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Winter Olympics

Seven honoured at Sport Australia Media Awards

By 7SPORT, Olympics, Seven West Media, SPORT

Tokyo Olympics coverage collects two SportAus gongs

The Seven Network’s ground-breaking coverage of the Olympic and Paralympic Games Tokyo 2020 has shone bright among a field of Australian broadcasters, recognised with the 2021 Sport Australia Media Award for Best Coverage of a Sporting Event at the annual gala event in Sydney last night.

Esteemed sport broadcaster David Culbert was recognised with the Sport Australia Media Award for Best Sport Coverage by an Individual – Video for his informed, impassioned and entertaining commentary across Seven’s coverage of Games, including his most memorable call of Jess Fox’s canoe gold alongside Jess’ father, Richard.

The honours follow three awards from the International Olympic Committee’s coveted Golden Rings Awards in Lausanne in November last year.

Seven’s Tokyo 2020 broadcast reached more Australians than ever before, with 21 million people tuning in to watch the 17 days of competition on an unprecedented 45 channels across Seven and 7plus, making it the biggest television and streaming event in Australian history.

The network also proudly delivered the biggest and best Paralympic coverage ever for Tokyo 2020 across 13 unmissable days, shattering all previous Australian television audience records with coverage of the Opening Ceremony reaching 1.94 million people and each day of competition reaching between 2.5 million and 3 million viewers.

Seven produced a history-making broadcast and digital coverage of the Olympic and Paralympic Games in Tokyo that united and gripped Australians in their millions, arguably at a time when the country needed it most.

It really does take a village and we relied on the resources of the entire network to deliver a world-class, award-winning viewing experience. Every person at Seven played a part, big or small, and this is deserved recognition of their achievements and valuable contributions.

We also congratulate Dave Culbert. One of Australia’s finest callers, Dave has a very proud history with Seven and has been a respected voice across numerous Olympic, Paralympic and Commonwealth Games with his outstanding ability to engage and inform, peppered with a sharp sense of humour.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

The Sport Australia Media Awards recognise excellence in sports journalism, broadcasting and production. They focus on analytical and insightful reporting and the presentation of sport and sporting issues, with the aim of fostering improved coverage of key issues within sport.

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The countdown is on

By 7SPORT, Olympics, SEVEN, SPORT

Beijing 2022 Paralympic Winter Games start in one week

Following an adrenaline-charged Olympic Winter Games, our Aussie athletes will hit the slopes once again when the Paralympic Winter Games Beijing 2022 start live, free and in HD* on Seven and 7plus from Friday, 4 March.

Beginning with the official Paralympic Winter Games Opening Ceremony from 11.00pm AEDT, Johanna Griggs will host Seven’s Paralympic Winter coverage, while 7NEWS’ Matt Carmichael will take Australians into the heart of all the action live from Beijing. Four-time Paralympian Jessica Gallagher will also join Seven’s coverage of the Games.

In the lead-up to the Games, Seven will kick-start the Paralympic spirit from Saturday, 26 February, with the Winter Paralympics Preview Show and the premiere of All the Way Up – a documentary about Australian Paralympian Sam Tait embarking on a journey to become the first paraplegic to summit and ski down the highest mountain in Australia, Mt Kosciuszko.

The Paralympic Winter Games is among sport’s greatest events and we can’t wait to bring fans all the unmissable action over the next 12 days as Australia competes against the very best in the world.

“We are extremely proud to be the Home of the Paralympics across the screens of Seven and we will once again deliver an exciting, inspiring and unforgettable two weeks of winter action with nine incredible Aussie athletes ready to give it their all for a Paralympic medal.

Seven’s exclusive coverage of the Winter Olympics reached 12.5 million people and attracted new and younger audiences to Seven. This helped secure Seven’s biggest ratings survey year start since 2018 and we look forward to introducing even more viewers to the incredible Paralympic Winter Games.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Olympic Winter Games live and free on Seven and 7plus
The only place to see it all!

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Beijing 2022 delivers gold for Seven

By 7SPORT, Olympics, SEVEN, SPORT

12.5 million Australians watch Winter Olympics, 7plus streaming surges 254%

The Seven Network’s exclusive, live and free coverage of the Olympic Winter Games Beijing 2022 has powered Seven to its biggest start to a television ratings survey year since 2018.

Beijing 2022 delivered record-breaking digital audiences on 7plus and reached a national audience of 12.5 million viewers for its linear broadcast on Channel 7, 7mate and 7two.

The Evening and Late sessions both dominated their timeslots, ranking #1 in total people, 25 to 54s and 16 to 39s. The Evening session averaged a total audience of 725,000 viewers nationally on broadcast and 7plus.

Viewing on 7plus was particularly popular with younger viewers, with VOZ data recording an incremental audience reach on broadcast in 18 to 39s of 15.4%.

Total streaming for Beijing 2022 surpassed PyeongChang 2018 after only four days of competition and drove a surge in 7plus registrations, lifting the total number of registered accounts to more than 11.5 million.

Viewing on 7plus was particularly popular with younger viewers, with VOZ data recording an incremental audience reach on broadcast in 18 to 39s of 15.4%.

The strong audience numbers helped secure Seven a dominant network win across the first two weeks of the 2022 OzTAM survey ratings year.

Seven won 13 days out of the first two weeks in 2022 to record a 43.8% commercial broadcast share in total people, up 8.5 share points on 2021, a 43.0% share in 16 to 39s (up 13.7 points) and a 41.5% share in 25 to 54s (up 10.0 points).

Seven’s broadcast of Beijing 2022 has captivated the nation, with 12.5 million viewers cheering on Australia’s best-ever Winter Olympics performance. The high-octane action helped Seven secure its biggest ratings survey year start since 2018, sweeping every market and every demo.

The audience growth on 7plus was phenomenal and marked the largest digital consumption ever for a Winter Olympics, with live streaming up 254% on PyeongChang.

The success of Beijing 2022 is testament to our outstanding coverage and exceptional line-up of expert commentators and hosts. The event created the perfect marketing platform to promote our exciting new content, including the launch of SAS Australia and Dancing With The Stars: All Stars, and reaffirms the power and value of premium sport in delivering brands young and engaged audiences across multiple screens.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Seven Network #1

OzTAM 2022 survey year prime time commercial audience shares (%). 

20212022CHANGE
Total people35.343.8+8.5
16 to 39s29.343.0+13.7
25 to 54s31.541.5+10.0

Top broadcast events:

Beijing 2022 events on Seven Network, excluding the Opening Ceremony. Broadcast peak minute audience, overnight data.

RankDateEventPeak audience
114 FebFreestyle Skiing, Women’s Aerials Final1.09 million
29 FebAlpine Skiing, Women’s Slalom Final First Run1.05 million
39 FebFreestyle Skiing, Men’s Freeski Big Air Final First Run1.04 million
45 FebFreestyle Skiing, Men’s Moguls Qualifying Live Event1.04 million
55 FebSpeed Skating, Women’s 3000m Final Live Event992,000

Olympic Winter Games live and free on Seven and 7plus
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Beijing 2022 wins gold with viewers

By 7SPORT, Olympics, SEVEN, SPORT

Seven’s record-breaking start to 2022

The Seven Network’s exclusive, live and free coverage of the Olympic Winter Games Beijing 2022 has helped Seven secure its biggest start to a television ratings survey year since 2018.

After reclaiming the title of Australia’s most-watched network in 2021, Seven has maintained its strong ratings momentum, with Beijing 2022 delivering record-breaking broadcast shares and digital streaming growth on 7plus.

So far in the first week of the OzTAM 2022 survey ratings year, the Seven Network has won every single day to record a 43% commercial broadcast share in total people, up 7.6 share points on 2021, a 42.6% share in 16 to 39s (up 12.2 points) and a 40.5% share in 25 to 54s (up 9.5 points).

Seven’s coverage of Beijing 2022 has so far reached 10.2 million viewers with the Evening and Late sessions both dominating their timeslot across days 1-6, ranking #1 in total people, 25 to 54s and 16 to 39s.

On 7plus, Seven’s comprehensive coverage on up to 20 channels has so far streamed 195 million minutes, up 306% on 2018 PyeongChang during the same period. New registered users have also surged on 7plus, up 100,000 since the start of Beijing 2022, bringing its total number of registered accounts to more than 11.5 million.

7plus is particularly popular with younger viewers, with VOZ data recording an incremental audience reach on broadcast in 18 to 39s of 16%.

The Winter Olympics is the largest and most addressable brand-safe marketing platform for brands right now looking to target younger audiences. It has helped Seven secure its biggest ratings survey year start since 2018 in 25 to 54s, 16 to 39s and total people.

Not only has the Winter Olympics delivered enormous reach to start the year, it marks the largest digital consumption ever for a Winter Olympics, with live streaming up 254% on PyeongChang 2018.

Our extensive coverage has engaged a nation across all demographics and in doing so, has helped create the perfect marketing platform to promote our exciting new content to come post-Games, with the launch of SAS Australia and Dancing With The Stars: All Stars, content that will continue the winning trajectory across the screens of Seven.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Seven Network #1

OzTAM 2022 survey year prime time commercial audience shares (%). Days 1-6. 

20212022CHANGE
Total people35.543.0+7.3
16 to 39s30.442.6+10.1
25 to 54s31.140.5+7.9

Top broadcast events so far:

Beijing 2022 events on Seven Network, days 1 to 6, excluding the Opening Ceremony. Broadcast peak minute audience, overnight data.

RankDateEventPeak audience
19 FebAlpine Skiing, Women’s Slalom Final First Run1.05 million
29 FebFreestyle Skiing, Men’s Freeski Big Air Final First Run1.04 million
35 FebFreestyle Skiing, Men’s Moguls Qualifying Live Event1.04 million
45 FebSpeed Skating, Womens 3000m Final Live Event992,000
58 FebSpeed Skating, Men’s 1500m  Final Live Event976,000

Olympic Winter Games live and free on Seven and 7plus
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Seven: Australia’s Home of the Olympic Winter Games Beijing 2022

By 7SPORT, Olympics, SEVEN, SPORT

10 Days to Go!

In 2000, the Seven Network accepted the honour of welcoming the world to Australia as the television network of the Olympic Games. Beijing is the next chapter in Seven’s journey.

For Beijing, Seven has assembled a world-class Olympic Winter Games commentary team that will anchor an exhilarating 17 days of astonishing sporting feats on snow and ice.

There will be up to 20 dedicated Olympic channels across Seven and 7plus, all live, free and in HD. Daily coverage will begin from midday AEDT on weekdays and 10.00am AEDT on weekends, until approximately 2.00am AEDT.

Britteny Cox
Belle Brockhoff

With Beijing in a favourable time zone for Australian viewers, the slope is carved perfectly for all Australians to enjoy every epic moment of the Games’ 17 days, with all the biggest events set to light up prime time.

It all kicks off two days before the Opening Ceremony, on Wednesday 2 February, when history will be made as Australia’s first curling team, Queenslander Tahli Gill and Victorian Dean Hewitt, take to the ice.

The Olympic Winter Games have long been the ultimate adrenaline-charged, death-defying spectacle in sport and television.  Australia heads to these Games with a talent-stacked team producing jumps and tricks never seen before in the history of winter sport – a mix of experience, young guns and unrivalled depth, with World Cup medallists across seven sports, three returning Olympic medallists and five world champions among them.

No one can take you inside this significant moment in history like the Seven Network. Our proud partnership with the Olympic Games stretches back to the advent of television in Australia 66 years ago. In every Summer and Winter edition of the Olympic and Paralympic Games we have covered since, we have taken our audience to a new level of viewing experience, and this Olympic Winter Games will be no different.

Much-loved and respected sports broadcasters Hamish McLachlan and Abbey Gelmi lead an incomparable Seven team whose experts include Australia’s two most decorated female aerial skiers, Jacqui Cooper and Lydia Lassila, and Olympic Winter cult legend Steven Bradbury.

From the opening ceremony to the closing ceremony – and every thrill and spill in between – the only place you can witness all the heart-stopping action live and free is Seven, Australia’s Home of the Olympics.

Lewis Martin, Seven’s Head of Network Sport

The Olympic Winter Games are a commitment to excellence that invigorates Seven and we look forward to meeting the challenge of bringing the biggest event in winter sport to all Australians.

Olympic Winter Games live and free from February 4 on Seven and 7plus
The only place to see it all!

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The countdown is on

By 7SPORT, Olympics, SEVEN, SPORT

50 days to go until the Olympic Winter Games Beijing 2022

With only 50 days to go, excitement is building ahead of the Olympic Winter Games Beijing 2022. The only place Australians can witness all the thrills and spills when the Games commence on 4 February is on Seven and 7plus, Australia’s Home of the Winter Olympics.

With the recent Olympic and Paralympic Games Tokyo 2020 watched by more than 20 million viewers across 17 days, Australia and the world will reunite again to relish the adrenaline-pumping heights and sheer beauty of the Olympic Winter Games, featuring an impressive line-up of homegrown athletes with excellent medal chances.

Nothing brings Australians together for big cultural moments like an Olympic Games, Winter or Summer. Our Australian athletes and para athletes will once again be on the biggest stage competing with the world’s elite in the most spectacular setting of snow and ice.

Tokyo 2020 broke all viewing records and the Olympic Winter Games will break more records. There is simply no other event like it next year with a huge, unique and guaranteed prime time audience for brands to be part of across Channel 7, 7mate and 7plus. The smart brands choose to go where the audience will be and that place in 2022 will on Seven and 7plus on 4 February.       

Kurt Burnette, Seven’s Director of Olympics

Australia’s preparations are peaking at the right time, with medals won across World Cup championships all over Europe over last weekend.

Almost all were outdone by Aussie Curling duo Dean Hewitt and Tahli Gill, who created history by qualifying in the Mixed Doubles Event for the very first time since Curling became a full Olympic sport in 1998. The pair booked their spot when they defeated Korea in the final qualification tournament held in the Netherlands.

Don’t miss a minute of the action over 16 thrilling days of the Olympic Winter Games Beijing 2022, all live and free on Seven and 7plus.

Exactly 12 days after the Flame is extinguished, a new one will be lit, signalling the start of the Paralympic Winter Games. Seven will bring Australians exclusive free-to-air coverage, including live streaming on 7plus for the first time.

Olympic Winter Games countdown: 50 days to go
Live and free on Seven and 7plus
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