2020-21 Test coverage reaches 10.8 million

In one of the greatest victories in Test history, India has ended Australia’s 33-year unbeaten streak at the Gabba to win the series 2-1 and take home the Border-Gavaskar Trophy, with the Seven Network’s live and free coverage of the last day of the Fourth Test reaching 3.68 million people and peaking at 1.8 million.

Seven’s coverage of the entire 2020-21 Australia-India Test series reached 10.8 million, with all five days’ play at the Gabba reaching 6.35 million people and peaking at 1.7 million.

As an injury-depleted India fearlessly defied Australia’s star-studded attack to chase down a history-making target of 328 on a tense final day, Seven recorded an average audience of 1.12 million viewers nationally for the third session and 735,000 in the capital cities. All three sessions dominated their timeslots, ranking #1 in 25 to 54s, 16 to 39s and total people.

The total average national audience across the Fourth Test was 727,000 viewers, up 11% on the 2018-19 SCG Test between Australia and India, while the capital city audience was 491,000, up 10%.

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Source: OzTAM (Metro) and RegionalTAM (Comb. Agg Markets). Network National Reach estimate based on a minimum of 1 minute of Seven’s Cricket Test viewed. Peak minute audience: Metro + Regional. Dominated timeslot in metro markets. Source: OzTAM (Metro), RegionalTAM (Comb. Agg Markets). Comparison to 2018/19 Aus v India Test average national audience on Seven Network. Day 5 includes overrun on Seven to 6.40pm. Data: Overnight (Prelim D5 2021).

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