How can men make change?

Our homes and communities should be safe spaces. Unfortunately for too many women and children, this is not the case.

Men’s violence against women is an ongoing epidemic in Australia and, sadly, the COVID pandemic has made the situation worse. Lockdowns and social distancing have created a spike in violence and reduced the ability of victims to seek help.

Seven West Media is proud to announce that we are the official media partner of White Ribbon Day 2021, to raise awareness of this issue that affects so many Australians.

Did you know that family and intimate partner violence is the leading cause of serious injury, disability and death for women in Australia, and that on average, one woman is killed every week as a result of intimate partner violence?

In order to stop violence against women, we need to recognise that it’s an issue we all need to address. The victims are our friends, colleagues, mums, wives, sisters and daughters – across all ages and backgrounds.

This year, White Ribbon Day is asking Australia, ‘How can men make change?’, with a focus on the action that men can take to end male violence against women. I encourage all men to reflect on their attitudes towards violence against women and how they can help be part of the solution.

White Ribbon Day is close to my heart and Seven is supporting the cause through editorial coverage, free advertising and internal staff events.

In addition to reports from 7NEWS, Pride of Australia’s National Courage Medal recipient, Rosie Batty, will be speaking with Sunrise on Friday 19 November about the importance of the event.Rosie is a leader in the crusade against domestic violence and her strength and selfless efforts are an inspiration to many people. We’re also thrilled to welcome White Ribbon Australia Executive Director, Brad Chilcott, to The Morning Show on Friday 19 November to talk about the important cause.

If you’d like to contribute to the White Ribbon campaign and create change by raising awareness and building respectful relationships, here are some ways:

  • Plan and host a White Ribbon Day event to raise vital funds to help stop men’s violence against women.
  • Stand in solidarity with women when they’re calling for change. Visit the resource page at and learn more about your role in eliminating all forms of men’s violence and abuse.
  • Donate directly to support prevention initiatives.

Ending men’s violence against women can sometimes feel like an impossible goal, but it’s not. We can do it together.

James Warburton, Managing Director and Chief Executive Officer, Seven West Media


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