Bathurst 1000 roars to 1.28 million viewers


Reaches 4.1 million, audience jumps on 2020

The Seven Network’s coverage of the Repco Bathurst 1000 from Mount Panorama was a hit with television audiences yesterday, as over 4.1 million viewers tuned into the turbo-charged action on Channel 7 and 7mate.

Seven’s live and free coverage of the high-octane race averaged 1.28 million total viewers nationally, as Chaz Mostert and Lee Holdsworth became the new Kings of the Mountain in their first drive together. It was the 35th win at Bathurst for Holden and the first for Walkinshaw Andretti United in its current guise.

The unforgettable action reached new heights in 2021, with the Race average broadcast audience up 11.2% across the capital cities on Network 10’s coverage in 2020, and the Podium up 24.1% on last year.

More than three-quarters of the people who watched the race on television watched it on Seven, while more than 18.6 million minutes were streamed on 7plus, which grabbed a 64% share of live streaming yesterday.

Supercars Championship: Bathurst 1000 Podium:

  • 1.37 million viewers (linear and BVOD) nationally
  • 816,000 capital city viewers
  • #1 across its timeslot in total people and 25 to 54s
  • Linear viewing up 24.1% in total people on 2020, up 10.2% in 25 to 54s
  • Reached 1.83 million viewers nationally, 1.13 million across the capital cities

Supercars Championship: Bathurst 1000 Day 3 Race:

  • 1.28 million viewers (linear and BVOD) nationally
  • 747,000 capital city viewers
  • #1 across its timeslot in total people and 25 to 54s
  • 65% commercial audience share in total people
  • 77% commercial audience share in men 25 to 54
  • Linear viewing up 11.2% in total people on 2020
  • Reached 3.49 million viewers nationally, 2.22 million across the capital cities
  • Seven delivered 76% of the total Race audience on Sunday


  • 7plus streamed 18.6 million minutes of Supercars on Sunday
  • 7plus had a dominant 64% commercial share in live streaming on Sunday and 51% in BVOD

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Seven Network back at #1


#1 in 2021 survey year
#1 in demo growth
#1 BVOD in 2021: 7plus

The Seven Network has reclaimed the title of Australia’s #1 television network and achieved the strongest free-to-air commercial audience share growth of any network this year.

Measured across the 2021 television ratings survey year, the Seven Network has the greatest share of total television viewers in Australia – with or without the inclusion of Seven’s record-breaking Olympic Games Tokyo 2020 coverage.

So far across the calendar year – which measures every day of 2021, including the Olympics – Seven is dominant, ranking #1 in total people, 16 to 39s and under 50s.

Seven’s free digital on-demand and streaming service 7plus once again ranks #1 across the calendar year to date, recording more total minutes and live minutes streamed than any other Australian commercial free-to-air BVOD service in 2021.

Across the 2021 survey year (excluding Olympic weeks 31 and 32), Seven was:

  • #1 in prime time (6pm to midnight) in total people – Seven Network
  • #1 in 19 of the 38 survey weeks – Seven Network
  • #1 multichannel in total people – 7mate
  • #1 multichannel in 25 to 54s and 16 to 39s – 7mate
  • #1 multichannel group – 7mate, 7two, 7flix
  • #1 all day (6am to midnight) – Seven Network

Across the 2021 calendar year so far, Seven is:

  • #1 in prime time in total people, 16 to 39s and under 50s – Seven Network
  • #1 in prime time in total people and 16 to 39s – Channel 7
  • #1 in 26 of the 48 calendar weeks – Seven Network
  • #1 BVOD service – 7plus
  • #1 multichannel in total people – 7mate
  • #1 multichannel in 25 to 54s and 16 to 39s – 7mate
  • #1 multichannel group – 7mate, 7two, 7flix
  • #1 all day (6am to midnight) – Seven Network

Seven has the most watched shows in Australia:

  • #1 program – 2021 AFL Grand Final
  • #1 sporting event – Olympic Games Tokyo 2020
  • #1 winter sport – AFL
  • #1 regular series – The Voice
  • #1 entertainment show – The Voice
  • #1 news program – 7NEWS (#1 for six years in a row)
  • #1 breakfast show – Sunrise (#1 for 18 years in a row)
  • #1 morning show – The Morning Show (#1 for 14 years in a row)
  • #1 Australian drama – Home and Away
  • #1 lifestyle show – Better Homes and Gardens
  • #1 daily quiz show – The Chase Australia

It’s great to be back at #1. Seven has now won 13 of the past 15 years and our digital offering 7plus is also the #1 BVOD service for the second year in a row.

I’m extremely proud of the team at Seven. We have momentum, confidence and the shows Australia wants to watch. We are yet to deliver our full programming schedule, as we lost key productions this year due to COVID-19 lockdowns. Despite these setbacks, more people have watched Seven in 2021 than any other network, with or without the Olympics. Bring on 2022. We are just getting started.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

We have had an outstanding year and are thrilled to be back on top. Our continued content-led transformation has delivered record-breaking results, with the Olympic Games Tokyo 2020 and Paralympic Games Tokyo 2020 the biggest digital and broadcast event in Australian history, and The Voice the #1 show of 2021.

Our successful schedule of exciting new and proven content across television and 7plus has captured more viewers and delivered stronger demo share growth than any other network. Next year promises to take Seven to the next level as we bring Australian audiences more must-watch entertainment, news, sport and two of the world’s biggest events: the Winter Olympics and Commonwealth Games.

Angus Ross, Seven’s Director of Network Programming

Our stellar year has delivered exceptional results for our partners in 2021 and next year will be even bigger. By returning to #1, we’ve proved that no other network has the powerful mix of premium sport, entertainment and news content that brings Australia together and connects with viewers through unmissable moments. Our incredible line-up can’t be matched and Seven is here to stay as Australia’s number one network.

Kurt Burnette, Seven West Media Chief Revenue Officer

SEVEN: #1 IN 2021


Total people: commercial audience shares (%)
Survey year, excluding Olympic weeks 31 and 32

Seven Network38.637.4+1.2
Nine Network37.838.0-0.2
Network 1023.624.6-1.0

Total people: commercial audience shares (%)
Calendar year to date

Seven Network 39.636.9+2.6
Nine Network 36.738.3-1.5
Network 10 23.724.8-1.1

Under 50s: commercial audience shares (%)
Calendar year to date

Seven Network 36.533.4+3.1
Nine Network 35.637.4-1.9
Network 10 27.929.2-1.3

16 to 39s: commercial audience shares (%)
Calendar year to date

Seven Network 36.633.6+3.0
Nine Network 34.135.9-1.9
Network 10 29.330.5-1.2

7PLUS: #1 IN 2021

  • #1 commercial free-to-air BVOD platform
  • #1 in live streaming
  • Audience up 50.1% on 2020
  • 45.6% share of commercial free-to-air BVOD market, calendar year to date

Sunrise #1 in 2021


#1 for 18 years in a row
#1 every day nationally for three years
#1 every week this year

Sunrise has retained its crown as Australia’s favourite breakfast TV program in 2021, marking the 18th year in a row that the Seven Network’s iconic breakfast show has ranked #1 in its timeslot.

In addition to its incredible 18-year winning streak, Sunrise has also been the #1 breakfast show every day nationally for three years, cementing its leadership position as Australia’s most watched breakfast program.

In 2021, Sunrise won every week in the capital cities and every week nationally.

Each weekday, Sunrise reaches 1,112,000 Australians, with an average national audience of 450,000 viewers, 38% more than its closest rival.

MarketPeriodSunrise viewers Today viewers
NationalCalendar year (year to date)450,000 325,000
Survey year (Excl. summer, Easter, Olympics)446,000329,000
Capital citiesCalendar year (year to date)262,000220,000
Survey year (Excl. summer, Easter, Olympics)260,000223,000

These results are absolutely outstanding and a credit to the entire Sunrise team. It has been a year of mixed fortunes for many Australians, so credible information and trustworthy storytelling have never been more crucial. But Sunrise is also a family and it’s been a pleasure to bring some entertainment to Aussies when they needed it most. Thanks to our loyal audience for making us number one for another year.

Michael Pell, Sunrise Executive Producer

I love this show. It’s my second family. To clock up 18 years as #1 is something this big team of fantastic, hard-working people is just so proud of. We are here because of our other family out there, the viewers. Many of them have been with us for every one of those 18 years – breastfeeding their babies in the dark in their lounge rooms, snatching a few minutes of the show as they yell at the kids and get the school lunches ready, laughing and crying with us year in and year out.

We can never thank everyone enough for all the support. Gee, it’s been a slog the last couple of years with COVID, so wishing everyone a wonderful Christmas and bring on 2022.

Natalie Barr, Sunrise co-host

Eighteen consecutive years as Australia’s most-watched breakfast program is a significant milestone for us. Just as parents have a sense of love and pride when their children turn 18, it’s the same for me with Sunrise.

I’m enormously proud of working with an incredible team here at Sunrise and proud of what we’ve achieved. I’m also extraordinarily grateful to our viewers for their support, their loyalty and for the privilege of being allowed to be part of their morning routine. And just like parents do on their child’s 18th birthday, you can’t help but cherish the experiences I’ve had as part of the program. The adventures I’ve had, the people I’ve met, the joy and love I’ve received. It is seriously the best job it the world and one I’m forever grateful to have.

David Koch, Sunrise co-host

Australia’s #1 breakfast show, Sunrise, will be back in 2022, with co-hosts David Koch and Natalie Barr, newsreader Edwina Bartholomew, sports presenter Mark Beretta and weatherman Sam Mac.

Get Involved:
7NEWS on Facebook
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Sunrise on Facebook
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Seven’s AFL Grand Final: #1 show of 2021


3.91m viewers nationally, 3.01m in the capital cities
Breaks audience share records in three cities

The Seven Network’s live, free and exclusive coverage of the unforgettable 2021 AFL Grand Final last night scored 3.91 million viewers nationally and 3.01 million in the capital cities, making it the #1 TV program of 2021.

On 7plus, the AFL Grand Final was watched by an additional 197,000 viewers on connected TVs and recorded 32.6 million streaming minutes, up 211% year-on-year.

In the first ever Grand Final in Perth, Melbourne’s triumph over the Western Bulldogs to end a 57-year premiership drought reached 6.34 million viewers nationally and 4.73 million in the capital cities. The average audience of 3.91 million was up 2% on last year’s huge audience and up 33% on the 2019 Grand Final.

Seven’s 2021 AFL Grand Final delivered the biggest Grand Final audience since 2016 and the fifth biggest ever.

In only the second time a Grand Final has been held outside of Victoria, Melbourne recorded a Grand Final audience of 1.64 million viewers, up 3% on 2020. 

The thrilling match dominated its timeslot with a 77% share of viewers during the game, and an 80% share of 25 to 54s.

Seven recorded an overall prime time commercial network share of 73.5% on Saturday and a 75.9% share in 25 to 54s.

The highest ever prime time commercial shares for any network in OzTAM history were recorded across several capital cities, including Melbourne with an 88.9% commercial share, Adelaide (77.3%) and Perth (76.9%).

The historic 2021 AFL Grand Final lived up to the hype and delivered extraordinary audiences on Seven. The AFL is a vital part of Seven’s unrivalled sporting content and once again Australia’s #1 winter sport has gripped the nation with another unmissable premiership decider.

Seven’s prime time coverage, underpinned by our expert commentary and insights, ensured more fans across Australia could enjoy the exciting Grand Final action, live and free. A huge thanks to the fans, players, clubs, AFL and the entire team across the Seven Network for making 2021 so memorable despite another year of uncertainty. It highlights once again how our shared love of Australian football continues to bring the nation together.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

Seven’s AFL Grand Final

  • AFL Grand Final: Melbourne v Western Bulldogs 3.91 viewers nationally, 3.01 in the capital cities. Reached 6.34 million nationally
  • AFL Grand Final: Presentations: 3.51 million viewers nationally, 2.67 million in the capital cities.
  • AFL Grand Final: On The Ground: 2.98 million viewers nationally, 2.27 million in the capital cities.
  • AFL Grand Final: Pre-Match entertainment: 1.99 million viewers nationally, 1.46 million in the capital cities.
  • AFL Grand Final: Post Match: 1.62 million viewers nationally, 1.28 million in the capital cities.

Get Involved:
AFL on 7plus
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Heater and Daisy Show on 7plus

Total TV tells the total story

By Seven West Media

By James Warburton, Managing Director and Chief Executive Officer, Seven West Media

It was more than 16 years ago, but I remember the day like it was yesterday. It was 8.35am the morning after Desperate Housewives had launched on Seven. The OzTAM overnight audience numbers arrived, and we had a huge hit our hands: 2.5 million viewers in metropolitan markets alone. The rebirth of Seven had begun.

Fast forward almost two decades and, until a couple of weeks ago, the TV industry was still obsessing about overnight audience numbers. What that meant, of course, was that we were leading the public discussion about free-to-air TV audiences with the smallest number we had. Never mind the rise of time-shifted viewing, BVOD and live streaming: as an industry we were ignoring the dramatic change in how our content is consumed and pushing overnight numbers which were, not surprisingly, in steady decline.

Overnight audience numbers are very misleading. In some cases, they represent less than 70% of a TV program’s true audience. When catch-up viewing in its various forms and live streaming are added, some programs add hundreds of thousands of “new” viewers. Not hundreds, but hundreds of thousands.

For years, self-appointed experts have proclaimed that TV is dying. They are, of course, wrong (and, in many cases, biased). TV isn’t dying. It is changing. It is adapting to changes in how, where and when people want to watch video content.

The free-to-air TV networks are constantly being told we need to innovate in how we create and sell our content, how we use data, how we trade with our commercial partners, and so on.

And yet, until very recently, we were clinging to antiquated audience numbers that undersold our innovation and painted us in the worst possible light. We were our own worst enemy. Would Google and Facebook go to market with archaic audience numbers? No. They put out the biggest numbers they can, even when there are questions about how real or commercially relevant they are (does anyone really believe two seconds is a video view?).

On 13 September, after more than six months of debate, cajoling and setbacks, we finally went public with daily total audience numbers covering seven days of viewing, that is, overnight audience numbers plus time-shifted viewing, BVOD and live streaming. Sure, at this stage, we are only distributing two top 30 program tables each day – one ranking programs by total people, the other by 25 to 54s – but it is a great first step.

The total audience numbers are sent to media just after 9.00am every day, followed by the overnight numbers at about 10.00am. The vast majority of the journalists who write about TV are ignoring the total audience numbers and still focusing on overnights. That is not even remotely surprising. As an industry, we spent decades feeding the media reporting of the overnight ratings. The only way to stop that is to stop the public distribution of the overnight ratings. That isn’t going to happen, at least, not yet.

The overnight ratings are not what we trade on with media buyers or for our clients, and anyone who tells you otherwise is wrong. The seven-day total audience numbers are an important currency and show the real reach and impact of our content.

Take the new season of SAS Australia. So far, its series total audience numbers are about 30% bigger than its overnight numbers. Its first episode had 968,000 viewers overnight. Over the following seven days, that climbed to 1.36 million (including SAS Uncensored on 7plus), an increase of 41% or 392,000 viewers. The increase among 25 to 54s was even bigger, at 58%. In a very different genre, Home and Away routinely sees increases of about 20% from overnight to total audience numbers, representing up to 200,000 additional viewers.

Other shows on air now are seeing similar, albeit smaller, gains as SAS Australia, including The Block, The Newsreader and The Masked Singer. Their increases reflect how our consumers – and therefore our industry – are changing. Total audience numbers will only become more important, as BVOD and live streaming continue to grow.

As an industry, we need to increase our focus on total audience numbers. That includes convincing the media who report on TV to focus on the total audience numbers. Of course, the solution is to stop publicly releasing overnight numbers. For some, that is brave step, so we will keep working to help them take it.

SAS Australia recruits viewers to Seven


Launch episode up 41% in total viewers, up 58% in 25 to 54s
Live streaming on 7plus up 72%

The new season of SAS Australia on the Seven Network has attracted strong audience numbers across all screens since it launched last week.

With consolidated viewing over seven days, including broadcast catch-up and online streaming audiences, the launch episode on Monday 13 September averaged 1.36 million total viewers, up 41% or 392,000 viewers, on its overnight audience. In 25 to 54s, the first episode increased its audience by 58% across seven days.

An average of 1.28 million viewers watched the first four episodes on Channel 7 and 7plus, including 985,000 broadcast viewers nationally and 667,000 in the capital cities. The new season has reached 4.27 million people since it started, with an additional 450,000 on 7plus.

SAS Australia, which sees 18 celebrities put through the show’s toughest, most unforgiving selection course yet, has lifted its timeslot audience on Channel 7 by 42% year-on-year and 66% in 25 to 54s.

On 7plus, audiences have also soared. Across the first four episodes, an average of 43,000 viewers watched live on 7plus alongside the television broadcast, up 72% on the live streaming average for the same episodes last year.

SAS Australia is gripping viewers in its second season with record audiences streaming the hit show live and watching the uncensored versions on 7plus, with its total TV audience soaring 41% over seven days.

With more action-packed episodes to come, the multi-platform success of SAS Australia is set to continue as our star recruits confront surprising truths about themselves to discover their real character and prove whether they have the strength, resilience and endurance to pass this year’s selection course.

Angus Ross, Seven’s Network Director of Programming

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7plus hits new heights in 2021

By 7plus

Tokyo 2020 and The Voice help drive 58% increase

Registered users up more than 47% to 9.4 million

The Seven Network’s market-leading 7plus broadcast streaming platform has recorded strong growth in 2021, expanding its audience and extending its market share leadership.

So far this year, 7plus has streamed more than 12 billion minutes of content, 21% more than its nearest commercial competitor.

It has increased its live streaming viewership year-on-year by a massive 186% and its total viewership by 58%.

The success of the Olympic Games Tokyo 2020, The Voice, Home and Away and other key content has given 7plus a 47.3% year-to-date commercial free to air BVOD share, up 5.7 share points on the same period in 2020 and more than eight share points above its nearest competitor.

Since July, 7plus has had a 60% share, more than Nine Network and Network 10 combined.

7plus also dominates the key advertiser demographics so far this year, commanding a 47% share in people 25 to 54. 

7plus commands an even stronger lead in live streaming, with a 59% commercial share for total people. 

With more than 40 Olympics channels, 7plus set new Australian streaming records during Tokyo 2020 and added more than 2.8 million new registered users, lifting its total number of registered users 44% to more than 9.2 million. Since then, it has increased to 9.4 million, up 47% in total since before Tokyo 2020.

Australians watched more than 4.74 billion minutes of Tokyo 2020 content on 7plus, making it the biggest digital event in Australian history. 7play’s comprehensive coverage of The Paralympic Games Tokyo 2020 also attracted huge audiences, with the Paralympics Opening Ceremony alone doubling the total minutes streamed for the whole of Rio 2016.

The Voice was #1 in live streaming each night it aired with an average of 75,000 viewers, up 151% on the 2020 live streaming average. An average of 181,000 viewers watched the world’s biggest singing competition on-demand, up 48% on the 2020 season.

The #1 television show of 2021 attracted an average of 257,000 viewers per episode through on-demand and live streaming on 7plus, up 65% on The Voice’s 2020 BVOD season average. Viewing on 7plus alone added 14% to the average total audience and 22% in 25 to 54s.

The remarkable growth of 7plus in 2021 has been driven by Seven’s content-led growth strategy which continues to deliver compelling content that connects with younger audiences.

After shattering Australian streaming records with our Tokyo 2020 coverage, 7plus has continued the momentum, with The Voice dominating live and on-demand streaming every night it aired. Home and Away has also delivered audience highs in the last month as it continues to connect with viewers on television and online. 

With the unmissable SAS Australia and Big Brother VIP, 7plus will continue its powerhouse position as the #1 free-to-air broadcast streaming service in Australia. Along with our incredible new content, 7plus boasts an extensive library of exclusive and classic content and we continually innovate to enhance the viewing experience.

Gereurd Roberts, Seven West Media Chief Digital Officer

7plus in 2021:

  • #1 commercial free-to-air BVOD platform, with a 47.3% share of total commercial free-to-air BVOD viewership
  • #1 in live streaming viewership, with a 59% share
  • 58% growth in total viewership year-on-year
  • 186% growth in live viewership year-on-year
  • Registered users up 47% to 9.4 million since before Tokyo 2020

The Voice soars on Seven and 7plus


Biggest show of 2021, audience up 45% on 2020

The blockbuster new season of The Voice on the Seven Network ended on a high note last night, drawing record audiences across all screens and dominating the total people and 25 to 54s rankings. 

Nationally, 2.02 million viewers watched the Grand Finale – Winner Announced episode of the world’s biggest singing competition on Channel 7, including 1.38 million in the capital cities.

A further 92,000 live streamed the thrilling conclusion on 7plus, as Bella Taylor Smith was crowned the winner after delivering an inspiring performance of Never Enough from The Greatest Showman.

The Grand Finale – Winner Announced was the show’s biggest overnight audience this year and was #1 in its timeslot in 25 to 54s and total people.

Earlier last night, The Voice – Grand Finale attracted 1.9 million viewers nationally and 1.29 million in the capital cities, ranking #1 its timeslot in total people and recording the biggest Grand Finale audience since 2015.

The 2021 season of The Voice demolished the competition to become the most-watched regular program so far in 2021, dominating its timeslot in 25 to 54s and total people, and it was the only television series this year to attract over 1 million capital-city viewers every episode.

With consolidated viewing, including catch-up and online streaming audiences, the 2021 season had an average total audience of 2.11 million viewers. That represented a 24% lift on the 2021 series’ average overnight audience.

The Voice boosted Seven’s timeslot audience year-on-year by an average of 105% in 25 to 54s and 95% in total people. It was up 42% on the series’ 2020 national audience, and up 36% in the capital cities.

On 7plus, The Voice had an average of 257,000 viewers through on-demand and live streaming, up 65% on the 2020 BVOD season average.

The Voice was #1 in live streaming every night it aired with an average of 75,000 viewers watching live on 7plus alongside the television broadcast, up 151% on the 2020 live streaming average. Viewing on 7plus alone added 14% to the average total audience and 22% in 25 to 54s.

The Voice has dominated the new VOZ total TV reporting system, ranking as the #1 program each week since its launch. The spectacular launch episode was watched by 2.31 million Australians nationally, including over 292,000 on 7plus, giving the singing competition its biggest launch since 2015 and Seven its biggest entertainment show launch since 2016.

We’re thrilled with how Australia has connected with the incredible new season of The Voice on Seven to make it the number one television show in 2021. Our electrifying new line-up of megastar coaches – Keith Urban, Rita Ora, Guy Sebastian and Jessica Mauboy – our fantastic host Sonia Kruger and this year’s world-class artists engaged viewers and hit the right notes with younger audiences.

The series is the #1 entertainment show of the year, dominated its timeslot in 25 to 54s and under 50s and reached new heights on 7plus to become the streaming service’s biggest launch show ever and Australia’s #1 live-streamed show in 2021. The Voice’s phenomenal success has helped Seven become the number one network so far in 2021 and is further proof that Seven’s content-led growth strategy is successfully delivering on its aims.

Angus Ross, Seven’s Network Director of Programming

The total video results across linear, streaming and on demand for The Voice has been nothing short of phenomenal. Using the 7REDiQ data platform, we saw that The Voice led in the demos and was able to help brands achieve stronger results by connecting with audiences at a deeper, more relevant level across all screens.

The brand integrations and the show’s huge audience created a winning formula for marketers. We look forward to creating even more exciting new innovations our partners in the next series of The Voice and in The Voice: Generations.

Kurt Burnette, Seven West Media Chief Revenue Officer

The Voice is an ITV Studios Australia production for the Seven Network.

Seven has commissioned The Voice: Generations, a special event series that will premiere on Seven and 7plus in 2022.

This has been an extraordinary season of The Voice in 2021. We thank the Seven Network for their incredible support for the brand. It has truly demonstrated its strength, resonating with Australian audiences with such incredible ratings for every episode. The season showcased phenomenal singers with spectacular performances, and our warmest congratulations to Bella Taylor Smith who captured the hearts of all Australians.

We are now in preproduction for the next series, as well as our brand new adaptation, The Voice: Generations, for Seven in 2022.

David Mott, ITV Studios Australia CEO and Managing Director

The Voice by the numbers

  • • National total audience (includes time-shift and BVOD): 2.11 million – up 45% on 2020
  • • Capital city total TV audience (includes time-shift, BVOD): 1.52 million – up 40% on 2020
  • • National average broadcast audience: 1.84 million – up 42% on 2020
  • • Capital city average broadcast audience: 1.27 million – up 36% on 2020
  • • Average national time-shifted audience: 137,000
  • • Timeslot rankings: #1 in total people, 25 to 54s, men and women
  • • 2021 season lifted its timeslot audience year-on-year 105% in 25 to 54s, 95% in total people
  • • 7plus average BVOD audience: 194,000 (7 day) – up 59% on 2020
  • • 7plus: 281.9 million minutes streamed
  • • Reached over 10.2 million viewers (7 million in the capital cities); BVOD reached over 1.7 million viewers nationally

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Seven’s AFL Finals score huge audiences


The 2021 AFL Finals Series continues to score on the Seven Network, with Friday night’s Melbourne v. Geelong match recording the biggest AFL national and capital city audience this year.

Friday night’s clash was watched by 1.3 million people nationally and 1.01 million in the capital cities.

The high-stakes match was up 76% on the 2021 regular season Friday night average and reached 2.45 million people nationally and 1.87 million in the capital cities.

Seven’s Friday AFL match was the #1 program of the night in 25 to 54s, #1 in its timeslot and pushed Seven to a huge 52.8% network commercial share. 

On Saturday night, the Port Adelaide v. Western Bulldogs clash recorded an average national audience of 1.18 million people, up 81% on the 2021 regular season Saturday night average.

In the capital cities, 920,000 people tuned into Seven’s live and free coverage, up 89% on the regular Saturday night average audience. The match was the #1 program of the night in 25 to 54s, dominated its timeslot and reached 2.4 million viewers nationally and 1.8 million in the capital cities.

In Melbourne, the audience soared 119% on the regular Saturday night average audience and helped Seven win Saturday night with a massive 49.9% network commercial share across the capital cities.

Seven’s finals coverage to-date has averaged 1.08 million viewers nationally. Across the capital cities, it has an average audience of 834,000. The finals games of Australia’s number one winter sport have reached 5.86 million people nationally so far and 4.33 million in the capital cities.

Get Involved:
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Olympic glory: Tokyo 2020 makes history

By 7plus, Olympics, SEVEN

Seven’s broadcast up 71% on Rio 2016
Opening Ceremony: 3.85 million viewers
4.74 billion minutes streamed on 7plus
7plus registered users surge 44% to 9.2 million

As the Olympic Games Tokyo 2020 came to an inspiring close last night, more than 20 million Australians have tuned in to watch the Seven Network’s innovative coverage of the 17 days of the Games, making it the biggest television and streaming event in Australian history.

From the Opening Ceremony on Friday 23 July to last night’s Closing Ceremony, 20.2 million Australians watched Seven’s live, free and exclusive broadcast of Tokyo 2020, with 41% watching on both Seven and 7plus.

Across the 17 days of coverage (includes Opening Ceremony), the average full day broadcast audience was up 80% on Rio 2016 in the capital cities and up 71% nationally.

Seven’s prime time commercial free-to-air network share across days 1 to 7 of the Games was 60.3%. That increased to 61.9% across days 8 to 16. In week 32 of the OzTAM survey year, Seven Network recorded the biggest prime time commercial share (62.7%) for any network in total people and 25 to 54s since OzTAM ratings started in 2001

Seven Network’s average prime time capital city audience from 6.00pm to midnight grew by 12% from week one to week two of the Games. 

Channel 7’s share alone was 43.0% across the first week and 43.7% across the second week – more than double its closest rival and more than four times the share of the third ranked primary channel

7mate recorded an 11.1% commercial share across Tokyo 2020, making it the #1 multichannel and the #3 free-to-air commercial channel – trumping a rival primary channel.

With a total audience of 3.85 million viewers nationally, including time-shift and BVOD audiences, the Opening Ceremony is the most most-watched TV program of 2021.

Tokyo 2020 has boosted Seven Network’s strong momentum. Seven is currently #1 in the 2021 survey year with a 40.8% year-to-date commercial share. It has won 18 weeks of the 32 weeks so far in calendar 2021 and is the only network growing its commercial share in 2021.  


With more than 40 Olympics channels, 7plus set new Australian streaming records during the competition, adding more than 2.8 million new registered users, bringing its total number of registered accounts to more than 9.2 million, an increase of 44% since Tokyo 2020 started. 

Australians watched more than 4.74 billion minutes on 7plus, making it the biggest digital event in Australian history.

On 25 July, 7plus delivered the biggest day of streaming in Australian television history with 376 million minutes, shattering the previous record of 86 million (held by a State of Origin rugby league match day this year) and 10 times more than the biggest day recorded for Rio 2016.

7plus was particularly popular with younger viewers, with VOZ data recording 18% of people 18 to 39 watched the Olympic action exclusively on 7plus, delivering an incremental audience reach on broadcast of 32% over the first 12 days. The incremental reach is even higher for men aged 18 to 39, with viewing on 7plus extending the average broadcast day reach by 43%.

We came into the Games confident Tokyo 2020 would be a success, but the record-breaking reaction from audiences exceeded all expectations.

Our exclusive, live and free coverage on Seven and 7plus was unmissable entertainment for millions, as our Aussie athletes equaled their best Olympic performance ever and provided Australia with much-needed inspiration. For the brands involved with delivering the Games across the screens of Seven, it represented the largest and most addressable marketing platform ever created.

The success of our innovative coverage is testament to the incredible people we have behind the scenes and on-screen bringing must-watch moments to viewers. From our exceptional hosts and commentary teams to the excellent production and operations teams across broadcast and digital, everyone worked together to deliver a world-class experience.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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