Live streaming up 45% on 2021
Biggest TV audience since 2016
The Seven Network’s live and free coverage of Super Bowl LVI was a hit with fans, reaching 1.87 million people nationally on Monday and recording its biggest television audience since 2016.
7plus’ live stream of America’s biggest sporting event smashed the previous audience record set in 2021, up 45% year-on-year with 11.04 million minutes streamed.
Seven’s full coverage of the Los Angeles Rams’ 23-20 victory over the Cincinnati Bengals recorded an average total audience of 583,000 nationally, including 49,000 viewers on 7plus.
The total audience is up 33% on the 2021 Super Bowl and is the second biggest Australian Super Bowl audience ever.
Broadcast viewing peaked at 977,000 on Channel 7 during the halftime show, headlined by Dr. Dre, Snoop Dogg, Kendrick Lamar, Eminem, Mary J. Blige and 50 Cent. The Super Bowl streamed more live minutes than any other program yesterday with 7plus recording a 58% commercial share in live streaming on Monday.