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Tokyo 2020 roars out of the blocks

By 7plus, Olympics, SEVEN

7plus smashes records, TV audiences surge

The Olympic Games Tokyo 2020 are an instant hit with Australians, generating huge numbers across the Seven Network’s Channel 7, 7mate and 7plus.

After just three days, Tokyo 2020 has reached more than 13 million Australians on television and smashed streaming records.

Last night’s coverage and the Opening Ceremony on Friday night are already the two most-watched TV programs of 2021 and 7plus set new highs for streaming in Australia.

Some of the highlights of the past three days include:

Sunday night: 2.75 million viewers nationally on Seven Network, 1.99 million in the capital cities, taking the crown as the most-watched TV program of 2021.

Opening Ceremony: 2.7 million viewers nationally on broadcast, 2.12 million in the capital cities, making it the second most-watched TV program of 2021. The capital city audience was up 31% on the number of viewers for the Rio Olympics Opening Ceremony in 2016, while the national audience was up 20%.

Sunday evening: 2.51 million viewers nationally on Seven Network, 1.73 million in the capital cities.

Saturday night: 2.47 million viewers nationally on Seven Network, 1.78 million in the capital cities.

Saturday evening: 2.4 million viewers nationally on Seven Network, 1.73 million in the capital cities.

Countdown to Opening Ceremony: 2.24 million viewers nationally, 1.64 million in the capital cities.

7mate: 17.4% commercial audience share on Saturday night, its highest ever prime time share.

7plus: Set a new Australian streaming record on Saturday, with 238.7 million minutes streamed (including co-viewing), more than three times the previous record which was held by a State of Origin rugby league match.

7plus: Broke its own record on Sunday, with 272.8 million minutes streamed – excluding co-viewing.

The reaction from Australians to our exclusive, live and free coverage on Seven and 7plus has been extraordinary. The audience numbers have exceeded our forecasts on every level, including 2.3 million reach on 7plus alone.

New viewing records are being set on a daily basis which is great news for our partners, sponsors and dynamic packages. Marketers have well and truly embraced Tokyo 2020 and now that the Games have started, we’re seeing record results with brands capitalising with short-term broadcast and digital investment.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

Get involved:
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#7Olympics

7plus sets new Australian streaming record

By 7plus, Olympics

More than 238 million minutes streamed!

The first day of competition in the Olympic Games Tokyo 2020 saw the Seven Network’s 7plus platform achieve a gold medal of its own: the record for the biggest day of live streaming in Australian television history.

An extraordinary 238.7 million minutes were streamed on 7plus yesterday, shattering the previous record of 86 million for the State of Origin rugby league match on 14 July this year.

The 7plus total comprised 207.9 million live streamed minutes and 30.8 million video-on-demand minutes. As a result, 7plus captured a record-setting 93.5% share of commercial free-to-air live streaming, and an 80.9% share of total minutes (live plus VOD).

It also marked a record for 7plus in terms of advertising revenue booked in one day.

We knew the Olympic Games Tokyo 2020 would be a massive event across both digital and broadcast, but the numbers on 7plus have exceeded all of our expectations and set a new standard for streaming in Australia.

Tokyo 2020 will be the biggest digital media event Australia has ever seen. If we are setting new streaming numbers after just one day, imagine what the next fortnight or so is going to look like.

Australians have really embraced the innovative and incredibly comprehensive coverage on Channel 7, 7mate and 7plus, with a viewer experience and features that have never been seen here before. We’re delighted with how people are responding to our coverage.

Gereurd Roberts, Seven West Media Chief Digital Officer

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

Get involved:
Home of the Olympics
Facebook
Twitter
Instagram
TikTok
YouTube
7plus
7NEWS.com.au
#7Olympics

7plus smashes 2021 record

By 7plus

New landmark set even before Tokyo 2020 begins

Even before they officially start tomorrow, the Olympic Games Tokyo 2020 are breaking records for the Seven Network’s 7plus platform.

Yesterday 7plus set a new record for the number of minutes live streamed this year, at 45.9 million minutes. It was the second biggest event in the history of 7plus, behind the Rio Olympics 2016 (all days).

Fuelled by the Matildas and the Aussie Spirit’s pre-Opening Ceremony matches, the platform captured a 56.1% share of commercial free-to-air live streaming, and a 44.4% share of total (live plus VOD minutes).

Even before Tokyo 2020 formally starts, Australians are flocking to 7plus to cheer on their teams.

Tokyo 2020 will not only be the world’s biggest sporting event, it will also be the biggest digital event in Australian history. If yesterday was any indication – and we think it was – the audiences are going to be enormous.

7plus is the only place to watch over 40 channels of sport, see what’s on when, create a watchlist to follow your favourite events, choose a language or catch up on highlights – the most live streams ever hosted by an Australian broadcaster. Wherever you are, whatever you’re doing, the Olympic Games Tokyo 2020 are just one click away on your smart TV, mobile, tablet or computer.

Gereurd Roberts, Seven West Media Chief Digital Officer

New features added to 7plus for the Olympic Games Tokyo 2020 include:

  • Watchlist: Provides users with the ability to add their favourite sports to an easily discoverable watchlist.
     
  • Continue Watching: This gives signed-in users the ability to watch a sport full replay and pick up where they left off via the continue watching carousel located on their home screen.
     
  • Captions: Live and VOD (including multilingual): To provide the ultimate accessible viewing experience for all users, it’s important to provide captioning to ensure as many users as possible can watch their favourite sports, events and highlights.
     
  • Autoplay: The autoplay functionality provides viewers with a simple way to binge multiple event replays, highlights and sports minis without needing to lift a finger. It simply plays the next relevant piece of content.
     
  • Chromecast and Airplay: As most people own multiple devices, including smart TVs and mobile phones, it’s becoming ever more important to provide a streaming service that supports this behaviour. The 7plus app allows users to either Chromecast or Airplay content to their Chromecast or Airplay compatible device. This allows users to stream Tokyo 2020 on 7plus no matter the age of their television device.
     
  • HD /SD selector: The 7plus player provides users with the ability to toggle between HD/SD to allow for the best and most data efficient streaming.
     
  • Freeze Frame: A select, scaled range of devices have been enabled with Freeze Frame ads that appear as an overlay whenever a user pauses the content.
     

Seven fires up in first half

By SEVEN

#1 network for past nine consecutive weeks
#1 network for 14 of past 26 weeks
#1 news program: 7NEWS
#1 breakfast TV program: Sunrise
#1 winter sport: AFL
#1 Australian drama: Home and Away
#1 nightly game show: The Chase Australia
#1 multichannel group: 7two, 7mate, 7flix

The Seven Network has finished the first half of the year with strong momentum ahead of the highly anticipated Olympic Games Tokyo 2020. Seven ranked #1 in 14 of the past 26 weeks and is the only commercial free-to-air television network to increase its audience share during the first half of the calendar ratings year.

Seven’s tally of #1 weeks includes wins across the past nine consecutive weeks. From late April to yesterday, Seven was the #1 network in total people, people 25 to 54 and 16 to 39s.

Seven’s success on television has been matched by the strong performance of 7plus, which increased its audience 18% in the past three months.  

Our strategy of investing in new and proven content across television and digital is delivering powerful results.

Seven is the only network that has grown its audience share this year in 25 to 54s, 16 to 39s and total people. Since late April, we have been #1 every week in those three demographics and in under 50s.

The tentpole shows Big Brother and Dancing With The Stars: All Stars delivered great results, as did 7NEWS Spotlight and our dominant content ‘spine’ of 7NEWS, Sunrise, The Morning Show, The Chase, Home and Away and Better Homes and Gardens. The AFL is Australia’s #1 winter sport by a significant margin and Supercars have roared back onto Seven in a big way,” he said.

At the same time, 7plus is having a remarkable year. It continues to drive the digital transformation of our business and is drawing new users, day in, day out.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

After a successful first half, we are ready to deliver our strongest second-half content line-up in many years, with the best sport on TV, the best news and public affairs content, and an impressive collection of proven entertainment hits.

The Olympic Games Tokyo 2020 and Paralympic Games Tokyo 2020 will be the biggest media event in a long time. Before they start, we have the new season of our #1 entertainment show last year, Farmer Wants A Wife. After the Olympics, we head straight into the brilliant new season of The Voice, an incredible new series of SAS Australia that takes the format to a whole new and shocking level, and Big Brother VIP with the noisiest celebrity cast ever seen on Australian television.

We also have the AFL Final Series, Bathurst 1000, the best horse racing in Australia, and a lot more. It’s an incredible line-up, one that is on track to return Seven to market leadership in 2021. Summer brings the highly anticipated Ashes Test series, and the BBL and WBBL, and then the Olympic Winter Games Beijing to launch 2022.

Angus Ross, Seven’s Director of Network Programming

We delivered excellent results for our partners in the first half of 2021 and the second half is going to be even better.

Our line-up of tentpole shows is best in market. 7NEWS, Sunrise, The Morning Show and The Chase dominate their timeslots. Home and Away is having a fantastic year. The AFL Final Series, horse racing and Supercars will be big winners with viewers and advertisers.

The Olympic Games Tokyo 2020 will be the country’s biggest-ever broadcast and digital event. For the first time in Australian free-to-air television history, there will be 45 dedicated Olympic Games channels across Seven and 7plus, all live, free and in HD. Let the games begin.

Kurt Burnette, Seven West Media Chief Revenue Officer

First half 2021 highlights

Commercial audience shares (%)

NetworkFirst half 2021First half 2020Change*
Total peopleSeven37.135.6+1.5
 Nine38.038.8-0.8
 1024.925.6-0.7
25 to 54sSeven33.232.1+1.1
 Nine37.238.2-1.0
 1029.629.7-0.2

Commercial audience shares (%)
25 April to 26 June

Network20212020Change*
Total peopleSeven39.137.0+2.1
 Nine36.236.20.0
 1024.726.9-2.1
25 to 54sSeven36.133.6+2.5
 Nine35.034.9+0.2
 1028.931.5-2.6
* Change in percentage points

NEWS AND PUBLIC AFFAIRS

7NEWS Sunday

  • 1.5 million viewers nationally, 992,000 in the capital cities
  • #1 Sunday news program
  • Won every week in first half of 2021
  • 21% more viewers than Nine News nationally, 7% more in the capital cities

7NEWS Monday to Friday

  • 1.42 million viewers nationally, 939,000 in the capital cities
  • #1 weeknight news program
  • Won every week in first half of 2021
  • 27% more viewers than Nine News nationally, 5% more in the capital cities

7NEWS Saturday

  • 1.21 million viewers nationally, 787,000 in the capital cities
  • #1 Saturday news program
  • Won every week in first half of 2021
  • 20% more viewers than Nine News nationally, 5% more in the capital cities

7NEWS.com.au

  • #1 news website in 18 to 29s
  • #4 news website in total people

Sunrise

  • 439,000 viewers nationally, 254,000 in the capital cities
  • #1 breakfast TV program
  • Won every day in first half of 2021 (has won every day for more than three years)
  • 45% more viewers than Today nationally, 25% more in the capital cities

The Morning Show

  • 228,000 viewers nationally, 136,000 in the capital cities
  • #1 morning TV program
  • Won every day in first half of 2021
  • 46% more viewers than Today Extra nationally, 21% more in the capital cities

The Latest

  • 180,000 viewers nationally, 121,000 in the capital cities
  • #1 in timeslot in total people

7NEWS SPECIALS

7NEWS Spotlight: The Phenomenon

  • 1.18 million viewers nationally, 731,000 in the capital cities
  • #1 in its timeslot in total people and 25 to 54s
  • Increased timeslot audience 15% nationally year-on-year, 4% in the capital cities

7NEWS Spotlight: Craig McLachlan

  • Increased timeslot audience 7% in the capital cities year-on-year

7NEWS Spotlight: Martin Bryant’s Dark Secrets

  • 1.14 million viewers nationally, 737,000 in the capital cities
  • #1 in timeslot in total people

7NEWS Spotlight: Fight Of His Life

  • 916,000 viewers nationally, 719,000 in the capital cities

7NEWS Spotlight: Ride Of Your Life

  • 877,000 viewers nationally, 559,000 in the capital cities
  • #1 in its timeslot in total people

SPORT

AFL Premiership Season (to date)

  • 697,000 viewers nationally, 520,000 in the capital cities
  • #1 winter sport on TV
  • #1 in timeslot in footy markets in total people and 25 to 54s

Cricket

  • Test Cricket – Australia v India
    • First Test (Adelaide): Day/Night Test 685,000 viewers nationally, 460,000 in the capital cities  
    • Second Test (Melbourne): Boxing Day Test 843,000 viewers nationally, 562,000 in the capital cities
    • Third Test (Sydney): 785,000 viewers nationally, up 20% on 2018-19 Fourth Test; 537,000 in the capital cities
    • Fourth Test (Brisbane): averaged 727,000, up 11% on 2018-19 Fourth Test; 483,000 in the capital cities  
  • Big Bash League
    • Grand Final Day 867,000 viewers nationally, 562,000 in the capital cities
    • Series: 560,000 viewers nationally, 347,000 in the capital cities

Supercars

  • Seven’s two rounds averaged 332,000 nationally, 180,000 in the capital cities
  • Audience up 28% in total people on Network 10’s first rounds in 2020, up 19% in 25 to 54s
  • 7plus: 5.6 million live streaming minutes across two rounds’ race days

The Front Bar

  • 444,000 viewers nationally, 338,000 in the capital cities
  • #1 sport entertainment program in Melbourne

ENTERTAINMENT

Dancing With The Stars: All Stars

  • Finale Winner Announced: 1.33 million viewers nationally, 881,000 in the capital cities
  • Finale: 1.3 million viewers nationally, 852,000 in the capital cities
  • Launch: 1.2 million viewers nationally, 816,000 in the capital cities
  • Series: 1.06 million viewers nationally, 711,000 in the capital cities
  • Increased timeslot audience 18% in total people year-on-year in the capital cities
  • 35 million minutes streamed
  • Over 26.4 million total social media impressions
  • 4.1 million social engagements
  • 4.5 million social video views

Big Brother (series to date)

  • Launch: 1.03 million viewers nationally, 740,000 in the capital cities
  • Series: 927,000 viewers nationally, 644,000 in the capital cities
  • Increased timeslot audience 10% in 25 to 54s and 19% in 16 to 39s year-on-year in the capital cities
  • 392 million minutes streamed
  • Over 80 million total social media impressions
  • 6.1 million social engagements
  • 27.8 million social video views

Holey Moley

  • Launch: 1.67 million viewers nationally, 1.1 million in the capital cities
  • Series: 980,000 viewers nationally, 639,000 in the capital cities
  • Increased timeslot audience 21% in 25 to 54s, 30% in 16 to 39s and 8% in total people year-on-year in the capital cities
  • 62 million minutes streamed

Home and Away

  • 924,000 viewers nationally, 560,000 in the capital cities
  • #1 Australian drama
  • Most streamed drama series on BVOD. Up 40% year-on-year.
  • BVOD minutes streamed up 40%
  • 2 million total social followers
  • 76.7 million social impressions
  • 4.5 million total social engagements
  • 8.8 million social video views

The Chase Australia

  • 814,000 viewers nationally, 499,000 in the capital cities
  • Won every week in first half of 2021

Better Homes and Gardens:

  • 695,000 viewers nationally, 415,000 in the capital cities
  • #1 lifestyle show
  • 20 million streaming minutes

7PLUS

  • #2 commercial free-to-air BVOD platform
  • 36% share of commercial free-to-air BVOD market
  • Active users up 6% year-on-year
  • Audience up 18% in the past three months on the previous three months

7TWO, 7MATE, 7FLIX

  • #1 multichannel group
  • 7mate: #1 multichannel in target market of men 18 to 54s
  • 7mate: equal #1 multichannel in 25 to 54s
  • 7two: #1 multichannel in target market of women 18 and older

Source: OzTAM (Metro Broadcast and National BVOD), RegionalTAM (Comb. Agg Markets). Wks 1-26 2021. Primetime: 1800-2400. Metro unless stated otherwise. #1 Genres: Commercial FTA Networks, The Chase Australia #1 Game show for nightly (M-F) telecasts, excl one eps weekly programs. Timeslot growth for programs based on same day/timeslot previous year, metro, Cons7. The Chase Australia 5.30pm telecast (excl 5pm). Seven News Number 1 (1800-1900 M-F) Excluding Specials, Seven News Number 1 (1800-1900 Sunday) Excluding Specials, Seven News Number 1 (1800-1900 Sat) excluding specials, Sunrise Number 1 Breakfast Sunrise v Today (exactly match) (excl all other coding), The Morning Show Number 1 Morning Today Extra v The Morning Show (exact match) exclude all other coding). Data: Consolidated 7 (Live + As Live + TSV7) prior L7D, Overnight L7D. BVOD (Live + VOD, incl co-viewing).  Nielsen Digital Media Ratings, Monthly-Tagged, January – May 2021, P18-29, Digital C/M, Text, Current Event and Global News subcategory, UA. Nielsen Digital Media Ratings, Monthly-Tagged, May 2021, P2+ Digital C/M, Text, Current Event and Global News subcategory, UA   

7plus hits Super Bowl live-streaming record

By 7plus, 7SPORT, SEVEN, SPORT

Super Bowl LV beats tennis

Sports fans flocked to witness NFL legend Tom Brady claim a record seventh Super Bowl ring yesterday, with the Seven Network’s live and free coverage of Super Bowl LV reaching 1.5 million people nationally.

Seven’s full coverage of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs, which included the halftime show headlined by The Weeknd, reached 1.07 million viewers in the capital cities.

7plus’ live stream of America’s biggest sporting event smashed the Super Bowl record, recording 7.7 million minutes, up 29% on last year’s previous highest figure. It was the #1 live streamed program yesterday.

An average capital city audience of 279,000 tuned in across Seven’s coverage of the match, up 5% on last year’s Super Bowl audience and 34% more people than the audience for Nine’s coverage of the day session of the Australian Open. Nationally, Seven’s coverage drew 383,000 viewers, or 29% more than the Australian Open.

Source: Source: OzTAM (Metro Broadcast, National BVOD), RegionalTAM (Comb. Agg Markets). 8 Feb, 2021. Super Bowl LV: Buccaneers v Chiefs. Average audience. Network National Reach Estimate based on Metro + Regional for minimum of 1 consecutive seconds of program viewed on Seven Network. Live Streaming Minutes 2020 & 2021 includes co-viewing, 2018 & 2019 excludes co-viewing. Data: Overnight (Preliminary 8/2/2021)

Seven and 7plus seize summer

By 7plus, SEVEN

#1 in prime time, all day and BVOD

The winning combination of 7NEWS, Sunrise, Test cricket and Australia’s newest smash hit family entertainment show – Holey Moley – saw Seven Network take the #1 spot across summer.

With the 2021 “official” ratings kicking off, the summer audience numbers reveal Seven took the crown in prime time with a total people network commercial share of 36.9%, ahead of Nine Network on 36.2% and Network 10 on 26.9%. Seven was also #1 in 16 to 39s and grew its audience share in that age group by 1.8 points over the summer months.

From 6.00am to midnight, Seven scored a total people commercial share of 40.3%, ahead of Nine on 35.8% and 10 on 23.9%, and ranked #1 in 25 to 54s and 16 to 39s.

7NEWS at 6.00pm had an average national audience of 1.39 million across the summer, compared with Nine News’ 1.1 million. Sunrise’s national audience of 442,000 put it well ahead of Nine’s Today (291,000).

Across the summer, 7plus was the #1 commercial free to air BVOD service, securing a share of 40.6%, ahead of 9Now on 40.2% and 10play on 19.2%. 7plus’ growth far outstripped the competition, growing viewership 49% year-on-year, compared to 35% for 10play and just 4% for 9Now.

Across the day, from Sunrise at breakfast through to 7NEWS in the evening and into prime time, we owned summer TV.

7NEWS, Sunrise and The Morning Show kept viewers informed and engaged, while the Australia-India Test series kept them on the edge of their seats.

Our success over summer gave us a great platform to launch our 2021 prime time content line up. That kicked off with Holey Moley, which was an out-of-the-box hit this week, delivering an average national audience of 1.18 million, huge year-on-year timeslot growth and sweeping all key age groups. Its first three episodes helped secure us the week, including wins in all key age groups.

We’re fully loaded and ready to go for 2021, with the biggest and best prime time content including Ultimate Tag, Big Brother, Dancing With The Stars: All Stars, Farmer Wants A Wife, The Voice and SAS Australia; the best sport with the AFL, Supercars and of course the Tokyo Summer Olympics; and constant hits including 7NEWS, Sunrise, The Chase, The Morning Show, Home and Away and Better Homes and Gardens.

Angus Ross, Seven’s Director of Network Programming

The success and growth year-on-year of 7NEWS, 7NEWS.com.au, Sunrise, Holey Moley and other great content over the summer months is the perfect start to the year for Seven and 7plus.

Our entertainment line-up for 2021 for Seven and 7plus is the freshest and most disruptive content slate we have ever created. It has been developed and acquired to ensure we maintain the audience growth and momentum from the second half of 2020 in the key demographic of 25 to 54.

Our sport content will be the largest marketing platform ever created across broadcast and digital, including what will be the most watched event in the past 20 years – the Tokyo Summer Olympics in July and August – the 2021 AFL Premiership Season, horse racing and Supercars.

Seven will help bring brands closer to and integrated in the largest and most anticipated cultural moments of 2021. We will also offer the most comprehensive and exciting data opportunities in market, supported by new innovations to drive enhanced viewer and advertiser engagement.

Kurt Burnette, Seven West Media Chief Revenue Officer

Source: OzTAM (Metro Broadcast, National BVOD), RegionalTAM (Comb. Agg Markets). Summer 2020/21: 29/11/2020-6/2/2021. Summer 2019/20: 1/12/2019-8/2/2020. National: Metro + Regional. Overall: 0600-2400, Primetime: 1800-2400. Metro Broadcast Commercial Network Shares. National BVOD (Live + VOD) CFTA Shares (24 hour day). 6pm News (Seven/Nine M-F 1800-1830), Sunrise/Today (Seven/Nine M-F 0700-0900). Holey Moley Australia: 1-3/2/2021 broadcasts national average overnight audience, excludes encores/repeats.

SAS Australia

SAS Australia scores big for 7 and 7plus

By 7plus, SEVEN

Biggest new TV show of 2020

After six weeks of punishing conditions, extreme physical tests, sleep deprivation and intense interrogations, the Seven Network’s latest hit show, SAS Australia, reached its dramatic conclusion last night.

The final episode – which saw comedian Merrick Watts, rugby union player Nick Cummins and AFLW star Sabrina Frederick pass SAS selection – drew a national audience of 1.04 million.

In the capital cities, it captured 767,000 viewers and dominated its timeslot with a commercial share of 42.0% in 25 to 54s, 47.5% in 16 to 39s and 35.4% in total people.

Across its debut season, SAS Australia achieved a total video audience of 1.35 million, making it the biggest new show of 2020.

SAS Australia’s total video audience included a broadcast audience of 1.13 million on Channel 7 and a record-breaking catch-up audience of 228,000 on 7plus.

SAS Australia shattered 7plus records, becoming the biggest show in the history of Australia’s #1 commercial free-to-air BVOD service in record time. The premiere episode now has a BVOD audience of 414,000, with subsequent episodes seeing similar BVOD audiences. Seven’s Network

SAS Australia has broken records all over the place. It’s the biggest show ever on 7plus and the biggest new TV show of the year.

Angus Ross, Director of Programming
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