It’s more than sport. For Australians, it’s an integral part of their identity and national being. Sport creates moments that are unforgettable, authentic and unpredictable. It creates a level of passion and engagement that is hard to find elsewhere, bringing communities together.
For marketers, sport is a powerful way to connect with people. It puts brands right at the forefront of the big moments that live in our minds forever. This creates the perfect opportunity to resonate on a deeper level with consumers.
It’s one of the biggest years of sport on Seven with plenty more to come.