It’s more than sport. For Australians, it’s an integral part of their identity and national being. Sport creates moments that are unforgettable, authentic and unpredictable. It creates a level of passion and engagement that is hard to find elsewhere, bringing communities together.

For marketers, sport is a powerful way to connect with people. It puts brands right at the forefront of the big moments that live in our minds forever. This creates the perfect opportunity to resonate on a deeper level with consumers.

It’s one of the biggest years of sport on Seven with plenty more to come.


Australia’s Game – fast, thrilling and unpredictable. The battle for the right to raise the Toyota Premiership cup is one that is fought out not only on the field, but equally in millions of lounge rooms across the country by some of the most passionate and loyal fans in Sport.

The AFL Men’s season launches with the Grand Final replay on March 16.  All eyes will be on Seven as crowds flock back to the MCG after being unable to attend for so long. The soundtrack of our great game returns!

Enjoy up to four matches a weekend on Seven as well as tailored broadcasts into each State to ensure fans see their local based teams each weekend.

All the blockbusters live on Seven: Easter Monday, Anzac Day, Good Friday, Dreamtime at the G, Big Freeze for MND and more. Plus Seven owns September with ALL 8 Finals, Brownlow Medal and the Toyota AFL Grand Final Live and Exclusive to Seven and 7Plus on Connected TVs.


The 2022-23 Cricket season will be the biggest reaching and most engaging platform for marketers all summer long.

The Australian National teams will be competing in Women’s Internationals series, along with two different men’s test series against the West Indies and South Africa. The men’s tests will include at least one Day Nighter, as well as the traditional Boxing Day and New Year’s tests.

This coverage will be accompanied by the returning and hugely successful Women’s Big Bash, and an refreshed new Big Bash League.

The summer will be jam packed with Cricket across all three formats of the game, being called by our star studded commentary team live & free on the screens of Seven.

Paralympic Winter Games

More than 15% of the world’s population live with a disability and we celebrate their athletic achievement with the 13th Paralympic Winter Games edition in Beijing.

The first Paralympic Winter Games were held in 1976, where the total number of athletes was less than 200 representing 16 countries. Today, more than 700 are in Beijing for the 13th edition of the Games, including a nine-strong Australian team comprising seven athletes and two sight guides.

There’s still time to be part of it as the world’s best Paralympians compete for gold over nine action-packed days until 13 March. All the live action, replays and bonus content is also available on 7plus.

Commonwealth Games

Hot off the heels of the Winter Olympic Games, Seven will be the official broadcaster of the Commonwealth Games 2022 offering unparalleled coverage of one of the biggest sporting events of the year.

Birmingham 2022 will host an integrated para sport programme, as well as a record number of mixed events including diving, swimming relays and athletics. Some of the world’s highest profile athletes will compete with what’s expected to have nail-biting moments that stop the nation.

Seven’s exclusive rights covers broadcast, digital radio ensuring comprehensive live and free coverage across Seven and 7plus.


Sports fans have been strapping themselves in for a thrilling 2022 Supercars season, as the Repco Supercars Championship kicked off over the weekend.

Leading sports broadcaster Mark Beretta and former Supercars driver Jack Perkins take viewers live to Sydney Motorsport Park for all coverage of the pre and post-race activities, behind-the-scenes footage plus special features. There’s plenty of opportunity for your brand to be part of the high-octane action.

Horse racing

7Racing will again have Australia’s very best thoroughbred horse racing covered in 2022. Seven’s world-leading commentary team will bring fans the most prestigious meetings throughout Australia right across the year. They will be shown live and free every Saturday of the year so Australians can enjoy 52 weeks of elite racing from across the nation. Your brand can be part of the excitement and colour of the race track every week.

What you can expect from Seven sport in 2022

7RED and AFL brand integrations