Toyota partnered with Farmer Wants a Wife while we were in the pre-production phase of the program so were able to integrate not only the cars into the show, but amplify Toyota Programs and Events into natural and authentic storylines of the program.
That’s not the only way to get your brand closer to the moments that matter. YouFoodz partnered after the series had been filmed, so our recommendation for the campaign was to leverage the star power of host Nataile Gruzlewski.
The impact the integrated Youfoodz TVC with Natalie Gruzlewski had against their non-integrated TVC.
Strong response rates
Response rate increase when assets where used to prime the viewer ahead of the integrated TVC.
Strongest response rates was enjoyed in content that was contextually relevant.
High conversion and intent to purchase
Responses (website visits) completed a Youfoodz transaction.
26.2% of all responses were driven the same day as 7plus exposure, with 33% one day after, and 30.1% 2 days after.
Our integrated sponsorship of Farmer Wants a Wife set a new benchmark in terms of what we’re hoping to achieve from our partnerships as we continue to grow our business. The integration delivered exceptional results and had a big impact on our overall brand health as well as driving a considerable amount of traffic to our website. The insights and learnings we’ve uncovered via the TVSquared analysis have also been valuable in helping us learn what worked well, in addition to what we need to refine for the upcoming season to drive the best outcomes. We’re really excited about the next phase of our association with the programme and can’t wait to get started.Simon Jarvis, CEO, YouFoodz