Kickstart 2022

Our programs attract audiences across all screens that brands want to reach. We’ve been working hard to improve our trading capabilities, grow our audience intelligence platform 7REDiQ through new data partnerships, deliver exceptional results for our clients and implement technologies to greater enhance the overall viewing and advertising experience.

Better Trading

Australian advertisers and marketers are set to experience faster, more effective and easier buying on Seven, following the network’s largest ever technology transformation project. We’re undertaking a multi-million-dollar investment to transform and enhance our media trading platform, including an Australian-first collaboration with Salesforce, the global leader in CRM and order management technology.

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Better Results

We want to showcase examples of how we’ve worked with partners this year to integrate their messaging into our content and achieved incredible results that we’ve delivered together.

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Better Intelligence

We’re keen to understand more about our viewers and ensuring we serve ads that are relevant to them. Seven are offering meaningful data solutions to brands that generate successful campaign results, reduce waste and benefit our audience.

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Better Connections

We’re working hard to lead the way in the TV industry by adopting new technologies, enhancing viewer experiences and increasing the contextual ad environments on BVOD for our partners.

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Better Journalism

The West Australian is the country’s fastest growing cross-platform news masthead. Our growth across our digital assets is unrivalled. We now boast 4.14 million readers a month. That’s a rise of 26 per cent in the past year, with the fastest growing demographic people aged 14-29. On any given day we can be up to 12 times bigger than our nearest local competitor – the Nine-owned WA Today. Across the month, we reach a staggering 94% of all West Australians through our platforms – which now includes PerthNow free suburban newspapers. Nobody comes close to that. And we’re just getting started.

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