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Total TV tells the total story

By Seven West Media

By James Warburton, Managing Director and Chief Executive Officer, Seven West Media

It was more than 16 years ago, but I remember the day like it was yesterday. It was 8.35am the morning after Desperate Housewives had launched on Seven. The OzTAM overnight audience numbers arrived, and we had a huge hit our hands: 2.5 million viewers in metropolitan markets alone. The rebirth of Seven had begun.

Fast forward almost two decades and, until a couple of weeks ago, the TV industry was still obsessing about overnight audience numbers. What that meant, of course, was that we were leading the public discussion about free-to-air TV audiences with the smallest number we had. Never mind the rise of time-shifted viewing, BVOD and live streaming: as an industry we were ignoring the dramatic change in how our content is consumed and pushing overnight numbers which were, not surprisingly, in steady decline.

Overnight audience numbers are very misleading. In some cases, they represent less than 70% of a TV program’s true audience. When catch-up viewing in its various forms and live streaming are added, some programs add hundreds of thousands of “new” viewers. Not hundreds, but hundreds of thousands.

For years, self-appointed experts have proclaimed that TV is dying. They are, of course, wrong (and, in many cases, biased). TV isn’t dying. It is changing. It is adapting to changes in how, where and when people want to watch video content.

The free-to-air TV networks are constantly being told we need to innovate in how we create and sell our content, how we use data, how we trade with our commercial partners, and so on.

And yet, until very recently, we were clinging to antiquated audience numbers that undersold our innovation and painted us in the worst possible light. We were our own worst enemy. Would Google and Facebook go to market with archaic audience numbers? No. They put out the biggest numbers they can, even when there are questions about how real or commercially relevant they are (does anyone really believe two seconds is a video view?).

On 13 September, after more than six months of debate, cajoling and setbacks, we finally went public with daily total audience numbers covering seven days of viewing, that is, overnight audience numbers plus time-shifted viewing, BVOD and live streaming. Sure, at this stage, we are only distributing two top 30 program tables each day – one ranking programs by total people, the other by 25 to 54s – but it is a great first step.

The total audience numbers are sent to media just after 9.00am every day, followed by the overnight numbers at about 10.00am. The vast majority of the journalists who write about TV are ignoring the total audience numbers and still focusing on overnights. That is not even remotely surprising. As an industry, we spent decades feeding the media reporting of the overnight ratings. The only way to stop that is to stop the public distribution of the overnight ratings. That isn’t going to happen, at least, not yet.

The overnight ratings are not what we trade on with media buyers or for our clients, and anyone who tells you otherwise is wrong. The seven-day total audience numbers are an important currency and show the real reach and impact of our content.

Take the new season of SAS Australia. So far, its series total audience numbers are about 30% bigger than its overnight numbers. Its first episode had 968,000 viewers overnight. Over the following seven days, that climbed to 1.36 million (including SAS Uncensored on 7plus), an increase of 41% or 392,000 viewers. The increase among 25 to 54s was even bigger, at 58%. In a very different genre, Home and Away routinely sees increases of about 20% from overnight to total audience numbers, representing up to 200,000 additional viewers.

Other shows on air now are seeing similar, albeit smaller, gains as SAS Australia, including The Block, The Newsreader and The Masked Singer. Their increases reflect how our consumers – and therefore our industry – are changing. Total audience numbers will only become more important, as BVOD and live streaming continue to grow.

As an industry, we need to increase our focus on total audience numbers. That includes convincing the media who report on TV to focus on the total audience numbers. Of course, the solution is to stop publicly releasing overnight numbers. For some, that is brave step, so we will keep working to help them take it.

Seven appoints new Head of Research and Insights

By Seven West Media

As Seven West Media (ASX: SWM) continues to accelerate its digital transformation and market-leading data offering, the business has strengthened its Insights team with the appointment of Craig Johnson as Head of Research and Insights, effective immediately.

A key member of Seven’s Audience Intelligence team, Mr Johnson is responsible for measuring and analysing data and insights from Seven’s audiences across all platforms, including broadcast television and online streaming on 7plus. He reports to Director of Audience Intelligence, Andrew Brain.

Mr Johnson has previously held senior roles in international and Australian media companies and was most recently embedded at Facebook’s Californian head office as a Senior Vice President – Global Business Partner Leader at Nielsen, where he managed and grew the global alliance between Facebook and Nielsen.

Craig is an accomplished leader in data and his extensive background in media and previous senior roles at Nielsen across multiple territories will be a tremendous asset to Seven.

As a strategic partner to our marketing, programming, commercial, corporate and strategy teams, Craig will bring new thinking and innovative approaches to data measurement that will help inform critical business decisions. He also joins us at an exceptional time for the industry, following the recent roll out of VOZ, OzTAM’s Total TV reporting and the newly announced IAB measurement partner, Ipsos.

Andrew Brain, Director of Audience Intelligence

I am thrilled to join Seven West Media during such an exciting time of growth for the company. I look forward to working with the team to drive new measurement solutions under Seven’s market-leading first-party data assets, including 7REDiQ, and unifying insights and data analytics across the company.

Craig Johnson, Head of Research and Insights

Mr Johnson’s appointment follows the departure of Emelia Millward, who is moving to a new role overseas.

Face to Face with Olivia Russell

By SEVEN

For September’s Face to Face, we chat with Olivia Russell, Programmatic Sales Manager in the Sydney office. After joining Seven just a month ago in the height of the lockdown, she’s already getting stuck in. Hear Olivia talk about what’s in store in her new position, predictions for future digital trends and what she’ll be doing when out of lockdown!

Q1. What made you want to join Seven?

BVOD is one of the fastest growing areas in digital and Seven is at the forefront. Seven has a phenomenal offering of interactive products, premium data partners such as Flybuys & Mastercard which can be activated across CTV, plus incredible content like the Olympics, The Voice and SAS Australia.

Q2. Tell us a bit about your role as Programmatic Sales Manager?

I’ll be working with the trading desks at a national level to ensure buyers are getting the best results for their clients and capitalising on Seven’s offering.

Q3. What are the similarities that you see between Audio & BVOD?

Both are incredibly fast paced and constantly changing environments. With the market demand growing exponentially YOY, both have had to adapt on the fly.

Q4. Do you have any predictions for future trends in the digital space?

Measurability is key and I believe we’re nearly there in regard to closing the loop between on and offline. Real world insights are paramount to measuring the success of advertising and with data partners such as Flybuys being able to report on the number of people who bought a product in store after seeing the ad on 7plus – we’re getting pretty close!

Q5. Who or what inspires you most?

Bethany Hamilton was attacked by a 14-foot tiger shark when she was 13, resulting in losing one of her arms. Bethany courageously got back into the water just 1 month later and she now surfs better than any of us! It’s a great example to never give up on your dreams no matter what life throws at you.

Q6. Finally, what does a day off look like for you (when not in lockdown!)?

Surfing, sunbaking, eating sushi and drinking spicy margs.

Brett McKeehan joins Seven as Head of Digital News

By SEVEN, Seven West Media

The Seven Network today announced the appointment of Brett McKeehan as Head of Digital News, including 7NEWS.com.au, Australia’s #1 online news service for under 40s.

Mr McKeehan will have editorial oversight of 7NEWS.com.au and will be responsible for driving digital growth and managing the website’s award-winning original reporting, digital articles, live news coverage, videos, podcasts and social content. He will report to Seven’s Director of News and Public Affairs, Craig McPherson.

Mr McKeehan was most recently Director of Asia, CNN Digital Worldwide, based in Hong Kong, where he was responsible for APAC digital strategy, content development, planning and publishing for the site’s US and international readers.

Mr McKeehan previously worked at South China Morning Post in Hong Kong as the Digital Editor. His career also includes senior editorial and production roles for News Corp Australia and The Daily Telegraph, plus editorial and digital roles in the UK at The Sun and News of the World.

Since its inception, 7NEWS.com.au has grown its audience at a phenomenal rate. The appointment of Brett will now take us to the next level as we extend our digital news delivery and offerings in line with Seven’s overarching digital strategy and Australia’s number 1 news service.

Craig McPherson

I’m delighted to be returning home to Australia to join Seven Network, one of the country’s most iconic and important brands. Seven’s digital vision is ambitious, innovative and exciting, and I can’t wait to meet the team and get started.

Brett McKeehan

Face to Face with Chris Pearce

By SEVEN

In this week’s Face to Face, Sales Executive Chris Pearce tells us about his break into the world of Sports sales, challenges within the industry and his ideal fantasy dinner party guests.

Q1. How did you break into Sports advertising?

When I started at Seven it’s fair to say live Sport was certainly a product that greatly interested me. Being an AFL fan, I remember seeing my first client in the broadcast and thought it was amazing that even on a local level we could integrate our clients into something as powerful as the AFL.  Subsequently, being able to become involved in other live, premium sporting broadcasts like cricket and now the Olympics is something pretty special.

Q2. What are you and your team in Perth working on right now?

Tokyo Olympics is at the forefront of all our dealings currently. This represents an exciting challenge on many fronts – the largest sporting event in the world and only once every 4 years.

A part from my day to day servicing of all my clients and agencies I am also responsible for all things Sport in the Perth market. This extends across all local assets. In the sporting category whilst most of our offerings lie in the broadcast / digital space, working closely with print allows me to not only learn about print assets but also provide additional revenue streams for sport in the business.

Sport is a huge driver in the premium space for the team. AFL, cricket and now Olympics provides us the opportunity to drive share and volume.

We have a strong story to tell in this market so from day to day it’s about making sure we are out in front of our agencies and clients talking about the power of our reach through TV, Digital and Print.

Together with our platforms and sporting opportunities, it puts us in a unique and advantageous position. We reach over 91% of West Australians which gives us the ability to truly engage with Western Australia.
Currently the team is in numerous conversations in market over all our assets in all things Olympics and there are exciting times ahead.

Q3. Are there any challenges you’re seeing in the sports industry?

Sports rights in general is an interesting space. There are so many ways consumers can access sport these days. Having the sole rights to the Olympics including digital is an exciting opportunity and hopefully paves the way in the streaming space for us with other sport down the track.

Q4. What’s the most creative campaign that you’ve seen this year and why?

I really love the Bruce creative for Macca’s in the footy .., its clever, simple and funny and features the great man!

Q5. Who would be your ideal fantasy dinner party guests?

Might seem weird coming from a West Aussie AFL man but I love Matty Johns and his shows/podcasts… very funny man. Dave Chappelle for humour again and Steve Waugh to level things up a little.

Q6. How do you switch off from work?

Go in to a closed sound proof office and crank Metallica..
No, I love running, clears the head for me.. I try and get out as often as I can

Q7. Lastly, gym or gin?

My work mates will sledge if I say gym… so gin.

Seven appoints new Head of Corporate Communications

By SEVEN, Seven West Media

Seven West Media (ASX: SWM) today announced the appointment of Robert Sharpe to the new role of Head of Corporate Communications, effective tomorrow.

Mr Sharpe reports to SWM Chief Marketing Officer, Charlotte Valente, and is responsible for the media group’s external and internal communications.

Mr Sharpe was previously Corporate Affairs Advisor at Optus, responsible for leading the development and execution of national communications campaigns for Optus Enterprise, Optus Business, Optus Sport, Wholesale and Satellite. He has also previously worked at Network 10, Spotcap Global and ITV.

I’m very pleased to welcome Robert to SWM. As a senior corporate communications expert with over 14 years’ expertise in strategic communications across a number of industries, including TV and digital media, telecommunications and fintech in Australia and the UK, he will be a great addition to our communication team.

Robert has strong business, technology and media contacts across Australia’s tier one and industry media and a passion for executing campaigns that deliver results.

Charlotte Valente, SWM Chief Marketing Officer

I’ve been an admirer of Seven’s TV, digital and print businesses for many years. The corporate and content strategies outlined in SWM’s three-year transformation plan are already delivering strong results and I’m really looking forward to being part of the company’s ongoing development and success.

Robert Sharpe

Face to Face with Rachael Everett

By SEVEN

In this weeks Face to Face, Rachael Everett tells us about her career to date, TV shows she’s bingeing on and how she became a cheerleader for the Sapphires.

Q1. Tell us about your journey into the media industry…

My journey into the media industry started when I was studying my Bachelor of Entertainment Industries at QUT back in Brissie. During my time there I got the chance to intern at Queensland Rugby League, presenting and producing a small show called ‘Living League’ with segments being posted onto their website and social media, and worked at the 2018 Gold Coast Commonwealth Games as a Floor Manager for the Gymnastics event.

After graduating in 2018, it took me a while to land my first job in the industry however Seven decided to take a chance on me and I moved down to Sydney in April 2019 to start my first role as a Sales Coordinator. I’ll be coming onto two years on 29th April and I can definitely say it’s been a wild ride thus far.

Q2. What do you enjoy most about working at Seven?

What I most enjoy about working at Seven would be learning about all the behind the scenes action that takes place. From the programming to the client integrations, there is so much that goes on that doesn’t usually gets shown when bringing everything to life and witnessing that has been the best part about working here.

Q3. What’s the most exciting project you’ve worked on during your time here?

I would say the most exciting project I got to work on thus far was selling the AFL Grand Final back in 2019 when the GWS Giants were making their first appearance in the big dance. The sales floor was absolutely buzzing with deals to get as many clients possible to be a part of the action and we had the GWS Giants theme song playing to shout out any wins we had during the lead up.

I’m very much looking forward to the Olympics this year. To feel that excitement again this time on a much larger scale, cheering on our Aussies to get as many Gold medals as they can and get as many clients a part of the action as possible.

Q4. Are there any ad campaigns (any format) you’ve seen recently that have particularly stood out to you and why?

The MLA Summer Lamb Ad for this year I thought was very clever. Now that hopefully all the border closure wars are behind us, we can finally start looking back and laughing about what we had to go through during COVID last year. After all, the best medicine is laughter don’t you think!

Q5. A little birdy told us that you’re a cheerleader. How did that come about? Tell us more!

I grew up dancing from the age of three. Fun fact, I actually got the top mark in the state of Queensland back in 2016 for my Grade 8 CSTD Theatrical & Performing Arts (Musical Theatre) Exam and I also currently hold a Teacher’s Certificate in CSTD Jazz.

When I was 14, I took part in the Broncos Junior Cheer Squad (when they had one) and absolutely loved it. So, when I moved to Sydney, I was looking for something I could do to keep me fit and not cost a lot of money doing it. That’s when I thought about joining another NRL Cheer Squad to do just that, plus I get a free game of NRL nearly every week. I’m an avid NRL fan so to get the chance to be near the game in this capacity is the best experience you could ask for.

I auditioned for the Sapphires (Cheerleaders for the Canterbury-Bankstown Bulldogs) back in January 2020, right before the world went mad and after four hours and running well into the night, I got in! I’m currently in my 2nd year now and am considered a veteran and loving every minute of it. I managed to get on TV very briefly back in round two of this year when they were showing the Doggies run out (my starring moment if I say so myself).

Q6. What TV show are you currently binging on?

I’m currently re-watching ‘Brooklyn Nine-Nine’ for the 10th time but I did love Jack Ryan on Amazon Prime. I sat and watched all two seasons in a weekend.

My other binge worthy shows include ‘The Office (US)’ and ‘Friends’ as well as watching ‘Zoey’s Extraordinary Playlist’ weekly ‘cause yes, I love my musicals.

Q7. Finally, what does a day off look like for you?

When I can, I like to go home to Brisbane and catch up with my friends and family up there.

If I don’t have the time (or budget) to fly home I’ll either usually use the day to catch up on my adulting jobs like cleaning and food prepping with a bit of couch relaxation time or I’ll use the opportunity to go out and about with friends and continue to explore Sydney and make the most of living here!

Seven hires new Head of Commercial Data and launches new partnership with Adobe

By SEVEN

The Seven Network today announced the appointment of Dean La Rosa as Head of Commercial Data and a new partnership with Adobe for its 7REDiQ audience intelligence platform.

Mr La Rosa will join Seven on 10 May, responsible for identifying and delivering commercial data solutions for customers and partners. His resume includes commercial data roles at Nine Network and, before that, two years at Acxiom.

The Adobe announcement is a key element of the 7BYOD (Bring Your Own Data) product suite as it now connects over 6 million SWM-iDs with an Adobe ID.  

The partnership means Seven can now offer data enrichment to more customers, giving them the ability to identity new customers from Seven’s growing signed-in user base, unlock insights and turn those insights into campaigns targeted across Seven’s digital channels.  

Today’s announcement comes hard on the heels of the launch of new strategic data partnerships for 7REDiQ with Unpacked by Flybuys, the data division of Australia’s most popular loyalty program, and Weatherzone. 7REDiQ’s other data partners include TEG, Carsguide and Mastercard. 

With rich insights into the behaviour of more than 6 million people who have registered with Seven’s market-leading 7plus platform, 7REDiQ gives marketers the ability to define their own customers by their passions, affinities, purchasing power, behaviours and attitudes. 

Now we have taken the step of offering Adobe customers a granular understanding of their audience inside the 7REDiQ platform through Adobe ID match, as part of Seven’s BYO data solution. 

This secure and compliant environment gives brands the power to append their own customer data against our verified audience data and data from our premium second party data partners.

Charlotte Valente, Seven West Media Chief Marketing Officer

We are very excited to welcome Dean to the team. His talent and experience will help us build our first-party deterministic data approach to prepare for the decline of third-party cookies.

As we continue to add new data partners and innovative technology solutions to 7REDiQ, Dean’s experience and skills will help us fast track commercial data led solutions for our clients.

Nicole Bence, Seven West Media Network Digital Sales Director,

I’m excited to be joining Seven. What they have accomplished over the past 12 months is incredible and people are taking notice. Seven’s approach to connecting Flybuys and Mastercard data to logged-in users on the largest screen in the house – all in time for the start of the Tokyo Games – clearly demonstrates how innovation, insights and results are at the heart of 7REDiQ.

Dean La Rosa

Face to Face with Jessica Britten and Sally Welsh

By SEVEN

With Mother’s Day approaching Sunday, we’re keen to shine the light on amazing working mums! In this weeks’ Face to Face, we chat with Jessica Britten and Sally Welsh who job share the role of Group Sales Manager in the Melbourne office.

Q1. How did you both get into the advertising industry and specifically Sales?

JESS: My first job in advertising was at Seven in 2007 as a Sales Coordinator and I have worked in media sales ever since. This is my second stint at Seven after 6 years in the UK but what I love about sales is that no two days are the same and there’s never a dull moment!

SALLY:  I recently joined Seven from 12 years at a media agency, and I’m enjoying the new challenge that sales brings. I have worked with the team at Seven across my career and it’s exciting to be part of the business during this period of change and growth.

Q2. Tell us a about you how the job share opportunity came about and how do you make it a seamless transition when handing over?

JESS: I feel very fortunate to have been giving the job share opportunity by Seven when I returned to Australia 3 years ago.  The best part is that it has enabled me to continue my career whilst still spending time with my young family.  I’ve now job shared on and off for 3 years, in between having my second child.  The most important thing when sharing a role, I’ve found is communication is key, given the nature of our jobs we’re constantly handover so finding ways to do this quickly and efficiently is important.

SALLY: I’m a huge advocate of job-sharing for working parents, it’s a win/win for employee and the employer who gain 20+ years media industry experience from Jess & I.

Jess and I share a morning in the office each week where we do a handover, schedule key client meetings and team WIPS. We’ve found constantly updating Trello (an online shared To-Do list) as a useful tool. The success of a job-share comes down to solid communication as we are both committed to our clients having a positive job- share experience.

Q3. What is your favourite part of the job and why?

JESS: I love the diversity of the role and the great group of people I’m lucky enough to work with, the team nature of Seven is really important to me.  In addition, the ever evolving nature of the industry we work in that keeps the role fresh and interesting but also exciting! Working on big Sporting events and new programs for clients that provide integrated marketing solutions that help solves business challenges is also very satisfying.

SALLY: I thrive off helping clients achieve business and marketing objectives through effective media campaigns. I have seen in my time at an agency the significant positive impact FTA TV can have on brand metrics and hearing this feedback is satisfying.

Q4. What is the most important piece of advice you have for mothers who are pursuing a career?

JESS: To be super organised, flexible and accept that you’re not superhuman.  

SALLY:  Be present, leave the guilt at the door. When I’m at work I try to be as present as I can be with my team, my clients. And I commit to the same focus when at home with my 2 boys.

Q5. Anything that you’ve learnt along the way that you hope to pass on to your children?

JESS:  Be kind and respectful to everyone you meet and treat them the way you want to be treated.  Manners are super important from the moment you can talk and for the rest of your life.

SALLY: That’s a big question – They are still young so at the moment so at the moment I am starting small and instilling into them the importance of ‘Be Safe, Be Kind’.

Q6. Lastly, what are you doing to celebrate Mother’s Day this year?

JESS:  I was pleasantly surprised that my 4-year-old knew it was Mother’s Day this weekend so I’m looking forward to afternoon tea at his kinder and then I’ll probably see my mother-in-law and have my mum over for dinner at our house! Basically, a big family day, that will be exhausting but lovely 😊

SALLY: Nothing crazy, hopefully breakfast in bed and a day off making decisions! I’ll be down the coast celebrating the day with my mum as well as my own family. Mother’s Day is also ‘Nannas Day’ in our family and it’s a perfect opportunity to thank my mum for everything she does for me, including picking my son up from school so I can work! Working mums needs all the help they can!

Face to Face with Joshua Tanner

By SEVEN

In this weeks’ Face to Face, Joshua Tanner from the Melbourne office opens up about juggling family life during lockdown, how viewer behaviour is changing in the way sports content is consumed and what he’s most excited for in the upcoming Tokyo Olympics.

Q1. How did you venture into the world of Sport sales?

Sport has always been my passion and this led me to a Sports Marketing course at Uni.  When I finished the course, I was lucky to have a family friend who was EA to the Melbourne Sales Director now Head of 7SPORT (nepotism at its best). It was a case of right place, right time and Adam Elliott who was running sport at the time needed some support and signed me up to book spots and billboards into the old NTS system back in May of 2005. Here I am, 16 years later and still loving it.

Q2. Tell us a about a typical working day for you.

A tricky one to answer as there is a lot of variety to my role, which is why I enjoy it so much.

The week usually kicks off listening to Tim Hunter talk at volume about how good or bad the Saints were on the weekend, then we delve into a lot of analysis of weekend sport ratings, inventory analysis and reporting for the purpose of developing sales strategies and market comms to our sponsors/clients.

There is typically a handful of presentations to clients which at the moment is a mixture of AFL integration pitches, Tokyo Olympics opportunities and soon to be Ashes Cricket & Winters Sponsors opportunities.

A lot of time is spent workshopping solutions with the Sport Sales team, Production team and 7Red Campaign Team.  The constant dance of finding an angle whether it be via inventory or in-program idea to make our partners feel like they are valued and to ultimately build their brand and sell their product.

I also regularly work on building relationships with our sporting body partners at the AFL and Racing who we collaborate with on co-partner and are important to our success.  Often this happens at a major sporting event or two which is a nice part of the job.

Q3. If you could give your 20 year old self a piece of advice, what would it be?

Buy Bitcoin early.

More importantly though, respect every person you deal with and be authentic in your approach.

Q4. You experienced one of the lengthiest lockdowns in Australia being based in Melbourne, what was the biggest challenge and how did you stay motivated?

Biggest challenge was finding ways to manage the high workload that came with an ever-changing AFL season with trying to support my amazing wife who was attempting to run a primary school and kindergarten in our living room for our 4 young kids.  I became a part-time PE Teacher! Some interesting times indeed, but I also have very fond memories. During this time, I witnessed and learnt more about my kids than ever. They were my motivation pushing me to dominate my Seven duties so I could be present with them when they needed me.

Q5. Are there any trends you’re noticing with audience behaviour or different viewing habits in the way that they consume live sport or sports content?

Covid 19 expedited the growth and scale of audiences streaming sport and seeking out more social/sport doco style content. Fans were desperate to delve deeper with their passions and feel connected to sport which gave them a taste of normal.  Whilst Seven has some rights limitations with some of our sports in the streaming space it also bodes well for future growth into the areas we do like Supercars, Horse Racing, AFLW and the Olympics. Also, the opportunity to develop a new flavour with new social shows and content allows us to engage our sport fans in different ways with new opportunities for brands.

Q6. We’ve heard your quite the AFL fan, who is your team?

I’m a proud North Melb Kangaroos member (There aren’t many of us). The whole family are Roos as my Dad was fortunate enough to be a premiership player with the Kangas back in 1977. North are a long way last at the moment, however I did enjoy a successful era in the 90’s when I was lucky enough to be at the MCG to witness two premierships.

Q7. What sport are you most excited to watch in the upcoming Olympics?

I love watching the High Jump and Javelin as they were events I loved to do back in High School.  Other than this the BMX is a great watch as its fast and physical.  Favourite team to watch will be the Matildas led by Sam Kerr who is an absolute jet. Curious to catch Speed Climbing as well as it looks very cool.  I’ll be watching it all!!

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