Bathurst 500 up 28% from 2020
Seven captures 80% of all TV viewers
The Seven Network’s multi-platform coverage of the Supercars Repco Mount Panorama 500 in Bathurst on the weekend was a big winner with sports fans around the country.
The return of Supercars to its natural home on Channel 7 and 7mate reached 2.34 million Australians across Saturday and Sunday.
Seven’s average TV audience was up 28% on the opening round of the Supercars Championship last year.
In addition to the huge broadcast audience, the ad-free live-streamed coverage of the race on 7plus – Australia’s #1 commercial free-to-air BVOD platform – was a hit. More than four million minutes were streamed across the weekend, including 978,000 for yesterday’s race.
Eighty per cent of all TV viewers for Supercars on Saturday and Sunday tuned into Seven, and Seven had 296% more viewers than pay TV across the weekend*.
On Sunday, an average of 540,000 people nationally tuned in to watch Shane van Gisbergen complete a clean sweep of the weekend with a dominant victory in Race 2.
In the capital cities, yesterday’s race drew 290,000 viewers and was #1 in its timeslot among 25 to 54s, men 25 to 54 and total people.
The Saturday race recorded 520,000 viewers nationally and 286,000 in the capital cities, ranking #1 in its timeslot.
Audience highlights, Sunday race:
- • National audience reach across the day: 1.72 million
- • National average broadcast audience for race 2: 540,000
- • Up 12% on race 2, round 1, 2020
- • #5 program nationally in men 25 to 54, #9 in 25 to 54s
- • Capital city average broadcast audience for race 2: 290,000
- • Up 6% on race 2, round 1, 2020
- • Regional average broadcast audience for race 2: 249,000
- • Up 19% on race 2, round 1, 2020
- • Capital city timeslot rankings: #1 in men 25 to 54, #1 in 25 to 54s, #1 in total people for race 2
Audience highlights, Saturday race:
- • National audience reach across the day: 1.64 million
- • National average broadcast audience for race 1: 520,000
- • Up 34% on race 1, round 1, 2020
- • #1 program nationally in men 25 to 54, #4 in 25 to 54s, #9 in total people
- • Capital city average broadcast audience for race 1: 286,000
- • Up 28% on race 1, round 1, 2020
- • Regional average broadcast audience for race 1: 234,000
- • Up 43% on race 1, round 1, 2020
- • Capital city timeslot rankings: #1 in men 25 to 54, #1 in 25 to 54s, #1 in total people
- for race 1
The Repco Mount Panorama 500 was the first of six blockbuster Supercars events on Seven and 7plus in 2021. The rest of the year will bring:
- • Darwin Triple Crown, Hidden Valley Raceway, 19-20 June
- • NTI Townsville, Reid Park Street Circuit, 10-11 July
- • Sydney SuperNight, Sydney Motorsport Park, Eastern Creek, 21-22 August
- • Repco Bathurst 1000, Mount Panorama Motor Racing Circuit, 8-10 October
- • Season finale: Gold Coast, Surfers Paradise Street Circuit, 4-5 December
Highlights from the other races of the 2021 Supercars Championship will be replayed on Seven and 7plus the same day of the race.
*Foxtel and Foxtel Go only as Kayo numbers are not officially measured
Source: OzTAM (Metro FTA, National STV and BVOD), RegionalTAM (Comb. Agg markets, incl WA). Round 1 2021 v Round 1 2020.
