Live streaming up 45% on 2021 Biggest TV audience since 2016
The Seven Network’s live and free coverage of Super Bowl LVI was a hit with fans, reaching 1.87 million people nationally on Monday and recording its biggest television audience since 2016.
7plus’ live stream of America’s biggest sporting event smashed the previous audience record set in 2021, up 45% year-on-year with 11.04 million minutes streamed.
Seven’s full coverage of the Los Angeles Rams’ 23-20 victory over the Cincinnati Bengals recorded an average total audience of 583,000 nationally, including 49,000 viewers on 7plus.
The total audience is up 33% on the 2021 Super Bowl and is the second biggest Australian Super Bowl audience ever.
Broadcast viewing peaked at 977,000 on Channel 7 during the halftime show, headlined by Dr. Dre, Snoop Dogg, Kendrick Lamar, Eminem, Mary J. Blige and 50 Cent. The Super Bowl streamed more live minutes than any other program yesterday with 7plus recording a 58% commercial share in live streaming on Monday.
The Seven Network today announced it has secured the rights as the exclusive Australian free-to-air television broadcaster of the National Football League (NFL) for another three years.
Seven’s highly successful partnership with the NFL started in 2014. Under the new deal, the network’s live and free coverage will continue across the 2022, 2023 and 2024 seasons.
Seven’s broadcast of the NFL on Channel 7, 7mate and 7plus will deliver 50 live NFL games each season including weekly Sunday afternoon games in season (broadcast Monday mornings in Australia), plus all the action from the Playoff and Pro Bowl games and one of the biggest sporting events in the world – the Super Bowl.
Australian fans will also have access to exclusive on-demand shows, replays, highlights and bonus content on 7plus, including the weekly live post-match analysis show, NFL Armchair Experts, hosted by Ben Graham, the first Australian to play in a Super Bowl.
Seven’s coverage of the NFL continues to win fans, with the 2021 NFL Super Bowl capital city television audience up 21% in people 25 to 54 and up 5% in total people on 2020. On 7plus, Seven’s Super Bowl broadcast surged even higher year-on-year, up 40% in total people in 2021 verses 2020.
We’re thrilled that Seven will continue as the free-to-air home of the NFL, which is the biggest sport in the US and loved and followed by many Australians.
Seven’s live and free comprehensive coverage takes viewers inside the action of the current and past seasons, along with exclusive digital content that brings the very best of this incredible sport to fans across Australia.
Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport
As the NFL continues to grow in popularity in Australia, the NFL is thrilled to continue our existing partnership with Seven, extending our long-term relationship to nearly a decade. NFL fans in Australia will continue to enjoy free access to some of the best NFL content, including the Super Bowl.
Faisal Alsabah, Director of International Media at the NFL
Sports fans flocked to witness NFL legend Tom Brady claim a record seventh Super Bowl ring yesterday, with the Seven Network’s live and free coverage of Super Bowl LV reaching 1.5 million people nationally.
Seven’s full coverage of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs, which included the halftime show headlined by The Weeknd, reached 1.07 million viewers in the capital cities.
7plus’ live stream of America’s biggest sporting event smashed the Super Bowl record, recording 7.7 million minutes, up 29% on last year’s previous highest figure. It was the #1 live streamed program yesterday.
An average capital city audience of 279,000 tuned in across Seven’s coverage of the match, up 5% on last year’s Super Bowl audience and 34% more people than the audience for Nine’s coverage of the day session of the Australian Open. Nationally, Seven’s coverage drew 383,000 viewers, or 29% more than the Australian Open.
Source: Source: OzTAM (Metro Broadcast, National BVOD), RegionalTAM (Comb. Agg Markets). 8 Feb, 2021. Super Bowl LV: Buccaneers v Chiefs. Average audience. Network National Reach Estimate based on Metro + Regional for minimum of 1 consecutive seconds of program viewed on Seven Network. Live Streaming Minutes 2020 & 2021 includes co-viewing, 2018 & 2019 excludes co-viewing. Data: Overnight (Preliminary 8/2/2021)
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