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Seven appoints National Sport Sales Director

By SEVEN

The Seven Network today announced the appointment of Rob Maclean as National Sport Sales Director, effective immediately.

Mr Maclean will be responsible for delivering the sales strategy across all of Seven’s powerhouse sports broadcasts, including the AFL, cricket, horse racing, Supercars, NFL and the 2022 Commonwealth Games in July. 

Reporting to Seven West Media National Sales Director, Natalie Harvey, Mr MacLean will lead the national sport sales team to develop and execute market-leading sponsorship opportunities and work with clients to integrate their brand stories into Seven’s powerful sports content.

Mr Maclean joined Seven in 2007 and has a successful track record in driving commercial success across key sporting codes and events. He was most recently Head of Commercial and Partnerships, Network Sport, and led the sales strategy and implementation of two of the most commercially successful Olympic Games ever on Seven – Tokyo 2020 and Beijing 2022.

We are thrilled that Rob will take up the role of the national Sport Sales Director. Over Rob’s 15 years at Seven, he has created strong partnerships, delivered exceptional commercial outcomes and provided excellent team leadership. As we integrate the Seven and Prime businesses, Rob will lead the charge in evolving our sport product and creating even better opportunities for brands to connect with millions of Australians in the most exciting and engaging content there is.

Natalie Harvey, Seven West Media National Sales Director

Sport has always been in my DNA and I’m thrilled to be able to lead Seven’s wonderful sport sales team to deliver exceptional brand and business outcomes for our partners through the power of live sport and the strength of Seven’s truly national, cross-platform offering.

Seven has an incredible sport schedule, including Australia’s #1 winter sport – the AFL – Australia’s best horse racing 52 weeks a year, the best cricket plus the exhilarating Supercars and NFL. Add to that the most inclusive and diverse event of 2022, the Commonwealth Games, and we have a big year ahead.

Rob Maclean, National Sport Sales Director

Seven West Media receives WGEA citation in Australian media first

By SEVEN

Recognised as Employer of Choice for Gender Equality

Seven West Media (ASX: SWM) is proud to announce it is the first media company in Australia to be named an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency (WGEA).

Seven West Media is one of only 12 new change-making organisations across Australia to receive the highly regarded citation in 2022, after being assessed against extensive and rigorous criteria.  

The citation is a significant recognition of the company’s industry leadership and an important endorsement of its commitment to drive positive change and achieve gender equality in the workplace.

Seven West Media Managing Director and Chief Executive Officer, James Warburton, said: “Diversity and inclusiveness are at the core of our values and part of our business strategy at all levels. We are focused on achieving gender equality across our business. Currently 52% of our people are female across on-screen and off-screen roles, and female representation accounts for 51% of our senior leadership positions.

“Being recognised as among the best employers for women is an important milestone for Seven West Media and one that we are immensely proud of, but our work is not done. This is just part of our continued evolution to create a supportive, flexible and fair workplace for all people to be recognised and to thrive.”

Seven West Media Chief People and Culture Officer, Katie McGrath, said: “Creating a safe environment and richly diverse culture is critical for any high-performing company. We’ve taken progressive action to increase the representation of women in senior positions and we are whole-heartedly committed to ensuring ongoing gender balance at all levels throughout Seven West Media, including during recruitment and career development opportunities.

“The WGEA citation builds on our continued responsibility to promote diversity, equality and inclusion while actively engaging with communities across Australia. The latest citation comes after Seven West Media was again the proud broadcast partner of UN Women Australia for International Women’s Day. We are also the official media partner of White Ribbon Day and we recently registered our intent to develop our inaugural Reconciliation Action Plan with Reconciliation Australia.

“Our extensive charity activities also positively contribute towards a better Australia, with Seven West Media donating over $34 million a year in airtime support to over 140 organisations across the country. Our 2021 Good Friday Appeal raised $18 million for Melbourne’s Royal Children’s Hospital, and over $48 million was raised during Channel 7’s Perth telethon last year,” she said.

Seven has implemented a number of people-focused policies and support systems to improve gender equality. These include policies to eliminate gender remuneration gaps, targets to improve gender equality outcomes, flexible working, gender neutral paid parental leave, employee consultation and initiatives to prevent sexual harassment and discrimination. 

One hundred and twenty Australian companies sit alongside Seven West Media as WGEA Employer of Choice for Gender Equality, including Accenture, Allianz, Blackmores, Deloitte, ING, Kellogg, Medibank, PwC, Telstra, Woolworths and more.

WGEA Director, Mary Wooldridge, said: “Each year, we accept applications for our WGEA Employer of Choice for Gender Equality (EOCGE) citation from those employers who are raising the bar when it comes to driving change, creating the circumstances that allow all people, regardless of their gender, to thrive.

“After passing through our evidence-based benchmarking evaluations, our EOCGE citation holders are officially recognised as some of the best employers in Australia, who are committed and dedicated to action in achieving gender equality.

“Critically, these organisations are delivering on a formula that sees better support structures in place for working families; stronger actions to address pay inequalities; and strategic recruitment and promotion practices that help to encourage the full participation of women at work,” she said.

“We extend our congratulations to these leading employers, and look forward to working with them closely to accelerate positive change across Australian workplaces.”

Seven announces senior sales leadership appointments

By SEVEN

Seven West Media today announced key new senior sales leadership appointments as part of its ongoing strategy to deliver unrivalled national total video trading for commercial partners and brands.

Reporting to Seven West Media Chief Revenue Officer, Kurt Burnette, the new appointments follow the recent acquisition of Prime Media Group, which has created Australia’s first wholly-owned national television and digital group.

Natalie Harvey, previously Network Director of Sales, has been appointed National Sales Director, responsible for leading the network’s convergence and growth across capital city, regional and BVOD markets.

Nicole Bence, previously Network Digital Sales Director, takes up the new position of National Sales Director of Digital, responsible for driving a range of advanced digital advertising initiatives and overseeing Seven’s commercial digital, data, innovation and programmatic offerings.

Dave Walker joins Seven from Prime as Director of National Trading and Revenue Operations. With over 30 years of industry experience in Australia and New Zealand, Mr Walker brings to Seven a wealth of knowledge across sales leadership, television trading, system integration and media agency strategy planning and buying. 

Greg Gabel, previously Sales Director at 7Queensland, takes on the new role of National Regional Sales Director of Local Markets, responsible for overseeing sales in all regional markets and driving new products and processes for local teams across broadcast and digital. His appointment brings together regional sales areas under one person for the first time.

In Western Australia, the local regional sales team will work closely with the Perth capital city sales team and report into Chief Executive Officer, Seven West Media WA, Maryna Fewster, and Seven Perth Sales Director, Damian Hampson.

Seven is the most watched free-to-air broadcaster across all screens and our acquisition of Prime provides our commercial partners and brands with an unmatched total video audience proposition.

Seven can now reach more than 90% of Australia’s population each month as one integrated company, giving advertisers and agencies easy and seamless access to metro and regional markets. It’s a game-changing move for our customers, our people and our company, meaning quite simply we are even better together.

Seven’s national leadership team and new sales structure is designed to support Seven’s transformation and deliver a brilliant customer experience, making it easier, faster and more effective for brands to reach their desired audience across all of Australia, including in the capital cities, regional Australia and digitally on 7plus.

Our advertising and trading solutions will be further enhanced as we accelerate towards a dynamic and converged audience trading model.

Kurt Burnette, Media Chief Revenue Officer

Face to Face with Clarissa Chun

By SEVEN, Seven West Media

In this months’ Face to Face, we catch up with Senior Sales Executive, Clarissa Chun in the Sydney office. She chats through her career to date, her inspirations and where’s next on her travel bucket list.

Q1. Tell us about your career journey so far?

I started my media career at Seven, a little over five years ago, in the Broadcast team as a Sales Coordinator. When we brought our digital offerings back in house, that’s when I moved over to the Digital Sales team where I learnt everything I could about video and online advertising and I’m now working across both broadcast and digital.

Q2. You recently moved from Digital to Broadcast, tell us about the transition and why you made the move?

The transition from Digital to Broadcast was quite smooth since I previously used work in the Broadcast team. I was already familiar with the language, software and system they used. The main reason why I decided to move is because it was an opportunity to work in the Convergent team in Central Sales and being able to use everything I’ve learnt at Seven in my new role. It has been great being able to have both Broadcast and Digital conversations with our clients/agencies and providing holistic solutions for their campaigns and businesses.

Q3. What are your most looking forward to from Seven’s upcoming content slate for 2022?

Big Brother! I’m a big lover of reality TV and Big Brother is one of my all-time favourites. I can’t wait to see the new housemates and what’s in store for the upcoming season.

Q4. Who inspires you?

Queen B (aka Beyonce)! She’s one of the most emblematic female figures in today’s world and how she empowers women is something I think is particularly inspirational. She puts her super stardom to good use, standing up for social issues like advocating for gender equality, as well as creating radical, well-written music.

Q5. When you aren’t working on exciting tentpoles, what are you getting up to?

Mostly eating, drinking and catching up with friends and family. I’ve also been reading quite a bit ever since I discovered BookTok/BookTube during lockdown (if anyone ever needs any book recommendations, go on TikTok or Youtube! I have no doubt you’ll find something there), and I’ve set myself a challenge this year to read 50 books this year – I’m currently finishing book #11.

Q6. Finally, now that international travel is back again. Where’s first on your list?

Cuba and Cartagena, Colombia! My husband and I were meant to go there for our honeymoon back in 2020, so hopefully we can get over there soon!

Seven announces first David Leckie Seven Scholarship Program recipient

By SEVEN, Seven West Media

Seven West Media is delighted to announce that Madeline McKeown is the recipient of the inaugural David Leckie Seven Scholarship Program.

The annual program was established in September 2021 in memory of former Seven West Media Chief Executive Officer, the late David Leckie.

It was set up in conjunction with Skye Leckie and David and Skye’s sons Harry and Ben, and offers a 12-month scholarship at Seven West Media for a junior graduate with a passion for sales, programming or news.

The applications were judged by Skye, Harry and Ben Leckie and senior Seven West Media executives.

Skye, Harry and Ben Leckie said: “Harry, Ben and I were thrilled to be involved in the selection of the recipient of David’s inaugural scholarship.

“The candidates were outstanding, however, there can only be one recipient. Madeline is a very accomplished young person and we felt that she will really excel in her experience at Seven. The scholarship will cover all facets of a highly successful business and Seven is a fantastic place to work and to learn.

“David’s first love in his life was always TV. He was so passionate about all aspects of it. Davo was a tough taskmaster, from the old school, and if you didn’t ‘stack up’, you knew about it! That made people strive to achieve and improve,” they said.

“We felt in our discussions with Madeline that David would be very pleased to welcome her to his team. We wish her all the best and encourage her to take advantage of everything that is offered by Seven.

“We are so grateful for this legacy to honour David’s life and we look forward to watching Madeline’s success – and we will never forget David’s mantra about his competitors: ‘When they zig, you zag!’.”

David was a wonderful mentor and colleague to many of us at Seven and the David Leckie Seven Scholarship Program is a fitting tribute to his legacy and memory.

Madeline is smart, motivated and keen to learn and grow in the media industry. I know David would have been very impressed by her and would have been a great mentor and support. Like everyone at Seven, I’m very pleased to welcome Madeline and I look forward to seeing her career with us flourish.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

Face to Face with Amie Albergo

By SEVEN, Seven West Media

In this months’ Face to Face, we sit down with Partnerships Executive, Amie Albergo from Melbourne. Amie talks us through the exciting projects she’s working on and how her team are prepped and ready in the ever-changing media landscape.

Q1. Congratulations on your recent appointment as Partnership Executive! Could you give us a quick summary of what this new position entails…?

My position as a Partnership Executive is to work closely with a specific program/s. I get to work with all markets and clients on opportunities that will execute a successful partnership connecting their brand and our program seamlessly in line with their business objectives. Currently, SAS Australia and Dancing With The Stars: All Stars have been my recent focus. They’re just about to launch and I’m very much looking forward to watching them!

Q2. Tell us about your career journey so far and what’s your goal?

I have worked at Seven Network for six years now. I was initially hired as a Sales Coordinator and very quickly realised I wanted to step up, so I aimed for that. When I achieved the promotion to Sales Executive, I was fortunate enough to work across a very wide variety of Melbourne agencies and clients. Now, in a 7RED Partnership Executive role, it’s keeping my cup full especially with being new to the 7RED team. I’d like to learn much more and my goal is to gain as much experience and knowledge from the incredible people I work with and to grow.  I love the media industry; it’s constantly advancing with the times and encouraging us all to adapt!

Q3. As the media landscape constantly shifts and evolves, what do you think is the biggest challenge that the partnerships team must start preparing for?

As the media landscape shifts, we see clients moving their budgets across different platforms of advertising. This isn’t always permanent and can be to trial something new for them. I think it’s important that partnerships remain a big focus for brands as there is a proven cut-through and they hit mass audience on scale. With that movement, it does become challenging, however given the strength of a partnership the team welcome this and can adapt and compliment client’s objectives. We are constantly working on innovative and creative ways to partner with our clients.

Q4. What do you get up to in your spare time?

I have recently moved close to the coast and have since taken up surfing which is a newly found hobby. Let’s hope I keep it up during the freezing winter months!

Q5. Finally, favourite coffee shop in Melbourne?

I’m not the biggest coffee drinker, but I do enjoy a caramel latte from Vacation Coffee on Exhibition Street.

Face to Face with Andrew Brain

By SEVEN, Seven West Media

In this month’s Face to Face, we catch up with Andrew Brain, Director Audience Intelligence, located in Sydney. We dive into his predictions for the year ahead, his sporting highlights from the summer and his tips for staying positive during these ever-changing times.

Q1. What are your predictions for 2022?

Two words – ‘Consent’ and ‘Utility’. With 3rd party cookies soon to be a thing of the past, publishers with deterministic audience insights will have absolute focus from brands looking to find a ‘consented customer’ so they can sell a product or service. With ‘privacy’ being the battleground for big-tech platforms and the ACCC, publishers will need to find new innovative and valuable ways for audiences to hit ‘allow’ and give consent for publisher to access valuable data, and that value exchange comes from ‘utility’. If you look at banks and insurance companies, they’re delivering more consumer upside via rewards programs just for being an account or policy holder. They aren’t doing this for the goodness of their customer bases but it allows them to capture consent to your data and use it as part of their audience insight and modelling toolsets.

Q2. Your biggest highlight from the Summer of Sport on Seven?

As an Englishman – I’ll tell you one that was not a highlight… The Ashes! I’m burning it from my memory! As I do like a small punt on the weekend, I’d say the horse racing coverage across both New South Wales and Victoria has been top class. Not forgetting the other race that stops a nation, Bathurst 1000. The production team should be commended on the amazing camera work as the access a viewer gets to the drivers and teams when the race is underway is superb. I’m certainly no petrol head, but the science and the maths involved is mindboggling… honestly! (ok…nerd alert!).

Q3. What are your most looking forward to this year?

Our audience intelligence platform, 7REDiQ will be available for agencies to access themselves – to extract insights for them to plan, buy and measure their campaigns across Seven easily. Seven to again be #1.

Q4. The best way to switch off and unwind amidst the changing and uncertain COVID-environment?

Be active, stay healthy and connected to as many people as you can.

Q5. Favourite meal and why?

It’s hard to give a definitive answer here as I do love food. Saying that, anyone that knows me would say Brainy’s partial to a good Indian (Goat Curry) washed down with a Kingfisher lager! 

Face to Face with Tom Alver

By SEVEN, Seven West Media

In this weeks’ Face to Face, we chat to Tom Alver in the Sydney Sales team. We find out about his journey into the media industry and what content he’s most excited about coming to Seven’s screens in 2022.

Q1. Tell us about your career and where you were before Seven:

Prior to Seven, I started my media career at Southern Cross Austereo in 2018. It started from a chance work experience where I was taking listener calls on the breakfast shows and finding content from every day Aussies. Then, I landed my first gig in the promotions team in Radio for 2dayFM and TripleM. Shortly after, I moved into the TV side of the business working in Sales across Regional TV and learnt about all the places and brands I didn’t even know existed. Before dipping my toes into the media world, I had a long retail career in managing multiple fashion brands but I finally made the big change.

My three-and-a-half-year media career has been a big positive whirlwind so far with a great deal of exposure into the diverse world with only more to uncover and discover. Moving to Seven and representing TV advertising in Metro has been challenging but ultimately an invaluable experience.

Q2. What does a typical day look like in your role?

Day to day, I’m liaising with a variety of agencies and clients in helping brands maximise their potential through great audience stories and outcomes for all involved. I respond on exciting briefs and help launch new products into the market. I work closely with the strategy and digital team and watch them work their magic at bringing integrations to life. It’s been great to start learning how much work and creative thinking goes into these campaigns.

Q3. What’s been the biggest challenge for you and your favourite project that you’ve worked on this year?

Working on the Tokyo 2020 Olympics has been my highlight so far. It was great to be a part of such an iconic and historic sporting moment. With another year of Covid and lockdowns, there were many times I thought Tokyo 2020 wouldn’t happen. In the end I think it came at a great time, helping to bring inspiring stories to the forefront and bring the uplifting content we all needed.

My biggest challenge has been working from home. On one hand it’s been great to have the extra time but I do like having the separation between work and home life.

Q4. Seven’s content slate for 2022 is the biggest line-up yet, what are you most excited for?

I’m most excited for the new season of SAS. It’s the one show that I get absolutely hooked on! Which is pretty much me saying “I could never” on repeat. Of course, The Winter Olympics I’m even more keen for. What other time in your life do you all of the sudden have an interest in ice skating routines?

Q5. Finally, what do you get up to in your spare time?

In my spare time I try to play as much tennis as possible. I’m always finding my Zen at pretty places across Sydney and I’m frequently mastering cocktails at home. I am now the king of Margarita’s and Lychee Martini’s however the list goes on!

Seven appoints Head of Convergence Audience Trading

By Seven West Media

Seven West Media (ASX: SWM) today announced the appointment of Alex Tansley as Head of Convergence Audience Trading, effective immediately.

Mr Tansley’s appointment follows Seven’s recent announcement of its Australia-first project with Salesforce, the global leaders in CRM, to transform and enhance its media trading platform as a key component in the launch of CODE 7+.

In the newly created position, Mr Tansley will be responsible for developing and delivering Seven’s strategy across dynamic and converged audience trading solutions through CODE 7+, CRM and developing new operating models and products. 

Mr Tansley has extensive industry experience in commercial strategy roles, having previously held senior positions at MCN, Foxtel Media and, most recently, at Seven West Media as Revenue Strategy Manager, where he was responsible for driving a range of advanced advertising projects as part of Seven’s Enhanced Advertiser and Viewer Experience [E.A.V.E.] initiative.

Mr Tansley reports to Seven West Media Network Director of Sales, Natalie Harvey, and Network Digital Sales Director, Nicole Bence.

Alex comes to this role with a deep knowledge, brilliant strategic thinking and the capability to help drive Seven’s future capabilities in dynamic, converged television buying through CODE 7+.

This new, innovative role will support Seven’s transformation and our ambition to enable customers to engage and execute with ease and speed across Seven, 7plus and other audience platforms. Seven is the most watched free-to-air broadcaster across all screens, which means we have the biggest audience to gain insights from and connect our partners with, which we do in a multitude of ways using best-in-market technology, processes and people.

Kurt Burnette, Seven West Media Chief Revenue Officer

There is no more strategic or passionate media professional in the industry than Alex Tansley. His appointment to this crucial role is further proof of Seven’s commitment to being audience-led and platform agnostic in our pursuit of delivering more effective and better outcomes for our client and agency partners. The future of television is here and Seven is leading the way.

Natalie Harvey, Seven West Media Network Director of Sales

Having spent over eight years working across commercial strategy in the television industry, I’m passionate about delivering the best experience for advertisers, partners and viewers, and look forward to taking Seven’s successful converged audience buying solution to the next level.

Alex Tansley

Seven’s new state-of-the-art digital and broadcast converged media trading platform, CODE 7+, will be underpinned by the latest industry total audience measurement VOZ, along with Seven’s market-leading audience intelligence platform 7REDiQ.

Face to Face with Tim Hunter

By SEVEN

In this week’s Face to Face, we chat to Tim Hunter – Group Sales Manager. After enduring the world’s longest lockdown, Tim shares what he’ll be getting up to with his regained freedom and the sport events he’s most excited for. He also discusses how consumption of sport content is ever evolving and the new trends coming to market.

Q1. Tell us a bit about your journey so far working for Seven and starting your new role as Group Sales Manager in Melbourne:

Media was always an area that I found interesting and after graduating from university in 2015, I wasn’t entirely sure what my next step was going to be. I knew some people at Seven and heard that they were on the lookout for a new Sales Coordinator and was lucky enough to start my first ‘real job’! I spent around 2 and a half years as a Coordinator and then Sales Executive in the General Sales team which gave me a great understanding of the different team’s function within the Sales department.

For the last 3 and a half years I have been part of the Sport Sales team under the leadership of Tom Carroll and Josh Tanner. I get to work with a diverse portfolio of brands and agencies every day, helping them bring their marketing plans to life.

Q2. What does a typical day look like for you?

I think one of the great things about working in media is how there is no ‘typical’ day. Things are constantly moving and it’s rare that you’ll get two days that look the same. It certainly does challenge you; it requires strong organisational skills as well as the ability to work at pace, but it is definitely never boring!

Getting out and exercising as well as having a decent brekky before work is important because it sets me up to be able to deal with whatever the day throws at me!

Q3. Have you noticed any changes in viewing habits or the way people consume sports content?

Absolutely. There is no doubt that the way people consume their sport content has changed dramatically. While the ‘big event’ is still going to drive unparalleled reach and audiences, giving fans (and brands) different ways in is so important. Fans are no longer just watching sport, they are becoming so much more engaged and educated, and the role that media plays in this is paramount.

There is also a clear trend with people’s attention spans getting shorter and life getting busier. Having shorter form options is key to be able to cater to this and the evolution of standard highlight offerings to mini-matches have been a gamechanger.

Q4. What sport event are you most excited for in the coming year?

Working on Tokyo this year was an amazing experience. The numbers that the Games delivered across linear and BVOD was like nothing I had seen and the results for our partners were incredible. Getting the opportunity to work on a second Olympic Games, albeit a little bit colder, is something I am very excited about for 2022.

On a personal level, I’m a massive cricket fan and I can’t wait to be at the MCG on Boxing Day for the Ashes with 80,000+ cricket fans! After seeing the Dees break their Premiership drought I am also (senselessly) daring to dream that maybe the Saints can follow suit in 2022!

Q5. What’s the most creative ad campaign that you’ve seen this year and why?

I absolutely loved the Google ‘Helping you Help Them’ TVC that ran during the AFL. The AFL does a terrific job from an inclusion and diversity perspective and that creative encapsulated those themes perfectly. So sincere and genuine, an amazing 60 second piece!

Q6. Finally, what are you most looking forward to doing now that you’re out of lockdown?

I can’t wait to attend live sport which is something we have been starved of for so long. There aren’t many better things in life than the roar of MCG on Boxing Day or that feeling of Round 1 after being starved of AFL footy for all of summer. The nagging lockdowns have not been kind to my golf game either so I’m looking forward to getting a bit of continuity and driving down the handicap!

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