Historic Dreamtime match headlines AFL’s Sir Doug Nicholls Round


Mega fortnight of footy on Seven and 7mate

Footy fans will be treated to an incredible two weekends of the AFL’s Sir Doug Nicholls Round live and free on Seven, headlined by the marquee Dreamtime blockbuster between traditional rivals Richmond and Essendon on Saturday night.

A mainstay on the AFL calendar, the 2022 Sir Doug Nicholls Round will celebrate the contributions of aboriginal and Torres Strait Islander Peoples to Australian Football and the country.

Kicking off with tomorrow night’s Carlton v Sydney Swans clash at Marvel Stadium, Seven will spend the Half Time Break with this year’s Sir Doug Nicholls Round Honouree, Jingili/Warramunga/Ngalakan/Arrente man and football legend, Bill Dempsey.

A legend of the game on and off the field, Dempsey is a member of the Indigenous Team of the Century and a triple premiership player for both West Perth and the Darwin Buffaloes. Following his football career, Dempsey has committed his life to supporting Indigenous communities with his inspirational work in public housing.

Returning to the MCG for the first time since 2019, fans can witness all the key moments from the historic Dreamtime match between Richmond and Essendon live and free on 7mate, this Saturday night from 6.30pm AEST.

Seven’s Dreamtime team will include three-time Brisbane Lions premiership player Chris Johnson alongside Hamish McLachlan, Luke Darcy, Wayne Carey and Abbey Holmes.

Seven’s Dreamtime at the G coverage will include a Welcome to Country conducted by Wurundjeri Woi Wurrung elder Uncle Colin Hunter. Then, fans can tune in for half-time performance by up-and-coming vocalist Kristal West, the granddaughter of Indigenous land rights activist, the late Dr Eddie Mabo.

In Round 11, football’s #1 commentary team will be in Sydney to call the annual Marn Grook Game between the Sydney Swans and Richmond at the SCG, before heading to Darwin to bring footy fans all the action from the Gold Coast Suns v Hawthorn clash at TIO Stadium.

In a coup for footy fans, Darwin-born Shaun Burgoyne will return to the Top End to provide special comments as his old side takes to the field at TIO Stadium.

Before the on-field action kicks off, everyone’s favourite footy show The Front Bar will return tonight on Seven and 7plus, with an incredible line-up of the game’s best Aboriginal and Torres Strait Islander players joining Andy, Mick and Sam at the bar.

Gavin Wanganeen, Michael Long, Nicky Winmar, Derek Kickett and Darryl White will be in The Front Bar this week to share the personal significance of Sir Doug Nicholls Round, while reflecting on their monumental football careers.

7AFL commentator and three-time premiership player for the Brisbane Lions, Chris Johnson shared the personal significance of Sir Doug Nicholls Round.

“It’s been fantastic to be involved with Seven’s commentary team this season, and to add the Dreamtime match to an already great year, makes it even more special,” he said.

“As a player, I looked in from Brisbane and always felt a bit jealous of those two teams having the big spectacle, so it’s great that I can be involved in it now from an off-field perspective.

“We’ve come so far as an industry. Clubs have embraced the round and players are able to talk about their culture within the inner sanctums of their football clubs and engage with all staff at all levels. We’ve come a long way.”

Dreamtime match – Richmond v Essendon
Live from 6.30pm AEST, Saturday 21 May

Seven launches 7Connect

By SEVEN, Seven West Media

New ad solution to maximise national reach

The Seven Network today announced the launch of a significant new advertising product to turbocharge marketers’ national reach across Seven, 7plus and 7news.com.au.

7Connect gives clients the ability to simultaneously place one television commercial at the same time in all capital city and regional markets, plus parallel placements across 7plus and 7news.com.au.

7Connect will come to life on Sunday 17 April during 7NEWS at 6.00pm with the official launch of Hyundai’s major new “We’re not waiting for the future | Imagine that” campaign.

The first of its kind ad solution in Australia, 7Connect is part of Seven’s ongoing strategy to deliver unmatched national total video trading for commercial partners and brands.

Following the acquisition of Prime, Seven is the largest premium video content company in the country and we’re focused on creating easier and more effective ways for advertisers to connect with the scale of our unrivalled audience.

7Connect is a new product within Seven’s Enhanced Advertiser and Viewer Experience [E.A.V.E.] initiative and was developed to help brands easily maximise reach across capital city and regional markets on our broadcast and premium digital channels.

7Connect is the best place for brands to achieve fast and effective reach across Australia’s most-watched network and we are thrilled that Hyundai and its media agency, Hearts & Science, are the first to take up the opportunity and we can’t wait to see their new brand spot up in lights this Sunday.

Georgie Nichols, Seven NSW Sales Director

Hyundai Motor Company demonstrates and delivers leadership in innovation. Locally in Australia we excite with the innovative products on sale today. At Hyundai, we believe innovation comes in more forms than just product, it’s the product and services that are available. What better way to demonstrate such attributes than by launching the campaign via another innovative and exciting platform such as 7Connect?” Hearts & Science Business Director, Gail Halbert, said: “We are proud to be partnering with the Seven Network to launch 7Connect. Hyundai’s shift to brand marketing is a game changer and our campaign needed unmissable media moments to showcase Hyundai as the most progressive automotive brand in Australia. A nationwide 6pm news roadblock across linear TV and digital screens is the perfect platform to launch Hyundai’s new brand messaging into market.

Kevin Goult, Hyundai Marketing Director

Hey Hey It’s 100 Years


Daryl Somers back by popular demand with star-studded new special

The 50th anniversary special was one of the most watched television events of 2021. Now Daryl Somers returns with Hey Hey It’s 100 Years: an all-new celebration of the iconic, long-running variety show Hey Hey It’s Saturday, coming soon to Channel 7 and 7plus.

The outrageous new special showcases a cavalcade of stars who appeared on the original series of Hey Hey and features some of Daryl’s funniest memories from much-loved segments including Red Faces and Celebrity Head.

The television event features appearances from the original Wiggles, Delta Goodrem, Kate Ceberano, Lee Kernaghan, Tommy Emmanuel and plenty more.

Daryl will also present a special Hey Hey tribute to Shane Warne and The Amazing Johnathan.

The special is dedicated to the late, great Ernie Carroll aka “Ossie Ostrich”.

Hey Hey It’s Saturday’s trademark madness and mayhem was essential family viewing for an incredible 30 years, featuring some of the biggest names in show business, from Australia and overseas.

The 50th anniversary special, Hey Hey It’s 50 Years, was a television sensation and the fifth most-watched entertainment program in 2021 with a total TV audience of 2.11 million viewers.

Hey Hey It’s 100 Years is a Somers Carroll production for the Seven Network.

Hey Hey It’s 100 Years is coming soon to Channel 7 and 7plus

Seven strengthens sales leadership team


Seven West Media today announced the creation of a new senior role and a restructuring of its sales senior leadership team to reflect its position as Australia’s leading total audience network in across capital city, regional and digital markets.

Seven has appointed Prime Media Group’s Sydney Sales Manager, Adam Forbes, to the new role of National Direct and Independent Agency Sales Director, responsible for building and overseeing client relationships across independent agencies and direct channels.

Following the recent acquisition of Prime’s assets, which has created the largest national total video audience in the country, Seven has expanded the responsibilities of its capital city television sales directors to include regional markets:

  • Georgie Nichols is NSW Sales Director
  • Peter Charles is Victoria Sales Director
  • Todd Dickinson is Queensland Sales Director
  • Damian Hampson is Western Australia Sales Director
  • Stephen Woolley is South Australia Sales Director, working alongside Russell Media

Katie Finney, Director of 7RED and the executive responsible for the strategy, creative direction and implementation of brand integration in Seven’s programming, has expanded her remit to include regional amplification and creating deeper connections for brands with critical regional audiences.
The new roles report to Seven West Media National Sales Director, Natalie Harvey, and are effective immediately.

Ms Harvey said: “The expanded remit and new structure of the senior leadership team across capital city, regional and digital has been designed for customer and business success. The new structure ensures we will retain expert knowledge in capital city and regional markets and have the right skills, resources and capabilities in place to ensure our commercial partners and brands remain at the heart of what we do.

“As Seven accelerates towards a dynamic and converged audience trading model, we are rapidly adapting and innovating our commercial strategy to ensure an easier, faster and more effective ecosystem for our clients as they engage with the largest national total video audience in the country.

“As the most watched free-to-air broadcaster across all screens, Seven can now help advertisers and agencies easily reach more than 91% of Australia’s population each month, including in the capital cities, regional Australia and digitally on 7plus,” she said.

Seven are the only network growing in survey 2022


A new report highlighting the first combined metro and regional television audience shows Seven rules in survey year to date and continues strong growth in key demos. 

Seven Network’s National Growth, Survey Year 2022:

  • #1 nationally so far in survey year 2022
  • 40.1% commercial audience share
  • #1 in OzTAM 2022 survey year audience growth in the capital cities
  • Up 10% YOY in total people in Metro
  • Up 11.1% in 25 to 54s
  • #1 nationally in four of the seven weeks so far in survey year 2022 in total people

Other Highlights: 

  • Seven #1 nationally in 2022 
  • 7plus: Up 34% in live streaming versus week 13, 2021, up 36% in BVOD in survey year to date 
  • 7two: #1 multichannel 
  • 7NEWS Monday to Friday: #1 news program of the week. 
  • Sunrise Monday to Friday: #1 breakfast program in the capital cities and nationally, averaging 412,000 overnight viewers nationally, 34% more than its nearest competitor.  

And we’re just getting started. There’s plenty more on the way with more exciting matches coming in the AFL season, family favourite The Voice and Big Brother bringing the ultimate talkability factor landing on Seven’s screens soon. We’re on track for another strong year with opportunities for brands to be part of the upcoming action.  

Reach out to your Seven representative to find out how. 

Source: OzTAM five-city metro and Regional TAM combined aggregate + Tas + WA markets | linear TV audience, and OzTAM VPM BVOD national audience including co-viewing | Overnight is live and as live | National is broadcast metro 5 city and regional (content of networks Seven, Nine and TEN/Sky Regional combined)| Growth and timeslot programming stories all based on metro audiences| Commercial shares are 6pm to 12pm, and BVOD national audience from 2am to 12pm. Program based on primary description | SYTD and CYTD share growth stats are L7D v Consolidated 7day| OzTAM, Metro. Data: Overnight Preliminary. Copyright: OzTAM 

Seven appoints National Sport Sales Director


The Seven Network today announced the appointment of Rob Maclean as National Sport Sales Director, effective immediately.

Mr Maclean will be responsible for delivering the sales strategy across all of Seven’s powerhouse sports broadcasts, including the AFL, cricket, horse racing, Supercars, NFL and the 2022 Commonwealth Games in July. 

Reporting to Seven West Media National Sales Director, Natalie Harvey, Mr MacLean will lead the national sport sales team to develop and execute market-leading sponsorship opportunities and work with clients to integrate their brand stories into Seven’s powerful sports content.

Mr Maclean joined Seven in 2007 and has a successful track record in driving commercial success across key sporting codes and events. He was most recently Head of Commercial and Partnerships, Network Sport, and led the sales strategy and implementation of two of the most commercially successful Olympic Games ever on Seven – Tokyo 2020 and Beijing 2022.

We are thrilled that Rob will take up the role of the national Sport Sales Director. Over Rob’s 15 years at Seven, he has created strong partnerships, delivered exceptional commercial outcomes and provided excellent team leadership. As we integrate the Seven and Prime businesses, Rob will lead the charge in evolving our sport product and creating even better opportunities for brands to connect with millions of Australians in the most exciting and engaging content there is.

Natalie Harvey, Seven West Media National Sales Director

Sport has always been in my DNA and I’m thrilled to be able to lead Seven’s wonderful sport sales team to deliver exceptional brand and business outcomes for our partners through the power of live sport and the strength of Seven’s truly national, cross-platform offering.

Seven has an incredible sport schedule, including Australia’s #1 winter sport – the AFL – Australia’s best horse racing 52 weeks a year, the best cricket plus the exhilarating Supercars and NFL. Add to that the most inclusive and diverse event of 2022, the Commonwealth Games, and we have a big year ahead.

Rob Maclean, National Sport Sales Director

Sunrise is live at the Oscars


Hollywood’s night of nights is here on Monday, and it all starts on Sunrise.

Kicking off from 5.30am, join Sunrise’s Natalie Barr as she rubs shoulders with the biggest stars live from the red carpet of the 94th Annual Academy Awards at the Dolby Theatre in Hollywood.

Australia’s #1 brekky show will have exclusive access to the Oscars for this special edition of Sunrise. Joining Nat to bring viewers all the glitz, glamour and celebrity interviews will be Sunrise’s entertainment guru Nelson Aspen and 7NEWS US Bureau Chief Ashlee Mullany.

I’ve covered floods, fires, elections and terror attacks, so to frock up and head to the biggest red carpet of them all is going to be different, exciting and a whole lot of fun! I can’t wait to bring Sunrise viewers all the action of the Academy Awards up close from 5.30am on Monday morning.

Natalie Barr

Channel 7 and 7plus is the exclusive home of the Oscars in Australia, with the 94th Annual Academy Awards ceremony to air live from 11am Monday, co-hosted by Amy Schumer, Wanda Sykes and Regina Hall.

The awards ceremony will be replayed at 9.40pm on Channel 7 and 7plus.

➔ Find out more!

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Seven #1 nationally in 2022


New national audience report shows Seven rules in survey year to date

The Seven Network today released the first combined metropolitan and regional television audience report based on content, covering the national performance of commercial free-to-air television networks.

The report is a combination of data from the television audience measurement organisations OzTAM (metropolitan markets) and Regional TAM (regional markets).

An ongoing national ratings report is not only reflective of how television is now planned, bought and sold, but also an important step in getting to a combined daily VOZ report, which OzTAM is aiming to achieve by the start of calendar 2023, subject to industry consultation.

Seven continues to work constructively with OzTAM and Regional TAM, the other networks and the Media Federation of Australia to ensure our ratings data reflects the changes in national viewing behaviour.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

Survey year 2022

National commercial audience shares (%)

WeekSeven NetworkNine NetworkNetwork 10
Survey to date40.238.821.1

Highlights from the new report include:

  • Seven Network: #1 nationally so far in survey year 2022 with a 40.2% commercial audience share.
  • Seven Network: #1 nationally in six of the 12 weeks so far in calendar year 2022 in total people.
  • Seven Network: #1 nationally in three of the six weeks so far in survey year 2022 in total people.
  • Seven Network: #1 nationally in five of the 12 weeks so far in calendar year 2022 in people 25 to 54.
  • Seven Network: #1 nationally in two of the six weeks so far in survey year 2022 in people 25 to 54.
  • Seven Network: #1 nationally in six of the 12 weeks so far in calendar year 2022 in people 16 to 39.
  • Seven Network: #1 nationally in three of the six weeks so far in survey year 2022 in people 16 to 39.

Seven Network’s national growth, survey year 2022:

  • Total people                Up 2.9%
  • 25 to 54s                     Up 3.0%
  • 16 to 39s                     Up 5.5%
  • 7plus                           Up 40.0%

Seven Network’s national growth, calendar year 2022:

  • Total people                Up 0.7%
  • 25 to 54s                     Up 0.3%
  • 16 to 39s                     Up 0.6%
  • 7plus                           Up 25.1%

Seven Network’s metro growth, survey year 2022:

  • Total people                Up 4.0%
  • 25 to 54s                     Up 4.4%
  • 16 to 39s                     Up 6.6%

Seven Network’s metro growth, calendar year 2022:

  • Total people                Up 1.3%
  • 25 to 54s                     Up 1.2%
  • 16 to 39s                     Up 1.6%

The acquisition of Prime Media Group changed the game for Seven, creating a total audience proposition across the country and a simpler and easier solution for clients and agencies.

Our focus on starting the year better has paid dividends, with the combination of the Winter Olympics, 7NEWS, Home and Away, Dancing With The Stars: All Stars and SAS Australia giving our advertisers growth in audience and cost efficiency across Seven and 7plus. It should be noted that this growth has come against our competitors’ biggest shows and bodes well for our continued success in winning the ratings battle.

With the return of the AFL and a new season of The Voice and Big Brother set to launch soon, as well as our continued dominance in news, public affairs and drama, Seven is set for another strong year.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

Seven partners with Magic Millions until 2027


Queensland’s biggest race meeting will be broadcast live and free on Seven and 7plus until 2027, with the Seven Network extending its rich association with Magic Millions Raceday in a new six-year broadcast partnership.

With comprehensive coverage across Channel 7 and 7plus, Australia’s #1 racing commentary team will once again be on hand to deliver an incredible day of thoroughbred racing and bring to life all the great moments of Magic Millions Raceday.

As the most exciting day on the Queensland racing calendar, Magic Millions Raceday is a must-watch event and we can’t wait to bring fans all the action from the Gold Coast once again in 2023 and beyond.

There’s no better way to open our electrifying 2023 racing coverage and we look forward to continuing our close partnership with Magic Millions.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

Magic Millions is delighted to renew its broadcast deal with the Seven Network, which will see our partnership extend until 2027.

The Seven Network racing broadcast team are arguably the best in the world. Seven’s team of experts take the palpable excitement of our world-class raceday and ensure the audience – racing and sporting fans from across Australia – experience the thrill and adrenaline as if they were on the Gold Coast.

Seven acknowledges that The Star Gold Coast Magic Millions Raceday is a spectacle of thoroughbred racing excellence and entertainment like no other. Together we have been able to build the raceday audience to millions of Australians.

Katie Page, Magic Millions co-owner

On 15 January this year, racing lovers enjoyed an action-packed day at Gold Coast Race Club, where Coolangatta proved herself as one of the country’s best two-year-olds with a thrilling win in the Magic Millions 2YO Classic (1200m).

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Seven West Media receives WGEA citation in Australian media first


Recognised as Employer of Choice for Gender Equality

Seven West Media (ASX: SWM) is proud to announce it is the first media company in Australia to be named an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency (WGEA).

Seven West Media is one of only 12 new change-making organisations across Australia to receive the highly regarded citation in 2022, after being assessed against extensive and rigorous criteria.  

The citation is a significant recognition of the company’s industry leadership and an important endorsement of its commitment to drive positive change and achieve gender equality in the workplace.

Seven West Media Managing Director and Chief Executive Officer, James Warburton, said: “Diversity and inclusiveness are at the core of our values and part of our business strategy at all levels. We are focused on achieving gender equality across our business. Currently 52% of our people are female across on-screen and off-screen roles, and female representation accounts for 51% of our senior leadership positions.

“Being recognised as among the best employers for women is an important milestone for Seven West Media and one that we are immensely proud of, but our work is not done. This is just part of our continued evolution to create a supportive, flexible and fair workplace for all people to be recognised and to thrive.”

Seven West Media Chief People and Culture Officer, Katie McGrath, said: “Creating a safe environment and richly diverse culture is critical for any high-performing company. We’ve taken progressive action to increase the representation of women in senior positions and we are whole-heartedly committed to ensuring ongoing gender balance at all levels throughout Seven West Media, including during recruitment and career development opportunities.

“The WGEA citation builds on our continued responsibility to promote diversity, equality and inclusion while actively engaging with communities across Australia. The latest citation comes after Seven West Media was again the proud broadcast partner of UN Women Australia for International Women’s Day. We are also the official media partner of White Ribbon Day and we recently registered our intent to develop our inaugural Reconciliation Action Plan with Reconciliation Australia.

“Our extensive charity activities also positively contribute towards a better Australia, with Seven West Media donating over $34 million a year in airtime support to over 140 organisations across the country. Our 2021 Good Friday Appeal raised $18 million for Melbourne’s Royal Children’s Hospital, and over $48 million was raised during Channel 7’s Perth telethon last year,” she said.

Seven has implemented a number of people-focused policies and support systems to improve gender equality. These include policies to eliminate gender remuneration gaps, targets to improve gender equality outcomes, flexible working, gender neutral paid parental leave, employee consultation and initiatives to prevent sexual harassment and discrimination. 

One hundred and twenty Australian companies sit alongside Seven West Media as WGEA Employer of Choice for Gender Equality, including Accenture, Allianz, Blackmores, Deloitte, ING, Kellogg, Medibank, PwC, Telstra, Woolworths and more.

WGEA Director, Mary Wooldridge, said: “Each year, we accept applications for our WGEA Employer of Choice for Gender Equality (EOCGE) citation from those employers who are raising the bar when it comes to driving change, creating the circumstances that allow all people, regardless of their gender, to thrive.

“After passing through our evidence-based benchmarking evaluations, our EOCGE citation holders are officially recognised as some of the best employers in Australia, who are committed and dedicated to action in achieving gender equality.

“Critically, these organisations are delivering on a formula that sees better support structures in place for working families; stronger actions to address pay inequalities; and strategic recruitment and promotion practices that help to encourage the full participation of women at work,” she said.

“We extend our congratulations to these leading employers, and look forward to working with them closely to accelerate positive change across Australian workplaces.”


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