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competition

Seven’s favourite ad of Tokyo 2020 revealed

By 7plus, Olympics, SEVEN

Australian Avocados’ “Our Green Gold” crowned winner

The winner of the Seven Network’s $1 million contest to crown the best ad shown during the Olympics Games Tokyo 2020 has been announced.

Australian Avocados’ “Our Green Gold” campaign won gold with the public, who voted it as their favourite ad shown during Seven’s live, free and exclusive coverage of the world’s biggest sporting event of the decade.

Australian Avocados has won free placement in Seven’s biggest sporting and cultural moments of the next nine months, worth $1 million.

The Olympics is jam-packed full of moments that move us. Drawing on the emotions of Tokyo 2020 provides brands an opportunity to connect at a deeper level with the audience which heightens awareness, recall and consideration.

Tokyo 2020 on Seven was the biggest television and streaming event in Australian history with more than 20 million Australian’s watching the inspiring action. We launched Favourite Ad of Tokyo 2020 to celebrate creativity and showcase the amazing work of the advertising industry in the Games as voted for by the nation. We were stunned by the quality of the ads entered that powerfully tapped into the emotion and excitement of the Olympics and connected with audiences,” she said.

Charlotte Valente, Seven West Media Chief Marketing Officer

A huge congratulations to the team at Hort Innovation and their agencies, TBWA and Atomic 212°. Their humorous and iconic Australian creative resonated with our audiences and demonstrates the power of contextual, creative advertising. Australian avocado farmers will benefit from having their ‘Our Green Gold’ campaign run in the greatest cultural and live moments on Seven between now and the Beijing Winter Olympics.

Katie Finney, Seven West Media’s Director of 7RED

Favourite Ad of Tokyo 2020 was open to advertisers who place an ad in Seven’s Olympics Games Tokyo 2020 coverage. The winner was decided by a public poll, with viewers who voted given the chance to win a Qantas holiday package valued at $25,000, supporting local communities and the travel Industry.

It’s great to see a much-loved Aussie fruit celebrated with this win. The campaign featured perfectly in the Olympics broadcast alongside our incredible Aussie athletes. Well done to the team at Hort Innovation, Atomic 212° and TBWA for delivering such a memorable and iconic campaign.

Claire Fenner, Managing Director and Partner, Atomic 212

Australia is the winner here. With the extra $1 million to put behind the ‘Our Green Gold’ campaign for Australian Avocados thanks to the Seven Network, we will drive more consumption of the best avocados on the planet, provide a nutritional head start for our future Australian Olympic champions and at the same time support our legendary Aussie growers.

Paul Bradbury, CEO, TBWA Australia and New Zealand

The Australian Avocados campaign is a celebration of all things green and gold and all things symbolically Aussie. The Olympics Games Tokyo 2020 provided the perfect platform to remind everyone that our country not only boasts first-class athletes, but the best fresh produce as well. Hort Innovation is thrilled that this campaign has received the viewers’ vote for ‘Best ad of Tokyo 2020’ – it just goes to show how much Aussies love their avocados and support our local growers.

Matt Brand, CEO, Hort Innovation

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Go for gold!

By Olympics, SEVEN

Seven launches $1 million contest to crown the best ad for the Olympic Games Tokyo 2020

To celebrate one month before the Opening Ceremony of Olympics Games Tokyo 2020, the Seven Network has launched a contest to crown the best Australian ad shown during the world’s biggest and most-watched sporting event of the year.

The brand whose ad wins gold with the public will receive free placement in Seven’s biggest sporting and cultural moments of the next nine months, including the Olympic Winter Games Beijing 2022.

The contest will recognise and celebrate creativity, showcasing the amazing work of the advertising industry in the Games as voted for by the nation.

This creative contest will reward brands who get the nation pumped through big ideas and powerful messages that connect with audiences. With lots of pent-up excitement to tap into, now is the time for brands to go for gold and get their ads placed at the forefront of 2021’s largest sporting event and win free placement during the greatest live and cultural moments of 2021 and 2022 on Seven.

Tokyo 2020 is the must-watch event of the year and gives brands an incredible opportunity to get in front of millions of engaged viewers as they cheer on Australia and the world’s best athletes.

With the eyes of the nation on Seven’s Olympic Games coverage, this will be a rare opportunity for brands to be seen on the most coveted stage in Australian advertising, be part of a national conversation and leverage the power of Seven’s record-breaking Olympic audience across broadcast and digital.

The Favourite Ad of Tokyo 2020 competition is a call to arms for advertisers and agencies to think big and produce Superbowl-style ads that emotionally connect with audiences. There’s no better time for brands to engage and entertain viewers.

Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics

Favourite Ad of Tokyo 2020 is open to advertisers who place an ad in Seven’s Olympic Games Tokyo 2020 coverage. The winner will be decided by a public poll, with viewers who vote given the chance to win holiday package valued at $25,000, supporting local communities and the travel Industry.

Terms and conditions apply. Further details are available here.

Seven’s coverage of the Olympic Games Tokyo 2020 will include 45 dedicated Olympics channels across Channel 7, 7mate and 7plus, all free and in HD. In addition, 7NEWS.com.au will be the #1 online destination for Olympic news, updates and insights.

Olympic Games 23 July-8 August
Paralympic Games 24 August-5 September
Tokyo 2020 live and free on Seven and 7plus

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