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Beijing 2022 wins gold with viewers

By 7SPORT, Olympics, SEVEN, SPORT

Seven’s record-breaking start to 2022

The Seven Network’s exclusive, live and free coverage of the Olympic Winter Games Beijing 2022 has helped Seven secure its biggest start to a television ratings survey year since 2018.

After reclaiming the title of Australia’s most-watched network in 2021, Seven has maintained its strong ratings momentum, with Beijing 2022 delivering record-breaking broadcast shares and digital streaming growth on 7plus.

So far in the first week of the OzTAM 2022 survey ratings year, the Seven Network has won every single day to record a 43% commercial broadcast share in total people, up 7.6 share points on 2021, a 42.6% share in 16 to 39s (up 12.2 points) and a 40.5% share in 25 to 54s (up 9.5 points).

Seven’s coverage of Beijing 2022 has so far reached 10.2 million viewers with the Evening and Late sessions both dominating their timeslot across days 1-6, ranking #1 in total people, 25 to 54s and 16 to 39s.

On 7plus, Seven’s comprehensive coverage on up to 20 channels has so far streamed 195 million minutes, up 306% on 2018 PyeongChang during the same period. New registered users have also surged on 7plus, up 100,000 since the start of Beijing 2022, bringing its total number of registered accounts to more than 11.5 million.

7plus is particularly popular with younger viewers, with VOZ data recording an incremental audience reach on broadcast in 18 to 39s of 16%.

The Winter Olympics is the largest and most addressable brand-safe marketing platform for brands right now looking to target younger audiences. It has helped Seven secure its biggest ratings survey year start since 2018 in 25 to 54s, 16 to 39s and total people.

Not only has the Winter Olympics delivered enormous reach to start the year, it marks the largest digital consumption ever for a Winter Olympics, with live streaming up 254% on PyeongChang 2018.

Our extensive coverage has engaged a nation across all demographics and in doing so, has helped create the perfect marketing platform to promote our exciting new content to come post-Games, with the launch of SAS Australia and Dancing With The Stars: All Stars, content that will continue the winning trajectory across the screens of Seven.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Seven Network #1

OzTAM 2022 survey year prime time commercial audience shares (%). Days 1-6. 

20212022CHANGE
Total people35.543.0+7.3
16 to 39s30.442.6+10.1
25 to 54s31.140.5+7.9

Top broadcast events so far:

Beijing 2022 events on Seven Network, days 1 to 6, excluding the Opening Ceremony. Broadcast peak minute audience, overnight data.

RankDateEventPeak audience
19 FebAlpine Skiing, Women’s Slalom Final First Run1.05 million
29 FebFreestyle Skiing, Men’s Freeski Big Air Final First Run1.04 million
35 FebFreestyle Skiing, Men’s Moguls Qualifying Live Event1.04 million
45 FebSpeed Skating, Womens 3000m Final Live Event992,000
58 FebSpeed Skating, Men’s 1500m  Final Live Event976,000

Olympic Winter Games live and free on Seven and 7plus
The only place to see it all!

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Seven: Australia’s Home of the Olympic Winter Games Beijing 2022

By 7SPORT, Olympics, SEVEN, SPORT

10 Days to Go!

In 2000, the Seven Network accepted the honour of welcoming the world to Australia as the television network of the Olympic Games. Beijing is the next chapter in Seven’s journey.

For Beijing, Seven has assembled a world-class Olympic Winter Games commentary team that will anchor an exhilarating 17 days of astonishing sporting feats on snow and ice.

There will be up to 20 dedicated Olympic channels across Seven and 7plus, all live, free and in HD. Daily coverage will begin from midday AEDT on weekdays and 10.00am AEDT on weekends, until approximately 2.00am AEDT.

Britteny Cox
Belle Brockhoff

With Beijing in a favourable time zone for Australian viewers, the slope is carved perfectly for all Australians to enjoy every epic moment of the Games’ 17 days, with all the biggest events set to light up prime time.

It all kicks off two days before the Opening Ceremony, on Wednesday 2 February, when history will be made as Australia’s first curling team, Queenslander Tahli Gill and Victorian Dean Hewitt, take to the ice.

The Olympic Winter Games have long been the ultimate adrenaline-charged, death-defying spectacle in sport and television.  Australia heads to these Games with a talent-stacked team producing jumps and tricks never seen before in the history of winter sport – a mix of experience, young guns and unrivalled depth, with World Cup medallists across seven sports, three returning Olympic medallists and five world champions among them.

No one can take you inside this significant moment in history like the Seven Network. Our proud partnership with the Olympic Games stretches back to the advent of television in Australia 66 years ago. In every Summer and Winter edition of the Olympic and Paralympic Games we have covered since, we have taken our audience to a new level of viewing experience, and this Olympic Winter Games will be no different.

Much-loved and respected sports broadcasters Hamish McLachlan and Abbey Gelmi lead an incomparable Seven team whose experts include Australia’s two most decorated female aerial skiers, Jacqui Cooper and Lydia Lassila, and Olympic Winter cult legend Steven Bradbury.

From the opening ceremony to the closing ceremony – and every thrill and spill in between – the only place you can witness all the heart-stopping action live and free is Seven, Australia’s Home of the Olympics.

Lewis Martin, Seven’s Head of Network Sport

The Olympic Winter Games are a commitment to excellence that invigorates Seven and we look forward to meeting the challenge of bringing the biggest event in winter sport to all Australians.

Olympic Winter Games live and free from February 4 on Seven and 7plus
The only place to see it all!

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Howzat for a Test summer!

By 7SPORT, SPORT

11.72 million salute Aussie victory on Seven

Australia got behind Pat Cummins’ triumphant Test team this summer, with the Seven Network’s live and free coverage of the 2021-22 Australia-England Ashes series reaching 11.72 million people nationally and an average peak of 1.47 million each day.

The Aussies capped off a dominant 4-0 series victory when they obliterated England’s fragile batting line-up in an exhilarating day three of the fifth Test in Hobart yesterday, with Seven’s coverage of the Fifth Test reaching 6.9 million Australians and peaking at 1.58 million.

Seven’s day three coverage reached 4.8 million viewers nationally and peaked at 1.7 million people. The second session had 1.28 million viewers nationally, while 1.2 million tuned in for the third session and 1.17 million for the first session. All sessions dominated their timeslots, ranking #1 in 25 to 54s, 16 to 39s and total people.

Seven delivered 77% of the Ashes broadcast audience across the five-Test series, while the national audience was up 2% on the 2017-18 series between Australia and England on home soil.

There is still plenty to look forward to in Seven’s Summer of Cricket. Australia’s world-beating women’s team squares off against traditional rivals England in the Women’s Ashes series starting this Thursday, 20 January.

And all the explosive action of the Big Bash League continues in the lead-up to the five-game finals series that kicks off on Friday, 21 January.

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Seven strikes NFL rights deal until 2024

By 7SPORT, SPORT

The Seven Network today announced it has secured the rights as the exclusive Australian free-to-air television broadcaster of the National Football League (NFL) for another three years.

Seven’s highly successful partnership with the NFL started in 2014. Under the new deal, the network’s live and free coverage will continue across the 2022, 2023 and 2024 seasons.

Seven’s broadcast of the NFL on Channel 7, 7mate and 7plus will deliver 50 live NFL games each season including weekly Sunday afternoon games in season (broadcast Monday mornings in Australia), plus all the action from the Playoff and Pro Bowl games and one of the biggest sporting events in the world – the Super Bowl.

Australian fans will also have access to exclusive on-demand shows, replays, highlights and bonus content on 7plus, including the weekly live post-match analysis show, NFL Armchair Experts, hosted by Ben Graham, the first Australian to play in a Super Bowl.

Seven’s coverage of the NFL continues to win fans, with the 2021 NFL Super Bowl capital city television audience up 21% in people 25 to 54 and up 5% in total people on 2020. On 7plus, Seven’s Super Bowl broadcast surged even higher year-on-year, up 40% in total people in 2021 verses 2020.

We’re thrilled that Seven will continue as the free-to-air home of the NFL, which is the biggest sport in the US and loved and followed by many Australians.

Seven’s live and free comprehensive coverage takes viewers inside the action of the current and past seasons, along with exclusive digital content that brings the very best of this incredible sport to fans across Australia.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

As the NFL continues to grow in popularity in Australia, the NFL is thrilled to continue our existing partnership with Seven, extending our long-term relationship to nearly a decade. NFL fans in Australia will continue to enjoy free access to some of the best NFL content, including the Super Bowl.

Faisal Alsabah, Director of International Media at the NFL

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Magic Millions to dazzle on Seven

By 7SPORT, SPORT

Live and free this Saturday from the Gold Coast

Australia’s glittering Magic Millions Raceday takes centre stage on the Seven Network this Saturday, when fans will enjoy Summer Racing’s biggest day, with all the live and free thoroughbred racing action and trackside colour from the picturesque Gold Coast Turf Club.

One of the strongest fields ever assembled will contest the jewel in the crown, the $2 million Magic Millions 2YO Classic (1200m), with the Ciaron Maher trained and aptly-named filly Coolangatta the unbeaten favourite.

Saturday’s live coverage begins at 1.00pm AEDT on 7two and 7plus and will be anchored by Australia’s pre-eminent sport broadcaster Bruce McAvaney.

Bruce will be joined by Seven’s unbeatable commentary team led by Hamish McLachlan from the Gold Coast including Katelyn Mallyon, Emma Freedman and Lizzie Jelfs, while Kate Waterhouse will cover all the trackside fashion and fun from the dazzling event.

Having cemented its reputation on the international racing scene as a must-attend event for racing’s elite, punters and fashionistas alike, the $2 million Classic is the highlight of Magic Millions Raceday, a $10.5 million, nine-race program that includes seven races worth over $1 million each.

Another key feature is the $2 million Magic Millions Guineas (1400m) for three-year-olds. Jamaea will start as one of the favourites in the event, with the star filly’s main competition expected to come from King of Sparta and Starman.

Magic Millions Raceday is just the beginning. Fans can strap themselves in for an epic weekend of sport on Seven, featuring the fifth Ashes Test, Big Bash League, AFLW and the NFL Wild Card round.

It is all set to kick off today with the Fifth Test in Hobart between Australia and England from 2.00pm AEDT on Channel 7 and 7mate.

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Australia turns up the heat

By 7SPORT, SPORT

Seven’s Adelaide Test day one reaches 4.03 million

Australians flocked to the Seven Network yesterday for day one of the Second Test, with the live and free coverage reaching 4.03 million people and peaking at 1.43 million.

With the Aussies well on top by stumps with 2-221 following gutsy performances at the crease by David Warner and Marnus Labuschagne, Seven recorded an average audience of 1.15 million viewers nationally for yesterday’s third session and 787,000 in the capital cities.

The second session had 858,000 viewers nationally and 583,000 in the capital cities, while 650,000 viewers nationally tuned in for the first session and 426,000 in the capital cities. All sessions dominated their timeslots, ranking #1 in 25 to 54s, 16 to 39s and total people. Seven delivered 75% of the Ashes broadcast audience across the capital cities and regional markets on a frustrating first day for the Poms, with Seven recording a capital-city share of 48.3% in total people and 46.4% in 25 to 54s from 6pm to midnight.

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The countdown is on

By 7SPORT, Olympics, SEVEN, SPORT

50 days to go until the Olympic Winter Games Beijing 2022

With only 50 days to go, excitement is building ahead of the Olympic Winter Games Beijing 2022. The only place Australians can witness all the thrills and spills when the Games commence on 4 February is on Seven and 7plus, Australia’s Home of the Winter Olympics.

With the recent Olympic and Paralympic Games Tokyo 2020 watched by more than 20 million viewers across 17 days, Australia and the world will reunite again to relish the adrenaline-pumping heights and sheer beauty of the Olympic Winter Games, featuring an impressive line-up of homegrown athletes with excellent medal chances.

Nothing brings Australians together for big cultural moments like an Olympic Games, Winter or Summer. Our Australian athletes and para athletes will once again be on the biggest stage competing with the world’s elite in the most spectacular setting of snow and ice.

Tokyo 2020 broke all viewing records and the Olympic Winter Games will break more records. There is simply no other event like it next year with a huge, unique and guaranteed prime time audience for brands to be part of across Channel 7, 7mate and 7plus. The smart brands choose to go where the audience will be and that place in 2022 will on Seven and 7plus on 4 February.       

Kurt Burnette, Seven’s Director of Olympics

Australia’s preparations are peaking at the right time, with medals won across World Cup championships all over Europe over last weekend.

Almost all were outdone by Aussie Curling duo Dean Hewitt and Tahli Gill, who created history by qualifying in the Mixed Doubles Event for the very first time since Curling became a full Olympic sport in 1998. The pair booked their spot when they defeated Korea in the final qualification tournament held in the Netherlands.

Don’t miss a minute of the action over 16 thrilling days of the Olympic Winter Games Beijing 2022, all live and free on Seven and 7plus.

Exactly 12 days after the Flame is extinguished, a new one will be lit, signalling the start of the Paralympic Winter Games. Seven will bring Australians exclusive free-to-air coverage, including live streaming on 7plus for the first time.

Olympic Winter Games countdown: 50 days to go
Live and free on Seven and 7plus
The only place to see it all!

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Seven and 7plus rides the wave

By 7SPORT, SPORT

Seven extends partnership with World Surf League

Ride the wave on the Seven Network, with Seven extending its partnership as the free-to-air broadcaster of the World Surf League (WSL) to cover surfing’s biggest and most iconic events.

Following the sport’s triumphant debut at this year’s Olympic Games in Tokyo, all of the WSL’s live contests and highlights shows across the 2022 season will be broadcast across Seven and live-streamed on 7plus, Australia’s #1 commercial free-to-air BVOD platform.

Live coverage on 7plus will include all stops of the world’s premier surfing competition, the WSL Championship Tour, along with the Challenger Series, the Rip Curl WSL Finals and Australian-based Qualifying Series events, while the deal will also see Seven broadcast the Rip Curl WSL Finals on free-to-air television as well as 11 hour-long highlights of Championship Tour events.

Surfing is as entrenched in Australian culture as any sport, so we’re stoked to continue our partnership with the World Surf League. We can’t wait to bring sport fans all the action from the world’s best surfing events, as we follow our surfers to some the most iconic beach destinations in the world, over the next year – all of it live and free on Seven and 7plus, your Home of Sport.”

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

The elite shortboard action gets underway on 29 January when the WSL Championship Tour makes its long-awaited return with the men’s and women’s Billabong Pro Pipeline at the fabled Banzai Pipeline in Oahu, Hawaii.

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First Test a smash hit on Seven

By 7SPORT, SPORT

Aussie annihilation reaches 5.56 million

Australia’s emphatic victory over England in the first Ashes showdown was box-office viewing, with the Seven Network’s live and free coverage of the four days’ play at the Gabba reaching 5.56 million people and peaking at 1.1 million.

As England’s hopes were dashed by Australia’s bowling prowess in a series of quick wickets early on day four, Seven’s coverage reached 3.3 million Australians nationally and peaked at 1.17 million.

The first session yesterday had 716,000 viewers nationally and 487,000 in the capital cities, while 600,000 viewers nationally tuned in for the second session and 402,000 in the capital cities. All sessions dominated their timeslots, ranking #1 in 25 to 54s, 16 to 39s and total people.

The Seven Network delivered 78% of the Ashes broadcast audience on Saturday across the capital cities and regional as Australia toppled England by nine wickets to lead 1-0 in the five-match series, with Channel 7 up 154% year-on-year in total people and up 237% in 25 to 54s during day time.

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Aussies put Poms on the ropes on Seven

By 7SPORT, SPORT

Gabba Test day two reaches 2.82 million

Man of the moment Travis Head scored his first Ashes century on day two of the First Test at the Gabba yesterday to put Australia on the path to victory with a commanding 196-run lead, with the Seven Network’s live and free coverage reaching 2.82 million people and session three peaking at 1.36 million.

As the home team dominated at the crease to finish day two with a first innings total of 7/343, the third session delivered 954,000 viewers nationally and 639,000 in the capital cities.

The second session had 695,000 viewers nationally and 463,000 in the capital cities, while 556,000 viewers nationally tuned in for the first session and 369,000 in the capitals. All sessions dominated their timeslots ranking #1 in 25 to 54s, 16 to 39s and total people.

The Seven Network delivered 77% of the Ashes broadcast audience on Thursday across the capital cities and regional, with Channel 7 up 147% year-on-year in total people and up 173% in 25 to 54s during day time.

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