Introducing 7Shop and 7Rewards

By Kickstart 2022, SEVEN, Seven West Media

Plus new data partnerships for 7REDiQ

The Seven Network today announced two key new products to supercharge the way brands connect with consumers – 7Shop and 7Rewards – plus three new strategic partnerships to drive better results for advertisers.

Unveiled during Seven’s 2022 Upfront presentation, 7Shop and 7Rewards will be integrated with Seven’s market-leading audience intelligence platform, 7REDiQ, which combines Seven’s first-party data of 10 million registered and addressable 7plus users (or SWM-iDs) with extensive second-party data partnerships.

7Shop is the first service of its kind in Australia and allows consumers to instantly buy on-screen products they see while streaming their favourite TV programs on 7plus.

Using AI technology and content recognition software from Seven’s 7CAP contextual ad placement product to identify and tag products in Seven’s most popular programs, 7Shop will let people buy what they see on screen, not just in the supporting commercial content.

7Shop blends content and commerce in one place to create an easy way for consumers to shop for the products they see on screen, be it an Apple iPad featured in The Voice, a dress worn on Home and Away, a car driven in Farmer Wants A Wife or a power drill on Better Homes and Gardens.

Viewers will be notified they are watching shoppable content. They can then pause the content they are watching and use their mobile device to either view additional branded content or activate a QR code and make a purchase via the vendor’s website.

As we continue to invest in our technology, data and innovative commerce offerings, 7Shop is the natural next step in Seven’s Enhanced Advertiser and Viewer Experience [E.A.V.E.] initiative.

The 7Shop innovation will simplify the customer journey and bring brands closer to audiences in contextually relevant programming – influencing consumer behaviour from consideration to immediate action, all while they are watching TV.

“We know Seven viewers are often inspired by and passionate about our content. We can turn that passion into purchase. In doing so, we offer a value exchange for consumers,  brand building and sales opportunities for companies, and greater audience engagement for Seven. 7Shop represents a unique full funnel marketing opportunity for buyers to convert millions of Seven viewers into customers.

Kurt Burnette, Seven West Media Chief Revenue Officer

Seven has partnered with The Entertainment Group, a leader in technology-enabled direct-to-member loyalty platforms and famous for its much-loved Entertainment Book, to create a new rewards program.

7Rewards is purpose-built to facilitate new brand opportunities and stronger engagement and advocacy with Seven’s audiences by creating an even more rewarding experience within 7plus. The personalised offers include dining, travel and activities for the family, all of which can be redeemed on the spot or saved and used later.

Leveraging data and insights from 7REDiQ, 7Rewards will create unique and customised ad experiences that connect brands more closely with Seven’s audience and will allow marketers to track the end-to-end customer journey and attribution as it happens.

Building on 7Shop, 7Rewards enhances the viewer experience and will deliver better results for advertisers by allowing users to buy and trial their products on the spot.

7Rewards, combined with the latest technology and data targeting functions from 7REDiQ, creates an incredibly powerful opportunity for brands to cut through and connect with content that moves audiences. The combination of 7Shop and 7Rewards delivers the full circle of attention, action and attribution for brands.

The recent identifier changes of tech platforms and a cookieless future means it’s critical broadcasters and publishers deliver a value exchange for consumers. 7Rewards does this by connecting high-value audiences with exclusive offers and experiences that deepen a user’s engagement and loyalty. It makes advertising more relevant and, therefore, enjoyable through personalisation.

Nicole Bence, Seven West Media Network Digital Sales Director

Seven today announced new strategic data partnerships with Car Experts, Equifax and Cricket Australia, which join the 7REDiQ ecosystem to bring brands closer to their desired audiences than ever before.

Car Experts provides insights on people who intend to buy a car, enabling closer and more strategic targeting in this key, highly competitive sector that generates billions of dollars in purchases each year.

Equifax is a global data, analytics and technology company and a market leader in consumer credit information. It will provide 7REDiQ with more financial data-driven insights that can be activated on connected TVs.

The partnership with Cricket Australia positions Seven as both a broadcast and a data partner for the organisation, delivering insights to help it better understand how its fans engage with the game. In return, Seven can now offer more accurate fan insights, cricket team-level attribution and game day audience summaries for brands and broadcast sponsors.

At its core, 7REDiQ makes it easier for advertisers to target the consumers they want to reach through deeper audience understanding and insights.

7REDiQ’s strategic data partners including Flybuys, Carsguide, Weatherzone, LandmarksID, Ticketek and Mastercard currently deliver over two billion data points against the SWM-iDs. The exciting new partnerships will surface even more deterministic insights for brands to leverage when planning, buying and measuring campaigns.

Our continued investment in data and dynamic insights gives brands a critical way to understand where their target audiences are and what moves them to action. Our ‘visualised’ dashboard brings up-to-the-minute audience intelligence to life, helping to make decisions easier for our brands and partners.

We believe in 7REDiQ’s transparency and its value to enrich other datasets to drive business growth. We believe in making it easy to use and that it should be visual to demonstrate the meaningful full funnel insights for brands, agencies and creatives.

No walled garden, no black box, no vapourware, no ‘dashboard is coming’ talk. Our data strategy is simple: we show how the Seven audiences intersect with our data partners’ data and prove the connection points. It’s time to remove any doubt.

Charlotte Valente, Seven West Media Chief Marketing Officer

Queensland’s all-new Sunrise


Wake up to your only live and local news

Australia’s #1 brekky show, Sunrise, will broadcast all-new live and local news bulletins exclusive to Queensland from Monday.

In a breakfast television first, to coincide with the start of daylight saving in the southern states, the comprehensive local bulletins will bring viewers all of Queensland’s news live every half hour from 6am local time – while competing services remain on delay.

In addition to the national news with Nat, Kochie and the team at Brekky Central, Sunrise’s Queensland correspondent Bianca Stone will deliver the local bulletins live from Seven’s Brisbane headquarters, crossing to reporters wherever news is breaking across the Sunshine State.

Bianca Stone, Channel 7 Photography By Paul A. Broben

The new Queensland-only bulletins represent a significant investment in local reporters, producers, camera crews and technicians – all to keep Queenslanders up to date.

Queensland is a market of vital importance to Sunrise. Viewers in the Sunshine State have been loyal to the show for decades. But for six months of the year, the concept of running hour-old, networked news to five million residents, has bothered us.

This is our solution: Queensland news bulletins, live and local every 30 minutes, made in Queensland, by Queenslanders, for Queenslanders. Viewers will still see the main show and the national headlines. But every half hour, and whenever news is breaking, Queensland will get its own tailor-made coverage. Queensland will see all the rapidly-changing, critical information, first on Sunrise.

Michael Pell, Sunrise Executive Producer

There’s nothing like feeling informed and on top of everything in a world that seems to be changing so much. Our Sunrise Queensland-only news will get your day started right. It’s a game-changer – a dedicated local news service like no other.

Natalie Barr, Sunrise co-host

Never before has it been more important for our viewers to have instant access to the latest news which affects their lives, no matter their time zone. That’s our commitment – to deliver the best news service wherever you live.

Kochie, Sunrise co-host

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It’s show time for Spring Racing on Seven


Epsom Day and Turnbull Stakes Day live and free on Saturday

Spring Racing kicks up a gear on the Seven Network this Saturday, with live and free coverage of the best thoroughbred action from Turnbull Stakes Day at Flemington and Epsom Day at Royal Randwick.

Saturday’s racing is highlighted by the $1.5 million Group 1 Epsom Handicap (1600m), Group 1 Metropolitan Handicap (2400m) and Group 1 Flight Stakes (1600m) at Royal Randwick, and the $1 million Group 1 Turnbull Stakes (2000m) at Flemington.

Seven’s coverage begins at 12.00pm AEST on Channel 7, 7two and 7plus and will be led by Australia’s pre-eminent sport broadcaster, Bruce McAvaney, with fan favourite Jason Richardson. Also joining racing’s #1 commentary team is Emma Freedman, daughter of five-time Melbourne Cup-winning trainer Lee Freedman.

Freedman will anchor Seven’s Sydney Spring Racing coverage, kicking off with Epsom Day on Saturday alongside Katelyn Mallyon, Gerard Middleton and Sky Racing’s Lizzie Jelfs trackside at Randwick.

The Turnbull Stakes is headlined by Sydney star Verry Elleegant, attempting to defend her Turnbull crown to take to her 10th Group 1. However, the champion mare is up against exciting galloper Incentivise while Cox Plate hero Sir Dragonet, who charged home behind Incentivise in the Makybe Diva Stakes, looks to be in for a very good preparation.

Star trainer Gai Waterhouse is looking for her eighth win in the Epsom Handicap with leading hope Riodini from a wide barrier and Discharged. Doncaster winner Cascadian is already proven at the Randwick Mile with placegetters Icebath and Dalasan chasing elusive Group 1 wins, while champion trainer Chris Waller has four of the past eight editions and saddles up five runners including last start Bill Ritchie winner Atishu and multiple Group 1 winner Hungry Heart.

In the Metropolitan Handicap, Group 1 winner Montefilia is looking to become the first mare since Coco Cobanna (2000) to win, while promising import Zeyrek gains a start and is ready to peak third up for Team Hawkes. 

Seven this week announced the very best Australian thoroughbred racing will now be shown live and free every Saturday of the year as part of the most significant free-to-air television deal in the history of the sport.

The historic, long-term agreement to 2027 with Racing Victoria, Racing NSW, Racing Queensland and Racing SA firmly cements Seven as Australia’s Home of Racing, and means Australians will enjoy 52 weeks of elite racing across the nation.

Over the coming weeks, Seven will broadcast Spring Racing’s finest thoroughbred action from around Australia, including the Caulfield Cup, Everest, Cox Plate and Golden Eagle.

Landmark deal secured for Australian racing


The Seven Network is proud to announce the very best Australian thoroughbred racing will now be shown live and free every Saturday of the year as part of the most significant free-to-air television deal in the history of the sport.

Seven has partnered with Racing Victoria, Racing NSW, Racing Queensland and Racing SA in the historic, long-term deal that unites Australian thoroughbred racing like never before.

The agreement to 2027 firmly cements Seven as Australia’s Home of Racing, and means Australians will enjoy 52 weeks of elite racing across the nation, including:

  • NSW – every Group 1 and feature race, highlighted by the Golden Slipper, The Championships, The Everest and Golden Eagle
  • Victoria – the very best of Melbourne’s time-honoured events headlined by the All-Star Mile, Caulfield Guineas, Caulfield Cup and Cox Plate
  • Queensland – the Summer and Winter Carnivals, featuring the highly coveted Queensland Oaks, Queensland Derby and Stradbroke Handicap
  • South Australia – the May Carnival and the jewels in its crown, the South Australian Derby, South Australian Oaks and Goodwood Handicap.

Seven has a long and proud history of bringing horse racing to Australian television viewers and I’m very pleased to announce this innovative, comprehensive long-term agreement.

It is great news for Seven, our partners, the fans and horse racing in general, and it reinforces our position as the home of the best sport on television, all live and free.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

Total TV tells the total story

By Seven West Media

By James Warburton, Managing Director and Chief Executive Officer, Seven West Media

It was more than 16 years ago, but I remember the day like it was yesterday. It was 8.35am the morning after Desperate Housewives had launched on Seven. The OzTAM overnight audience numbers arrived, and we had a huge hit our hands: 2.5 million viewers in metropolitan markets alone. The rebirth of Seven had begun.

Fast forward almost two decades and, until a couple of weeks ago, the TV industry was still obsessing about overnight audience numbers. What that meant, of course, was that we were leading the public discussion about free-to-air TV audiences with the smallest number we had. Never mind the rise of time-shifted viewing, BVOD and live streaming: as an industry we were ignoring the dramatic change in how our content is consumed and pushing overnight numbers which were, not surprisingly, in steady decline.

Overnight audience numbers are very misleading. In some cases, they represent less than 70% of a TV program’s true audience. When catch-up viewing in its various forms and live streaming are added, some programs add hundreds of thousands of “new” viewers. Not hundreds, but hundreds of thousands.

For years, self-appointed experts have proclaimed that TV is dying. They are, of course, wrong (and, in many cases, biased). TV isn’t dying. It is changing. It is adapting to changes in how, where and when people want to watch video content.

The free-to-air TV networks are constantly being told we need to innovate in how we create and sell our content, how we use data, how we trade with our commercial partners, and so on.

And yet, until very recently, we were clinging to antiquated audience numbers that undersold our innovation and painted us in the worst possible light. We were our own worst enemy. Would Google and Facebook go to market with archaic audience numbers? No. They put out the biggest numbers they can, even when there are questions about how real or commercially relevant they are (does anyone really believe two seconds is a video view?).

On 13 September, after more than six months of debate, cajoling and setbacks, we finally went public with daily total audience numbers covering seven days of viewing, that is, overnight audience numbers plus time-shifted viewing, BVOD and live streaming. Sure, at this stage, we are only distributing two top 30 program tables each day – one ranking programs by total people, the other by 25 to 54s – but it is a great first step.

The total audience numbers are sent to media just after 9.00am every day, followed by the overnight numbers at about 10.00am. The vast majority of the journalists who write about TV are ignoring the total audience numbers and still focusing on overnights. That is not even remotely surprising. As an industry, we spent decades feeding the media reporting of the overnight ratings. The only way to stop that is to stop the public distribution of the overnight ratings. That isn’t going to happen, at least, not yet.

The overnight ratings are not what we trade on with media buyers or for our clients, and anyone who tells you otherwise is wrong. The seven-day total audience numbers are an important currency and show the real reach and impact of our content.

Take the new season of SAS Australia. So far, its series total audience numbers are about 30% bigger than its overnight numbers. Its first episode had 968,000 viewers overnight. Over the following seven days, that climbed to 1.36 million (including SAS Uncensored on 7plus), an increase of 41% or 392,000 viewers. The increase among 25 to 54s was even bigger, at 58%. In a very different genre, Home and Away routinely sees increases of about 20% from overnight to total audience numbers, representing up to 200,000 additional viewers.

Other shows on air now are seeing similar, albeit smaller, gains as SAS Australia, including The Block, The Newsreader and The Masked Singer. Their increases reflect how our consumers – and therefore our industry – are changing. Total audience numbers will only become more important, as BVOD and live streaming continue to grow.

As an industry, we need to increase our focus on total audience numbers. That includes convincing the media who report on TV to focus on the total audience numbers. Of course, the solution is to stop publicly releasing overnight numbers. For some, that is brave step, so we will keep working to help them take it.

Hey Hey It’s 50 Years is here!


Get set for the celebration of a lifetime, 7.00pm Sunday, 10 October

Join the celebration of one of the most iconic television shows in Australia, Hey Hey It’s Saturday, when the special anniversary event Hey Hey It’s 50 Years premieres at 7.00pm Sunday, 10 October, on Channel 7 and 7plus.

Hosted by Daryl Somers, the one-off special event Hey Hey It’s 50 Years celebrates the 50th anniversary of the launch of Australia’s longest-running and most-loved variety/comedy show.

Hey Hey captivated Australian audiences with live music performances and the biggest names in show business from here and overseas, as countless much-loved stars from Aussie comedy greats to music megastars made their small screen debut on the treasured show.

Now, Daryl and the gang of Hey Hey favourites are back together for the first time in years in one big television event packed with superstar guests and surprise star reveals.

Hey Hey It’s 50 Years showcases the best of the madness and mayhem that became essential family viewing across an incredible 30 years. Get ready to celebrate as Daryl revisits the trademark organised chaos of regular segments including Red Faces, Celebrity Head, The Great Aussie Joke, Plucka Duck and Chooklotto.

In a career spanning more than five decades, Daryl has hosted light entertainment programs, kids’ shows, game shows, pop music shows and countless specials, including the highly successful Dancing With The Stars: All Stars on Seven earlier this year, with the second season currently in production. 

In 2004 Daryl was awarded the Medal of the Order of Australia for his service to the entertainment industry, charitable organisations and the community.

Hey Hey It’s 50 Years is a Somers Carroll production for the Seven Network.

Premieres 7.00pm Sunday, 10 October on Channel 7 and 7plus

Seven appoints new Head of Research and Insights

By Seven West Media

As Seven West Media (ASX: SWM) continues to accelerate its digital transformation and market-leading data offering, the business has strengthened its Insights team with the appointment of Craig Johnson as Head of Research and Insights, effective immediately.

A key member of Seven’s Audience Intelligence team, Mr Johnson is responsible for measuring and analysing data and insights from Seven’s audiences across all platforms, including broadcast television and online streaming on 7plus. He reports to Director of Audience Intelligence, Andrew Brain.

Mr Johnson has previously held senior roles in international and Australian media companies and was most recently embedded at Facebook’s Californian head office as a Senior Vice President – Global Business Partner Leader at Nielsen, where he managed and grew the global alliance between Facebook and Nielsen.

Craig is an accomplished leader in data and his extensive background in media and previous senior roles at Nielsen across multiple territories will be a tremendous asset to Seven.

As a strategic partner to our marketing, programming, commercial, corporate and strategy teams, Craig will bring new thinking and innovative approaches to data measurement that will help inform critical business decisions. He also joins us at an exceptional time for the industry, following the recent roll out of VOZ, OzTAM’s Total TV reporting and the newly announced IAB measurement partner, Ipsos.

Andrew Brain, Director of Audience Intelligence

I am thrilled to join Seven West Media during such an exciting time of growth for the company. I look forward to working with the team to drive new measurement solutions under Seven’s market-leading first-party data assets, including 7REDiQ, and unifying insights and data analytics across the company.

Craig Johnson, Head of Research and Insights

Mr Johnson’s appointment follows the departure of Emelia Millward, who is moving to a new role overseas.

The story that couldn’t be told until now


The new drama event: Australian Gangster

Inspired by true events, Australian Gangster is a fast, punchy and often funny rush through Sydney’s world of crime and gangland wars, told through the signature lens of writer/director Gregor Jordan (Two Hands, Ned Kelly, Dirt Music).

Growing up in an organised crime family, Pasquale “Pas” Barbaro (Alexander Bertrand) never had a shot at anything resembling a normal life. He is released from jail, but not before making an enemy of fellow inmate and Brothers For Life member, Mohammed “Little Crazy” Hamzy (Rahel Romahn). 

A newly freed Barbaro is not concerned about playing it safe or hiding in the shadows. He is, however, concerned about looking good on Instagram.

Coming soon to Seven and 7plus, the story of Pas and his cohorts reflects the modern criminal world.

They are all about flaunting their wealth and their physical appearance to try and create an image of themselves that they can project to the world.

They represent a modern and interesting twist on the gangster genre.

Gregor Jordan, Australian Gangster Director

Australian Gangster is a Roadshow Rough Diamond production for the Seven Network. Produced by John Edwards and Daniel Edwards and Seven head of drama Julie McGauran, it was written and directed by Gregor Jordan and directed by Fadia Abboud.

Australian Gangster is coming soon to Channel 7 and 7plus

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Sudden-death Semis set to sizzle on Seven


Prime-time AFL Finals on Friday and Saturday

Seasons will go on the line this weekend as the AFL Finals ignite on the Seven Network with two prime-time semi-finals that promise to be instant classics.

The week two finals action kicks off tomorrow night when Geelong takes on the GWS Giants in the Second Semi-Final at Optus Stadium, with Seven’s live and free coverage starting at 7.00pm AEST on Channel 7 and 7mate.

The Cats are aiming to make a remarkable fifth preliminary final in six years, but the Giants toppled them at GMHBA Stadium in Round 21 and will fancy their chances of causing another upset. With a preliminary final spot up for grabs, the stage is set for a titanic battle.

The stakes will be just as high on Saturday night as the Brisbane Lions welcome the Western Bulldogs to the Gabba for the First Semi-Final. Seven’s pre-game coverage kicks off at 6.30pm AEST on 7mate and 7two, before the match broadcast begins at 7.00pm AEST on Channel 7 and 7mate.

It wasn’t until the dying seconds of the home and away season that the Lions clawed their way above the Bulldogs on the ladder and Saturday night’s clash looks set to go down to the wire too, as two genuine contenders fight for the right to take on Port Adelaide in a preliminary final.

The AFL’s #1 commentary team will again lead Seven’s coverage, with this weekend’s line-up featuring Brian Taylor, James Brayshaw, Hamish McLachlan, Daisy Pearce, Luke Hodge, Wayne Carey, Luke Darcy, Matthew Richardson, Justin Leppitsch, Basil Zempilas and Xavier Ellis.

There’s nothing like finals footy and this weekend the blowtorch gets turned up a notch. From now on, there are no second chances, it’s win or go home.

All four teams in action this week are battle-hardened finals performers who won’t give an inch, each of them capable of beating anyone on their day. You couldn’t set the scene more perfectly for two epic September contests that no one can afford to miss.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

Semi-final week on Seven gets underway tonight when The Front Bar opens on Channel 7 and 7plus at 8.30pm in Melbourne, Adelaide and Perth, and 11.00pm in Sydney and Brisbane. 

This week, Mick Molloy, Sam Pang and Andy Maher will be joined at the bar by the legendary Leigh Matthews as they present the coveted AFL Players MVP awards.

After Friday night’s opening semi-final, Adam Cooney and Cam Luke will settle in on the Armchair Experts sofa to give their unique take on all the fallout from the big match on Channel 7, 7mate and 7plus. On Sunday morning, premiership teammates and footy mavericks Heath Shaw and Dale Thomas will be live on @7AFL Twitter at 10.30am AEST to give fans an unfiltered view of all the finals fallout on the Heater and Daisy Show, which will also be available on catch-up at 7plus.

Get Involved:
AFL on 7plus
The Front Bar on 7plus
Armchair Experts on 7plus
Heater and Daisy Show on 7plus

A test like no other


TV’s toughest test storms onto screens Monday, 13 September

The highly anticipated new season of SAS Australia storms onto screens Monday, 13 September at 7.30pm on Channel 7 and 7plus.

Eighteen Aussie celebrities have volunteered to put their privileged lives behind and embark on the toughest test of their lives.

They have enrolled on a condensed version of the Special Forces selection course, a brutal process which will physically and mentally strip them back to the core.

In punishing conditions, these recruits will be subjected to extreme physical endurance, sleep deprivation, interrogation and psychological testing, with no allowances or exceptions made for their celebrity status or gender.

They’ll need to push past their fears and their limits in the hope of passing SAS selection.

No other test asks as much, or means as much, to the few who make it through.

SAS Australia was the most talked about show on television last year and for good reason. It puts the real into reality tv.

These celebrities have volunteered for the world’s toughest TV show and Ant Middleton and his staff don’t hold back. This season is more extreme, more brutal and more controversial than ever. It’s going to blow people’s minds.

Angus Ross, Seven’s Director of Programming

The star recruits with something to prove on TV’s toughest test are:

  • Alicia Molik – Tennis Champion
  • Bonnie Anderson – Singer / Actor
  • Brynne Edelsten – Socialite
  • Dan Ewing – Actor
  • Emma Husar – Former Politician
  • Erin Holland – TV Presenter
  • Heath Shaw – AFL Star
  • Isabelle Cornish – Actor
  • Jana Pittman – Dual Olympian
  • Jessica Peris – Sprinter
  • Jett Kenny – Ironman
  • John Steffensen – Olympic Medallist
  • Kerri Pottharst – Beach Volleyball Olympian
  • Koby Abberton – Bra Boy
  • Manu Feildel – Celebrity Chef
  • Mark Philippoussis – Tennis Legend
  • Pete Murray – Musician
  • Sam Burgess – NRL Star

The gripping new season of SAS Australia premieres Monday, 13 September at 7.30pm on Channel 7 and 7plus.

SAS Australia starts Monday, 13 September on Channel 7 and 7plus

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