For September’s Face to Face, we chat with Olivia Russell, Programmatic Sales Manager in the Sydney office. After joining Seven just a month ago in the height of the lockdown, she’s already getting stuck in. Hear Olivia talk about what’s in store in her new position, predictions for future digital trends and what she’ll be doing when out of lockdown!
Q1. What made you want to join Seven?
BVOD is one of the fastest growing areas in digital and Seven is at the forefront. Seven has a phenomenal offering of interactive products, premium data partners such as Flybuys & Mastercard which can be activated across CTV, plus incredible content like the Olympics, The Voice and SAS Australia.
Q2. Tell us a bit about your role as Programmatic Sales Manager?
I’ll be working with the trading desks at a national level to ensure buyers are getting the best results for their clients and capitalising on Seven’s offering.
Q3. What are the similarities that you see between Audio & BVOD?
Both are incredibly fast paced and constantly changing environments. With the market demand growing exponentially YOY, both have had to adapt on the fly.
Q4. Do you have any predictions for future trends in the digital space?
Measurability is key and I believe we’re nearly there in regard to closing the loop between on and offline. Real world insights are paramount to measuring the success of advertising and with data partners such as Flybuys being able to report on the number of people who bought a product in store after seeing the ad on 7plus – we’re getting pretty close!
Q5. Who or what inspires you most?
Bethany Hamilton was attacked by a 14-foot tiger shark when she was 13, resulting in losing one of her arms. Bethany courageously got back into the water just 1 month later and she now surfs better than any of us! It’s a great example to never give up on your dreams no matter what life throws at you.
Q6. Finally, what does a day off look like for you (when not in lockdown!)?
Surfing, sunbaking, eating sushi and drinking spicy margs.