Seven and ESPN to bring the X Games to Australia for the first time!
ESPN and Seven West Media have joined together to collaborate on bringing X Games to Sydney Olympic Park, Australia (Friday October 19th – Sunday October 21st 2018).
ESPN, the world’s leading action sports content provider and creator of the X Games, has reached an agreement with Seven West Media - Australia’s number one audience company - to host X Games Sydney, the first ever Australian X Games.
Produced by Red Live, the Live events division of Seven West Media, X Games Sydney will be showcasing action sport athletes and youth culture to our own country and the world with a distinctly Australian flavour.
X Games Sydney will be comprised of Skateboard, BMX and Moto X categories, with competitions across multiple disciplines (e.g. Big Air, Street, Freestyle, etc.). Music, art and an “X Fest” festival activation, which have become features of the events globally will bring Sydney’s Olympic Park to life. X Games Sydney will demo e-sports to reflect its growing popularity and its integral part in Seven West Media’s millennial audience strategy.
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