#1 in 2021 survey year
#1 in demo growth
#1 BVOD in 2021: 7plus

The Seven Network has reclaimed the title of Australia’s #1 television network and achieved the strongest free-to-air commercial audience share growth of any network this year.

Measured across the 2021 television ratings survey year, the Seven Network has the greatest share of total television viewers in Australia – with or without the inclusion of Seven’s record-breaking Olympic Games Tokyo 2020 coverage.

So far across the calendar year – which measures every day of 2021, including the Olympics – Seven is dominant, ranking #1 in total people, 16 to 39s and under 50s.

Seven’s free digital on-demand and streaming service 7plus once again ranks #1 across the calendar year to date, recording more total minutes and live minutes streamed than any other Australian commercial free-to-air BVOD service in 2021.

Across the 2021 survey year (excluding Olympic weeks 31 and 32), Seven was:

  • #1 in prime time (6pm to midnight) in total people – Seven Network
  • #1 in 19 of the 38 survey weeks – Seven Network
  • #1 multichannel in total people – 7mate
  • #1 multichannel in 25 to 54s and 16 to 39s – 7mate
  • #1 multichannel group – 7mate, 7two, 7flix
  • #1 all day (6am to midnight) – Seven Network

Across the 2021 calendar year so far, Seven is:

  • #1 in prime time in total people, 16 to 39s and under 50s – Seven Network
  • #1 in prime time in total people and 16 to 39s – Channel 7
  • #1 in 26 of the 48 calendar weeks – Seven Network
  • #1 BVOD service – 7plus
  • #1 multichannel in total people – 7mate
  • #1 multichannel in 25 to 54s and 16 to 39s – 7mate
  • #1 multichannel group – 7mate, 7two, 7flix
  • #1 all day (6am to midnight) – Seven Network

Seven has the most watched shows in Australia:

  • #1 program – 2021 AFL Grand Final
  • #1 sporting event – Olympic Games Tokyo 2020
  • #1 winter sport – AFL
  • #1 regular series – The Voice
  • #1 entertainment show – The Voice
  • #1 news program – 7NEWS (#1 for six years in a row)
  • #1 breakfast show – Sunrise (#1 for 18 years in a row)
  • #1 morning show – The Morning Show (#1 for 14 years in a row)
  • #1 Australian drama – Home and Away
  • #1 lifestyle show – Better Homes and Gardens
  • #1 daily quiz show – The Chase Australia

It’s great to be back at #1. Seven has now won 13 of the past 15 years and our digital offering 7plus is also the #1 BVOD service for the second year in a row.

I’m extremely proud of the team at Seven. We have momentum, confidence and the shows Australia wants to watch. We are yet to deliver our full programming schedule, as we lost key productions this year due to COVID-19 lockdowns. Despite these setbacks, more people have watched Seven in 2021 than any other network, with or without the Olympics. Bring on 2022. We are just getting started.

James Warburton, Seven West Media Managing Director and Chief Executive Officer

We have had an outstanding year and are thrilled to be back on top. Our continued content-led transformation has delivered record-breaking results, with the Olympic Games Tokyo 2020 and Paralympic Games Tokyo 2020 the biggest digital and broadcast event in Australian history, and The Voice the #1 show of 2021.

Our successful schedule of exciting new and proven content across television and 7plus has captured more viewers and delivered stronger demo share growth than any other network. Next year promises to take Seven to the next level as we bring Australian audiences more must-watch entertainment, news, sport and two of the world’s biggest events: the Winter Olympics and Commonwealth Games.

Angus Ross, Seven’s Director of Network Programming

Our stellar year has delivered exceptional results for our partners in 2021 and next year will be even bigger. By returning to #1, we’ve proved that no other network has the powerful mix of premium sport, entertainment and news content that brings Australia together and connects with viewers through unmissable moments. Our incredible line-up can’t be matched and Seven is here to stay as Australia’s number one network.

Kurt Burnette, Seven West Media Chief Revenue Officer

SEVEN: #1 IN 2021

#1 IN DEMO SHARE GROWTH

Total people: commercial audience shares (%)
Survey year, excluding Olympic weeks 31 and 32

20212020Change
Seven Network38.637.4+1.2
Nine Network37.838.0-0.2
Network 1023.624.6-1.0

Total people: commercial audience shares (%)
Calendar year to date

20212020Change
Seven Network 39.636.9+2.6
Nine Network 36.738.3-1.5
Network 10 23.724.8-1.1

Under 50s: commercial audience shares (%)
Calendar year to date

20212020Change
Seven Network 36.533.4+3.1
Nine Network 35.637.4-1.9
Network 10 27.929.2-1.3

16 to 39s: commercial audience shares (%)
Calendar year to date

20212020Change
Seven Network 36.633.6+3.0
Nine Network 34.135.9-1.9
Network 10 29.330.5-1.2

7PLUS: #1 IN 2021

  • #1 commercial free-to-air BVOD platform
  • #1 in live streaming
  • Audience up 50.1% on 2020
  • 45.6% share of commercial free-to-air BVOD market, calendar year to date

X

Privacy Statement

Seven and its related entities (collectively “Seven”) is collecting your personal information for the purpose of responding to your enquiry.

By submitting your enquiry you consent to Seven using your personal information for the purpose of Seven and its related entities sending you information, insights, results and opportunities regarding our programs, products, services and events, as well as those of our business partners. We will always provide you with the ability to opt out of those communications.

Seven will handle your personal information and other data in accordance with Seven’s Privacy Policy which is available at sevenwestmedia.com.au/privacy, and which contains information regarding how you can access your personal information, correct it and/ or make a complaint about our handling of your personal information.