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Partnership

EAVE

Seven drives smarter brand sponsorship with 7Impact

By SEVEN

eBay is launch partner for enhanced viewer experience

EAVE

Seven West Media today revealed 7Impact, the latest sponsorship opportunity as part of its Enhanced Advertiser and Viewer Experience (E.A.V.E).

7Impact offers brands the opportunity to own a program in the extensive range of first run and library content on the market-leading 7plus platform, with an exclusive sponsorship that rewards repeated viewing with less interruptions, delivering an enhanced viewer experience.

Using a custom branded “bumper”, personalised through insights and addressability powered by 7REDiQ, 7Impact informs users who have watched two consecutive episodes of the same show in a row that there will be reduced ad breaks during the next episodes, thanks to the advertiser’s sponsorship. From three episodes on, the sponsor has complete ownership of ad breaks with its custom bumper and brand TV commercial.

7Impact is the next step in our mission to create rich and engaging ad experiences that put the viewer first. 

By seamlessly integrating creative and contextual brand messages in a way that engages the viewer by rewarding their behaviour, we can create meaningful relationships between brands and their audiences that deliver proven results. Better still, the exclusive 7Impact sponsorship enables brands to cut through the clutter and engage audiences.

This is the latest step in our E.A.V.E initiative, which is designed to deliver creative and engaging solutions to advertisers while improving the experience of our digital offering.  

Nicole Bence, Seven West Media Network Digital Sales Director

7Impact has been launched in partnership with MediaCom and eBay, which has signed as launch partner. 

As Australia’s number one shopping site, we understand the importance of a clean and simple user experience. We’re excited to partner with Seven to launch 7Impact, enabling us to more effectively engage with viewers as they stream their favourite content.

Rebecca Newton, Acting Head of Marketing at eBay Australia

MediaCom is delighted to be partnering with eBay and Seven with the launch of 7Impact. This is an innovative way for Seven to deliver a superior experience for their audiences and, as a result, purposefully aim to drive better results for the brand associated. For us and eBay, it is a great way to continue our test and learn principles as audience viewing habits evolve and the content delivery methods continues to optimise to better meet their needs.

Minsun Collier, MediaCom Head of Digital

Seven hires new Head of Commercial Data and launches new partnership with Adobe

By SEVEN

The Seven Network today announced the appointment of Dean La Rosa as Head of Commercial Data and a new partnership with Adobe for its 7REDiQ audience intelligence platform.

Mr La Rosa will join Seven on 10 May, responsible for identifying and delivering commercial data solutions for customers and partners. His resume includes commercial data roles at Nine Network and, before that, two years at Acxiom.

The Adobe announcement is a key element of the 7BYOD (Bring Your Own Data) product suite as it now connects over 6 million SWM-iDs with an Adobe ID.  

The partnership means Seven can now offer data enrichment to more customers, giving them the ability to identity new customers from Seven’s growing signed-in user base, unlock insights and turn those insights into campaigns targeted across Seven’s digital channels.  

Today’s announcement comes hard on the heels of the launch of new strategic data partnerships for 7REDiQ with Unpacked by Flybuys, the data division of Australia’s most popular loyalty program, and Weatherzone. 7REDiQ’s other data partners include TEG, Carsguide and Mastercard. 

With rich insights into the behaviour of more than 6 million people who have registered with Seven’s market-leading 7plus platform, 7REDiQ gives marketers the ability to define their own customers by their passions, affinities, purchasing power, behaviours and attitudes. 

Now we have taken the step of offering Adobe customers a granular understanding of their audience inside the 7REDiQ platform through Adobe ID match, as part of Seven’s BYO data solution. 

This secure and compliant environment gives brands the power to append their own customer data against our verified audience data and data from our premium second party data partners.

Charlotte Valente, Seven West Media Chief Marketing Officer

We are very excited to welcome Dean to the team. His talent and experience will help us build our first-party deterministic data approach to prepare for the decline of third-party cookies.

As we continue to add new data partners and innovative technology solutions to 7REDiQ, Dean’s experience and skills will help us fast track commercial data led solutions for our clients.

Nicole Bence, Seven West Media Network Digital Sales Director,

I’m excited to be joining Seven. What they have accomplished over the past 12 months is incredible and people are taking notice. Seven’s approach to connecting Flybuys and Mastercard data to logged-in users on the largest screen in the house – all in time for the start of the Tokyo Games – clearly demonstrates how innovation, insights and results are at the heart of 7REDiQ.

Dean La Rosa

Seven West Media signs Google and Facebook agreements

By SEVEN, Seven West Media

Provides FY21 trading and debt update

Seven West Media (ASX: SWM) today confirmed it has finalised its partnership with Google and has also signed a long-form agreement with Facebook awaiting signature by the latter overnight. 

The agreements are consistent with the respective Letters of Intent announced in February. The agreement with Google is five years and the agreement with Facebook is three years. 

Completion of the two agreements confirms the strong recognition of the quality and credibility of our leading television and newspaper news brands and entertainment content. Together, they underpin our sustainability and enable us to continue to build our digital platform. 

These partnerships have been made possible by the introduction of the Media Bargaining Code. This has been an important reform led by Prime Minister Scott Morrison, the Chair of the Australian Competition and Consumer Commission, Rod Sims, Treasurer Josh Frydenberg and Communications Minister Paul Fletcher.

James Warburton, SWM Managing Director and Chief Executive Officer

SWM anticipates the digital revenue associated with the agreements will commence before the end of FY21, with the majority to be derived in FY22. Minimal incremental costs are required to deliver the revenue.

With regards to trading, Seven’s Q3 FY21 advertising revenue grew at the upper end of the 7-10% range provided at the first-half results briefing in February.

Net debt is forecast to be approximately $270 million to $280 million by the end of FY21. Net proceeds of $45 million from the Airtasker IPO in March were used to retire debt, bringing total debt retirement to $195 million in the second half to date.   

The transformation of SWM continues. Finalisation of the Google and Facebook agreements completes one of the key objectives outlined in our February results, delivering further digital transformation, and realising the true value of our news and current affairs product on third-party digital platforms. 

Our balance sheet is now in a much stronger position and our FY21 Q4 content is positioned to deliver audience and share growth, particularly among people 25 to 54 and on 7plus.

James Warburton, SWM Managing Director and Chief Executive Officer

This release has been authorised to be given to the ASX by the Managing Director and CEO of Seven West Media Limited.

Seven expands 7REDiQ data insights

By SEVEN

Weatherzone partnership adds new location data

The Seven Network today announced a key new strategic data partnership with leading weather information provider Weatherzone to add more insights to its 7REDiQ audience intelligence business.

The partnership, which also includes location technology provider LandmarksID, means marketers will now gain even richer insights into the behaviour of the more than 6 million people who have registered with Seven’s market-leading 7plus platform. 

Weatherzone joins Seven’s growing list of second-party data partners. Others include TEG, Carsguide, Mastercard and – as announced on 19 April – Unpacked by Flybuys, the data division of Australia’s most popular loyalty program.

Partnering with trusted consumer brands like Weatherzone is integral to the ethos of 7REDiQ and further enhances our ability to enrich the information we have about the millions of people who are logged into 7plus.

As our 7plus audience check the weather on their Weatherzone app, we will capture their location data and build it into 7REDiQ. Early data suggests 7plus and Weatherzone share more than 650,000 consumers, providing more than enough scale to build out a nationally representative panel of people and their location habits. 

Understanding these habits provides powerful insights for marketers to build out activation segments, inform smarter creative ideas, and contribute to post-campaign attribution studies.

Thanks to 7REDiQ, marketers can visualise our audiences and their potential customers by their favourite 7plus shows or genres, their Flybuys spending habits, Ticketek events, their Mastercard spending and now, thanks to Weatherzone, knowing where they have been.

For marketers, it’s an increasingly powerful and effective eco-system. With COVID-19 restrictions easing, people are heading out more and therefore checking the weather more, making the timing of this new partnership perfect.

Nicole Bence, Seven West Media Network Digital Sales Director

Seven and KERV revolutionise shopping

By SEVEN

Officeworks launches first campaign with 7ACT

Seven West Media has announced an Australian-first partnership with KERV Interactive to deliver the revolutionary shoppable ad experience, 7ACT.

The new product allows advertisers to dynamically insert QR codes seamlessly into video assets, enabling brands and content creators to showcase specific products, offer relevant information and provide contextual shopping opportunities.

Seven has launched 7ACT with a programmatic-first partnership with key agency partners Matterkind and Initiative, developing an all-new campaign for Officeworks. 

Officeworks is using 7ACT as part of its “Mind Grown” campaign, providing children new avenues to grow and learn through a range of learning resources. It is a collaborative partnership that sets the standard for future ad experiences on screens.

7ACT is an innovative addition to Seven’s Enhanced Advertiser and Viewer Experience (E.A.V.E.) initiative, which was launched last year.

Our mission with premium ad experiences such as 7ACT is to make advertising more enjoyable, more engaging and more relevant through personalisation. 

E.A.V.E. is central to our approach to innovation, creating ad experiences that are unique, customised and bring brands to life through interactive storytelling. We believe that by delivering valuable ad experiences to our viewers, they will be more loyal to our platforms, more engaged with our content and therefore much more responsive to brand messages from advertisers.

Nicole Bence, Seven West Media Network Digital Sales Director

KERV is a global, multi-award-winning, patented video technology company that lifts existing video assets to become unique, interactive experiences for consumers. The QR code response process is unique to KERV and allows information and shopability to dynamically shift where the mobile destination is directed, based on the KERV object-level AI.

We are extremely excited to be part of this launch with Seven West Media, who have been leading the market through their programmatic-first approach in the BVOD space. This approach allows Matterkind to trade easily on a diverse variety of advertising products and innovative solutions for our agencies and brands. 

Ad product innovations like 7ACT represent a huge step forward for brands, leveraging high-impact and immersive formats to expand their addressable footprint. Most importantly, 7ACT’s use of QR codes enables accurate measurement of success across Connected Television, far beyond standard brand metrics.

Flaminia Sapori, Matterkind National Head of Partnerships & Strategic Investments

Seven and Flybuys strike innovative partnership

By SEVEN

Loyalty program data division joins 7plus connected TV audiences

Seven West Media today announced the launch of a market-leading new partnership with Unpacked by Flybuys, the data division of Australia’s most popular loyalty program.

The partnership will connect Flybuys’ aggregated audience segments with 7plus’ connected TV audiences. It marks the first time targeting will be possible across connected TV, giving marketers the ability to reach 7plus audiences on the biggest screen in their home with tailored advertising messages based on previous purchases.  

In an Australian first, Seven and its strategic data partner TEG Analytics will connect Seven’s 6 million unique first-party audience identifiers, SWM-iDs, with the data of more than 8 million Flybuys members. 

Seven’s SWM-iDs – coupled with its extensive second-party partnerships with TEG, Carsguide, Mastercard and others – sit at the core of the audience insights, activation and measurement solution in 7REDiQ, the audience intelligence platform Seven launched in October 2020. 

We set up 7REDiQ with one simple aim: to bring brands closer to their desired audiences than ever before. Connecting Flybuys’ data to our SWM-iDs for activation is an Australian first and an exciting development for marketers.

Our new partnership with Flybuys means 7REDiQ has taken a giant leap forward to connect deterministic second-party data at an identity level, making it even easier for brands to reach their key audiences across our market-leading content and to achieve stronger results.

Kurt Burnette, Seven West Media Chief Revenue Officer

The new Flybuys partnership is further evidence of 7plus, 7REDiQ and our data partners working better together to deliver people-based, results-driven marketing through connected TV.

The recent roll out of mandatory sign-in across all 7plus assets means every digital eyeball is addressable using high-quality, transactional, location and behavioural signals from 6 million IDs, with a 75% match with Flybuys.

When the Tokyo Olympics kick off on 23 July, Australians will be able to access 43 channels of Olympics content on 7plus. Today’s announcement comes at a perfect time for brands to make the most of the resultant massive increase in digital viewing across Seven’s market-leading BVOD platform and maximise the engagement and scale of the Olympics.

Nicole Bence, Seven West Media Network Digital Sales Director

Through this partnership with Seven West Media, we are providing insights into our more than 8 million members’ shopping baskets. Unpacked by Flybuys arms brands and media agencies with data, insights and measurement into their audiences based on real-world behaviour and provides unrivalled ROI on marketers spend.

Harley Giles, Chief Product Officer of Flybuys

We are thrilled to be able to bring TEGA’s new data partnership with Flybuys to our long-standing partnership with Seven West Media. This is the first time in Australia that a TV network will be able to offer brands FMCG data against connected TV viewing.

Andrew Reid, General Manager at TEG Analytics

Seven and McDonald’s are better together

By 7SPORT, SPORT

The Seven Network’s market-leading strategic cross-media arm, 7RED, has joined forces with OMD, DDB and Whooska to create an innovative, integrated campaign for McDonald’s Australia in Seven’s coverage of the 2021 Toyota AFL Premiership Season.

The campaign, which kicked off during last night’s Carlton v Collingwood match, features Seven’s Hamish McLachlan along with several AFL stars and senior officials in a unique promotion of the McDonald’s brand.

We asked ourselves how could we make McDonald’s synonymous with the AFL? And the answer was right in front of us: it already is.

Every club in the league, the Channel Seven commentary team, past legends and even the CEO of the game itself all have a Macca. We had a lot of fun making this and hope footy fans enjoy seeing it during the game.

Jack Nunn, DDB Creative Partner

To see this work realised in such a short amount of time is a massive achievement. It’s a real testament to the work that can be created through collaboration of agencies, McDonald’s Australia, the Seven Network and the AFL.

Aaron Miller, OMD Sports Partnerships Director

By partnering with 7RED, OMD, DDB and Whooska were able to deliver bespoke content that perfectly targeted McDonald’s key audiences and integrated tightly into the broadcast of the AFL match.

By connecting the iconic McDonald’s brand with our AFL coverage, we’ve once again demonstrated how 7RED and brands are better together.

Seven’s AFL is the best opportunity for brands to reach their target audiences in Australian sport. This unique campaign execution was only possible thanks to OMD, DDB and Whooska working very closely with 7RED to create and deliver a pitch-perfect spot that promotes the brand to Seven’s AFL audience.

Katie Finney, 7RED Director

At McDonald’s we’re proud to play an active role in communities across Australia. 

As a partner to the AFL and AFLW, we’re excited to be continuing to play a role in helping keep fans connected with their team and favourite players. Our ambition with this partnership is ultimately to support the AFL in getting more Aussies participating in – and enjoying – this great game.

Amanda Nakad, McDonald’s Australia Group Marketing Manager

There’s nothing we love more than keeping our audiences engaged with our AFL coverage, and campaigns such as our latest work with McDonald’s do just that.

By partnering with 7RED, brands are able to keep audiences engaged across a break, driving better results for them and ultimate, a better experience for the viewer.

Lewis Martin, Seven Melbourne and Network Head of Sport Managing Director

Seven West Media and Facebook set up new partnership

By 7NEWS, SEVEN, Seven West Media

Seven West Media (ASX: SWM) today announced it has signed a Letter of Intent to provide news content to Facebook.

The LOI is subject to signing a long-form agreement between the two companies, expected to be executed over the following 60 days. Seven West Media will provide more details following the execution of the agreement.

The establishment of this new partnership with Facebook is a significant move for our business and reflects the value of our original news content across our successful metropolitan and regional broadcast, digital and print properties.

On 15 February we announced a LOU for a partnership with Google, to provide news content to the Google Showcase product.

Together, the two announcements are a strong recognition of the quality and credibility of our leading news brands and entertainment, and will enable us to continue to build our digital platform.

These partnerships would not have been possible without the leadership and vision of Prime Minister Scott Morrison, the Chair of the Australian Competition and Consumer Commission, Rod Sims, Treasurer Josh Frydenberg and Communications Minister Paul Fletcher, and we thank them.

Kerry Stokes AC, Seven West Media Chairman

Like our new, market-leading partnership with Google, our agreement with Facebook is an important part of the strategy to transform our company and build Australia’s leading news and entertainment content business.

Both agreements are a significant step forward for Australian news media and are a clear acknowledgement by all parties of the value and importance of original news content.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

We are pleased to confirm our investment through a Letter of Intent with our partners from Seven West Media. This agreement brings the premium news content Seven produces from its newsrooms across Australia to Facebook. We have always been committed to supporting journalism and our agreement today continues our work with the news community in Australia.

Will Easton, Managing Director of Facebook Australia and New Zealand

This release has been authorised to be given to the ASX by the Managing Director and CEO of Seven West Media Limited.

Seven partners with UN Women Australia for International Women’s Day

By SEVEN, Seven West Media

Seven West Media is proud to announce it has joined with UN Women Australia as the Australian broadcast partner for International Women’s Day (IWD) 2021.

The new partnership reflects the joint commitment of UN Women and Seven West Media to focus on gender equality and celebrate the accomplishments of women.

IWD is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender equality. Significant activity is witnessed worldwide as groups celebrate women’s achievements or rally for women’s equality, with the theme and focus for 2021 being “Women in Leadership: Achieving an equal future in a COVID-19 world”.

The partnership will see Seven West Media supporting key IWD events around Australia in the lead up to and on 5 March, three days before IWD.

We’re proud to enter into this partnership with UN Women Australia in support of International Women’s Day 2021.

For us, this is a natural partnership: our workforce has a 50-50 gender balance and over half of our managers are female. We’re honoured to join forces with UN Women Australia to celebrate International Women’s Day.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

UN Women Australia looks forward to amplifying our work driving a gender equality acceleration agenda through this partnership.

It provides an important opportunity to reach more Australians this IWD and beyond, with a call to action around why equality matters, and the steps we can all take every day to enable every woman and girl equal opportunities to lead, learn, earn and live a life free from violence and discrimination.

Janelle Weissman, UN Women Australia Executive Director

As part of the partnership with UN Women Australia, Seven presenters will host IWD events around Australia. The five events will run simultaneously, reaching thousands of people across Australia.

We look forward to celebrating on Friday, 5 March as we reflect on this year’s theme of empowering women in leadership in a COVID-19 world, and supporting equality.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

About UN Women

A global champion for women and girls, UN Women is the United Nations entity responsible for promoting women’s empowerment and gender equality and was established to accelerate progress to meet the needs of women and girls worldwide. UN Women Australia is a registered charity in Australia which exists to raise funds for and awareness of UN Women’s work across the Pacific and around the world.

Each year, UN Women Australia hosts the pre-eminent International Women’s Day events around the country – in Brisbane, Sydney, Canberra, Melbourne and Perth – to celebrate global achievements and discuss actions needed to continue accelerating gender equality. The events create an opportunity for inclusion, drawing together people from diverse backgrounds across Australia to empower, inspire, motivate and benefit individuals and communities towards advancing gender equality, here in Australia and globally.

No country in the world has achieved gender equality. Through our events, we aim to put the spotlight on global issues that perpetuate gender inequality and highlight actions we can all take on the path to a gender equal world.

Seven West Media and Google strike long-term partnership

By 7NEWS, SEVEN, Seven West Media

Seven West Media (ASX: SWM) today announced it has entered into a LOU to form a long-term partnership with Google to provide news content to the Google Showcase product which launched in Australia in early February.

The agreement will be subject to executing a long form agreement within the next 30 days.

This is a great outcome for Seven West Media and for Google. Our new partnership recognises the value, credibility and trust of our leading news brands and entertainment content across Seven and West Australian Newspapers.

I’d like to thank Prime Minister Scott Morrison and the Chair of the Australian Competition and Consumer Commission, Rod Sims, with particular recognition of Treasurer Josh Frydenberg, who has been instrumental in the outcome of this ground-breaking agreement.

Their outstanding leadership on the implementation of the proposed News Media Bargaining Code has resulted in us being able to conclude negotiations that result in fair payment and ensure our digital future.

The negotiations with Google recognise the value of quality and original journalism throughout the country and, in particular, in regional areas.

Google is to be congratulated for taking a leadership position in Australia and we believe their team is committed to the spirit of the proposed code.

Kerry Stokes AC, Seven West Media Chairman

We are proud to support original, trusted, and quality journalism and are excited to welcome Seven West Media today as a major Australian publishing partner to join Google News Showcase.

Seven West Media is one of Australia’s leading integrated media companies across broadcast, print and digital news and joins with 21 publications across a variety of titles as diverse as The West Australian, 7NEWS, PerthNow, the Albany Advertiser, the Geraldton Guardian and the Broome Advertiser.

Our partnership with Seven West Media sees us make a substantial investment in the future of journalism not just across the metropolitan areas, but importantly in regional areas too where titles like the Kalgoorlie Miner and the Harvey-Waroona Reporter are at the heart of the local community.

Showcase has been very well received since its launch in Australia a little over a week ago with our publisher partners receiving one million views of their content in just eight days, demonstrating that Showcase offers a constructive path forward for publishers, readers, and Google.

Mel Silva, Managing Director for Google Australia and New Zealand

Seven West Media Managing Director and CEO, James Warburton, welcomed today’s announcement.

This is another significant step in Seven West Media’s transformation journey.

Google recognises the strength of our audiences through our engaging content and leading platforms. We are excited to be partnering with them as we pursue the next stage of our strategy.

James Warburton, Seven West Media Managing Director and CEO

Seven West Media will advise more details following the execution of the long form agreement.

This release has been authorised to be given to ASX by the Managing Director and CEO of Seven West Media Limited.

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