Seven West Media’s successful acquisition of Prime Media Group means we are the country’s leading commercial premium broadcast, video and news network. It means that we can reach more than 90% of the Australia’s population each month as well as offer ease of trading through a single platform to seamlessly access metro and regional audiences.
Did You Know?
Regional Australia accounts for around 40% of the national economic output and employs around one third of Australia’s workforce
37% of regional consumers have a professional or management role
66% of regional consumers are looking to invest or have investment properties
”We now have the potential to reach more than 90% of Australia’s population each month as one integrated company and to give advertisers and agencies easy and seamless access to metro and regional markets.
Prime is a great business and is the #1 TV network in regional Australia by a big margin. In the metro markets, Seven has been #1 for 13 of the past 15 years, including this year, while 7plus is the #1 commercial BVOD service nationally.James Warburton, SWM Managing Director and Chief Executive Officer
A whopping 9.1 million residents live in Regional Australia and outside the capital cities, quickly becoming one of the largest and fastest growing markets for your brand to tap into. Boomtown is an Australian-first collaboration focused on highlighting the benefits of advertising in regional Australia and to educate the industry, particularly young media buyers on why it’s such a valuable audience.
You can advertise on many platforms including regional radio stations, television networks, print and online publications as well as through out of home media solutions.
Find out more below: