7plus smashes records, TV audiences surge
The Olympic Games Tokyo 2020 are an instant hit with Australians, generating huge numbers across the Seven Network’s Channel 7, 7mate and 7plus.
After just three days, Tokyo 2020 has reached more than 13 million Australians on television and smashed streaming records.
Last night’s coverage and the Opening Ceremony on Friday night are already the two most-watched TV programs of 2021 and 7plus set new highs for streaming in Australia.
Some of the highlights of the past three days include:
Sunday night: 2.75 million viewers nationally on Seven Network, 1.99 million in the capital cities, taking the crown as the most-watched TV program of 2021.
Opening Ceremony: 2.7 million viewers nationally on broadcast, 2.12 million in the capital cities, making it the second most-watched TV program of 2021. The capital city audience was up 31% on the number of viewers for the Rio Olympics Opening Ceremony in 2016, while the national audience was up 20%.
Sunday evening: 2.51 million viewers nationally on Seven Network, 1.73 million in the capital cities.
Saturday night: 2.47 million viewers nationally on Seven Network, 1.78 million in the capital cities.
Saturday evening: 2.4 million viewers nationally on Seven Network, 1.73 million in the capital cities.
Countdown to Opening Ceremony: 2.24 million viewers nationally, 1.64 million in the capital cities.
7mate: 17.4% commercial audience share on Saturday night, its highest ever prime time share.
7plus: Set a new Australian streaming record on Saturday, with 238.7 million minutes streamed (including co-viewing), more than three times the previous record which was held by a State of Origin rugby league match.
7plus: Broke its own record on Sunday, with 272.8 million minutes streamed – excluding co-viewing.
The reaction from Australians to our exclusive, live and free coverage on Seven and 7plus has been extraordinary. The audience numbers have exceeded our forecasts on every level, including 2.3 million reach on 7plus alone.
New viewing records are being set on a daily basis which is great news for our partners, sponsors and dynamic packages. Marketers have well and truly embraced Tokyo 2020 and now that the Games have started, we’re seeing record results with brands capitalising with short-term broadcast and digital investment.
Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics