Launch episode up 41% in total viewers, up 58% in 25 to 54s
Live streaming on 7plus up 72%
The new season of SAS Australia on the Seven Network has attracted strong audience numbers across all screens since it launched last week.
With consolidated viewing over seven days, including broadcast catch-up and online streaming audiences, the launch episode on Monday 13 September averaged 1.36 million total viewers, up 41% or 392,000 viewers, on its overnight audience. In 25 to 54s, the first episode increased its audience by 58% across seven days.
An average of 1.28 million viewers watched the first four episodes on Channel 7 and 7plus, including 985,000 broadcast viewers nationally and 667,000 in the capital cities. The new season has reached 4.27 million people since it started, with an additional 450,000 on 7plus.
SAS Australia, which sees 18 celebrities put through the show’s toughest, most unforgiving selection course yet, has lifted its timeslot audience on Channel 7 by 42% year-on-year and 66% in 25 to 54s.
On 7plus, audiences have also soared. Across the first four episodes, an average of 43,000 viewers watched live on 7plus alongside the television broadcast, up 72% on the live streaming average for the same episodes last year.
SAS Australia is gripping viewers in its second season with record audiences streaming the hit show live and watching the uncensored versions on 7plus, with its total TV audience soaring 41% over seven days.
Angus Ross, Seven’s Network Director of Programming
With more action-packed episodes to come, the multi-platform success of SAS Australia is set to continue as our star recruits confront surprising truths about themselves to discover their real character and prove whether they have the strength, resilience and endurance to pass this year’s selection course.
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