration
Consideration increased substantially, paired with a strong brand fit with SAS Australia.
Increased brand warmth
Strong uplift of Land Rover messaging for key brand attributes.