Tag

Partnership

Surf’s up on Seven and 7plus

By SEVEN, SPORT

Seven extends partnership with World Surf League

The world’s best surfers will continue to thrill fans live and free on the Seven Network, with the network extending its partnership with the World Surf League (WSL) to cover surfing’s biggest and most iconic events.

In a massive coup for surfing lovers, all of the WSL’s live contests and highlights shows across the 2021 season will be broadcast across the Seven Network and live-streamed on 7plus, Australia’s #1 commercial free-to-air BVOD platform.

Seven’s coverage will include every event of the world’s premier surfing competition, the WSL Championship Tour, along with the Challenger Series, Big Wave at Large and Longboard Tour.

There’s no cooler or more captivating sport than surfing so we’re rapt to continue our partnership with the World Surf League. We can’t wait to bring fans the world’s very best surfers competing in the world’s most prestigious events over the next year – all of it live and free on Seven and 7plus.

Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport

The elite shortboard action gets underway on 4 December when the WSL Championship Tour makes its long-awaited return after a 10-month hiatus with the women’s Maui Pro. Reigning world champion Carissa Moore, former Aussie world champs Stephanie Gilmore and Tyler Wright, and American prodigy Caroline Marks will headline a stellar field.

Seven West Media and Taboola

SWM and Taboola strike multi-year partnership deal

By SEVEN, Seven West Media

Seven West Media (ASX: SWM) today announced that it had signed an innovative, multi-year partnership with Taboola, the world’s leading content discovery tool, to enhance activation opportunities across SWM’s digital platforms.

Integrated across all SWM’s relevant cross-platform assets, including 7NEWS.com.au, The West Australian, PerthNow and numerous regional titles, the partnership will drive the activation of a raft of different content experiences, capabilities and insight tools. As a result, it allows SWM to maximise traffic, grow subscribers and increase audience engagement across the network.

At this heart of the partnership is 7NEWS.com.au, which will be championing Taboola’s content discovery platform. To respond to 7NEWS.com.au’s growing desire for better content personalisation, as well as the prioritisation of user experience, the partnership will also incorporate the “Taboola Feed” product. This is a vertical-scrolling feed that enables users to access more of the content they love, such as feature articles or in-feed video. This experience mirrors how users consume content across social networks, encouraging them to stay on site longer by delivering a more relevant feed, better reflecting what the individual is interested in and ensuring users can find more of what they love on 7NEWS.com.au.

SWM will also showcase “Taboola Newsroom” as part of the partnership. This provides SWM’s news editorial teams with unrivalled and actionable real-time data about content performance, as well as unique insights on trending topics from Taboola’s publisher network. Taboola’s “Audience Exchange” will round out the suite of services, offering an infrastructure that helps publishers manage and optimise the flow of traffic across their network of sister and partner sites.

We’re thrilled to announce our strategic partnership with Taboola, strengthening our digital portfolio and offering in market. Taboola’s discovery platform will be a headline feature as we expand our presence in the delivery of branded content. With 7RED’s recent expansion into short form and native content production fueled by insights from 7REDiQ, we are now creating more content than ever before. This partnership not only helps us scale our production capabilities and delivery across all screens and devices but will create necessary efficiencies through the addition of Taboola’s actionable data and smart insights into our eco-system.

Nicole Bence, SWM Digital Network Sales Director

We are excited to partner with a powerful media group like SWM, and work together to drive engagement, revenue, and audience growth across all of the various digital properties. There is a massive opportunity for premium publishers and content creators to engage with audiences in a way that is deeply personal and creates long-term digital relationships that are based on value and trust. We are looking forward to collaborating on the journey with SWM and power those ‘moments of next’ where users are open to discover things they may like and never knew existed.

Adam Singolda, CEO and Founder at Taboola
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