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Tokyo 2020 roars out of the blocks

By 7plus, Olympics, SEVEN

7plus smashes records, TV audiences surge

The Olympic Games Tokyo 2020 are an instant hit with Australians, generating huge numbers across the Seven Network’s Channel 7, 7mate and 7plus.

After just three days, Tokyo 2020 has reached more than 13 million Australians on television and smashed streaming records.

Last night’s coverage and the Opening Ceremony on Friday night are already the two most-watched TV programs of 2021 and 7plus set new highs for streaming in Australia.

Some of the highlights of the past three days include:

Sunday night: 2.75 million viewers nationally on Seven Network, 1.99 million in the capital cities, taking the crown as the most-watched TV program of 2021.

Opening Ceremony: 2.7 million viewers nationally on broadcast, 2.12 million in the capital cities, making it the second most-watched TV program of 2021. The capital city audience was up 31% on the number of viewers for the Rio Olympics Opening Ceremony in 2016, while the national audience was up 20%.

Sunday evening: 2.51 million viewers nationally on Seven Network, 1.73 million in the capital cities.

Saturday night: 2.47 million viewers nationally on Seven Network, 1.78 million in the capital cities.

Saturday evening: 2.4 million viewers nationally on Seven Network, 1.73 million in the capital cities.

Countdown to Opening Ceremony: 2.24 million viewers nationally, 1.64 million in the capital cities.

7mate: 17.4% commercial audience share on Saturday night, its highest ever prime time share.

7plus: Set a new Australian streaming record on Saturday, with 238.7 million minutes streamed (including co-viewing), more than three times the previous record which was held by a State of Origin rugby league match.

7plus: Broke its own record on Sunday, with 272.8 million minutes streamed – excluding co-viewing.

The reaction from Australians to our exclusive, live and free coverage on Seven and 7plus has been extraordinary. The audience numbers have exceeded our forecasts on every level, including 2.3 million reach on 7plus alone.

New viewing records are being set on a daily basis which is great news for our partners, sponsors and dynamic packages. Marketers have well and truly embraced Tokyo 2020 and now that the Games have started, we’re seeing record results with brands capitalising with short-term broadcast and digital investment.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

Get involved:
Home of the Olympics
Facebook
Twitter
Instagram
TikTok
YouTube
7plus
7NEWS.com.au
#7Olympics

7plus sets new Australian streaming record

By 7plus, Olympics

More than 238 million minutes streamed!

The first day of competition in the Olympic Games Tokyo 2020 saw the Seven Network’s 7plus platform achieve a gold medal of its own: the record for the biggest day of live streaming in Australian television history.

An extraordinary 238.7 million minutes were streamed on 7plus yesterday, shattering the previous record of 86 million for the State of Origin rugby league match on 14 July this year.

The 7plus total comprised 207.9 million live streamed minutes and 30.8 million video-on-demand minutes. As a result, 7plus captured a record-setting 93.5% share of commercial free-to-air live streaming, and an 80.9% share of total minutes (live plus VOD).

It also marked a record for 7plus in terms of advertising revenue booked in one day.

We knew the Olympic Games Tokyo 2020 would be a massive event across both digital and broadcast, but the numbers on 7plus have exceeded all of our expectations and set a new standard for streaming in Australia.

Tokyo 2020 will be the biggest digital media event Australia has ever seen. If we are setting new streaming numbers after just one day, imagine what the next fortnight or so is going to look like.

Australians have really embraced the innovative and incredibly comprehensive coverage on Channel 7, 7mate and 7plus, with a viewer experience and features that have never been seen here before. We’re delighted with how people are responding to our coverage.

Gereurd Roberts, Seven West Media Chief Digital Officer

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

Get involved:
Home of the Olympics
Facebook
Twitter
Instagram
TikTok
YouTube
7plus
7NEWS.com.au
#7Olympics

7plus smashes 2021 record

By 7plus

New landmark set even before Tokyo 2020 begins

Even before they officially start tomorrow, the Olympic Games Tokyo 2020 are breaking records for the Seven Network’s 7plus platform.

Yesterday 7plus set a new record for the number of minutes live streamed this year, at 45.9 million minutes. It was the second biggest event in the history of 7plus, behind the Rio Olympics 2016 (all days).

Fuelled by the Matildas and the Aussie Spirit’s pre-Opening Ceremony matches, the platform captured a 56.1% share of commercial free-to-air live streaming, and a 44.4% share of total (live plus VOD minutes).

Even before Tokyo 2020 formally starts, Australians are flocking to 7plus to cheer on their teams.

Tokyo 2020 will not only be the world’s biggest sporting event, it will also be the biggest digital event in Australian history. If yesterday was any indication – and we think it was – the audiences are going to be enormous.

7plus is the only place to watch over 40 channels of sport, see what’s on when, create a watchlist to follow your favourite events, choose a language or catch up on highlights – the most live streams ever hosted by an Australian broadcaster. Wherever you are, whatever you’re doing, the Olympic Games Tokyo 2020 are just one click away on your smart TV, mobile, tablet or computer.

Gereurd Roberts, Seven West Media Chief Digital Officer

New features added to 7plus for the Olympic Games Tokyo 2020 include:

  • Watchlist: Provides users with the ability to add their favourite sports to an easily discoverable watchlist.
     
  • Continue Watching: This gives signed-in users the ability to watch a sport full replay and pick up where they left off via the continue watching carousel located on their home screen.
     
  • Captions: Live and VOD (including multilingual): To provide the ultimate accessible viewing experience for all users, it’s important to provide captioning to ensure as many users as possible can watch their favourite sports, events and highlights.
     
  • Autoplay: The autoplay functionality provides viewers with a simple way to binge multiple event replays, highlights and sports minis without needing to lift a finger. It simply plays the next relevant piece of content.
     
  • Chromecast and Airplay: As most people own multiple devices, including smart TVs and mobile phones, it’s becoming ever more important to provide a streaming service that supports this behaviour. The 7plus app allows users to either Chromecast or Airplay content to their Chromecast or Airplay compatible device. This allows users to stream Tokyo 2020 on 7plus no matter the age of their television device.
     
  • HD /SD selector: The 7plus player provides users with the ability to toggle between HD/SD to allow for the best and most data efficient streaming.
     
  • Freeze Frame: A select, scaled range of devices have been enabled with Freeze Frame ads that appear as an overlay whenever a user pauses the content.
     

Seven fires up in first half

By SEVEN

#1 network for past nine consecutive weeks
#1 network for 14 of past 26 weeks
#1 news program: 7NEWS
#1 breakfast TV program: Sunrise
#1 winter sport: AFL
#1 Australian drama: Home and Away
#1 nightly game show: The Chase Australia
#1 multichannel group: 7two, 7mate, 7flix

The Seven Network has finished the first half of the year with strong momentum ahead of the highly anticipated Olympic Games Tokyo 2020. Seven ranked #1 in 14 of the past 26 weeks and is the only commercial free-to-air television network to increase its audience share during the first half of the calendar ratings year.

Seven’s tally of #1 weeks includes wins across the past nine consecutive weeks. From late April to yesterday, Seven was the #1 network in total people, people 25 to 54 and 16 to 39s.

Seven’s success on television has been matched by the strong performance of 7plus, which increased its audience 18% in the past three months.  

Our strategy of investing in new and proven content across television and digital is delivering powerful results.

Seven is the only network that has grown its audience share this year in 25 to 54s, 16 to 39s and total people. Since late April, we have been #1 every week in those three demographics and in under 50s.

The tentpole shows Big Brother and Dancing With The Stars: All Stars delivered great results, as did 7NEWS Spotlight and our dominant content ‘spine’ of 7NEWS, Sunrise, The Morning Show, The Chase, Home and Away and Better Homes and Gardens. The AFL is Australia’s #1 winter sport by a significant margin and Supercars have roared back onto Seven in a big way,” he said.

At the same time, 7plus is having a remarkable year. It continues to drive the digital transformation of our business and is drawing new users, day in, day out.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

After a successful first half, we are ready to deliver our strongest second-half content line-up in many years, with the best sport on TV, the best news and public affairs content, and an impressive collection of proven entertainment hits.

The Olympic Games Tokyo 2020 and Paralympic Games Tokyo 2020 will be the biggest media event in a long time. Before they start, we have the new season of our #1 entertainment show last year, Farmer Wants A Wife. After the Olympics, we head straight into the brilliant new season of The Voice, an incredible new series of SAS Australia that takes the format to a whole new and shocking level, and Big Brother VIP with the noisiest celebrity cast ever seen on Australian television.

We also have the AFL Final Series, Bathurst 1000, the best horse racing in Australia, and a lot more. It’s an incredible line-up, one that is on track to return Seven to market leadership in 2021. Summer brings the highly anticipated Ashes Test series, and the BBL and WBBL, and then the Olympic Winter Games Beijing to launch 2022.

Angus Ross, Seven’s Director of Network Programming

We delivered excellent results for our partners in the first half of 2021 and the second half is going to be even better.

Our line-up of tentpole shows is best in market. 7NEWS, Sunrise, The Morning Show and The Chase dominate their timeslots. Home and Away is having a fantastic year. The AFL Final Series, horse racing and Supercars will be big winners with viewers and advertisers.

The Olympic Games Tokyo 2020 will be the country’s biggest-ever broadcast and digital event. For the first time in Australian free-to-air television history, there will be 45 dedicated Olympic Games channels across Seven and 7plus, all live, free and in HD. Let the games begin.

Kurt Burnette, Seven West Media Chief Revenue Officer

First half 2021 highlights

Commercial audience shares (%)

NetworkFirst half 2021First half 2020Change*
Total peopleSeven37.135.6+1.5
 Nine38.038.8-0.8
 1024.925.6-0.7
25 to 54sSeven33.232.1+1.1
 Nine37.238.2-1.0
 1029.629.7-0.2

Commercial audience shares (%)
25 April to 26 June

Network20212020Change*
Total peopleSeven39.137.0+2.1
 Nine36.236.20.0
 1024.726.9-2.1
25 to 54sSeven36.133.6+2.5
 Nine35.034.9+0.2
 1028.931.5-2.6
* Change in percentage points

NEWS AND PUBLIC AFFAIRS

7NEWS Sunday

  • 1.5 million viewers nationally, 992,000 in the capital cities
  • #1 Sunday news program
  • Won every week in first half of 2021
  • 21% more viewers than Nine News nationally, 7% more in the capital cities

7NEWS Monday to Friday

  • 1.42 million viewers nationally, 939,000 in the capital cities
  • #1 weeknight news program
  • Won every week in first half of 2021
  • 27% more viewers than Nine News nationally, 5% more in the capital cities

7NEWS Saturday

  • 1.21 million viewers nationally, 787,000 in the capital cities
  • #1 Saturday news program
  • Won every week in first half of 2021
  • 20% more viewers than Nine News nationally, 5% more in the capital cities

7NEWS.com.au

  • #1 news website in 18 to 29s
  • #4 news website in total people

Sunrise

  • 439,000 viewers nationally, 254,000 in the capital cities
  • #1 breakfast TV program
  • Won every day in first half of 2021 (has won every day for more than three years)
  • 45% more viewers than Today nationally, 25% more in the capital cities

The Morning Show

  • 228,000 viewers nationally, 136,000 in the capital cities
  • #1 morning TV program
  • Won every day in first half of 2021
  • 46% more viewers than Today Extra nationally, 21% more in the capital cities

The Latest

  • 180,000 viewers nationally, 121,000 in the capital cities
  • #1 in timeslot in total people

7NEWS SPECIALS

7NEWS Spotlight: The Phenomenon

  • 1.18 million viewers nationally, 731,000 in the capital cities
  • #1 in its timeslot in total people and 25 to 54s
  • Increased timeslot audience 15% nationally year-on-year, 4% in the capital cities

7NEWS Spotlight: Craig McLachlan

  • Increased timeslot audience 7% in the capital cities year-on-year

7NEWS Spotlight: Martin Bryant’s Dark Secrets

  • 1.14 million viewers nationally, 737,000 in the capital cities
  • #1 in timeslot in total people

7NEWS Spotlight: Fight Of His Life

  • 916,000 viewers nationally, 719,000 in the capital cities

7NEWS Spotlight: Ride Of Your Life

  • 877,000 viewers nationally, 559,000 in the capital cities
  • #1 in its timeslot in total people

SPORT

AFL Premiership Season (to date)

  • 697,000 viewers nationally, 520,000 in the capital cities
  • #1 winter sport on TV
  • #1 in timeslot in footy markets in total people and 25 to 54s

Cricket

  • Test Cricket – Australia v India
    • First Test (Adelaide): Day/Night Test 685,000 viewers nationally, 460,000 in the capital cities  
    • Second Test (Melbourne): Boxing Day Test 843,000 viewers nationally, 562,000 in the capital cities
    • Third Test (Sydney): 785,000 viewers nationally, up 20% on 2018-19 Fourth Test; 537,000 in the capital cities
    • Fourth Test (Brisbane): averaged 727,000, up 11% on 2018-19 Fourth Test; 483,000 in the capital cities  
  • Big Bash League
    • Grand Final Day 867,000 viewers nationally, 562,000 in the capital cities
    • Series: 560,000 viewers nationally, 347,000 in the capital cities

Supercars

  • Seven’s two rounds averaged 332,000 nationally, 180,000 in the capital cities
  • Audience up 28% in total people on Network 10’s first rounds in 2020, up 19% in 25 to 54s
  • 7plus: 5.6 million live streaming minutes across two rounds’ race days

The Front Bar

  • 444,000 viewers nationally, 338,000 in the capital cities
  • #1 sport entertainment program in Melbourne

ENTERTAINMENT

Dancing With The Stars: All Stars

  • Finale Winner Announced: 1.33 million viewers nationally, 881,000 in the capital cities
  • Finale: 1.3 million viewers nationally, 852,000 in the capital cities
  • Launch: 1.2 million viewers nationally, 816,000 in the capital cities
  • Series: 1.06 million viewers nationally, 711,000 in the capital cities
  • Increased timeslot audience 18% in total people year-on-year in the capital cities
  • 35 million minutes streamed
  • Over 26.4 million total social media impressions
  • 4.1 million social engagements
  • 4.5 million social video views

Big Brother (series to date)

  • Launch: 1.03 million viewers nationally, 740,000 in the capital cities
  • Series: 927,000 viewers nationally, 644,000 in the capital cities
  • Increased timeslot audience 10% in 25 to 54s and 19% in 16 to 39s year-on-year in the capital cities
  • 392 million minutes streamed
  • Over 80 million total social media impressions
  • 6.1 million social engagements
  • 27.8 million social video views

Holey Moley

  • Launch: 1.67 million viewers nationally, 1.1 million in the capital cities
  • Series: 980,000 viewers nationally, 639,000 in the capital cities
  • Increased timeslot audience 21% in 25 to 54s, 30% in 16 to 39s and 8% in total people year-on-year in the capital cities
  • 62 million minutes streamed

Home and Away

  • 924,000 viewers nationally, 560,000 in the capital cities
  • #1 Australian drama
  • Most streamed drama series on BVOD. Up 40% year-on-year.
  • BVOD minutes streamed up 40%
  • 2 million total social followers
  • 76.7 million social impressions
  • 4.5 million total social engagements
  • 8.8 million social video views

The Chase Australia

  • 814,000 viewers nationally, 499,000 in the capital cities
  • Won every week in first half of 2021

Better Homes and Gardens:

  • 695,000 viewers nationally, 415,000 in the capital cities
  • #1 lifestyle show
  • 20 million streaming minutes

7PLUS

  • #2 commercial free-to-air BVOD platform
  • 36% share of commercial free-to-air BVOD market
  • Active users up 6% year-on-year
  • Audience up 18% in the past three months on the previous three months

7TWO, 7MATE, 7FLIX

  • #1 multichannel group
  • 7mate: #1 multichannel in target market of men 18 to 54s
  • 7mate: equal #1 multichannel in 25 to 54s
  • 7two: #1 multichannel in target market of women 18 and older

Source: OzTAM (Metro Broadcast and National BVOD), RegionalTAM (Comb. Agg Markets). Wks 1-26 2021. Primetime: 1800-2400. Metro unless stated otherwise. #1 Genres: Commercial FTA Networks, The Chase Australia #1 Game show for nightly (M-F) telecasts, excl one eps weekly programs. Timeslot growth for programs based on same day/timeslot previous year, metro, Cons7. The Chase Australia 5.30pm telecast (excl 5pm). Seven News Number 1 (1800-1900 M-F) Excluding Specials, Seven News Number 1 (1800-1900 Sunday) Excluding Specials, Seven News Number 1 (1800-1900 Sat) excluding specials, Sunrise Number 1 Breakfast Sunrise v Today (exactly match) (excl all other coding), The Morning Show Number 1 Morning Today Extra v The Morning Show (exact match) exclude all other coding). Data: Consolidated 7 (Live + As Live + TSV7) prior L7D, Overnight L7D. BVOD (Live + VOD, incl co-viewing).  Nielsen Digital Media Ratings, Monthly-Tagged, January – May 2021, P18-29, Digital C/M, Text, Current Event and Global News subcategory, UA. Nielsen Digital Media Ratings, Monthly-Tagged, May 2021, P2+ Digital C/M, Text, Current Event and Global News subcategory, UA   

Go for gold!

By Olympics, SEVEN

Seven launches $1 million contest to crown the best ad for the Olympic Games Tokyo 2020

To celebrate one month before the Opening Ceremony of Olympics Games Tokyo 2020, the Seven Network has launched a contest to crown the best Australian ad shown during the world’s biggest and most-watched sporting event of the year.

The brand whose ad wins gold with the public will receive free placement in Seven’s biggest sporting and cultural moments of the next nine months, including the Olympic Winter Games Beijing 2022.

The contest will recognise and celebrate creativity, showcasing the amazing work of the advertising industry in the Games as voted for by the nation.

This creative contest will reward brands who get the nation pumped through big ideas and powerful messages that connect with audiences. With lots of pent-up excitement to tap into, now is the time for brands to go for gold and get their ads placed at the forefront of 2021’s largest sporting event and win free placement during the greatest live and cultural moments of 2021 and 2022 on Seven.

Tokyo 2020 is the must-watch event of the year and gives brands an incredible opportunity to get in front of millions of engaged viewers as they cheer on Australia and the world’s best athletes.

With the eyes of the nation on Seven’s Olympic Games coverage, this will be a rare opportunity for brands to be seen on the most coveted stage in Australian advertising, be part of a national conversation and leverage the power of Seven’s record-breaking Olympic audience across broadcast and digital.

The Favourite Ad of Tokyo 2020 competition is a call to arms for advertisers and agencies to think big and produce Superbowl-style ads that emotionally connect with audiences. There’s no better time for brands to engage and entertain viewers.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Favourite Ad of Tokyo 2020 is open to advertisers who place an ad in Seven’s Olympic Games Tokyo 2020 coverage. The winner will be decided by a public poll, with viewers who vote given the chance to win holiday package valued at $25,000, supporting local communities and the travel Industry.

Terms and conditions apply. Further details are available here.

Seven’s coverage of the Olympic Games Tokyo 2020 will include 45 dedicated Olympics channels across Channel 7, 7mate and 7plus, all free and in HD. In addition, 7NEWS.com.au will be the #1 online destination for Olympic news, updates and insights.

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

Get involved:
Home of the Olympics
Facebook
Twitter
Instagram
TikTok
YouTube
7plus
7NEWS.com.au
#7Olympics

Home of the Olympic & Paralympics

Face to Face with Chris Pearce

By SEVEN

In this week’s Face to Face, Sales Executive Chris Pearce tells us about his break into the world of Sports sales, challenges within the industry and his ideal fantasy dinner party guests.

Q1. How did you break into Sports advertising?

When I started at Seven it’s fair to say live Sport was certainly a product that greatly interested me. Being an AFL fan, I remember seeing my first client in the broadcast and thought it was amazing that even on a local level we could integrate our clients into something as powerful as the AFL.  Subsequently, being able to become involved in other live, premium sporting broadcasts like cricket and now the Olympics is something pretty special.

Q2. What are you and your team in Perth working on right now?

Tokyo Olympics is at the forefront of all our dealings currently. This represents an exciting challenge on many fronts – the largest sporting event in the world and only once every 4 years.

A part from my day to day servicing of all my clients and agencies I am also responsible for all things Sport in the Perth market. This extends across all local assets. In the sporting category whilst most of our offerings lie in the broadcast / digital space, working closely with print allows me to not only learn about print assets but also provide additional revenue streams for sport in the business.

Sport is a huge driver in the premium space for the team. AFL, cricket and now Olympics provides us the opportunity to drive share and volume.

We have a strong story to tell in this market so from day to day it’s about making sure we are out in front of our agencies and clients talking about the power of our reach through TV, Digital and Print.

Together with our platforms and sporting opportunities, it puts us in a unique and advantageous position. We reach over 91% of West Australians which gives us the ability to truly engage with Western Australia.
Currently the team is in numerous conversations in market over all our assets in all things Olympics and there are exciting times ahead.

Q3. Are there any challenges you’re seeing in the sports industry?

Sports rights in general is an interesting space. There are so many ways consumers can access sport these days. Having the sole rights to the Olympics including digital is an exciting opportunity and hopefully paves the way in the streaming space for us with other sport down the track.

Q4. What’s the most creative campaign that you’ve seen this year and why?

I really love the Bruce creative for Macca’s in the footy .., its clever, simple and funny and features the great man!

Q5. Who would be your ideal fantasy dinner party guests?

Might seem weird coming from a West Aussie AFL man but I love Matty Johns and his shows/podcasts… very funny man. Dave Chappelle for humour again and Steve Waugh to level things up a little.

Q6. How do you switch off from work?

Go in to a closed sound proof office and crank Metallica..
No, I love running, clears the head for me.. I try and get out as often as I can

Q7. Lastly, gym or gin?

My work mates will sledge if I say gym… so gin.

Seven appoints new Head of Corporate Communications

By SEVEN, Seven West Media

Seven West Media (ASX: SWM) today announced the appointment of Robert Sharpe to the new role of Head of Corporate Communications, effective tomorrow.

Mr Sharpe reports to SWM Chief Marketing Officer, Charlotte Valente, and is responsible for the media group’s external and internal communications.

Mr Sharpe was previously Corporate Affairs Advisor at Optus, responsible for leading the development and execution of national communications campaigns for Optus Enterprise, Optus Business, Optus Sport, Wholesale and Satellite. He has also previously worked at Network 10, Spotcap Global and ITV.

I’m very pleased to welcome Robert to SWM. As a senior corporate communications expert with over 14 years’ expertise in strategic communications across a number of industries, including TV and digital media, telecommunications and fintech in Australia and the UK, he will be a great addition to our communication team.

Robert has strong business, technology and media contacts across Australia’s tier one and industry media and a passion for executing campaigns that deliver results.

Charlotte Valente, SWM Chief Marketing Officer

I’ve been an admirer of Seven’s TV, digital and print businesses for many years. The corporate and content strategies outlined in SWM’s three-year transformation plan are already delivering strong results and I’m really looking forward to being part of the company’s ongoing development and success.

Robert Sharpe

Face to Face with Rachael Everett

By SEVEN

In this weeks Face to Face, Rachael Everett tells us about her career to date, TV shows she’s bingeing on and how she became a cheerleader for the Sapphires.

Q1. Tell us about your journey into the media industry…

My journey into the media industry started when I was studying my Bachelor of Entertainment Industries at QUT back in Brissie. During my time there I got the chance to intern at Queensland Rugby League, presenting and producing a small show called ‘Living League’ with segments being posted onto their website and social media, and worked at the 2018 Gold Coast Commonwealth Games as a Floor Manager for the Gymnastics event.

After graduating in 2018, it took me a while to land my first job in the industry however Seven decided to take a chance on me and I moved down to Sydney in April 2019 to start my first role as a Sales Coordinator. I’ll be coming onto two years on 29th April and I can definitely say it’s been a wild ride thus far.

Q2. What do you enjoy most about working at Seven?

What I most enjoy about working at Seven would be learning about all the behind the scenes action that takes place. From the programming to the client integrations, there is so much that goes on that doesn’t usually gets shown when bringing everything to life and witnessing that has been the best part about working here.

Q3. What’s the most exciting project you’ve worked on during your time here?

I would say the most exciting project I got to work on thus far was selling the AFL Grand Final back in 2019 when the GWS Giants were making their first appearance in the big dance. The sales floor was absolutely buzzing with deals to get as many clients possible to be a part of the action and we had the GWS Giants theme song playing to shout out any wins we had during the lead up.

I’m very much looking forward to the Olympics this year. To feel that excitement again this time on a much larger scale, cheering on our Aussies to get as many Gold medals as they can and get as many clients a part of the action as possible.

Q4. Are there any ad campaigns (any format) you’ve seen recently that have particularly stood out to you and why?

The MLA Summer Lamb Ad for this year I thought was very clever. Now that hopefully all the border closure wars are behind us, we can finally start looking back and laughing about what we had to go through during COVID last year. After all, the best medicine is laughter don’t you think!

Q5. A little birdy told us that you’re a cheerleader. How did that come about? Tell us more!

I grew up dancing from the age of three. Fun fact, I actually got the top mark in the state of Queensland back in 2016 for my Grade 8 CSTD Theatrical & Performing Arts (Musical Theatre) Exam and I also currently hold a Teacher’s Certificate in CSTD Jazz.

When I was 14, I took part in the Broncos Junior Cheer Squad (when they had one) and absolutely loved it. So, when I moved to Sydney, I was looking for something I could do to keep me fit and not cost a lot of money doing it. That’s when I thought about joining another NRL Cheer Squad to do just that, plus I get a free game of NRL nearly every week. I’m an avid NRL fan so to get the chance to be near the game in this capacity is the best experience you could ask for.

I auditioned for the Sapphires (Cheerleaders for the Canterbury-Bankstown Bulldogs) back in January 2020, right before the world went mad and after four hours and running well into the night, I got in! I’m currently in my 2nd year now and am considered a veteran and loving every minute of it. I managed to get on TV very briefly back in round two of this year when they were showing the Doggies run out (my starring moment if I say so myself).

Q6. What TV show are you currently binging on?

I’m currently re-watching ‘Brooklyn Nine-Nine’ for the 10th time but I did love Jack Ryan on Amazon Prime. I sat and watched all two seasons in a weekend.

My other binge worthy shows include ‘The Office (US)’ and ‘Friends’ as well as watching ‘Zoey’s Extraordinary Playlist’ weekly ‘cause yes, I love my musicals.

Q7. Finally, what does a day off look like for you?

When I can, I like to go home to Brisbane and catch up with my friends and family up there.

If I don’t have the time (or budget) to fly home I’ll either usually use the day to catch up on my adulting jobs like cleaning and food prepping with a bit of couch relaxation time or I’ll use the opportunity to go out and about with friends and continue to explore Sydney and make the most of living here!

Face to Face with Jessica Britten and Sally Welsh

By SEVEN

With Mother’s Day approaching Sunday, we’re keen to shine the light on amazing working mums! In this weeks’ Face to Face, we chat with Jessica Britten and Sally Welsh who job share the role of Group Sales Manager in the Melbourne office.

Q1. How did you both get into the advertising industry and specifically Sales?

JESS: My first job in advertising was at Seven in 2007 as a Sales Coordinator and I have worked in media sales ever since. This is my second stint at Seven after 6 years in the UK but what I love about sales is that no two days are the same and there’s never a dull moment!

SALLY:  I recently joined Seven from 12 years at a media agency, and I’m enjoying the new challenge that sales brings. I have worked with the team at Seven across my career and it’s exciting to be part of the business during this period of change and growth.

Q2. Tell us a about you how the job share opportunity came about and how do you make it a seamless transition when handing over?

JESS: I feel very fortunate to have been giving the job share opportunity by Seven when I returned to Australia 3 years ago.  The best part is that it has enabled me to continue my career whilst still spending time with my young family.  I’ve now job shared on and off for 3 years, in between having my second child.  The most important thing when sharing a role, I’ve found is communication is key, given the nature of our jobs we’re constantly handover so finding ways to do this quickly and efficiently is important.

SALLY: I’m a huge advocate of job-sharing for working parents, it’s a win/win for employee and the employer who gain 20+ years media industry experience from Jess & I.

Jess and I share a morning in the office each week where we do a handover, schedule key client meetings and team WIPS. We’ve found constantly updating Trello (an online shared To-Do list) as a useful tool. The success of a job-share comes down to solid communication as we are both committed to our clients having a positive job- share experience.

Q3. What is your favourite part of the job and why?

JESS: I love the diversity of the role and the great group of people I’m lucky enough to work with, the team nature of Seven is really important to me.  In addition, the ever evolving nature of the industry we work in that keeps the role fresh and interesting but also exciting! Working on big Sporting events and new programs for clients that provide integrated marketing solutions that help solves business challenges is also very satisfying.

SALLY: I thrive off helping clients achieve business and marketing objectives through effective media campaigns. I have seen in my time at an agency the significant positive impact FTA TV can have on brand metrics and hearing this feedback is satisfying.

Q4. What is the most important piece of advice you have for mothers who are pursuing a career?

JESS: To be super organised, flexible and accept that you’re not superhuman.  

SALLY:  Be present, leave the guilt at the door. When I’m at work I try to be as present as I can be with my team, my clients. And I commit to the same focus when at home with my 2 boys.

Q5. Anything that you’ve learnt along the way that you hope to pass on to your children?

JESS:  Be kind and respectful to everyone you meet and treat them the way you want to be treated.  Manners are super important from the moment you can talk and for the rest of your life.

SALLY: That’s a big question – They are still young so at the moment so at the moment I am starting small and instilling into them the importance of ‘Be Safe, Be Kind’.

Q6. Lastly, what are you doing to celebrate Mother’s Day this year?

JESS:  I was pleasantly surprised that my 4-year-old knew it was Mother’s Day this weekend so I’m looking forward to afternoon tea at his kinder and then I’ll probably see my mother-in-law and have my mum over for dinner at our house! Basically, a big family day, that will be exhausting but lovely 😊

SALLY: Nothing crazy, hopefully breakfast in bed and a day off making decisions! I’ll be down the coast celebrating the day with my mum as well as my own family. Mother’s Day is also ‘Nannas Day’ in our family and it’s a perfect opportunity to thank my mum for everything she does for me, including picking my son up from school so I can work! Working mums needs all the help they can!

Face to Face with Joshua Tanner

By SEVEN

In this weeks’ Face to Face, Joshua Tanner from the Melbourne office opens up about juggling family life during lockdown, how viewer behaviour is changing in the way sports content is consumed and what he’s most excited for in the upcoming Tokyo Olympics.

Q1. How did you venture into the world of Sport sales?

Sport has always been my passion and this led me to a Sports Marketing course at Uni.  When I finished the course, I was lucky to have a family friend who was EA to the Melbourne Sales Director now Head of 7SPORT (nepotism at its best). It was a case of right place, right time and Adam Elliott who was running sport at the time needed some support and signed me up to book spots and billboards into the old NTS system back in May of 2005. Here I am, 16 years later and still loving it.

Q2. Tell us a about a typical working day for you.

A tricky one to answer as there is a lot of variety to my role, which is why I enjoy it so much.

The week usually kicks off listening to Tim Hunter talk at volume about how good or bad the Saints were on the weekend, then we delve into a lot of analysis of weekend sport ratings, inventory analysis and reporting for the purpose of developing sales strategies and market comms to our sponsors/clients.

There is typically a handful of presentations to clients which at the moment is a mixture of AFL integration pitches, Tokyo Olympics opportunities and soon to be Ashes Cricket & Winters Sponsors opportunities.

A lot of time is spent workshopping solutions with the Sport Sales team, Production team and 7Red Campaign Team.  The constant dance of finding an angle whether it be via inventory or in-program idea to make our partners feel like they are valued and to ultimately build their brand and sell their product.

I also regularly work on building relationships with our sporting body partners at the AFL and Racing who we collaborate with on co-partner and are important to our success.  Often this happens at a major sporting event or two which is a nice part of the job.

Q3. If you could give your 20 year old self a piece of advice, what would it be?

Buy Bitcoin early.

More importantly though, respect every person you deal with and be authentic in your approach.

Q4. You experienced one of the lengthiest lockdowns in Australia being based in Melbourne, what was the biggest challenge and how did you stay motivated?

Biggest challenge was finding ways to manage the high workload that came with an ever-changing AFL season with trying to support my amazing wife who was attempting to run a primary school and kindergarten in our living room for our 4 young kids.  I became a part-time PE Teacher! Some interesting times indeed, but I also have very fond memories. During this time, I witnessed and learnt more about my kids than ever. They were my motivation pushing me to dominate my Seven duties so I could be present with them when they needed me.

Q5. Are there any trends you’re noticing with audience behaviour or different viewing habits in the way that they consume live sport or sports content?

Covid 19 expedited the growth and scale of audiences streaming sport and seeking out more social/sport doco style content. Fans were desperate to delve deeper with their passions and feel connected to sport which gave them a taste of normal.  Whilst Seven has some rights limitations with some of our sports in the streaming space it also bodes well for future growth into the areas we do like Supercars, Horse Racing, AFLW and the Olympics. Also, the opportunity to develop a new flavour with new social shows and content allows us to engage our sport fans in different ways with new opportunities for brands.

Q6. We’ve heard your quite the AFL fan, who is your team?

I’m a proud North Melb Kangaroos member (There aren’t many of us). The whole family are Roos as my Dad was fortunate enough to be a premiership player with the Kangas back in 1977. North are a long way last at the moment, however I did enjoy a successful era in the 90’s when I was lucky enough to be at the MCG to witness two premierships.

Q7. What sport are you most excited to watch in the upcoming Olympics?

I love watching the High Jump and Javelin as they were events I loved to do back in High School.  Other than this the BMX is a great watch as its fast and physical.  Favourite team to watch will be the Matildas led by Sam Kerr who is an absolute jet. Curious to catch Speed Climbing as well as it looks very cool.  I’ll be watching it all!!

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