The winning combination of 7NEWS, Sunrise, Test cricket and Australia’s newest smash hit family entertainment show – Holey Moley – saw Seven Network take the #1 spot across summer.
With the 2021 “official” ratings kicking off, the summer audience numbers reveal Seven took the crown in prime time with a total people network commercial share of 36.9%, ahead of Nine Network on 36.2% and Network 10 on 26.9%. Seven was also #1 in 16 to 39s and grew its audience share in that age group by 1.8 points over the summer months.
From 6.00am to midnight, Seven scored a total people commercial share of 40.3%, ahead of Nine on 35.8% and 10 on 23.9%, and ranked #1 in 25 to 54s and 16 to 39s.
7NEWS at 6.00pm had an average national audience of 1.39 million across the summer, compared with Nine News’ 1.1 million. Sunrise’s national audience of 442,000 put it well ahead of Nine’s Today (291,000).
Across the summer, 7plus was the #1 commercial free to air BVOD service, securing a share of 40.6%, ahead of 9Now on 40.2% and 10play on 19.2%. 7plus’ growth far outstripped the competition, growing viewership 49% year-on-year, compared to 35% for 10play and just 4% for 9Now.
Across the day, from Sunrise at breakfast through to 7NEWS in the evening and into prime time, we owned summer TV.
7NEWS, Sunrise and The Morning Show kept viewers informed and engaged, while the Australia-India Test series kept them on the edge of their seats.
Our success over summer gave us a great platform to launch our 2021 prime time content line up. That kicked off with Holey Moley, which was an out-of-the-box hit this week, delivering an average national audience of 1.18 million, huge year-on-year timeslot growth and sweeping all key age groups. Its first three episodes helped secure us the week, including wins in all key age groups.
We’re fully loaded and ready to go for 2021, with the biggest and best prime time content including Ultimate Tag, Big Brother, Dancing With The Stars: All Stars, Farmer Wants A Wife, The Voice and SAS Australia; the best sport with the AFL, Supercars and of course the Tokyo Summer Olympics; and constant hits including 7NEWS, Sunrise, The Chase, The Morning Show, Home and Away and Better Homes and Gardens.
Angus Ross, Seven’s Director of Network Programming
The success and growth year-on-year of 7NEWS, 7NEWS.com.au, Sunrise, Holey Moley and other great content over the summer months is the perfect start to the year for Seven and 7plus.
Our entertainment line-up for 2021 for Seven and 7plus is the freshest and most disruptive content slate we have ever created. It has been developed and acquired to ensure we maintain the audience growth and momentum from the second half of 2020 in the key demographic of 25 to 54.
Our sport content will be the largest marketing platform ever created across broadcast and digital, including what will be the most watched event in the past 20 years – the Tokyo Summer Olympics in July and August – the 2021 AFL Premiership Season, horse racing and Supercars.
Seven will help bring brands closer to and integrated in the largest and most anticipated cultural moments of 2021. We will also offer the most comprehensive and exciting data opportunities in market, supported by new innovations to drive enhanced viewer and advertiser engagement.
Kurt Burnette, Seven West Media Chief Revenue Officer
Source: OzTAM (Metro Broadcast, National BVOD), RegionalTAM (Comb. Agg Markets). Summer 2020/21: 29/11/2020-6/2/2021. Summer 2019/20: 1/12/2019-8/2/2020. National: Metro + Regional. Overall: 0600-2400, Primetime: 1800-2400. Metro Broadcast Commercial Network Shares. National BVOD (Live + VOD) CFTA Shares (24 hour day). 6pm News (Seven/Nine M-F 1800-1830), Sunrise/Today (Seven/Nine M-F 0700-0900). Holey Moley Australia: 1-3/2/2021 broadcasts national average overnight audience, excludes encores/repeats.
Fresh from winning the 2020 ratings battle, Sunrise and The Morning Show’s dominance of breakfast and morning TV is rolling into summer.
Last week Sunrise was the #1 breakfast TV program with an average 448,000 viewers nationally and a big lead over its nearest rival. The Morning Show also claimed the #1 spot, with 215,000 viewers nationally.
Eleven share points greater than its nearest commercial rival. A staggering result for Sunrise in 2020, maintaining the record ratings of 2019, reflecting how Australia chose to wake up and get their news and information.
From 5.30am through to 9am and then The Morning Show through to 11.30am, our teams delivered the most watched daily six hours of live television across the country every morning of every week. In television nothing can be taken for granted, least of all a trusting and expanding audience.
Craig McPherson, Network Director of News and Public Affairs
This has been a year like no other. Bringing breaking news to viewers has been a logistical challenge, but it has also never been more crucial. We are grateful to Australia for trusting Sunrise in even larger numbers during these times. I thank Kochie, Sam, Nat, Beretts, Eddy, Sam Mac and the entire team behind the cameras for their hard work and their dedication. Most importantly, thank you for watching.
Michael Pell, Executive Producer, Sunrise
In a trying year, the true test of a program is the loyalty of its viewers. To remain #1 for 13 years is more than an achievement – it’s a privilege, and one Larry, Kylie and the team don’t take for granted. We can’t wait to be back in 2021.
Sarah Stinson, Executive Producer, The Morning Show,
2020 highlights
SUNRISE:
• #1 breakfast TV program nationally and in Sydney, Melbourne, Queensland, Adelaide and Perth
• Won every day of the survey year, for the second year in a row
• Averaged 480,000 daily viewers nationally, 279,000 in the capital cities
• Reached over 2.5 million national viewers on average each week
• Increased audience year-on-year
• Double-digit audience growth in Sydney across key demographics
• Dominated key demographics including 25 to 54s, 18 to 49s and shoppers
THE MORNING SHOW:
• #1 morning TV program nationally and in all capital cities
• Won its timeslot for survey year
• Averaged 252,000 daily viewers nationally, 151,000 in the capital cities
• Reached 1.75 million national viewers on average each week
• Up 5% on 2019 in 25 to 54s, up 8% in 16 to 39s, up 13% in total people
• Dominated key demographics including 25 to 54s, 18 to 49s and shoppers
Source: OzTAM (Metro), RegionalTAM (Comb. Agg Markets). Combined/National: Metro + Regional. W/C 29/11/2020. Network National Reach estimate based on Metro + Regional for minimum of 5 consecutive minutes of Sunrise/TMS (includes Early/Late/Weekends) viewed on Seven Network. Average audience based on Sunrise/Today, TMS/Today-Extra (excludes Early, Late, Weekends). Data: Overnight
Woolworths Carols in the Domain on Channel 7 and 7plus
The stars of the Seven Network’s The Morning Show, Kylie Gillies and Larry Emdur, are honoured to co-host the 2020 Woolworths Carols in the Domain.
The 38th Carols in the Domain will this year be held at the Aware Super Theatre in a special made-for-television event to be broadcast on Channel 7 and 7plus on Wednesday, 23 December from 7.30pm.
The hosts of Australia’s #1 morning television program will be joined by Carols’ best-ever chorus of performers to ‘hang a shining star’ and celebrate Australia’s most-loved Christmas tradition, with special appearances from the jolly big man himself, Santa Claus, and family favourites The Wiggles and Mickey and Minnie Mouse.
Carols viewers will be treated to an exclusive performance from one of the world’s biggest-selling artists of all time, while Home and Away star Penny McNamee will take to the stage for her fourth Carols as a solo performer to sing some of her favourite holiday classics.
It’s the most wonderful time of the year! I know they’re the lyrics to a Christmas carol, but it seems appropriate to quote it. Now, more than ever, we realise the value of being together, of giving thanks and being in the moment. Carols is the perfect chance to celebrate that – whether you’re at the event or tucked up on the couch with your kids or loved ones.
Kylie Gillies
This is exactly what we need right now. It’s been such a complicated and trying year for so many families. We’re thrilled to be part of this wonderful tradition, the sole purpose of which is to spread love and happiness.
Larry Emdur
Other artists confirmed to perform on the 2020 Woolworths Carols in the Domain stage so far include:
Hugh Sheridan
Todd McKenney
Leo Sayer
Rachael Beck
Mark Vincent
Amber Lawrence
The Wiggles
The Tap Pack
Drummer Queens
Sydney Youth Orchestra
The Salvation Army Choir
Janice Breen Performance Studio
Ed5 International Dancers
More performers will be announced in the coming weeks.
Be sure to pick up a copy of New Idea – the official print partner of the 2020 Woolworths Carols in the Domain – on shelves from Monday, 14 December. The issue includes the official event guide featuring a free carols songbook and exclusive interviews with the hosts and performers.
2020 Woolworths Carols in the Domain Wednesday, 23 December from 7.30pm on Channel 7 and 7plus
With its incredible 33rd season wrapping up last night, Home and Away has once again proven it has the heart of the nation by outrating all other Australian dramas on commercial TV this year.
Across its 2020 season, Home and Away delivered an average total video audience of 1,119,000. Broadcast averaged 989,000 including 610,000 in the capital cities and BVOD audience of 130,000.
On 7plus (Australia’s #1 commercial free to air BVOD platform), Home and Away has consistently delivered significant audiences across 2020, with over 560 million minutes of the drama streamed on VOD across the year.
Seven’s Network Director of Programming, Angus Ross, said the success of the much-loved series this year was even more remarkable than normal, given the impact of COVID-19 on production.
Home and Away’s success this year is a fantastic result given the nine-week production shutdown in March, April and May and the ongoing production challenges since then. The show’s amazing team ensured it didn’t miss a beat on air.
To close out the year as the #1 Australian drama given the circumstances is a well-deserved achievement for everyone involved in its production. It’s easy to see why all of us at Seven love Home and Away, and it is great to once again see that love reflected in our audience numbers.
Angus Ross, Seven’s Network Director of Programming
The place of Home and Away at 7.00pm, four nights a week, demonstrates its key role in our content spine. It keeps viewers engaged with Seven, helping deliver great results for our partners out of 7NEWS and into our 7.30pm programming.
Home and Away’s success on 7plus further amplifies its importance to our schedule and gives partners another great way to reach the dedicated and passionate audience that the show has built over the past 33 seasons.
Natalie Harvey, Seven’s Network Sales Director
Home and Away will return to Channel 7 and 7plus for its 34th season in early 2021.
Home and Away in 2020:
• #1 Australian drama series on commercial free-to-air TV • Total video audience over 1.1 million • #1 streamed drama series on BVOD • Reached over 1 million people on 7plus • BVOD audience grew 13% on 2019 season • 1.9 million total social followers • 229 million social impressions • 20 million total social engagements • 47.8 million social video views
#1 program of 2020: AFL Grand Final #1 winter sport: AFL, up 12% on 2019 #1 news program of 2020: 7NEWS #1 breakfast TV program of 2020: Sunrise #1 Australian drama of 2020: Home and Away #1 commercial free to air BVOD platform: 7plus #1 news website for 18 to 39s: 7NEWS.com.au #1 network June to November #1 multichannel group: 7two, 7mate, 7flix And three new tentpole hits: Big Brother, Farmer Wants A Wife, SAS Australia
The most-watched TV program of the year, the #1 news and current affairs programs, the launch of three hit new tentpole shows – including the biggest new show of 2020 –and strong audience share growth in the second half of the year were among the highlights for the Seven Network across the 2020 ratings season.
Seven’s success on broadcast TV was matched by the remarkable growth of 7plus, which saw growth of 80% and ended the year as the #1 commercial free to air TV BVOD platform ahead of all its commercial rivals.
Thanks to an unbeatable regular content line-up that includes Sunrise, The Morning Show, The Chase, 7NEWS, Home and Away and Better Homes and Gardens; prime time hits including Big Brother, Farmer Wants A Wife, SAS Australia (the #1 new show of the year) and The All New Monty Guys and Gals; and the high-rating AFL season, Seven Network and Channel 7 were #1 from 6am to midnight.
In prime time, Seven Network increased its audience share during the June to November period, adding 3.8 share points in 25 to 54s, 6.5 points in 16 to 39s and 3.5 points in total people. From June to November, Seven Network was #1 in total people and 16 to 39s.
7two, 7mate and 7flix added to the success, ranking as the #1 multichannel group across 2020.
Our new content-led strategy of outsourcing proven international formats, coupled with our market-leading news and sport content, has produced strong results this year.
The great performance of Big Brother, Farmer Wants A Wife, SAS Australia, 7NEWS, the AFL and more drove strong growth in our audiences in the key demographics of 25-54s and 16-39s during the second half of 2020.
We’ve shown only glimpse of our best this year and that got us to about half a percentage point from being the most watched network in the country.
Next year we will have all our returning hits, big new shows, the content that was delayed this year because of COVID, our first-class Olympics coverage, our winning news and sport schedules, and a few surprises we haven’t revealed yet. Bring on 2021.
James Warburton, Seven West Media Managing Director and Chief Executive Officer
SEVEN’S SECOND HALF GROWTH
Commercial audience shares (%)
Network
February to May
June to November
Percentage point change
Total People
Seven
35.2
38.8
+3.5
Nine
39.1
37.3
-1.8
10
25.7
23.9
-1.8
25 to 54s
Seven
31.1
34.9
+3.8
Nine
39.2
36.6
-2.6
10
29.7
28.5
-1.2
16 to 39s
Seven
30.2
36.6
+6.5
Nine
37.9
33.4
-4.5
10
31.9
29.9
-2.0
NEWS AND PUBLIC AFFAIRS
7NEWS:
• 1.64 million viewers nationally, 1.06 million in the capital cities • #1 news program • Won every week of the survey year • Up 8% on 2019 in 25 to 54s, up 10% in total people 7NEWS.com.au: • #1 news website for 18 to 39s • Up 40% in 2019 in average monthly reach
Sunrise: • 480,000 viewers nationally, 279,000 in the capital cities • #1 breakfast TV program • Won every day of the survey year, for the second year in a row
The Latest: • 366,000 viewers nationally, 240,000 in the capital cities • Up 59% on 2019 in 25 to 54s and 16 to 39s, up 63% in total people
The Morning Show: • 252,000 viewers nationally, 151,000 in the capital cities • #1 morning TV program • Won its timeslot for survey year • Up 5% on 2019 in 25 to 54s, up 8% in 16 to 39s, up 13% in total people
7NEWS SPECIALS
7NEWS Presents – Murder In The Outback: The Falconio & Lees Mystery: • 1.72 million viewers nationally, 1.1 million in the capital cities • #1 in timeslot in total people • Lifted timeslot audience 22% in 25 to 54s, 12% in 16 to 39s, 43% in total people
7NEWS: Coronavirus Special: • 1.42 million viewers nationally, 955,000 in the capital cities • Lifted timeslot audience 9% in 25 to 54s, 6% in 16 to 39s, 14% in total people
7NEWS: Ben Cousins – Coming Clean: • 1.16 million viewers nationally, 811,000 in the capital cities • Lifted timeslot audience 8% in 25 to 54s
7NEWS Presents – Cruising, The Biggest Storm: • 1.07 million viewers nationally, 703,000 in the capital cities • Lifted timeslot audience 29% in 25 to 54s, 70% in 16 to 39s, 20% in total people
7NEWS Spotlight – The Lindy Tapes: • 1.02 million viewers nationally, 637,000 in the capital cities • #1 in timeslot in total people • Lifted timeslot audience 18% in 25 to 54s, 19% in 16 to 39s, 9% in total people
SPORT
AFL Grand Final: • 3.86 million viewers nationally, 3.01 million in the capital cities • #1 program of 2020 • Up 41% on 2019 in 25 to 54s, 48% in 16 to 39s, 36% in total people • #1 in timeslot in 25 to 54s, 16 to 39s and total people • 17.6 million streaming minutes streamed, up 257% on 2019
AFL Grand Final Presentations: • 2.88 million viewers nationally, 2.29 million in the capital cities • Up 19% on 2019 in 25 to 54s, 24% in 16 to 39s, 15% in total people • #1 in timeslot in 25 to 54s, 16 to 39s and total people
AFL Grand Final On The Ground: • 2.8 million viewers nationally, 2.19 million in the capital cities • Up 39% on 2019 in 25 to 54s, 56% in 16 to 39s, 36% in total people • #1 in timeslot in 25 to 54s, 16 to 39s and total people
AFL Grand Final Pre Match Entertainment: • 1.95 million viewers nationally, 1.49 million in the capital cities • Up 91% on 2019 in 25 to 54s, 106% in 16 to 39s, 92% in total people • #1 in timeslot in 25 to 54s, 16 to 39s and total people
AFL Finals Series: • 1.21 million viewers nationally, 932,000 in the capital cities • Up 8% in 2019 in 25 to 54s, 21% in 16 to 39s, 11% in total people • #1 in timeslot in footy markets in 25 to 54s, 16 to 39s and total people
AFL Premiership Season: • 723,000 viewers nationally, 548,000 in the capital cities • #1 winter sport on TV • Up 10% on 2019 in 25 to 54s, 22% in 16 to 39s, 7% in total people • #1 in timeslot in footy markets in 25 to 54s, 16 to 39s and total people
The Front Bar: • 469,000 viewers nationally, 360,000 in the capital cities
Horse Racing: 100th Cox Plate Race: • 600,000 viewers nationally, 436,000 in the capital cities • Up 87% on 2019 in total people Golden Eagle: • 227,000 viewers nationally, 137,000 in the capital cities for the race.
ENTERTAINMENT
Farmer Wants A Wife: • Finale: 1.59 million viewers nationally, 1.01 million in the capital cities • Series: 1.42 million viewers nationally, 903,000 in the capital cities • Series: Lifted timeslot audience 28% in 25 to 54s, 28% in 16 to 39s, 14% in total people • Reached 941,000 people on digital • 142 million minutes streamed
Fire Fight Australia (Concert/Final Performance): • 1.56 million viewers nationally, 1.0 million in the capital cities • #1 in timeslot in total people • Lifted timeslot audience 79% in 25 to 54s, 71% in 16 to 39s, 81% in total people
Big Brother: • Finale – Winner Announced: 1.29 million viewers nationally, 905,000 in the capital cities • Finale: 1.17 million viewers nationally, 798,000 in the capital cities • Series: 1.15 million viewers nationally, 816,000 in the capital cities • Series: Lifted timeslot audience 69% in 25 to 54s, 90% in 16 to 39s, 26% in total people • Reached 1.4 million people on digital • Biggest launch of entertainment program on commercial free to air BVOD • 290 million minutes streamed • Over 101 million total social media impressions • #BBAU or Housemates trended nationally on Twitter during every episode • 8.3 million social engagements • 25.4 million social video views
The All New Monty Guys and Gals: • 1.21 million viewers nationally, 820,000 in the capital cities • Lifted timeslot audience 16% in 16 to 39s • Reached 210,000 people on digital • 13 million minutes streamed
SAS Australia: • Biggest new show of 2020 • 1.12 million viewers nationally, 791,000 in the capital cities • Lifted timeslot audience 85% in 25 to 54s, 91% in 16 to 39s, 58% in total people • Reached 925,000 people on digital • Premiere episode recorded a BVOD audience of 414,000, a new record for 7plus • 127 million minutes streamed • 92 million social impressions • 34 million social video views
Beat The Chasers: • 1.03 million viewers nationally, 647,000 in the capital cities • Lifted timeslot audience 37% in total people • 5.5 million minutes streamed
Home and Away: • 1.0 million viewers nationally, 617,000 in the capital cities • #1 Australian drama on commercial free-to-air • Reached 1.1 million people on digital • Most streamed drama series on BVOD • BVOD audience up 13% on 2019 • 1.9 million total social followers • 229 million social impressions • 20 million total social engagements • 47.8 million social video views
The Chase: • 965,000 viewers nationally, 593,000 in the capital cities • Won every week of the survey year • Up 4% on 2019 in total people
Better Homes and Gardens: • 870,000 viewers nationally, 533,000 in the capital cities • #1 lifestyle show • #1 in timeslot for total people and grocery shoppers • Reached 506,000 people on digital • BVOD streaming minutes up 62% on 2019
7PLUS
• #1 commercial free to air BVOD platform • 42.7% share of commercial free to air BVOD market • Up 80% on 2019 in streaming minutes
7TWO, 7MATE, 7FLIX
• #1 multichannel combination • 7two: #1 multichannel in target market of women 25 and older • 7mate: #1 multichannel in target markets of 25 to 54s and men 18 to 54
TOP 30 OF 2020
Rank
Program Name
Network
National
Metro
Regional
1
Seven’s AFL: Grand Final: Richmond v Geelong
Seven
3,859,000
3,011,000
848,000
2
NRL Grand Final Day – Match
Nine
2,984,000
2,106,000
878,000
3
Seven’s AFL: Grand Final: Presentations
Seven
2,877,000
2,290,000
587,000
4
Seven’s AFL: Grand Final: On the Ground
Seven
2,802,000
2,191,000
611,000
5
State of Origin Rugby League Qld v NSW 3rd – Match
Nine
2,732,000
1,894,000
856,000
6
State of Origin Rugby League NSW v Qld 2nd – Match
Nine
2,446,000
1,654,000
792,000
7
State of Origin Rugby League Qld v NSW 1st – Match
Nine
2,404,000
1,606,000
798,000
8
The Block – Winner Announced
Nine
2,370,000
1,792,000
578,000
9
Lego Masters – Winner Announced
Nine
2,158,000
1,630,000
528,000
10
MasterChef Australia – The Winner Announced
10
2,062,000
1,576,000
486,000
11
Seven’s AFL: Grand Final: Pre Match Entertainment
Seven
1,953,000
1,487,000
466,000
12
The Block – Grand Final
Nine
1,918,000
1,431,000
487,000
13
Married At First Sight – The Final Dinner Party
Nine
1,901,000
1,432,000
469,000
14
Lego Masters – Launch
Nine
1,875,000
1,391,000
484,000
15
Melbourne Cup Carnival: Melbourne Cup -Race
10
1,869,000
1,412,000
457,000
16
Lego Masters – Finale
Nine
1,826,000
1,386,000
440,000
17
The Masked Singer Australia – The Final Reveal
10
1,730,000
1,237,000
493,000
18
7NEWS Presents – Murder In The Outback
Seven
1,723,000
1,095,000
628,000
19
Australian Ninja Warrior Winner Announced
Nine
1,721,000
1,272,000
449,000
20
MasterChef Australia – Grand Finale Part 2
10
1,690,000
1,300,000
390,000
21
NRL Grand Final Day Entertainment
Nine
1,628,000
1,146,000
482,000
22
Fire Fight Australia Concert Late
Seven
1,599,000
1,031,000
568,000
23
Farmer Wants A Wife – Finale
Seven
1,587,000
1,010,000
577,000
24
Fire Fight Australia Concert
Seven
1,558,000
991,000
567,000
25
Australian Ninja Warrior Grand Final
Nine
1,545,000
1,144,000
401,000
26
The Voice – Launch
Nine
1,536,000
1,082,000
454,000
27
MasterChef Australia – Grand Finale Part 1
10
1,505,000
1,195,000
310,000
28
Seven’s AFL: Saturday Night Football Finals (Preliminary Final 2: Brisbane v Geelong)
Seven
1,493,000
1,154,000
339,000
29
Farmer Wants A Wife – Launch
Seven
1,492,000
985,000
507,000
30
Fire Fight Australia Final Performance
Seven
1,491,000
947,000
544,000
Source: OzTAM (Metro Broadcast, National BVOD), RegionalTAM (Comb. Agg Markets). Combined/National: Metro + Regional. 2020 Survey Year: Wks 7-48 (excludes Summer and Easter). Metro Network CShares, 1800-2400; 2nd half (Wks 2448), 1st half Wks 7-23 excl Easter). Program/timeslot growth year-on-year based on metro. Top event programs excludes regular series. AFL Grand Final match most watched program combined and metro. AFL growth based on Seven Network full seasons 2020 v 2019 average metro audience. #1 claims for News and Sunrise vs similar competitor programs airing in similar timezone. Home and Away #1 Aussie Drama for regular series (3 or more eps) nationally. The Chase Australia #1 game show for daily program. #1 multi-channel groups for prime time (1800-2400). Sunrise wins every day (0600-0900) vs Today, The Morning Show wins timeslot vs Today Extra, News Hour (M-F) and The Chase Australia wins every week vs Nine News Hour and Hot Seat. Program averages; News hour (M-F 1800-1900), The Chase Aust excludes 5pm, Sunrise (0700-0900), The Morning Show (excl Extra). Top 30 Events is for the 2020 Survey Year (excl Summer and Easter), FTA Programs, Total Individuals, Average Audience, Combined: Metro + Regional.
BVOD: OzTAM VPM 3.1, reach, total minutes (Live + VOD), YOY exclude co-viewing minutes. #1 commercial free to air BVOD share, 7plus growth 2020 v 2019 Wks 7-48 total (live + VOD) streaming minutes, excludes co-viewing for growth.
7NEWS.com.au: Nielsen DCR monthly tagged, digital C/M, avg monthly UA 2020 Jan-Oct, YOY based on Jun-Dec 2019 avg monthly UA (7NEWS launch date), Jan-Oct 2020 avg monthly UA.
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