As Seven West Media (ASX: SWM) continues to accelerate its digital transformation and market-leading data offering, the business has strengthened its Insights team with the appointment of Craig Johnson as Head of Research and Insights, effective immediately.

A key member of Seven’s Audience Intelligence team, Mr Johnson is responsible for measuring and analysing data and insights from Seven’s audiences across all platforms, including broadcast television and online streaming on 7plus. He reports to Director of Audience Intelligence, Andrew Brain.

Mr Johnson has previously held senior roles in international and Australian media companies and was most recently embedded at Facebook’s Californian head office as a Senior Vice President – Global Business Partner Leader at Nielsen, where he managed and grew the global alliance between Facebook and Nielsen.

Craig is an accomplished leader in data and his extensive background in media and previous senior roles at Nielsen across multiple territories will be a tremendous asset to Seven.

As a strategic partner to our marketing, programming, commercial, corporate and strategy teams, Craig will bring new thinking and innovative approaches to data measurement that will help inform critical business decisions. He also joins us at an exceptional time for the industry, following the recent roll out of VOZ, OzTAM’s Total TV reporting and the newly announced IAB measurement partner, Ipsos.

Andrew Brain, Director of Audience Intelligence

I am thrilled to join Seven West Media during such an exciting time of growth for the company. I look forward to working with the team to drive new measurement solutions under Seven’s market-leading first-party data assets, including 7REDiQ, and unifying insights and data analytics across the company.

Craig Johnson, Head of Research and Insights

Mr Johnson’s appointment follows the departure of Emelia Millward, who is moving to a new role overseas.

X

Privacy Statement

Seven and its related entities (collectively “Seven”) is collecting your personal information for the purpose of responding to your enquiry.

By submitting your enquiry you consent to Seven using your personal information for the purpose of Seven and its related entities sending you information, insights, results and opportunities regarding our programs, products, services and events, as well as those of our business partners. We will always provide you with the ability to opt out of those communications.

Seven will handle your personal information and other data in accordance with Seven’s Privacy Policy which is available at sevenwestmedia.com.au/privacy, and which contains information regarding how you can access your personal information, correct it and/ or make a complaint about our handling of your personal information.