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7plus hits Super Bowl live-streaming record

By 7plus, 7SPORT, SEVEN, SPORT

Super Bowl LV beats tennis

Sports fans flocked to witness NFL legend Tom Brady claim a record seventh Super Bowl ring yesterday, with the Seven Network’s live and free coverage of Super Bowl LV reaching 1.5 million people nationally.

Seven’s full coverage of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs, which included the halftime show headlined by The Weeknd, reached 1.07 million viewers in the capital cities.

7plus’ live stream of America’s biggest sporting event smashed the Super Bowl record, recording 7.7 million minutes, up 29% on last year’s previous highest figure. It was the #1 live streamed program yesterday.

An average capital city audience of 279,000 tuned in across Seven’s coverage of the match, up 5% on last year’s Super Bowl audience and 34% more people than the audience for Nine’s coverage of the day session of the Australian Open. Nationally, Seven’s coverage drew 383,000 viewers, or 29% more than the Australian Open.

Source: Source: OzTAM (Metro Broadcast, National BVOD), RegionalTAM (Comb. Agg Markets). 8 Feb, 2021. Super Bowl LV: Buccaneers v Chiefs. Average audience. Network National Reach Estimate based on Metro + Regional for minimum of 1 consecutive seconds of program viewed on Seven Network. Live Streaming Minutes 2020 & 2021 includes co-viewing, 2018 & 2019 excludes co-viewing. Data: Overnight (Preliminary 8/2/2021)

Seven and 7plus seize summer

By 7plus, SEVEN

#1 in prime time, all day and BVOD

The winning combination of 7NEWS, Sunrise, Test cricket and Australia’s newest smash hit family entertainment show – Holey Moley – saw Seven Network take the #1 spot across summer.

With the 2021 “official” ratings kicking off, the summer audience numbers reveal Seven took the crown in prime time with a total people network commercial share of 36.9%, ahead of Nine Network on 36.2% and Network 10 on 26.9%. Seven was also #1 in 16 to 39s and grew its audience share in that age group by 1.8 points over the summer months.

From 6.00am to midnight, Seven scored a total people commercial share of 40.3%, ahead of Nine on 35.8% and 10 on 23.9%, and ranked #1 in 25 to 54s and 16 to 39s.

7NEWS at 6.00pm had an average national audience of 1.39 million across the summer, compared with Nine News’ 1.1 million. Sunrise’s national audience of 442,000 put it well ahead of Nine’s Today (291,000).

Across the summer, 7plus was the #1 commercial free to air BVOD service, securing a share of 40.6%, ahead of 9Now on 40.2% and 10play on 19.2%. 7plus’ growth far outstripped the competition, growing viewership 49% year-on-year, compared to 35% for 10play and just 4% for 9Now.

Across the day, from Sunrise at breakfast through to 7NEWS in the evening and into prime time, we owned summer TV.

7NEWS, Sunrise and The Morning Show kept viewers informed and engaged, while the Australia-India Test series kept them on the edge of their seats.

Our success over summer gave us a great platform to launch our 2021 prime time content line up. That kicked off with Holey Moley, which was an out-of-the-box hit this week, delivering an average national audience of 1.18 million, huge year-on-year timeslot growth and sweeping all key age groups. Its first three episodes helped secure us the week, including wins in all key age groups.

We’re fully loaded and ready to go for 2021, with the biggest and best prime time content including Ultimate Tag, Big Brother, Dancing With The Stars: All Stars, Farmer Wants A Wife, The Voice and SAS Australia; the best sport with the AFL, Supercars and of course the Tokyo Summer Olympics; and constant hits including 7NEWS, Sunrise, The Chase, The Morning Show, Home and Away and Better Homes and Gardens.

Angus Ross, Seven’s Director of Network Programming

The success and growth year-on-year of 7NEWS, 7NEWS.com.au, Sunrise, Holey Moley and other great content over the summer months is the perfect start to the year for Seven and 7plus.

Our entertainment line-up for 2021 for Seven and 7plus is the freshest and most disruptive content slate we have ever created. It has been developed and acquired to ensure we maintain the audience growth and momentum from the second half of 2020 in the key demographic of 25 to 54.

Our sport content will be the largest marketing platform ever created across broadcast and digital, including what will be the most watched event in the past 20 years – the Tokyo Summer Olympics in July and August – the 2021 AFL Premiership Season, horse racing and Supercars.

Seven will help bring brands closer to and integrated in the largest and most anticipated cultural moments of 2021. We will also offer the most comprehensive and exciting data opportunities in market, supported by new innovations to drive enhanced viewer and advertiser engagement.

Kurt Burnette, Seven West Media Chief Revenue Officer

Source: OzTAM (Metro Broadcast, National BVOD), RegionalTAM (Comb. Agg Markets). Summer 2020/21: 29/11/2020-6/2/2021. Summer 2019/20: 1/12/2019-8/2/2020. National: Metro + Regional. Overall: 0600-2400, Primetime: 1800-2400. Metro Broadcast Commercial Network Shares. National BVOD (Live + VOD) CFTA Shares (24 hour day). 6pm News (Seven/Nine M-F 1800-1830), Sunrise/Today (Seven/Nine M-F 0700-0900). Holey Moley Australia: 1-3/2/2021 broadcasts national average overnight audience, excludes encores/repeats.

SAS Australia

SAS Australia scores big for 7 and 7plus

By 7plus, SEVEN

Biggest new TV show of 2020

After six weeks of punishing conditions, extreme physical tests, sleep deprivation and intense interrogations, the Seven Network’s latest hit show, SAS Australia, reached its dramatic conclusion last night.

The final episode – which saw comedian Merrick Watts, rugby union player Nick Cummins and AFLW star Sabrina Frederick pass SAS selection – drew a national audience of 1.04 million.

In the capital cities, it captured 767,000 viewers and dominated its timeslot with a commercial share of 42.0% in 25 to 54s, 47.5% in 16 to 39s and 35.4% in total people.

Across its debut season, SAS Australia achieved a total video audience of 1.35 million, making it the biggest new show of 2020.

SAS Australia’s total video audience included a broadcast audience of 1.13 million on Channel 7 and a record-breaking catch-up audience of 228,000 on 7plus.

SAS Australia shattered 7plus records, becoming the biggest show in the history of Australia’s #1 commercial free-to-air BVOD service in record time. The premiere episode now has a BVOD audience of 414,000, with subsequent episodes seeing similar BVOD audiences. Seven’s Network

SAS Australia has broken records all over the place. It’s the biggest show ever on 7plus and the biggest new TV show of the year.

Angus Ross, Director of Programming
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